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Automated Irrigation Market Share

ID: MRFR//9178-HCR | 99 Pages | Author: Snehal Singh| November 2024

automated irrigation market, companies employ a plethora of strategies to establish their positions and gain a competitive edge in addressing the needs of farmers and the agriculture industry. Automated irrigation systems, crucial for optimizing water usage, enhancing crop yields, and improving farm efficiency, require strategic positioning to effectively capture market share and cater to the preferences of growers.

One of the primary strategies utilized in the automated irrigation market is product differentiation. Companies invest in research and development to create innovative automated irrigation solutions that offer unique benefits to farmers. These solutions may include advanced technologies such as soil moisture sensors, weather-based controllers, and remote monitoring systems, allowing for precise irrigation scheduling and water management. By differentiating their products based on these desirable features, companies can attract farmers seeking solutions to improve water efficiency, crop health, and overall farm productivity.

Pricing strategy also plays a crucial role in market share positioning within the automated irrigation market. While the adoption of automated irrigation systems may involve upfront investment costs, companies must balance pricing to remain competitive. Some companies opt to compete based on price by offering cost-effective automated irrigation solutions that provide tangible returns on investment for farmers through water savings, yield improvements, and labor reductions. This approach aims to appeal to budget-conscious farmers while still ensuring profitability and sustainability for automated irrigation providers.

Furthermore, companies often target niche markets or specific customer segments to tailor their automated irrigation strategies. For instance, companies may develop automated irrigation systems tailored to specific crop types, growing environments, or farm sizes. Additionally, companies may focus on addressing particular challenges or needs prevalent in certain regions or climatic conditions, such as water scarcity, drought-prone areas, or high-value crop production. By understanding the unique requirements and preferences of different customer segments, companies can customize their automated irrigation offerings to provide targeted solutions effectively. This targeted approach allows companies to position themselves as leaders in specific market segments and build strong relationships with farmers seeking tailored irrigation solutions.

Branding and marketing efforts are also instrumental in market share positioning within the automated irrigation market. Building a strong brand identity helps companies establish credibility, trust, and recognition among farmers, agricultural stakeholders, and industry professionals. Through effective branding, companies can communicate the benefits and value proposition of their automated irrigation systems, distinguishing themselves from competitors. Additionally, targeted marketing campaigns highlighting the agronomic benefits, water savings, and cost-effectiveness of automated irrigation solutions can influence purchasing decisions and drive demand in the market.

Moreover, strategic partnerships and collaborations are crucial in expanding market share and enhancing competitive positioning in the automated irrigation market. Collaborating with agricultural equipment manufacturers, irrigation consultants, agronomic advisors, and irrigation associations allows companies to leverage their combined expertise, resources, and networks to penetrate new markets and reach a broader customer base. Partnerships may involve joint product development initiatives, co-marketing agreements, or distribution partnerships to accelerate the adoption and commercialization of automated irrigation systems. By forging strategic alliances, companies can capitalize on synergies, expand their market reach, and strengthen their competitive position in the automated irrigation market.

In conclusion, the automated irrigation market is characterized by increasing demand for innovative solutions that optimize water usage and enhance farm efficiency. To succeed in this competitive landscape, companies employ various market share positioning strategies, including product differentiation, pricing, niche targeting, branding, and strategic partnerships. By understanding the diverse needs of farmers, innovating to meet evolving market demands, and building strong relationships with stakeholders, companies can establish a competitive edge and thrive in the dynamic automated irrigation market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Forecast Period 2022-2030
Growth Rate 16.87 % (2022-2030)

Automated Irrigation Market Overview


Automated Irrigation Market Size was valued at USD 3.64 billion in 2021.  projected to grow from USD 4.20 Billion in 2022 to USD 14.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 16.87 % during the forecast period (2022 - 2030). The market is to see an increasing demand due to water scarcity instances and increasing demand of mechanization of the agricultural processer across worldwide.


