Automation Testing Market Overview
The Automation Testing Market size is projected to grow from USD 33.2 billion in 2024 to USD 89.0 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.10% during the forecast period (2024 - 2032). Additionally, the market size for Automation Testing was valued at USD 28.9 billion in 2023.
Rising adoption of Agile and DevOps in software development, as well as cloud-based automation tools, are the key market drivers enhancing the market growth.
Figure1: Automation Testing Market, 2018 - 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Automation Testing Market Trends
Rising need for automation testing is driving market growth
The increasing demand for testing process automation is likely to drive the market CAGR for automation testing. Automation testing offers numerous advantages, including the ability to do regular activities, quickly detect flaws, ensure accuracy, and provide continuous feedback, all of which save time and labor and result in cheaper software testing costs. These advantages are encouraging firms to use automation testing for their software. Furthermore, digitalization and automation techniques help to reduce the dependency on labor. This allows us to automate corporate processes and develop new digitalized testing models by leveraging web-based solutions and cutting-edge technologies like blockchain, loT, 5G, cloud computing, robotics, Al, and d+B23ata science. According to a December 2021 report on the digitalization of SMEs published by the World Economic Forum, a Switzerland-based non-governmental and lobbying organization, 97% of global companies have accelerated automation technology adoption, with SMEs accounting for more than 90% of the total. As a result, rising demand for testing process automation will propel the automation testing market forward.
The growing popularity of the e-commerce industry is likely to drive future growth in the automation testing market. E-commerce is the purchase and sale of goods and services over the Internet. E-commerce websites and mobile apps are routinely updated with new features, improved user experiences, and bug fixes. Automated testing allows them to test these modifications fast and efficiently. According to US eCommerce statistics, 65% of consumers expect to use Internet shopping platforms more regularly by 2022. By 2024, e-commerce revenues are expected to reach $6.3 trillion. Furthermore, Esw, a global eCommerce management business, reports that Spain already has 29.6 million eCommerce consumers, with an additional 7.3 million expected to purchase online by 2025. These 36.9 million eCommerce consumers will account for 74% of the overall population. The typical user spends $804 online. As a result, the growing popularity of the e-commerce business is fueling the expansion of the automated testing market.
The rapid adoption of new technology is a crucial trend gaining traction in the automation test industry. Advanced automated testing has the advantage of reducing time-to-market and launching a bug-free product by performing repetitive operations with fewer resources, allowing organizations to maximize their return on investment. It delivers more insights than manual testing when some tests fail. Major firms in the automation testing industry are using modern technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to minimize complexity and improve the usability of their automation testing services.
For instance, in June 2023, TestGrid, a US-based end-to-end automated cloud and on-premise testing solution business, launched a new Al-based testing platform that allows users to write test cases in English easily, behavior-driven development (BDD) and comma-separated values (CSV) formats. This allows users to automate testing without having to build sophisticated scripts. The platform also allows for testing on over 1000 genuine devices, web browsers, and OS systems. It's a game changer for streamlining the testing process and ensuring that software runs properly. Thus driving the Automation Testing Market revenue.
Automation Testing Market Segment Insights
Automation Testing Component Insights
The Automation Testing Market segmentation, based on Component, includes solution and Service. In 2023, the service sector dominated the market. The market is divided into five service segments: planning and development, advising and consulting services, managed services, implementation services, and others. The implementation services segment held a sizable market share. Implementation services facilitate the integration of automation into a functional software testing infrastructure. This solution integrates automation into an existing software testing infrastructure. To successfully incorporate automated analysis solutions, numerous hardware components must be connected to them, and the system's overall functionality must be reviewed.
Automation Testing Type Insights
The Automation Testing Market segmentation based on Testing Type includes Static Testing and Dynamic Testing. The static testing segment dominated the market in 2023, allowing users to study documents and identify errors, redundancies, and ambiguities. Furthermore, static testing improves team collaboration and code quality, resulting in more effective and efficient automation testing methods.
Automation Testing Interface Insights
The Automation Testing Market segmentation by Interface includes Mobile Testing, Web Testing, Desktop Testing, And Software Testing. The desktop testing category had the largest market share in 2023 since the product is used to test programs on desktop operating systems such as Windows, macOS, and Linux. As a result, it is a critical component of software testing, particularly for desktop-oriented applications. However, the adoption of these software applications may be limited, particularly in areas where cloud-based or web applications are neither viable nor secure.
Figure 1: Automation Testing Market, by Interface, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Automation Testing Industry Vertical Insights
The Automation Testing Market is divided into Industry Vertical: BFSI, IT and Telecom, Manufacturing, Retail, Healthcare, Government, and Others. The BFSI segment had a revenue share in 2023. The introduction of digitalization in the BFSI sector has created a high need for application software automation testing. The BFSI sector is notable for its complex, interconnected applications and legacy systems that govern mission-critical procedures. These programs are frequently updated to meet the demands of the new technological era.
