Various companies employ distinct marketing strategies with an aim of improving their competitive edge through increased market presence within the highly dynamic Automotive Position Sensors Market. One approach is centered on differentiation via technology change. Modern cars depend heavily on automotive position sensors which allow such advanced features as autopilot or improved protection system of an auto. This can be done by developing cutting-edge sensor technologies which puts them ahead of others hence attracting clients who want up-to-date products.
Equally important for a firm tapping into the competitive advantage with respect to share positioning strategy involves cost leadership. Within this highly competitive business space offering high-quality automobile position sensors at lower costs can help firms take away big portion of market shares available therein. It resonates well with budget-conscious customers thus generating sales sizeable volumes as expected by sellers using it. To execute successful cost leadership strategy, organizations should ensure achievement of economies of scale, proper production systems optimization and effective materials sourcing.
Strategic partnerships and collaborations are being preferred in the Automotive Position Sensors Market more than ever before. By partnering with either car makers or tech developers amongst others found within the motor industry, businesses can broaden their geographical coverage. Joint efforts allow for harnessing of respective strengths, sharing resources and collectively dealing with hurdles encountered in the market jointly. This not only enhances market share but also allows for cross-pollination of knowledge and expertise thereby spurring innovation within it.
Market segmentation is one way of focusing on different groups of customers with specialized sensor needs. Based on individual needs of car types such as passenger cars, commercial vehicles and electric vehicles, companies produce customized position sensors for each vehicle type. Such companies may then dominate niche-markets by becoming authorities in a given segment hence attracting clients interested in tailored products based on particular applications for their vehicles.
On the other hand, geographical expansion is another critical strategy adopted by firms operating within Automotive Position Sensors Market. Players in the automotive sector have an opportunity to participate even more actively in emerging markets since this field sees growth across a wide range of locations where new vehicle manufacturing facilities are being opened along with higher sales stocks than previously assumed. It is important to consider local regulatory frameworks, consumer preferences as well as market trends before expanding into any given region.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | Increasing demand for advanced autonomous vehicles |
Market Dynamics | Increasing demand for hybrid and electric vehicle |
The Automotive Position Sensors market size was valued at USD 6.95 Billion in 2023. The automotive position sensors industry is projected to grow from USD 7.42 Billion in 2024 to USD 11.85 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024 - 2032). The increase in demand for electric automobiles and growing demand for (ADAS) advanced driver assistance systems & autonomous vehicles are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for automotive position sensors is driven by the rising adoption of autonomous vehicles. The high adoption of AD and ADAS systems is the prominent reason for the elevated demand for automotive sensors. Sensors installed in ADAS/AD systems, including temperature sensors, position sensors, image sensors, speed sensors, etc., contribute most to the overall expansion of the market for automotive position sensors. Moreover, other sensors, such as powertrain, chassis, and body sensors, also play a critical role in stimulating the growth of the market. Powertrain sensors are critical in effectively operating the transmission system, engine, and alternator. Chassis sensors monitor functions, including steering, braking, and suspension. A cluster of sensors is utilized in braking systems, power steering systems and ADAS/AD systems of SAE AV Level 3 vehicles. Body sensors estimate the condition and routine of the vehicle on various parameters. For instance, body sensors capture and convey information regarding door/roof closure, seat occupancy, and the amount of sunlight/rainfall and can trigger alerts and perform basic functions accordingly. Thus, autonomous vehicles with various sensors can reduce drivers' stress and increase productivity.
Additionally, Manufacturers can utilize 3D magnetic sensing to optimize form factors throughout the vehicle, including position sensors for gear sticks, pedals, and transmission moving parts. For instance, suppliers such as STMicroelectronics and Elmos are developing 3D gesture sensing to enhance driver concentration and eliminate manual control of functions, including vehicle lighting and infotainment. Key market drivers impacting the growth of automotive sensors are the growing demand for safety and comfort characteristics, new energy vehicles, connected vehicles, body electronics and upcoming autonomous vehicles, and the rigorous regulatory framework. Moreover, this will add many new application/features scenarios to the charging, energy storage, power distribution, voltage conversion equipment, etc. Also, the rising purchases of such vehicles in North America and Europe and rising vehicle production activities in South Africa will demand market growth in the coming years.
Increasing demand for pressure sensors to augment growth over the forecast period. Modern vehicle restraint systems use side airbag pressure sensors to fulfill passenger car safety needs. The pressure sensor is incorporated into the vehicle's side doors and sends digital collision signals to the central airbag unit. The air pressure sensor enhances engine efficiency by controlling spark advancements in gasoline and diesel engines. Hence, the market is anticipated to develop due to the rising usage of pressure sensors in the engine and the vehicle's safety system.
Furthermore, a growing number of road accidents are occurring on the road & this is leading to new crash prevention technology being implemented across the industry. With so many consumers looking for new developments in transportation, the demand for automotive position sensors is expected to rise continually. The automotive sensor market is growing with demand for automation and the growth of in-car technology. A major driver uses sensors to monitor different aspects of the car & how it functions. Rising environmental and health concerns have led to the introduction of stringent emission norms in several countries. The rapid adoption of these emission norms drives the automotive position sensors market revenue.
