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Automotive Plastics Market Share

ID: MRFR//2168-CR | 177 Pages | Author: Anshula Mandaokar| March 2023

Market share positioning strategies in the Automotive Plastics Market play a pivotal role in shaping the competitive landscape. In this dynamic industry, companies employ various tactics to secure their position and gain a larger share of the market. One common strategy is differentiation, where companies focus on offering unique products or services that set them apart from competitors. For instance, they might develop innovative plastic materials with superior strength, durability, or eco-friendliness to meet the evolving demands of automobile manufacturers and consumers. By positioning themselves as leaders in innovation, these companies can attract more customers and expand their market share.

By using plastics in automobiles, the weight of the vehicles is reduced as well as increased fuel efficiency and also aids in the reduction of greenhouse gas emissions. Moreover rising automotive plastic repairs is also foster market growth. Growing demand for electric vehicles is escalating the market growth.

Another effective strategy is cost leadership, where companies strive to become the lowest-cost producer in the market. This involves optimizing manufacturing processes, sourcing materials efficiently, and minimizing operational expenses to offer competitive prices to customers. By providing high-quality automotive plastics at lower prices than their competitors, companies can capture a significant portion of the market share. However, maintaining cost leadership requires continuous improvement and innovation to stay ahead of rivals and adapt to changing market conditions.

Furthermore, companies may pursue a focused or niche market strategy, targeting specific segments within the Automotive Plastics Market. This approach allows them to concentrate their resources and efforts on serving the unique needs of particular customer groups, such as luxury car manufacturers or electric vehicle producers. By tailoring their products and marketing efforts to these niche markets, companies can establish themselves as experts in the field and build strong relationships with customers. As a result, they can gain a loyal customer base and achieve higher profitability despite operating in smaller market segments.

In addition to these strategies, partnerships and alliances are increasingly important for companies seeking to enhance their market share in the Automotive Plastics Market. Collaborating with other organizations, such as material suppliers, research institutions, or automotive manufacturers, can provide access to complementary resources, expertise, and distribution channels. By forming strategic alliances, companies can leverage each other's strengths and mitigate weaknesses, leading to mutual benefits and increased market share. Whether through joint ventures, licensing agreements, or strategic partnerships, collaborations can create new opportunities for growth and expansion in the competitive automotive plastics industry.

Moreover, effective marketing and branding strategies are essential for companies to differentiate themselves and attract customers in the Automotive Plastics Market. Building a strong brand identity and communicating the value proposition of their products are crucial for companies to stand out in the crowded marketplace. This may involve investing in advertising campaigns, participating in industry events, or sponsoring automotive-related activities to raise brand awareness and credibility. By creating a positive brand image and fostering customer loyalty, companies can strengthen their market position and drive sales growth over time.

Furthermore, continuous innovation and product development are essential for companies to stay competitive and maintain their market share in the Automotive Plastics Market. With rapid advancements in technology and changing consumer preferences, companies must continually introduce new and improved products to meet evolving demands. This may involve investing in research and development efforts, collaborating with technology partners, or acquiring innovative startups to access cutting-edge technologies and expertise. By staying at the forefront of innovation, companies can differentiate themselves from competitors and secure a larger share of the market in the long term.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 4.4% (2023-2030)

Global Automotive Plastics Market Overview


The  Automotive Plastics Market Size was valued at USD 29.5 Billion in 2022. The Automotive Plastics industry is projected to grow from USD 30 Billion in 2023 to USD 42 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.4% during the forecast period (2024 - 2032). Automotive plastics are the materials used in the manufacturing of vehicle components. These plastics provide similar properties as the metal in automobiles. The few properties of these plastics are abrasion resistance, toughness, stiffness, and flame retardancy. The versatility and flexibility are the superior characteristics of plastics which is boosting technological advancements to enhance automobile designs. For an average car, polymers have around 10% of the weight. Mainly to reduce the weight of vehicles, polymers are used in automobiles which results in accelerating fuel efficiency and reducing carbon emissions.


Automotive Plastics Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive Plastics Market Trends




  • Adoption of lightweight materials due to stringent emission and fuel economy regulations.




Improved vehicle design capabilities, recovery in the automotive sector, and a rising focus on vehicle weight reduction and emission control are the major factors driving the market growth of automotive plastics. Rising demand for fuel-efficient automobiles and surging demand for passengers and commercial vehicles are boosting the automotive plastics market. Increasing adoption of lightweight materials owing to the stringent emission and fuel economy regulations is fostering market growth. By using plastics in automobiles, the weight of the vehicles is reduced as well as increased fuel efficiency and also aids in the reduction of greenhouse gas emissions. Moreover rising automotive plastic repairs is also fostering the market growth. Growing demand for electric vehicles is escalating the market growth. 


Additionally, Increasing the technological innovations in the automotive plastics market like reducing the vehicle’s weight, and boosting the overall performance is pushing the vendors to go for PMMA plastics. A surge in the demand for long fiber reinforced thermoplastics (LFRT) and lightweight reinforced thermoplastic components in the automotive industry propels the market growth in the coming years. It is expected that the rise in demand for bioplastics in various automotive applications is increasing the automotive plastics market growth as they work on renewable sources of energy, are lightweight, and have higher efficiency than conventional vehicles.