Automation Testing Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America dominated the market, with a 45.80% revenue share in 2023. The widespread dispersion of technology vendors is propelling the industry in this field. In the United States, the popularity of smart consumer gadgets such as smart TVs, home appliances, and laptop computers is increasing, fueling market demand. Software, online applications, and operating systems (OS) are all strongly linked to smart consumer electronics. As smart consumer gadgets become more popular, the demand for test automation services in the field will increase.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: AUTOMATION TESTING MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Automation Testing Market accounts for the second-largest market share. This is due to the increasing use of DevOps methodologies and CI/CD pipelines in Europe. Further, the German Automation Testing Market held the largest market share, and the UK Automation Testing Market was the fastest-growing market in the European region.
The Asia-Pacific Automation Testing Market is expected to grow at the fastest CAGR from 2024 to 2032. The Asia Pacific region is the most appealing due to its key markets and high growth potential for automation analysis organizations. Moreover, China’s Automation Testing Market held the largest market share, and the Indian Automation Testing Market was the fastest-growing market in the Asia-Pacific region.
Automation Testing Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Automation Testing Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Automation Testing industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Automation Testing industry to benefit clients and increase the market sector. In recent years, the Automation Testing industry has offered some of the most significant advantages to medicine. Major players in the Automation Testing Market, including Tricentis GmbH, Apexon, Accenture, Keysight Technologies, Inc and others, are attempting to increase market demand by investing in research and development operations.
Keysight Technologies, Inc. is an American manufacturer of electronic test and measurement equipment and software. The term is a combination of key and insight. The company was founded as a spin-off of Agilent Technologies, which inherited and renamed the test and measurement product lines created and manufactured by Hewlett-Packard's Test & Measurement division between the late 1960s and the turn of the millennium. In June 2023, Keysight Technologies, Inc. added the E8717A Lidar Target Simulator (LTS) to its already impressive array of autonomous driving validation test solutions. This tool allows automakers and manufacturers to test and validate lidar sensors for driverless vehicles.
Accenture plc is a US multinational professional services company headquartered in Dublin for tax purposes that specializes in information technology (IT) services and consulting. It is a Fortune Global 500 corporation, with revenues of $64.1 billion in 2023. Accenture's current clients include 91 of the Fortune Global 100 and more than 75% of the Fortune Global 500. As of 2022, Accenture is regarded the largest consulting firm in the world in terms of employees. In March 2020, Accenture plc has announced the acquisition of Sentelis, a top data science and AI consultancy firm in France. Accenture plans to use the acquisition to boost its AI and data science skills, as well as grow its footprint in the French market.
Key Companies in the Automation Testing Market include
Automation Testing Industry Developments
In July 2021, IBM Corporation has announced the acquisition of Instana, a leading AI-powered application performance management (APM) service provider. The acquisition is intended to bolster IBM's AI-powered automation capabilities and expand its hybrid cloud management products.
In February 2023, Microsoft announced the availability of its new automated testing solution, Microsoft Azure DevOps. The service is intended to assist organizations in automating their software development and testing processes.
Automation Testing Market Segmentation
Automation Testing By Component Outlook
Automation Testing By Testing Type Outlook
- Static Testing
- Dynamic Testing
Automation Testing By Interface Outlook
- Mobile Testing
- Web Testing
- Desktop Testing
- Software Testing
Automation Testing By Industry Vertical Outlook
- BFSI
- IT and Telecom
- Manufacturing
- Retail
- Healthcare
- Government
- Others
Automation Testing Regional Outlook
-
North America
-
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
-
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
-
Rest of the World
- Middle East
- Africa
- Latin America
| Report Attribute/Metric |
Details |
| Market Size 2023 |
USD 28.9 Billion |
| Market Size 2024 |
USD 33.2 Billion |
| Market Size 2032 |
USD 89.0 Billion |
| Compound Annual Growth Rate (CAGR) |
15.10% (2024-2032) |
| Base Year |
2023 |
| Market Forecast Period |
2024-2032 |
| Historical Data |
2019- 2021 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Component, Testing Type, Interface, Industry Vertical and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered |
The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
 Tricentis GmbH, Apexon, Accenture, Keysight Technologies, Inc., Parasoft, IBM Corporation, Microsoft, Cigniti Technologies Ltd., Capgemini and Sauce Labs Inc. |
| Key Market Opportunities |
·        Integration of AI and ML in Test Automation |
| Key Market Dynamics |
·        Increasing Software Complexity to Boost Growth |
Frequently Asked Questions (FAQ) :
The Automation Testing Market size was valued at USD 28.9 Billion in 2023.
The global market is projected to grow at a CAGR of 15.10% from 2024 to 2032.
North America had the largest share of the global market.
The key players in the market are Tricentis GmbH, Apexon, Accenture, Keysight Technologies, Inc. and others.
The static testing category dominated the market in 2023.
The desktop testing category had the largest share of the global market.
