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The automatic content recognition (ACR) market is poised for substantial transformation, driven by the synergistic integration of the Internet of Things (IoT), analytics, and artificial intelligence (AI). This confluence of cutting-edge technologies is reshaping the landscape of content delivery, particularly in the context of smart TV manufacturing.
The rapid evolution of automation and AI is significantly influencing the trajectory of the ACR market. ACR technology, when employed by smart TV manufacturers, becomes a potent tool for crafting personalized viewing experiences. By leveraging ACR, viewers receive tailored content recommendations based on their viewing habits, preferences, and the genres of shows or movies they regularly engage with.
At its core, ACR is a sophisticated technique utilized by applications to identify content elements in close proximity. Through collaboration with a source service, it meticulously compares and processes samples, identifying content using distinct characteristics of images, audio, or video. This identification is facilitated through watermark or fingerprinting technology, allowing for dynamic and seamless interlinking of applications, content, devices, and viewers.
The multifaceted benefits offered by ACR underscore its significance in the realm of content delivery. One notable advantage is second screen synchronization, wherein ACR enhances the television viewing experience by providing users with additional information and targeted advertising. This feature allows users to augment their engagement with television content through complementary information delivered via a second screen.
ACR also plays a pivotal role in content verification, enabling accurate pricing for advertisements and measurable promotional efforts. This ensures that business decisions are driven by data, fostering the creation of smarter content. ACR technology can be powered by video fingerprinting, which requires user opt-in for data collection and the TV being turned on, or audio fingerprinting, allowing mobile devices to listen to the TV and identify the content being viewed.
The integration of ACR with artificial intelligence heralds a new era where devices become cognizant of their surroundings. This synergy empowers devices to learn from behavioral patterns, offering users personalized experiences and providing brands with a platform to be more relevant and accurate in their interactions.
While ACR is still in its nascent stages of major adoption, its trajectory suggests a lasting impact on the technological landscape. The growing adoption across diverse industry verticals presents a myriad of opportunities for vendors and developers to create applications that leverage the full potential of ACR technology. The evolving landscape of smart TV content delivery is witnessing a paradigm shift, where the integration of IoT, analytics, and AI is steering the industry toward a future defined by personalized, intelligent, and seamlessly connected viewing experiences.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | By Solution, By Service, By End User, and Region |
Automatic Content Recognition Market Highlights:
Automatic Content Recognition (ACR) Market Overview
Automatic Content Recognition (ACR) Market Size was valued at USD 1 billion in 2022. The Automatic Content Recognition (ACR) market industry is projected to grow from USD 1.2674 Billion in 2023 to USD 8.4376 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 26.74% during the forecast period (2023 - 2032). Increasing adoption of ACR in Smart TVs and increasing deployment of ACR Technologies by the media industry are the key market drivers enhancing the market growth.
Figure 1: Automatic Content Recognition (ACR) Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Automatic Content Recognition (ACR) Market Trends
Rise in the use of smart devices is driving the market growth
The rise in smart devices such as smartphones, TVs, and wearable devices and the growing need for smart devices among companies & end users for content identification, recognition, and enhancement is driving the market CAGR. In addition, various businesses are rapidly adopting automatic content recognition solutions and services to reduce advertising costs and find their target customers. Furthermore, many companies across the globe are launching music recognition applications for smart TVs and smartphones to protect music producers from copywriting issues, enhancing the market's growth. Moreover, the rise of on-demand video services, such as Netflix, Hotstar, Amazon Prime, and YouTube, drives the demand for automatic content recognition solutions and services.
Additionally, the growing integration of automatic content recognition technology to determine the advertisements people view drives market growth. In recent years, it's branched out into an international market, creating new opportunities to use strategies that have already run their course in the U.S. Moreover, increasing deployment of automatic content recognition by media companies for applications such as audience measurement and broadcast monitoring and in wearable devices such as smart watches and fitness bands is anticipated to raise the automatic content recognition (ACR) market revenue.
Automatic Content Recognition (ACR) Market Segment Insights
Automatic Content Recognition (ACR) Solution Insights
Based on solution, the automatic content recognition (ACR) market segmentation includes audio, video and image recognition, voice, and real-time content analytics.The video and image recognition segment is the fastest-growing automatic content recognition market. The factors that can be attributed to the increasing need among the companies to analyze the gathered data to understand consumer behavior by the application of analytics and help in identifying all types of media content in the market are fueling the demand for this segment.
September 2022:The linked TV and cross-screen advertising service LG Ads Solutions announced the introduction of its exclusive automated content recognition (ACR) technology across LG TVs. Millions of smart TVs in Europe, Africa, Asia-Pacific, Latin America, and Australia will get the new ACR solution as part of the deployment, replacing older technology.
Automatic Content Recognition (ACR) Solution Insights
Based on service, the automatic content recognition (ACR) market segmentation includes professional and managed. The professional segment is expected to be the fastest-growing automatic content recognition market. The factors that can be attributed to the rising need to analyze the gathered data in order to understand consumer behavior are accelerating the demand for this segment.
