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The Automotive Labels market continues to grow due to strict safety regulation by motor vehicle manufacturers around globe while adhering consumer demand especially among growing middle class population emerging economies like Brazil Russia India China which are projected over take US market share terms total vehicle sales global financial crisis brought about by economic recession leading low disposable incomes people hence increasing preference food basic necessities; nonetheless this scenario has started changing during recent years as economy recovering steadily thus making it possible consumers buy more expensive goods services compared to what they were capable purchasing several back i.e., there has been shift towards luxury products rather than just necessities again it is worth mentioning this trend will most likely continue its current trajectory because various studies show that majority millennials today prefer spending money experiences rather possessions such houses cars clothes etc.
In order compete, some providers also differentiate their labels from others. Those who do so usually have strong marketing strategies, unique materials (e.g. resilience for extreme conditions), and participative designs for brand visibility respectively. Automotive labeling firms want their products to stand out which attract potential OEMs and other buyers looking buying compliant high grade tags.
The automotive labels market is dominated by a few companies that use the cost leadership strategy. For instance, by concentrating on digital printing techniques, sourcing affordable inputs and attaining production efficiencies, organizations can offer reasonably priced tags compared with counterparts. The target customers of these industry players are automobile manufacturers, suppliers and aftermarket distributors who base their decisions on pricing considerations only. In many auto markets where affordability plays significant role choosing labels’ vendor in general, sellers strive to expand markets with relatively cheap but qualitative items.
Innovation is one of the most important aspects that determine the market share positioning for Automotive Labels industry players. Companies invest heavily in research and development as they aim at staying ahead through using technologies such as RFID enabled tracking systems on labels, introduction of smart devices that provide additional information while protecting against counterfeiting among others things like this year alone there have been three new patents granted related automotive labelling materials or designs due primarily technical improvements made recently within sector which such improvements can be found several different areas including;”
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Advancements in Technology |
| Market Dynamics | Increasing demand for automotive labels |
Automotive Labels Market Highlights:
Automotive Labels Market Overview
The automotive labels market size is expected to expand between 2022 and 2030. The market will grow at a CAGR of 4.7% during the forecast period. Automotive Labels market was valued US$ 7,290.5 million in 2022. Labeling is the process of giving a short name to a product in order to differentiate it from another product or brand. Automotive labels are labels used in the automotive industry to distinguish their brand from other brands and to establish a market image. They are also used to distinguish between different parts for information and safety purposes. The rising demand for vehicles in the automotive industry, as well as the high demand for smart labels such as RFID and bar codes for automotive part identification, information, and safety, are expected to drive the Automotive Labels Market Industry in the coming years. Additionally, expandable data sets, safety, and security concerns, and growing urbanization are expected to boost the market in the coming years. Furthermore, the market is expected to be fueled by stringent automotive labelling laws and rising demand for environmentally friendly label production techniques during the forecasted period. There are certain constraints and challenges that can stymie market growth. Factors such as raw Material price volatility and mandate variations are likely to act as market restraints.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Automotive Labels Market Trends
The use of warning and safety labels is expected to increase significantly.
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The warning and safety labels provide drivers and passengers with operational and usage information, such as safety protocols and information about potential hazards. This information improves security and reduces liability concerns.
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Due to the increasing demand for vehicles among the world's population and increased security and tagging for safeguarding goods from various brands, the market for automotive labels may experience significant demand during the forecast period.
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Furthermore, a labelling error is the same as a defective component, and both situations pose a serious risk of serious harm. As a result, clear, effective warnings are essential for avoiding hazardous situations and protecting workers and passengers.
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The use of these labels in the automotive industry is expected to grow, thanks in part to the reduction in counterfeiting that the warning and safety labels help to achieve. Vendors offer labels that help protect the brand from tackling the counterfeiting issue.
Automotive Labels Market Segment Insights
Automotive Labels Type Insights
The Automotive Labels Market is segmented into Asset Labels, Branding Labels, Dome Labels, Warning & Safety Labels, and Others. In terms of value, asset labels are expected to have the largest market share, while warning and safety labels are expected to be the most widely used labels in terms of volume. Warning and safety labels provide usage and operational information, as well as safety protocols and information about potential hazards. Asset labels use a unique serial number, code, or barcode to identify the equipment.
