Automotive Film Market Analysis

Global Automotive Film Market Overview

The Automotive Film Market Size was valued at USD 6.84 Billion in 2022. The Automotive Film industry is projected to grow from USD 7.10 Billion in 2023 to USD 11.7 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.4% during the forecast period (2023 - 2030). The thin laminate that is utilized on the interior and exterior of a vehicle for enhancing the security and privacy of the passenger or owner of the vehicle is known as automotive film. Automotives are usually built with polyester, polystyrene, polycarbonate, and polyvinyl chloride materials. This helps in enhancing the look of the overall appearance of the vehicle, blocks the solar ultraviolet rays, and provides luxury and comfort by reducing the glare from the sun to the owner or passengers. These automotive films are installed on the exterior and interior parts of automobiles; these films are mainly made from polyethylene terephthalate. The automotive films offer U.V. protection, reduce heat & glare, and provide safety & security. Automotive film manufacturing companies are investing in producing automotive films. The demand for automotive films is expected to grow faster than the increase in the number of cars manufactured. The use of the film is likely to be extended on car side windows and sunroofs. Thus, the rise in the number of automobiles is estimated to accelerate the automotive film market during the estimated period.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Film Market Trends

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  The growing automotive production in Asia Pacific, mainly China, and the growing demand for passenger vehicles in the same region are likely to be the major drivers for the automotive film market.

  
  

The high durability and availability of different shades and the ability to prevent the skin from skin damage are some of the major drivers that run the automotive film market. These films can provide privacy and offer a unique style for the vehicle, its interior, and exterior and rise the demand for this in the market. The growing demand for passenger vehicles with technological advancement will strengthen the market growth and automotive film market share. Automotive films are an economically better option in comparison to paints and are easy to install. The growing industries such as graphics and signs are predicted to support the growth of the automotive film market. 

Additionally, The industry is predicted to have high growth due to the increasing demand for passenger vehicles, specifically in the Asia Pacific region, on account of disposable income and rapid urbanization. The increase in the number of automobiles gives a handful of opportunities to the Automotive Film Market and makes it economically strong. The automotive NVH industry laminates are expected to grow on account of changing preferences of the customer towards ride quality and comfort. The things that are expected to increase the demand for NVH materials and product aftermaths are the change in consumer buying decisions, the overall ride quality, and the shift toward harshness and noise cancellations.

In 2024, XPEL, Inc., a global leader in paint protection film, ceramic coatings, window tint films, and other products, will introduce several exciting new products that will raise the industry standard in asset protection, including XPEL's first-ever Windshield Protection Film and additions to their surface care product line. For the first time in its history, XPEL is selling Windshield Protection Film. This clear, thin layer is placed to the exterior of a windshield to increase impact resistance and prevent costly rock chips, pitting, and cracking.

Automotive Film Market Segment Insights

Automotive Film Vehicle Type Insights

The  Automotive Film market segmentation, based on Process, includes passenger cars, Heavy Commercial Vehicles (HCVs), and Light Commercial Vehicles (LCVs). The passenger cars vehicle type segment dominated the industry in 2022 and accounted for the maximum share of more than 65.68% of the overall revenue. Tinting films are applied to passenger car windows and windscreens to protect from harmful UV rays. Tinting films reduce heat and glare while also protecting against UV rays.

On account of the rising disposable income and changing lifestyles, the sales of passenger cars and LCVs worldwide are expected to increase during the forecast period. This, in turn, is estimated to drive the overall product in the years to come. With constant improvements in transportation and trade around the world, especially in the Asia Pacific region, the demand for LCVs is expected to rise during the forecast period. Window tint films are applied to the windshields of LCVs to reduce glare and block UV rays.

Automotive Film Application Insights

Based on Application, the  Automotive Film market segmentation includes Windows, Windshields. The windshield application segment dominated the industry and accounted for the maximum share of more than 69.35% in 2022. Tinting films protect from UV rays. The vehicle type reduces glare and ensures the clear vision and safety of the driver. Most automobile manufacturers use tinting films to provide the best driving experience & protection and avoid glare. Harmful sunlight entering the vehicle through the windshield can cause driving discomfort and make long drives difficult.