Automated Irrigation Market Trends



  • Growing Smart Technologies in Automation Irrigation to boost the market growth


The utilization of smart technologies such as automatic watering systems, automatic plant watering systems, automatic irrigation systems, automatic garden watering systems, automatic drip irrigation systems, automatic plant watering, automatic watering, auto irrigation system, automatic plant irrigation system, automatic water irrigation control system, automatic irrigation controller, automatic water sprinkler system, drip irrigation automation, automated sprinklers, auto garden watering system, auto drip irrigation system, automatic garden watering, automatic pot watering system, automatic flower watering system, for monitoring weather change, soil conditions, water levels, and watering schedule in the key factor of the irrigation system. This is expected to the increasing growth in the demand for the use of smart irrigation techniques. Additionally, water conservation has been an important aspect that increases the demand for these technologies and devices in the market by the farmers.


Automated Irrigation Market 1.jpg


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Furthermore, the growing demand for smart sprinklers that are controllable and act precisely as per the changing weather conditions is expected to provide wide opportunities to the market. For instance, the government of India has been executing the centrally sponsored scheme on Micro Irrigation with the goal to enhance water utilization efficiency in the agricultural sector by upgrading the proper technologies intervention like drip & sprinkler irrigation technologies and motivate the farmers to use the water conservation and saving technologies. Moreover, offering ample opportunities for market growth in the forecast period.


Automated Irrigation Market Segment Insights


Automated Irrigation Components Insights

The automated irrigation market segmentation, based on Components, includes Controllers, Sensors, Valves, Sprinklers, and Others. The Controllers segment held the majority share in 2021 contributing to around ~25-30 % with respect to the automated irrigation market revenue. This is primarily owing to the rising demand for semi-automatic systems, which led to the rise in demand for controllers in the overall market. The semi-automatic system is good for assistance in offering the required amount of water in real-time that has been scheduled, that estimates to accelerate the segment growth during the forecast period. Furthermore, Controller also assists in the entire process of irrigation, with the help of a sensor that makes it easy to monitor the weather, Soil, and plant, directly affecting the irrigation process.


February 2020: Rain Bird introduced the ESP-LXIVM Series, two new, easy-to-use controllers for two-wire irrigation systems that provide large, challenging sites with advanced water management tools, diagnostics, and a host of new-to-the-industry features. The newest 2-Wire Controller from Rain Bird includes a number of strong new features, including an integrated valve module that communicates constantly with the controller to deliver effective irrigation and cutting-edge diagnostics. The ESP-LXIVM supports 240 stations with LX-IVM Pro or up to 60 stations standard. In addition to flow monitoring and sophisticated flow control capabilities that establish new industry standards for cutting-edge water management, up to four 2-Wire lines may be linked.


Automated Irrigation Type Insights

The automated irrigation market segmentation, based on type, includes time-based, volume-based, real-time-based, and computer-based. The real-time-based dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the increasingly automated irrigation systems that are operated with the help of sensors for weather, temperature, rain, and tensiometers, so the data which is collected helps in assisting the process of irrigation. The Real-Time-Based system can be very beneficial for the farmers that can help them with various stages of irrigation in their fields through smartphones, or laptops. Hence, real-time-based systems are comparable to more sustainable than time-based, ones because water consumption is less, therefore, this factor can anticipate supporting segment growth over the forecast year market growth.


Automated Irrigation Application Insights

The automated irrigation market data has been bifurcated by application into water resource management, soil management, and groundwater management. The groundwater management segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Groundwater management has been a vital source of drinking water for industrial, commercial, and agricultural uses. While 70% earth is covered by water, only 1% is available for use by humans, and 99% of that 1% comes from groundwater.


Figure 2: Automated Irrigation Market, by Application, 2021 & 2030 (USD Billion)


Automated Irrigation Market, by Application, 2021 & 2030 (USD Billion)1.jpg


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automated Irrigation End User Insights

Based on End Users, the automated irrigation industry has been segmented into agricultural, and non-agricultural. Non-Agricultural held the largest segment share in 2020, owing to the rapid increase of sports grounds, gardens, golf courses, residential, and turf across the globe. It has been estimated that 50% of the residential outdoor water used is wasted through evaporation, wind, or runoff due to improper irrigation system design, installation, and maintenance.