March 2022, Brady Corporation and HSI, a provider of Environmental Health and Safety (EHS), compliance, and professional development solutions, have formed a partnership to provide companies of all sizes with customizable safety management solutions (SMS) and related services. Brady Corporation gains access to a new level of technology as a result of this agreement, which also broadens HSI's influence and development in the EHS and SMS sectors. The collaboration's focal point is a new adjustable, integrated SMS and labelling system that will improve safety programs across the country.
Automotive Labels Raw Material Insights
The Automotive Labels is segmented into Polyethylene (PE), Polyethylene Terephthalate (PET), Polypropylene (PP), Polyvinyl chloride (PVC), and Others. The strict automotive labelling laws and the growing number of automobiles on the road around the world are expected to boost market demand.
Automotive Labels Application Insights
The Automotive Labels is segmented into Engine Component Labels, Exterior Labels, Interior Labels, and Others. Exterior Labels is expected to have the largest market growth. Exterior labels are used on parts that are visible from the outside of a vehicle.
Automotive Labels Regional Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World. Geographically, Europe is expected to have a significant market share.
Because of significant technological shifts in the area, North America Automotive Labels Market in is expected to grow significantly. Furthermore, both established and emerging companies are expected to promote market expansion.
Furthermore, the presence of large manufacturers in the region, as well as their collaborations with small local businesses to improve distribution, are important factors driving demand for automotive branding.
Asia Pacific Automotive Label Market is expected to be a leading region in the Automotive Labels market. Growth in the region is expected to be driven by increases in the general population's per capita income and demand for vehicles. The region accounts for a significant portion of total global automobile production, which is expected to increase regional adoption of the automotive label.
Further, the major countries studied are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3 Automotive Labels MARKET SHARE BY REGION 2022 (%)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Automotive Labels Key Market Players & Competitive Insights
Due to the presence of a few vendors in the market providing the solution with the majority of the market share, the competitive landscape of the automotive labels market is consolidated. Major players are focusing on investment and expansion to expand their business operations in fast-growing regions such as Asia-Pacific. Because companies are still investing in R&D to develop products and solutions that meet customer demands, strategic partnerships and acquisitions are seen as the most lucrative path to gaining maximum market share.
March 2022 - Avery Dennison Corporation announced that it had acquired the liner less label technology developed by Catchpoint Ltd, a UK company based in Yorkshire, England. After receiving Catchpoint, Avery Dennison will have intellectual property that will help us achieve two key 2030 sustainability goals to produce innovations that promote the circular economy and to reduce environmental impact in operations and technology.
Key Companies in the Automotive Labels Market includes
- 3M Company
- Avery Dennison Corporation
- Resource Label Group
- Computer Imprintable Label Systems Ltd.
- Brady Worldwide, Inc.
- H.B. Fuller
- Others
Automotive Labels Industry Developments
March 2022 : Brady Corporation and HSI, a provider of Environmental Health and Safety (EHS), compliance, and professional development solutions, have formed a partnership to provide companies of all sizes with customizable safety management solutions (SMS) and related services. Brady Corporation gains access to a new level of technology as a result of this agreement, which also broadens HSI's influence and development in the EHS and SMS sectors. The collaboration's focal point is a new adjustable, integrated SMS and labelling system that will improve safety programs across the country.
January 2022 : QSX Labels, based in Everett, Massachusetts, was acquired by Resource Label Group, LLC, strengthening its regional foothold in New England and securing its leadership position in the label and packaging sector. QSX Labels is the twenty-third purchase for Resource Label.
Automotive Labels Market Segmentation
Automotive Labels by Type Outlook
- Asset Labels
- Branding Labels
- Dome Labels
- Warning & Safety Labels
- Others
Automotive Labels Raw Materials Outlook
- Polyethylene (PE)
- Polyethylene terephthalate (PET)
- Polypropylene (PP)
- Polyvinyl chloride (PVC)
- Others
Automotive Application Outlook
- Engine Component Labels
- Exterior Labels
- Interior Labels
- Others
Automotive Labels Regional Outlook
North America
- US
- Canada
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
Rest of the World
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Middle East
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Africa
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Latin America
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