Automotive Rear Seat Infotainment Market Analysis

Global Automotive Rear Seat Infotainment Market Overview

The Automotive Rear Seat Infotainment Market size was valued at USD 554.1 million in 2023. The Automotive Rear Seat Infotainment industry is projected to grow from USD 610.61 million in 2024 to USD 1324.8 million by 2032, exhibiting a compound annual growth rate (CAGR) of 10.16% during the forecast period (2024 - 2032).The rear-seat infotainment system provides the rear-seat passengers in a vehicle to directly access the functionalities required for desired media and entertainment whether it may be an audio file, TV show or a movie. The system is simple, easy to operate, highly flexible to share, browse, and play the audio/video content either independently or simultaneously, helping passengers travel with comfort and spend quality time in the vehicle. 

The Automotive Rear Seat Infotainment Market is expected to grow significantly over the forecast period due to several factors. The Automotive Rear Seat Infotainment Market is consistently growing due to growth of the global luxury car market and increased use of cloud technologies. Furthermore, rising adoption of technology for in-vehicle infotainment systems likely to present a growth opportunity for the players in the market. 

Figure1:Automotive Rear Seat Infotainment Market, 2018 - 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Rear Seat Infotainment Market Driver

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  Increased use of cloud technologies

  
  

The automotive sector is undergoing significant technological advancement. The competition, as well as development in the industry of technology, are driving innovation for this sector in the market. Cloud computing in the automotive sector is in the phase of adopting new technology. Infotainment systems as well as GPS services require continuous data flow as well as uninterrupted network service. Furthermore, research is underway for making vehicles smarter as well as running on machine intelligence. All these require uninterrupted service, uninterrupted information flow as well as on demand readiness of systems.

Many automakers have been adopting advanced technology to cater to the increasing demand for efficient performance, safety measures, navigation, infotainment, accident prevention, and hassle-free commute. Luxury car manufacturers are focusing on designing and building such products with the help of innovative technology-based solutions. This includes the use of a large number of sensors in their products. These sensors generate loads of data, analyze it, and offer the vehicle drivers meaningful insights, such as the car tire pressures, driving assistance, parking assistance, accident prevention, navigation, keyless entry, and engine temperatures. Cloud technologies, including cloud computing, involves data migration to remote servers to process data loads and offer services such as lane assistance, adaptive cruise control, 360-degree view camera, emergency braking, connected mobile applications, autopilot in automated driving systems, and navigation & infotainment systems. The data generated by the sensors are processed by in-built CPUs and cloud-based software solutions to provide the drivers with enhanced driving experience. Thus, the increased use of cloud technologies is expected to drive the growth of the global rear-seat infotainment market during the forecast period.

Automotive Rear Seat Infotainment Market Operating System Segment Insights:

Automotive Rear Seat Infotainment Operating System Insights

Based on Operating System, the Automotive Rear Seat Infotainment Market segmentation includes Qnx, Linux, Microsoft, and Others. The Qnx segment held the majority share in 2022, contributing around ~39.8% to the market revenue. The QNX CAR Platform for Infotainment Systems is a full-fledged set of software applications that integrates middleware components, operating system, and other technologies. The majority of all, QNX offers navigation, voice recognition, and connectivity with the user’s smartphone. QNX can be used with all key automotive-grade hardware components. It supports voice control, speech recognition, and natural language understanding for multiple domains from multiple vendors. Being an open-source platform, it offers extensive flexibility and versatile frameworks that enable the addition of enhanced new features as well as substitute third-party software.

The QNX operating system is a popular choice for rear infotainment systems in the automotive industry due to its reliability, security, and performance. It is a real-time operating system (RTOS) that is known for its ability to handle multiple tasks simultaneously without compromising performance or security. This is important in an automotive setting, where reliability and safety are paramount. Another advantage of the QNX operating system is its flexibility and ease of customization. Automakers can tailor the system to their specific needs, adding or removing features as required and integrating it with other systems within the car. This makes it an ideal choice for use in cars, as it provides a platform for running multimedia applications such as music and video playback, gaming, and navigation, as well as in the main infotainment systems of some cars and in other critical systems such as digital instrument clusters and advanced driver assistance systems (ADAS).

Figure2:Automotive Rear Seat Infotainment Market, by Operating System, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Rear Seat Infotainment Market Technology Type Segment Insights:

Automotive Rear Seat Infotainment Technology Type Insights

Based on Technology Type, the Automotive Rear Seat Infotainment Market segmentation includes Multimedia Player and Navigation Systems. The Multimedia Player segment held the majority share in 2022 contributing around ~56.3% to the market revenue. A multimedia rear seat infotainment system is an audio and visual entertainment system that is installed in the backseat of a car. It is designed to provide entertainment to passengers in the rear seats of the car, such as children or adult passengers who want to watch movies, play games, or listen to music during a long journey. A typical multimedia rear infotainment system consists of a display screen, speakers, and a media player that can play various types of media, such as DVDs, CDs, MP3s, and video files. Some systems also come with additional features such as wireless headphones, gaming systems, and internet connectivity. 