Automotive Plastics Market Segment Insights


Automotive Plastics Type Insights


The  Automotive Plastics market segmentation, based on Type, includes polypropylene, polyurethane (PU), polyvinyl chloride (PVC), Acrylonitrile-Butadiene-styrene (ABS), polyamide, polycarbonate, polymethyl methacrylate, and others. Among them, polypropylene is holding the largest automotive plastics market share due to massive demand in end-user industries like packaging, electrical & electronics, consumer products, automotive, and construction. 


Automotive Plastics Application Insights


Based on Application, the  Automotive Plastics market segmentation includes interior, exterior, under the hood, powertrain, drivetrain, instruments panel, electronics, and others. As growing plastics usage in light displays, steering wheels, rear package shelves, ABS composites, and fascia systems, interior furnishing applications are expected to be the fastest-growing segment in the plastics market.


Figure 2:  Automotive Plastics Market, by Application, 2023 & 2030 (USD Billion)


Automotive Plastics Market, by Application


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive Plastics Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific dominated the market and accounted for a revenue share of over 45.0% in 2021. Shifting production bases from developed regions to emerging economies of Asia Pacific, particularly in China, India, Thailand, Vietnam, and Indonesia, is expected to boost the market growth. Expanding manufacturing base and increasing investments in advanced technologies for vehicular production are expected to bring about a new era of automobiles, positively influencing the market for automotive plastics. Consumers in Europe and APAC are highly conscious of fuel efficiency. This has also driven the demand for sustainable plastics. For instance, in November 2021, the Indian Oil Corporation (IOC) and two other public sector oil companies declared plans to build 22,000 charging stations for electric vehicles over the next three to five years.


Figure 3:  AUTOMOTIVE PLASTICS MARKET SHARE BY REGION 2023 (%)


AUTOMOTIVE PLASTICS MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe was the second-largest market for automotive plastics in 2021. Automobile manufacturers in Europe are using high-performance plastics as these materials are energy-efficient and help in the weight reduction of the vehicle. Strict emission standards in the region have forced automakers in European countries to shift from diesel engines to electrified motors. This is also expected to augment product demand over the forecast period.


Automotive Plastics Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive Plastics market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive Plastics industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive Plastics. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive Plastics industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Automotive Plastics industry to benefit customers and expand the market sector. The Low-Profile Additives market has recently given medicine some of the most important advantages. Major Automotive Plastics market players, including Teijin Ltd (Japan), AkzoNobel N.V (Netherland), Evonik Industries (Germany), Johnson Controls (U.S.), and others, are attempting to increase market demand by funding R&D initiatives.


Teijin is a company that engages in the materials, healthcare, and IT businesses. It develops and manufactures aramid products, carbon fibers, film sheets, resins, flame retardants, additives, composite molding materials, etc. In addition, the company offers pharmaceutical products, home healthcare devices, orthopedic implantable devices, and functional food ingredients, as well as inventory management systems.


Also, AkzoNobel is a company that manufactures paints and coatings. It offers products such as decorative paints, automotive, specialty, marine, protective, yacht, industrial, and powder coatings. The company operates a number of brands, such as AkzoNobel, Alabastine, Alba, Apla, Cetol, Coral, Dulux, Flexa, Glitsa, Herbol, and Lesonal.


LyondellBasell, a global innovation leader, is pleased to announce its participation in a ground-breaking value chain partnership aimed at repurposing end-of-life maritime waste into new polymers. This collaboration combines a well-known German OEM and a recycling company that specializes in mechanically recycling plastic waste. Traditionally, the automobile industry has only used recycled oceanic plastic as fibers for new vehicle components.


Innovate UK's "resource efficiency for materials and manufacturing" (REforMM) program will award roughly £600,000 to a partnership led by sustainable technology pioneer Sonichem (previously Bio-Sep, Southampton, U.K.) in 2024. The financing will expedite the development of the unique Sonichem ultrasonic technology as well as the manufacturing of renewable, cost-effective alternatives to routinely used petrochemicals.


Key Companies in the Automotive Plastics market include



  • Teijin Ltd (Japan)

  • AkzoNobel N.V (Netherland)

  • Evonik Industries (Germany)

  • Johnson Controls (U.S.)

  • Magna International (Canada)

  • Momentive (U.S.)

  • Covestro AG (Germany)

  • The Dow Chemical Company (U.S.)

  • BASF SE (Germany)

  • SABIC (Saudi Arabia)


Automotive Plastics Industry Developments


January 2022, Braskem will be enhancing its feedstock optionality for supplying propylene to its own polypropylene manufacturing unit based in Marcus Hook, Pa. This will enable the company to leverage arbitrage opportunities with respect to competitive propylene overseas. Braskem-owned Marcus Hook unit manufactures 415 kilotons of polypropylene every year, which have applications in automotive, medical, appliance, and food packaging. Braskem’s alliance with Repauno offers the former higher flexibility as well as optionality for the import of propylene especially when prices are extremely competitive.

August 2023, LG Chem announced the development of a new lightweight composite material for automotive applications. The new material is said to be made from recycled plastics and is said to offer a weight savings of up to 50% compared to traditional materials.


Automotive Plastics Market Segmentation


Automotive Plastics Type Outlook



  • Polypropylene

  • Polyurethane

  • PVC

  • Acrylonitrile-Butadiene-Styrene (ABS)

  • Polyamide

  • Polycarbonate

  • Polymethyl Methacrylate

  • Others


Automotive Plastics Application Outlook



  • Interior

  • Exterior

  • Under the hood

  • Powertrain

  • Drivetrain

  • Instruments Panel

  • Electronics

  • Others


Automotive Plastics Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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