In 2022, RODIM®, BASF's paint-related product brand, will debut its new invisible Themoplastic Polyurethane (TPU) Paint Protection Film (PPF) in Asia Pacific. It offers diverse and long-lasting protection to automobile coatings. Car owners can expect additional protection from the RODIM TPU PPF. During an accelerated UV test spanning 3,000 hours, the product was shown to have outstanding resilience to nature's elements such as high temperatures and prolonged sun exposure. RODIM TPU PPF can effectively protect vehicles against tree sap, bugs, bird droppings, acid rain, and other contaminants that can leave stains on the surface.

Figure 2:  Automotive Film Market, by Process, 2023 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Film Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America region dominated the industry in 2022 and accounted for the largest share of more than 33.50% of the overall revenue. The region is projected to expand further at a steady CAGR retaining its leading position throughout the forecast period. This is due to the high demand for light commercial and passenger vehicles in the U.S. The market is also expected to grow due to minimum regulations regarding Visible Light Transmission (VLT) a percentage of tint films. North America’s economic recovery has resulted in increased consumer spending on passenger cars and LCVs.

Figure 3:  AUTOMOTIVE FILM MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

These vehicles are increasingly being manufactured with environmentally friendly materials, such as polymers, which are expected to boost the demand for these vehicle types in the region during the forecast period. On the other hand, the Asia Pacific region is expected to register the fastest growth rate over the forecast years. Light commercial vehicles are becoming increasingly popular in emerging markets for privacy and security reasons. Another factor that is expected to have a positive impact on the Asia Pacific regional market growth is the increasing demand for vehicle types from OEMs.

Automotive Film Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive Film market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive Film industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive Film. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive Film industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Automotive Film industry to benefit customers and expand the market sector. The Low-Profile Additives market has recently given medicine some of the most important advantages. Major Automotive Film market players, including LINTEC Corporation, 3M, Toray Industries, Inc, Eastman Chemical Company, Nexfil Co, Ltd, and others, are attempting to increase market demand by funding R&D initiatives.

LINTEC Corporation is a company that manufactures adhesive products. It offers adhesive papers and films, shatter-proof window films, adhesive sheets for outdoor signs, interior finishing mounting sheets, automobile-use adhesive products, semiconductor-related tapes and equipment, and LCD-related adhesive products. The company also provides specialty papers including color.

Also, NEXFIL Ltd. is a leading manufacturer of window films in Korea.  Our products consist of glue-tinted type solar control film, dyed-type solar control film, and heat-shielding window film for automotive and residential windows. NEXFIL has the top market share in automotive window film in Korea and exports it to about 60 countries all over the world.

Key Companies in the Automotive Film market include

• Avery Dennison Corporation. (U.S.)


• HEXIS S.A. (France)


• 3M (U.S.)


• Eastman Chemical Company (U.S.)


• Arlon Graphics, LLC. (U.S.)


• MATERIAL SCIENCES CORPORATION (U.S.)


• DuPont (U.S.)


• Garware Suncontrol (India)


• NEXFIL (U.S.)


• Johnson Window Films, Inc. (U.S.)


• Saint-Gobain Performance Plastics (France)


• Madico, Inc. (U.S.)


• Kay Premium Marking Films LTD (UK)

Automotive Film Industry Developments

In July 2021, AkzoNobel developed a new car film technology that enables manufacturers to conceal radar sensors under ornamental metallic components. The radar-transparent brilliant film – developed in collaboration with customers – eliminates the need for vehicle manufacturers to conceal sensors behind solid metal, which might interfere with the signals of safety features such as anti-collision alerts. AkzoNobel is a certified provider of film products for this use, and the company was recently named a  supplier of emblems by one of the world's largest automobile manufacturers. The company's Film division supplies products primarily to the automotive and aerospace industries, as well as for signage. They include coated films for substrate protection and decoration, as well as safety and decorative markings/decals.

Automotive Film Market Segmentation

Automotive Film Vehicle type Outlook

• LCVs


• HCVs

Automotive Film Application Outlook

• Windows


• Windshields

Automotive Film Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America