Automotive Grille Market Research Report Information By Material Type (Aluminum, Stainless Steel, ABS Plastic), By Product Type (Mesh Automotive Grille, CNC Automotive Grille, and Billet Automotive Grille), By Sales Channel (OEM, and Aftermarket), By Vehicle Type (Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle), and By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) –Market Forecast Till 2032

Automotive Grille Market Overview

The Automotive Grille Market size was valued at USD 10941.22 million in 2023. The Automotive Grille industry is projected to grow from USD 11433.57 million in 2024 to USD 16242.1 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.48% during the forecast period (2024 - 2032). The growth of worldwide automobile industries and surge in adoption of online marketplace selling aftermarket components are some the key market drivers boosting the growth of the automotive grille market.  

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Grille Market Trends

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  Growing demand for custom modifications of vehicles

  
  

Majority car owners modify the car to enhance the vehicle performance; however, car modification also improves the overall appearance of the vehicle. Furthermore, car modification consists of changing standard car manufacturer setting for new modification which further includes the installation of automotive grilles. Customers’ desire to purchase new cars and sell old ones, as well as car owners’ desire to change their vehicles to keep them appealing, is expected to drive the Automotive Grille Market during the forecast era. Furthermore, with the rapid urbanization of the world, the market for cars grows as well, resulting in a rise in the demand for car modifications and significantly drive the automotive grille market. Consumers with more disposable income and purchasing power are more likely to modify their vehicles. The trend of vehicle modification is growing in popularity to give vehicle a unique appearance. These are the main factors that are expected to drive the Automotive Grille Market forward in the coming years.

Automotive Grille Market Material Type Segment Insights

Automotive Grille Material Type Insights

Based on Material Type, the Automotive Grille Market segmentation includes Aluminum, Stainless Steel, ABS Plastic. The ABS Plastic material type held the majority share in 2022, contributing around ~60% to the market revenue. ABS is an acronym for acrylonitrile butadiene styrene. This is a strong thermoplastic polymer commonly used on the exterior of vehicles in the form of mud flaps, fender flares, trim, and so on. For reference, “thermoplastic” implies that the material gets soft when heated and hard when cooled. In fact, thermoplastic materials can go through these heating and cooling cycles several times without changing their fundamental makeup. That is, unless the heat it to its melting point or freeze it to the point of fracture. However, even then, the material isn’t a waste. Unlike ABS, which is a thermoplastic, polyurethane is a thermosetting plastic. That means, it forms strong bonds when heated up—making it great for heat-resistant products. (Think: insulation.) However, that also means it can’t be repeatedly melted down and recast into new parts. That doesn’t mean polyurethane can’t be recycled, just that the process is a little more complex. ABS plastic is considered very strong structurally. This makes it an ideal choice for various applications that need strong and stiff plastic that is resistant to external strength impacts.

Figure1: Automotive Grille Market, by Material Type, 2024 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Grille Product Type Insights

Based on the Product Type, the Automotive Grille Market segmentation includes Mesh Automotive Grille, CNC Automotive Grille, and Billet Automotive Grille. The Billet Automotive Grille held the majority share in 2022. Billet grilles are custom grille inserts that may be used to cover or to replace the existing or the stock grille insert of a vehicle. As their name implies, billet grills are machined from a single piece of billet. The most popular billet material used in the manufacturing of billet grilles is billet aluminum, although it is not unusual for one to find billet grilles made from stainless steel or ABS plastic. But from whatever billet material they are made from, they are guaranteed to be stronger than custom grille inserts that have been cast or forged. Using billet to manufacture grilles makes sense from a financial standpoint. The most cost-effective billet grille material available is the ABS Plastic. Widely used across the entire automobile accessories spectrum, ABS Plastic is a lightweight, rigid, and durable thermoplastic material. While it is not as strong as stainless steel or aluminum, ABS Plastic still makes an excellent medium for building billet grilles because the plastic is impervious to rust and quite durable. For added customization, it can usually be painted to match or accent your stock paint. For high quality ABS billet grilles, turn to RDX, Street Scene and Stull Industries.

Automotive Grille Sales Channel Insights

Based on the Sales Channel, the Automotive Grille Market segmentation is OEM, and Aftermarket. OEM segment dominated the market in 2022. Consumers replacing damaged vehicle components may choose to purchase OEM parts to ensure replacement parts are fully compatible with the vehicle and produced at the same quality standards. As the original suppliers of a vehicle's components, often have their products sold by branded car dealerships and available for order through the automaker directly. OEM products are endorsed by the automaker and are often significantly more expensive than aftermarket parts. OEM parts usually only offer one or two options for consumers, making the experience of replacing parts rather less complicated.

Automotive Grille Vehicle Type Insights

Based on the Vehicle Type, the Automotive Grille Market segmentation is Passenger Car, Light Commercial Vehicle, and Heavy Commercial Vehicle. Passenger Car segment dominated the market in 2022. Passenger cars hold the largest share in the automotive grille market on account of features and quality- rich exteriors. With the increasing sales of both economical and luxury passenger cars, the preference for advanced and comfortable car design has also increased. Currently, OEMs are offering convenience features, such as ventilated seats, touchscreen infotainment systems, ambient lighting, and several other features, in mid- variant models, which were earlier available only in the top-end variants. China is currently the largest consumer of vehicles, and it is expected to see the largest demand for automotive grille, as new and innovative features, like head-up displays and navigation systems enter the exteriors market. Also, as developed regions, such as Europe and North America, continue to move toward electric passenger cars, the demand for automotive grille will remain positive even in the long run.

