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Asia Pacific Sustainable Packaging Market Analysis

ID: MRFR//16276-HCR | 128 Pages | Author: Anshula Mandaokar| December 2024

The Asia Pacific Sustainable Packaging Market is experiencing dynamic changes due to a combination of environmental consciousness, regulatory initiatives, and shifting consumer preferences. As market dynamics show a shift towards sustainable packaging solutions in response to growing awareness of environmental impact from conventional packaging materials. Governments across Asia Pacific are focusing on measures and regulations that will stop the use of single-use plastics and promote eco-friendly alternatives. Thus, this driver creates conditions for the development and wider acceptance of sustainable packaging solutions thus influencing market dynamics.

Consumer tastes drive market dynamics in sustainable packaging within the Asia-Pacific region. Growing ecological sensibilities amongst consumers have led to rising demand for products that packaged in recyclable, biodegradable materials made out of renewable resources. Manufacturers as well as retailers therefore change their ways by using ecofriendly packing options; hence leading into subsequent shifts regarding market trends for adoption and growth environmentally friendly packing solutions.

Moreover, corporate sustainability goals shape up the market dynamics of sustainable packaging within the Asia Pacific region. Many companies now know that they need to keep their business environment clean because it is important for them to reduce their ecological footprints This commitment influences supply chain decisions such as choice of packaging materials Companies leaning towards environmentally friendly alternatives can significantly alter market forces.

With technological advancements taking place through innovations’ several possibilities and applications are created due to introduction of substances that are considered safe for sustainability packages development process including environmentally friendly materials used in developing countries. The evolution on bio-based plastics, compostable materials as well as advanced recycling technologies contributes towards development of Asia Pacific Sustainable Packaging Market These efforts address concerns on performance improvements, cost effectiveness or scalability thereby shaping marketing trends so far, they have opened new spaces where different industries could apply similar concepts

Different countries throughout APAC have various levels of sustainable packaging strategies which result into changes within its structure given the diversity in its economic landscape Developed economies generally adopt and embrace sustainability practices ahead while emerging ones begin recognizing its significance within their growth paths through adopting principles related with green packaging. These differences influence market dynamics leading to a fragmented environment where opportunities and challenges compete within the Asia Pacific Sustainable Packaging Market.

In addition, partnerships along the packaging value chain and collaborations among stakeholder’s shape market developments since they drive acceptance of green packing solutions through various forms of innovations. Furthermore, collaboration between packaging manufacturers, brands, retailers as well as waste management can lead into a more comprehensive approach that is sustainable than other approaches. They solve infrastructure problem related issues, consumer awareness campaigns or enabling technologies in this respect; thus, shaping market forces of sustainability packaging within APAC region.

The dynamics in terms of regulations cannot be standardized either due to lack of infrastructure development or customer understanding constraining the processes. It remains difficult to develop uniform guidelines that will govern sustainable packaging throughout Asia-Pacific region while regulations evolve. For effective implementation of sustainable packaging alternatives, proper infrastructure like efficient recycling systems and composting facilities should be put in place. Also, consumers need to know about benefits and how to dispose them off properly so that they may appreciate this new concept.

Asia Pacific Sustainable Packaging Market Overview


The sustainable packaging market industry is projected to grow from Significant value by 2032, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2023 - 2032). Growing government measures to support environmentally friendly packaging in response to rising plastic waste in landfills is one of the main market driver driving the market's expansion for environmentally friendly packaging.


Asia Pacific Sustainable Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sustainable Packaging Market Trends




  • Growing Use of Eco-Friendly Packaging to Accelerate Market Growth




The expansion of the sustainable packaging market is largely dependent on the development and uptake of the green packaging industry. Green packaging is a major industry driver because of its environmentally friendly materials and procedures. Furthermore, the green packaging sector provides a broad range of sustainable materials, including compostable substitutes, recyclable paperboard, and biodegradable plastics, in the first component of this driver. These materials aim to minimize plastic waste, lower the carbon footprint of packaging, and encourage a more sustainable method of product packaging. In addition, the market for environmentally friendly packaging serves customers who value eco-friendly products in addition to assisting businesses in meeting changing regulatory requirements. Green packaging is a big trend in the market that offers a way to lessen the ecological impact of packaging materials and solve environmental issues. Companies are better positioned to meet the rising demand for environmentally friendly products if they make proactive investments in sustainable green packaging options. However, the market CAGR for sustainable packaging is expected to grow as green packaging solutions continue to be developed and adopted, providing consumers and businesses with a more ethical and ecologically conscious option and fostering the creation of an increasingly eco-friendly future.


Moreover, the market for sustainable packaging has a lot of potential due to the development of novel materials. Packaging solutions with a lower environmental effect and more sustainability are in greater demand as businesses and consumers become more conscious of environmental issues. By offering fresh, ecologically responsible solutions that also satisfy the demands of businesses and consumers, innovative materials can contribute to meeting this demand. Moreover, compostable, recyclable, and biodegradable plastics are more examples of inventive materials. Compared to conventional packaging materials, these materials have less of an environmental impact because they are made to decompose organically. For instance, biodegradable polymers can decompose into naturally occurring elements without harming the environment because they are derived from renewable resources. Thus, driving the sustainable packaging market revenue.

Cargill added Biovero bio-based plasticizer to its portfolio of bio-industrial solutions in October 2021. The product is used for a wide range of product manufacturing applications like flooring, clothing production, wire and cable insulation, as well as plastic films and sheets, among others, used by their industrial customers located in North America but with plans for worldwide expansion too. The use of sustainable PVCs is likely to increase in the coming years following such kind of events.