Figure 2: Automatic Content Recognition (ACR) Market, by Solution, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Automatic Content Recognition (ACR) End User Insights
Based on end users, the automatic content recognition (ACR) market segmentation includes IT & Telecommunication, Healthcare. The IT & Telecommunication segment is expected to be the fastest growing in the automatic content recognition market. The factors that can be attributed as the IT & Telecommunication manufacturing companies are increasingly embedding ACR technology in smart devices such as TVs, and mobile handsets are driving the demand for this segment.
February 2022:IBM acquired Neudesic, a US cloud services provider specializing in the Microsoft Azure platform with multi-cloud expertise. This acquisition significantly expands IBM's provision of hybrid multi-cloud services and strengthens the company's hybrid cloud and artificial intelligence initiatives.
August 2021:Google and TCS collaborated to establish Google Garages within its innovation hubs in New York, Amsterdam, and Tokyo to launch businesses that analyze cloud technologies, prototype and develop applications, and employ analytics and Al to meet commercial possibilities.
Automatic Content Recognition (ACR) Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American automatic content recognition (ACR) market will dominate this market, owing to increasing investment in research & development activity with respect to automatic content recognition technology, which will boost the market growth in this Region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: AUTOMATIC CONTENT RECOGNITION (ACR) MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's automatic content recognition (ACR) market accounts for the second-largest market share due to the media industry's increasing deployment of ACR technologies. Further, the German automatic content recognition (ACR) market held the largest market share, and the UK automatic content recognition (ACR) market was the fastest-growing market in the European Region.
The Asia-Pacific automatic content recognition (ACR) marketis expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income.Moreover, China’s automatic content recognition (ACR) market held the largest market share, and the Indian automatic content recognition (ACR) market was the fastest-growing market in the Asia-Pacific region.
Automatic Content Recognition (ACR) Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the automatic content recognition (ACR) market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The automatic content recognition industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer’suses in the automatic content recognition (ACR) industry to benefit clients and increase the market sector. In recent years, the automatic content recognition (ACR) industry has offered some of the most significant advantages to the Automation industry. Major players in the automatic content recognition (ACR) market, including Arcsoft Inc. (US), Digimarc Corporation (US), Increasing deployment of ACR Technologies by the media industry, Microsoft Corporation (US), ACR Cloud (US), Audible Magic Corporation (US), Clarifai Inc. (US), Enswers Inc. (South Korea), Beatgrid Media B.V. (The Netherlands), Shazam Entertainment Ltd. (US) and others, are attempting to increase market demand by investing in research and development operations.
The International Business Machines Corporation, nicknamed Big Blue, is an American multinational technology corporation headquartered in Armonk, New York, and is present in over 175 countries.IBM acquired Neudesic, a US cloud services provider specializing in the Microsoft Azure platform with multi-cloud expertise. This acquisition significantly expands IBM's provision of hybrid multi-cloud services and strengthens the company's hybrid cloud and artificial intelligence initiatives.
Google LLC is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. Google and TCS collaborated to establish Google Garages within its innovation hubs in New York, Amsterdam, and Tokyo to launch businesses that analyze cloud technologies, prototype and develop applications, and employ analytics and Al to meet commercial possibilities.
Automatic Content Recognition (ACR) market includes
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Arcsoft Inc. (US)
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Digimarc Corporation (US)
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Increasing deployment of ACR Technologies by the media industry
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Microsoft Corporation (US)
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ACR Cloud (US)
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Audible Magic Corporation (US)
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Clarifai Inc. (US)
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Enswers Inc. (South Korea)
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Beatgrid Media B.V. (The Netherlands)
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Shazam Entertainment Ltd. (US).
Automatic Content Recognition (ACR) Industry Developments
December 2022:LumenVox, a top supplier of speech and voice technologies, has declared the availability of its transcription-enabled, next-generation Automatic Speech Recognition (ASR) engine. The new engine, created using deep machine learning and artificial intelligence (AI), has proven its capacity to surpass competitors and provide extremely accurate speech-enabled user experiences.
August 2022:To further raise customer satisfaction and service standards, JCB Co., Ltd., the sole international payment brand available in Japan, and Kyndryl announced introducing an AI-based interactive automatic speech response system. The AI operator understands the speaker's intent with the help of speech recognition, synthesis, and natural language processing technology. After using AI to analyze a customer's speech, the system automatically answers or connects the customer to the right operator. For the 1.9 million calls it receives annually, JCB intends to use the AI operator to provide consumers with a more comfortable and relaxing experience.
Automatic Content Recognition (ACR) Market Segmentation
Automatic Content Recognition (ACR) Solution Outlook
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Audio
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Video and Image Recognition
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Voice
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Real-Time Content Analytics
Automatic Content Recognition (ACR) Service Outlook
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Professional
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Managed
Automatic Content Recognition (ACR) End User Outlook
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IT & Telecommunication
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Healthcare
Automatic Content Recognition (ACR) Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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