The Automotive Position Sensors market segmentation, based on type, includes chassis, powertrain, and vehicle body. The chassis segment dominated the market, accounting for 35% of market revenue (2.41 Billion). In developing economies, category growth is driven by a greater focus on improving vehicle maneuverability and occupant safety, expected to boost the adoption of these various components and monitor essential functions such as steering, acceleration, and braking in chassis. However, vehicle body is the fastest-growing category over the forecast period. Powertrain sensors optimize fuel consumption by monitoring vehicle parameters, including temperature and pressure and sending information to the engine control unit.
Figure 1: Automotive Position Sensors Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Automotive Position Sensors market segmentation, based on application, includes engine, power transmission, gearbox, steering & pedals, and others. Automotive position sensors are extensively used in vehicles with internal combustion engines to measure pressure, air/fuel percentage and temperature. The engine category generated the most income (70.4%). However, steering & pedals are the fastest-growing category over the forecast period due to enhanced application in controlling and monitoring the speed of the vehicles.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America automotive position sensors market dominates this market, owing to stringent government regulations that mandate the use of advanced technologies to enhance vehicle safety and decrease pollution, increased inclination toward electric and hybrid vehicles, and growing adoption of ADAS and autonomous cars in this region. Further, the US automotive position sensors market held the largest market share, and the Canada automotive position sensors market was the fastest-growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Automotive Position Sensors Market Share By Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe automotive position sensors market accounts for the second-largest market share due to safety regulations for commercial vehicles have also enhanced with drowsiness and attention detection. Thus, safety features, including tire pressure monitoring, risky road user detection, and alert systems, to be mandatory for trucks, buses, and vans from 2022. Further, the German automotive position sensors market held the largest market share, and the UK automotive position sensors market was the fastest-growing market in the European region
The Asia-Pacific automotive position sensors Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing urbanization and stable economic conditions; automotive production in developing economies is growing faster than in developed economies. Moreover, China automotive position sensors market held the largest market share, and India automotive position sensors market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the automotive position sensors market grow even more. Market participants are also undertaking several strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the automotive position sensors industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Automotive Position Sensors industry to benefit clients and increase the market sector. Major players in the automotive position sensors market, including Continental AG, Robert Bosch GmbH, Borgwarner Inc, Infineon Technologies, NXP Semiconductors, Denso Corporation, and others, are attempting to increase market demand by investing in research and development operations.
NXP Semiconductors NV (NXP) is a semiconductor manufacturing company that provides mixed-signal analog products. It offers solutions in the high-speed interface, cryptography-security, radio frequency (RF), power management, digital signal processing and embedded system design. The semiconductor products include microcontrollers, communication processors, analog and interface devices, connectivity chipsets, RF power amplifiers, sensors, wireless connectivity products, audio devices, security controllers and application processors. The company serves the automotive, communication infrastructure, industrial and Internet of Things (IoT) and mobile sectors. In January 2023, at CES 2023, NXP Semiconductors NV made an announcement about its involvement in the early stages of new VinFast automotive initiatives. NXP will offer top-notch solutions to shorten time-to-market, while VinFast will work to make use of its CPUs, semiconductors, and sensors. The collaborative expert collaboration's main goal will be to provide solutions for creating cutting-edge EVs based on software layers and reference evaluation platforms from NXP.
Robert Bosch GmbH, a subsidiary of Robert Bosch Stiftung GmbH, is a supplier of technology and services. The company offers various products and solutions, including auto parts and accessories, eBike systems, motor vehicle technology, household appliances, security systems, solar inverters, packaging technology, and industry and business process management solutions. In January 2020, Robert-Bosch GmbH became the first to launch long-range lidar sensors, the first lidar system suitable for automotive use.
Infineon Technologies AG: March, 2024: Infineon announced the launch of a new series of automotive position sensors designed for electric vehicles (EVs), enhancing precision in battery management systems and Infineon showcased its latest sensor technology at the Automotive Electronics Expo, emphasizing advancements in sensor fusion for improved vehicle safety.
STMicroelectronics: April, 2024: The company reported a strategic partnership with a leading automotive manufacturer to develop next-gen position sensors for autonomous vehicles.
Continental AG: March, 2024: Continental participated in a global automotive conference, presenting their latest research on sensor technologies for vehicle dynamics control.
November 2022: Infineon Technologies AG announced the addition of the latest XENSIV TLE4971 family to its current sensor series for automotive applications. Infineon’s XENSIV TLE4971 devices offer precise magnetic current sensing based on proprietary temperature and stress compensation without the harmful effects of magnetic cores caused by hysteresis or saturation effects.
April 2020: Infineon Technologies acquired Cypress Semiconductor, a leading semiconductor structure and production firm. The acquisition will augment its sensors, automotive semiconductors, and microcontrollers, among other applications.
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