Automated Irrigation Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Automated Irrigation market accounted for USD 1.45 billion in 2021 and is expected to exhibit a 13.00% CAGR during the study period. Owing to the increasing number of steps taken by the government to encourage the adoption of irrigation systems and water conservation in the region. For instance, EPA released three revised Water sense specifications for the professional certification programs, that cover the irrigation system installation, design, maintenance, and system auditing. The main goal was to spread awareness about conserving water, and the adoption of sustainable irrigation practices.


Further, the major countries studied are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: AUTOMATED IRRIGATION MARKET SHARE BY REGION 2021 (%)


Automated Irrigation Market Share By Region 2021 (%)1


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Asia-Pacific automated irrigation market accounts for the second-largest market share due to the fluctuating climatic conditions, support from the government in the region, and the wide presence of vast agricultural lands and growing penetrations for minimizing wastewater.


Automated Irrigation Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the cervical fusion market grow even more. Additionally, market players are launching new products, entering into contracts, acquiring companies, increasing investments, and collaborating with other organisations in order to expand their presence. In order to grow and thrive in a market that is becoming more competitive and growing, competitors in the automated irrigation sector must provide products that are affordable.


One of the primary business strategies adopted by manufacturers in the automated irrigation industry to benefit clients and expand the automated irrigation market sector is to manufacture locally to reduce operating costs. In recent years, automated irrigation has provided products with some of the most significant benefits.


Key Companies in the automated irrigation market include

  • The Toro Company (US)

  • Hunter Industries (US)

  • Valmont Industries Inc. (US)

  • Rain Bird Corporation (US)

  • Netafim (Israel)

  • Rubicon Water (US)

  • Nelson Irrigation Corporation (US)

  • Jain Irrigation Systems (India)

  • Stevens Water Monitoring Systems Inc. (US), among others


Automated Irrigation Industry Developments


October 2021: Landscape irrigation specialists can now receive the information they need anytime, anywhere with the aid of "Rain Bird Resources," a new, free mobile app from Rain Bird. Available now in English and in six additional languages by the end of March 2021, the Rain Bird Resources app is available for free download from the Apple App Store and Google Play Store. Irrigation specialists may access the Rain Bird Catalog, Literature, Design Tools, and other materials from the main menu after downloading the app to their mobile devices. A literature library, technical support references, a specification resources area, the whole Rain Bird Landscape Goods Catalog, highlighted new products, and more are all accessible within those categories. As the app develops, the business intends to offer more intriguing capabilities and content.


December 2021: To comply with state requirements, Hunter creates the Pro-Spray PRS Spray Sprinkler, the first sprinkler to get a Water Sense Certification from the US Environmental Protection Agency. With this development from Hunter, water saving is up to 30% more than with unrestricted systems. This progress has promoted water efficiency and aided the construction of green infrastructure, which has boosted economic market growth..


May 2021: Prospera Technologies, Inc. was purchased by Valmont Industries, a significant provider of designed goods and services for irrigation equipment, for USD $300 million. The two partners now distinguish themselves as the biggest vertically integrated AI company in the agricultural industry. Utilizing cutting-edge technology, they created effective crop analysis systems that enable improved yields and returns for the producer. It is anticipated that this purchase and cooperation would boost demand for irrigation equipment and fuel the market's long-term expansion.


Automated Irrigation Market Segmentation


Automated Irrigation Components Outlook

  • Controllers

  • Sensors

  • Valves

  • Sprinklers

  • Others


Automated Irrigation Type Outlook



  • Time-based

  • Volume-based

  • Real-time-based

  • Computer-based


Automated Irrigation Application Outlook



  • Water Resource Management

  • Soil Management

  • Ground Water Management


Automated Irrigation End User Outlook



  • Agricultural

  • Non-Agricultural


Automated Irrigation Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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