Multimedia systems are becoming increasingly popular in automotive rear seat infotainment, offering passengers a range of entertainment options during car journeys. These systems usually include a display screen, speakers, and multiple input options such as USB ports, HDMI ports, and wireless connectivity. One of the main advantages of these systems is that they provide passengers with a more enjoyable and comfortable experience, allowing them to watch movies, listen to music, play games, and even access the internet. Furthermore, some of the latest multimedia systems are equipped with advanced features such as voice recognition and gesture control, allowing passengers to interact with the system without needing to physically touch it, making it both more convenient and safer. Multimedia systems in automotive rear seat infotainment are becoming increasingly sophisticated, with more advanced features and capabilities being developed as technology advances.

Automotive Rear Seat Infotainment Market End User Segment Insights:

Automotive Rear Seat Infotainment End User Insights

Based on the End User, the Automotive Rear Seat Infotainment Market segmentation includes OEM and Aftermarket. By End User, OEM segment hold the majority market share in 2022 contributing 75.8% of the market share. OEM (Original Equipment Manufacturer) automotive rear seat infotainment refers to infotainment systems that are designed and installed by the vehicle manufacturer during the production of the vehicle. These systems are typically integrated into the vehicle's electrical and electronic systems and are specifically designed to work seamlessly with the vehicle's other components. 

The features and functionality of OEM back seat infotainment systems might vary based on the brand and model of the vehicle. They can provide a variety of amenities, such as touchscreen displays, navigational aids, entertainment systems for the backseat, and communication capabilities like Bluetooth and Wi-Fi. OEM back seat infotainment systems are made to easily interact with the rest of the vehicle's components, delivering user-friendly experience. Additionally, OEM systems are frequently protected by the vehicle's warranty, giving the owner additional piece of mind. For customers seeking a seamless and integrated infotainment experience that is especially created for their vehicle, OEM rear seat infotainment systems are a popular option.

Automotive Rear Seat Infotainment Market Type Insights:

Automotive Rear Seat Infotainment Type Insights

Based on the Type, the Automotive Rear Seat Infotainment Market segmentation includes Headrest Monitor System, Overhead System, and Plug and Play System. By Type, Headrest Monitor System segment hold the majority market share in 2022 contributing 43.5% of the market share. A headrest monitor system is a type of automotive rear seat infotainment system that is designed to provide a personalized entertainment experience for passengers in the back seat of a vehicle. Usually built into the headrests of the front seats, headrest monitors can display a range of media, such as movies, TV shows, games, and music videos. Systems for headrest monitors are available as standalone units or as a component of a larger entertainment system that also has a central display screen, an audio system, and other functions. 

Wireless headphones or speakers are frequently included with headrest monitor systems, allowing users to enjoy their entertainment without bothering other users or the driver. When choosing a headrest monitor system for an automotive rear seat infotainment system, various factors need to be considered. These include the size of the screen, its resolution, connectivity options, and how well it integrates with the existing audio and video systems in the vehicle. Additionally, some headrests monitor systems may offer extra features like touchscreen controls, USB ports for charging devices, and compatibility with popular streaming services. In recent years, the popularity of headrest monitor systems in automotive rear seat infotainment systems has grown significantly due to the increasing demand for personalized entertainment experiences while traveling.

Automotive Rear Seat Infotainment Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. In terms of revenue, North America held the largest share of 31.9% in the Automotive Rear Seat Infotainment market in 2022 and is expected to maintain its dominance during the forecast period. North America rear seat infotainment market is a rapidly growing market that is driven by the increasing demand for advanced in-car entertainment and information systems. The market is anticipated to expand over the next several years as linked car technology adoption and demand for personalized in-car experiences both increase. Several factors are driving the growth of the North America rear seat infotainment market, including an increasing demand for rear seat entertainment due to more families taking road trips and spending more time in their vehicles, advancements in technologies like touchscreen displays, voice recognition, and connectivity options, the increasing adoption of connected car technologies such as telematics and in-car connectivity, and a rising demand for personalized in-car experiences from consumers. 

The well-established network infrastructure in the region, the availability of skilled, technical expertise, and the early adoption of advanced technologies such as AI, IoT, and cloud are driving the growth of the rear-seat infotainment market in the region. The automotive infotainment market has experienced a rapidly growing demand for rear-seat entertainment systems and is expected to gain momentum in the coming years owing to the growing demand for applications such as podcasts, music streaming, video on demand, and gaming. Some of the key players in the North America rear seat infotainment market include Panasonic Corporation, Harman International Industries, Inc., Alpine Electronics, Inc., and Pioneer Corporation. These companies offer a range of rear seat infotainment systems with different features and functionality to suit a wide range of needs and preferences.