Automotive Grille Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The Asia Pacific automotive grille market accounted for ~52% in 2022. The automotive industry is transforming rapidly, and China is one of the main drivers to bring that transformation. The local automakers are innovating with vehicles to fulfil the future demands of roads by developing vehicles for shared mobility. The country is witnessing the exit of some automotive companies to reduce their supply chain dependence in the country, which will likely affect the country’s market soon.

India represents the fourth-largest automobile industry globally, with more than 3.4 million cars sold in 2019. Over the past few years, there has been an increasing demand from consumers for features, like infotainment systems with navigation facilities, convenience, and connectivity. By 2019, car manufacturers, like Maruti Suzuki, Hyundai, Kia, MG, Tata, Mahindra, and Toyota, started offering touchscreen infotainment systems with pre-downloaded maps, and customers have the facility of upgrading the maps whenever there is a new update. Furthermore, the growing affluent populations, higher consumer spending on luxury goods, and spiked luxury car sales are some of the major factors that are expected to drive the growth of the automotive grille market in India over the forecast period.

Figure2: Automotive Grille Market, by Region, 2024 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil. 

Europe automotive grille market accounts for the second-largest market share. Germany is a leader in producing passenger cars among all member countries in the European Union. Currently, three major companies - Volkswagen, Daimler AG, and BMW, dominate the German automotive industry. Statistics in country’s automotive sector show that Germany produces over 6 million vehicles annually, including passenger and commercial vehicles. Automakers are constantly upgrading the exteriors, and to provide best exterior experience to customers, major automakers in the market are developing new technologies and materials to stay ahead of their competitors. Moreover, other countries expected to have good growth prospects for automotive grille are Finland, Belgium, Hungary, Ireland, etc. However, the reimposition of the lockdown in major economies of Europe is expected to hinder the market growth in the short-term, as the countries are facing this turbulence in the smooth operation of facilities and dealerships.

North America automotive grille market is expected to grow at the fastest CAGR between 2022 and 2032. The United States is one of the largest automotive industries in the world. Until 2019, the new vehicle sales across the country had increased significantly. However, during 2019, factors, such as slowdown in the economy, high non-housing debt, diminished retail spending, and rising defaults, led to a decrease in vehicle sales across the country. Major automakers in the country are investing in the expansion of their facilities and in latest technologies to make the vehicles future-ready and provide the best driving experience to customers. The growing market for premium cars and increased preference toward employing trucks and other commercial vehicles with aftermarket exteriors products may drive the automotive grille market in the country over the forecast period.

Automotive Grille Key Market Players & Competitive Insights

The global automotive grilles market is profitable, both for existing players as well as new entrants. The market is highly competitive with all the players competing to gain a higher market share. Intense competition, rapid advances in solar technology, and regulations are key factors that confront the market growth. A substantial level of rivalry is observed among the existing manufacturers in the market. In recent years, strategic movements by major players included approvals, which have been used as market penetration strategies and a means to reduce competition.

The major players in the market include T-REX Grille, Westin Automotive Products, Putco, Dorman Products, HBPO GmbH, Faltec, SRG Global, Roush Performance, Toyoda Gosei Co, Ltd., Magna International, Kirin Auto Parts Co, Ltd., Zhejiang Ruitai Auto Parts Co., Ltd., and others. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry. Magna International is investing in growing the business, expanding margins, generating solid free cash flow, returning capital to shareholders and accelerating investment in the car of the future. Its key stakeholders can count on the company for a successful combination of strength, stability, and growth.

Key companies in the automotive grille market include

• T-REX Grille


• Westin Automotive Products


• Putco


• Dorman Products


• HBPO GmbH


• Faltec


• SRG Global


• Roush Performance


• Toyoda Gosei Co, Ltd.


• Magna International


• Kirin Auto Parts Co, Ltd.


• Zhejiang Ruitai Auto Parts Co., Ltd.

Automotive Grille Industry Developments

• In December 2020, Dorman Products has acquired Dayton Parts. Dayton offers a complete line of undercarriage and other related products for commercial vehicles in the United States and Canada, representing one of the most extensive single-source product offerings available in the independent commercial vehicle aftermarket.


• In December 2020, Westin Automotive Products, Inc. has acquired Hint Mounts, a company operating in the public safety vehicle and electronics market. Hint’s products include computers, tablets, keyboards, monitors, specialty mounts, consoles, rear organizers, and electronic products for cars, trucks, and specialty applications.

Automotive Grille Market Segmentation

Automotive Grille Material Type Outlook

• Aluminum


• Stainless Steel


• ABS Plastic

Automotive Grille Product Type Outlook

• Mesh Automotive Grille


• CNC Automotive Grille


• Billet Automotive Grille

Automotive Grille Sales Channel Outlook

• OEM


• Aftermarket

Automotive Grille Vehicle Type Outlook

• Passenger Car


• Light Commercial Vehicle


• Heavy Commercial Vehicle

Automotive Grille Regional Outlook

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  UAE
  
  


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  Saudi Arabia
  
  


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  South Africa
  
  


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  Rest of MEA