Automation Testing Market is predicted to reach USD 89.0 billion at a CAGR of 15.10% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Automation Testing Market”.

The Market is estimated to register a CAGR of 15.10% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global Automation Testing Market— Tricentis GmbH, Apexon, Accenture, Keysight Technologies, Inc., Parasoft, IBM Corporation, Microsoft, Cigniti Technologies Ltd., Capgemini and Sauce Labs Inc.

Automation Testing Market Highlights

The global Automation Testing market is expected to register a CAGR of 15.10% during the forecast period and is estimated to reach USD 89.0 billion by 2032.

Businesses' increasing preparedness to employ advanced automated testing approaches such as DevOps and Agile processes drives market growth. However, the initial cost of establishing an automation framework is restraining the growth of the automation testing industry. On the contrary, as more firms adopt agile and DevOps approaches, the demand for continuous testing and fast feedback loops is projected to increase in the coming years. Automation testing is well aligned with these standards, ensuring that software development and testing processes remain in sync, reducing time-to-market. Furthermore, the advancement of IoT, AI, and machine learning technologies expands automated testing's boundaries, as these sophisticated technologies necessitate comprehensive and rigorous testing, bringing up a plethora of opportunities for the business.

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Segmental Analysis

The global Automation Testing Market has been segmented based on Component, Testing Type, Interface and Industry Vertical.

The Component segments the market into solution and Service. The service segment dominated the market due to the increasing use of specialized consulting and implementation services to help organizations build and optimize their automated testing processes.

The Testing Type segments the market into Static Testing And Dynamic Testing. The static segment dominated the market in 2023, allowing users to examine documents and detect faults, redundancies, and ambiguities.

The Interface has divided the worldwide Automation Testing Market into Mobile Testing, Web Testing, Desktop Testing And Software Testing. Desktop testing has the largest market share since it is used to test applications on desktop operating systems such as Windows, macOS, and Linux.

Industry Vertical has divided the worldwide Automation Testing Market into BFSI, IT and Telecom, Manufacturing, Retail, Healthcare, Government And Others. In 2023, the BFSI category accounted for a significant portion of the automation testing market. This is due to BFSI organizations using sophisticated test automation frameworks and tools.

Regional Analysis

The global Automation Testing Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The Europe Automation Testing Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Automation Testing Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Automation Testing Market comprises of Middle East, Africa, and Latin America.

North America accounted for the largest amount of revenue. A large number of technology companies are pushing the region's business. Demand in the United States is being driven by the increasing popularity of smart consumer goods including as smart TVs, home appliances, and laptops. Web applications, operating systems (OS), and software are all inextricably linked with smart consumer electronics. The demand for test automation services in the sector will grow as the use of these smart consumer gadgets grows.

Moreover, Europe's Automation Testing industry is estimated to rise significantly in 2023, with a considerable CAGR during the forecast period. Europe is predicted to increase steadily throughout the projection period. Various government measures to boost digitization, cloud computing, and automation across a wide range of businesses and public enterprises have contributed to regional growth. Companies competing in the European testing industry also attempt to combine a variety of business strategies to progress new tools and software solutions while demonstrating strong competitiveness among competitors.

Additionally, Asia Pacific is expected to experience a 20% CAGR throughout the projection period. The regional market is promising because it includes markets like Singapore, China, India, Japan, New Zealand, and Hong Kong, all of which can greatly improve the expansion of firms that provide automation analysis. Key economies in Asia Pacific, such as China and India, have large consumer populations, which has a big impact on the region's growth. Governments are enacting legislation to accelerate the use of cutting-edge technology such as automation, artificial intelligence and machine learning, mobile and online apps, cloud-based services, and other advancements.

The rest of the world's Automation Testing market is segmented into three regions: the Middle East, Africa, and Latin America. The widespread distribution of technology providers is propelling the industry in these regions. The rising popularity of smart consumer gadgets such as home appliances, smart TVs, and laptop computers is propelling the market forward. Web applications, software, and operating systems (OS) are all strongly linked to smart consumer electronics.

Key Findings of the Study

• The global Automation Testing Market is expected to reach USD 89.0 billion by 2032, at a CAGR of 15.10% during the forecast period.


• Asia Pacific is expected to experience significant CAGR throughout the projection period due to its key markets and high growth potential for automation analysis organizations.


• Based on testing type, the static segment dominated the market in 2023.


• Tricentis GmbH, Apexon, Accenture, Keysight Technologies, Inc., Parasoft, IBM Corporation, Microsoft, Cigniti Technologies Ltd., Capgemini and Sauce Labs Inc. are key market players.