Figure3: Automotive Rear Seat Infotainment Market Size By Region 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Europe is one of the major hubs for automotive manufacturing, which includes luxury car manufacturers such as BMW, Audi AG, Volkswagen Group, and others. The demand for premium rear-seat experiences is fueling growth in Europe's rear seat infotainment market. Automakers and technology companies are investing substantially in advanced rear seat displays, touchscreens, streaming media, and remote controls. Europeans frequently travel long distances for vacations and commutes in urban areas, spending more time in vehicles. They highly value luxury, comfort, and seamless connectivity, which rear seat infotainment provides. European Union regulations also mandate equivalent functionality in rear seats, extending the functionality of infotainment systems. Major brands like BMW, Mercedes-Benz, Audi, Volkswagen, and Volvo offer built-in rear seat displays, streaming media, and interfaces as standard or optional features. Aftermarket companies provide wireless mirroring solutions, portable tablets, and dedicated rear seat media players for consumer installation.

The Asia-Pacific rear seat infotainment market is poised for strong growth due to increasing vehicle ownership and demand for technological experiences. Consumers spend more time in vehicles, elevating comfort, connectivity, and entertainment expectations. Automakers launch models with advanced rear seat displays, touchscreens, streaming media, and control interfaces in response. Economic development, rising middle classes, and preferences for spacious SUVs and luxury vehicles, which include rear seat infotainment system expansion, China particularly represents an opportunity due to rapidly increasing vehicle ownership and eco-friendly feature policy support for improving occupancy. Major brands such as Toyota, Honda, Hyundai, Kia, and GM integrate rear seat displays, HDMI ports, USB chargers, and wireless connectivity into new models. Chinese startups like X Car and NIO offer high-technology rear seat LCD screens, air purifiers, massagers, and climate control zones tailored regionally. Aftermarket companies provide wireless mirroring solutions, portable tablets, Blu-ray/DVD players, and dedicated rear seat media hubs. Despite opportunities, challenges include design complexities, higher costs, limited content, and integration issues across diverse Asia-Pacific markets' wide range of vehicle brands, models, and infotainment systems.

The Middle East region has been witnessing a surge in demand for rear seat infotainment systems, owing to a number of factors. One of the primary drivers of this demand is the increasing popularity of luxury vehicles in the region. As consumers opt for more high-end vehicles, they also seek out advanced features such as rear seat entertainment systems. Another factor contributing to the growth of the rear seat infotainment market in the Middle East is the rise of the tourism industry.

The South American rear seat infotainment market is anticipated to expand steadily as car ownership and level of living rise. Economic development, expanding middle classes and improving road infrastructure are increasing vehicle usage across the region. Automakers and aftermarket companies are launching rear seat features and accessories to meet greater expectations for comfort, connectivity, and entertainment during rides.

Automotive Rear Seat Infotainment Key Market Players & Competitive Insights

With a strong presence across different verticals and geographies, the Automotive Rear Seat Infotainment market is highly competitive and dominated by established, pure-play vendors. Over 20 vendors cater to this market, and they continually innovate their solutions to meet the evolving needs of businesses by adopting new technologies to make business more effective. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments. The Automotive Rear Seat Infotainment market is highly competitive, with many vendors offering similar products and services.

The major players in the market include Panasonic Corporation, Harman International, Alps Alpine Co Ltd, LG Electronics, Clarion Co. Ltd., Pioneer Corporation, Garmin Ltd., JVCKENWOOD Corporation, VOXX International Corp., and NSV Auto. Harman International is focused on increasing its global presence through the expansion of its production facilities globally. Moreover, it is focused on contracts and agreements with key players in the Automotive Rear Seat Infotainment Market. It targets potential customers in the country in a bid to boost revenue generation. Furthermore, with the development of new and advanced automotive systems, the company aims to increase its market share.

The Automotive Rear Seat Infotainment Market is a consolidated market due to increasing competition, acquisitions, mergers, and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Automotive Rear Seat Infotainment market include

• Panasonic Corporation


• Harman International


• Alps Alpine Co Ltd


• LG Electronics


• Clarion Co. Ltd.


• Pioneer Corporation


• Garmin Ltd.


• JVCKENWOOD Corporation


• VOXX International Corp.


• NSV Auto

Automotive Rear Seat Infotainment Industry Developments

• In October 2022, LG Electronics launched its new rear seat infotainment system, the LG IAIB (In-Armrest Infotainment Box). This system includes a 10.1-inch display, wireless connectivity, and support for multiple media formats.


• In September 2022, Harman International, a subsidiary of Samsung Electronics launched its new rear seat entertainment system, the JBL Tour One. This system features a 10.1-inch touchscreen display, built-in streaming services, and wireless headphones for passengers.