Sustainable Packaging Market Segment Insights


Sustainable Packaging Process Insights


The Asia Pacific Sustainable Packaging market segmentation, based on process includes Reusable Packaging, Degradable Packaging, and Recycled Packaging. The recycled packaging category led the market in 2022. Reducing packing weight and size and using more recyclable and renewable materials are the two most common sustainable packaging solutions used by companies. Consequently, the corporation is using more cardboard and paper in its operations. It also ensures that, for future usage, the packaging is recyclable and environmentally benign.


Figure 1: Asia Pacific Sustainable Packaging Market, by Process, 2022 & 2032 (USD Billion)


Asia Pacific Sustainable Packaging Market, by Process, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sustainable Packaging Material Type Insights


The Asia Pacific Sustainable Packaging market segmentation, based on material type, includes Glass, Plastic, Metal, and Paper. The paper category generated the most income. Paper-based packaging is easily recyclable, and most paper products can be recycled multiple times. This is in line with the circular economy's and waste reduction initiatives.  Paper is an attractive material for companies looking to reduce the environmental impact of their packaging because it decomposes spontaneously and is intrinsically biodegradable.


Sustainable Packaging End user Insights


The Asia Pacific Sustainable Packaging market segmentation, based on end user, Pharmaceutical and Healthcare, Cosmetics and Personal Care, Food and Beverage, and Other End Users. The food and beverage category generated the most income because recycled plastic is becoming more and more popular since it is inexpensive and good for the environment. Furthermore, it is projected that the personal care and cosmetics sector would increase significantly in the near future. This is because customers are becoming more ecologically conscious, which drives up demand for sustainable packaging, and the government is promoting eco-friendly packaging.


Sustainable Packaging Country Insights


Asia Pacific is anticipated to experience the quickest growth in the sustainable packaging market over the course of the forecast period. The two most profitable markets in Asia Pacific for eco-friendly packaging options are China and India. The market is predicted to increase because of these countries' growing environmental concerns and potential customer base. The market is also growing due to the increasing presence of recycling facilities in the area that are developing cutting-edge products. Furthermore, the market's expansion in Asia Pacific is believed to be significantly fueled by the swift adoption of pro-environment laws in Asian nations and growing government backing for the use of sustainable packaging across a range of industries. Additionally, the Indian government outlawed single-use plastic in July 2022, seeing it as a necessary measure to reduce pollution brought on by improper disposal of plastic garbage. Businesses are expected to move toward sustainable packaging options as a result of this move by the Indian government. India is the most appealing market for sustainable packaging in Asia Pacific as a result of the growing food chain industry's adoption of sustainable packaging solutions to meet growing environmental concerns.

In February 2023, Sealed Air bought Liquibox— a company that offers ecologically sustainable bag-in-box packaging solutions for many industries.
Crown Holdings purchased Helvetia Packaging in Saarlouis, Germany, in 2023.

Procter & Gamble Fabric and Home Care partnered with Paboco in November 2022 to run a test on its Lenor liquid fabric conditioner brand 'first-generation' paper-based bottles in the Netherlands. Therefore, the rise of investment in earth-friendly packs is expected to boost the market's worth over the forecast period.  


Figure 2: ASIA PACIFIC SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)


ASIA PACIFIC SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sustainable Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the sustainable packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, sustainable packaging industry must offer cost-effective items.


Major players in the sustainable packaging market are attempting to increase market demand by investing in research and development operations includes Amcor Limited, Sealed Air Corporation, Mondi PLC, Huhtamaki OYJ, BASF SE, Westrock Company, Ardagh Group SA, TetraPak International SA, Smurfit Kappa Group PLC, Ball Corporation, Crown Holdings Inc., Sonoco Products Company, DS Smith PLC, Genpak LLC, and International Paper Company.


Key Companies in the sustainable packaging market include



  • Amcor Limited

  • Sealed Air Corporation

  • Mondi PLC

  • Huhtamaki OYJ

  • BASF SE

  • Westrock Company

  • Ardagh Group SA

  • TetraPak International SA

  • Smurfit Kappa Group PLC

  • Ball Corporation

  • Crown Holdings Inc.

  • Sonoco Products Company

  • DS Smith PLC

  • Genpak LLC

  • International Paper Company


Sustainable Packaging Industry Developments


April 2022: In order to recycle flexible plastics from the food supply chain and repurpose them into new, certified circular food-grade packaging, Sealed Air and other partners have announced a collaboration on an advanced recycling program.


September 2021: Sonoco and AMP Robotics, a leader in artificial intelligence, robotics, and infrastructure for the trash and recycling sector, collaborated to develop a new material category inside AMP's neural network that is tailored to rigid paperboard cans. Higher recycling rates for Sonoco and other manufacturers' spiral wound paper canisters with steel bottoms will be the outcome of this agreement.

September 2020: Berry Global Group, Inc. collaborated with Bhoomi in developing a bottle that is 100% sugarcane-based for their cold-pressed cane water elixir. This partnership will enable the company to reach more customers.


Sustainable Packaging Market Segmentation


Sustainable Packaging Process Outlook



  • Reusable Packaging

  • Degradable Packaging

  • Recycled Packaging


Sustainable Packaging Material Type Outlook



  • Glass

  • Plastic

  • Metal

  • Paper


Sustainable Packaging End User Outlook



  • Pharmaceutical and Healthcare

  • Cosmetics and Personal Care

  • Food and Beverage

  • Other End Users


Sustainable Packaging Regional Outlook



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Indonesia

    • Thailand

    • Vietnam

    • Malaysia

    • Singapore

    • Rest of Asia-Pacific



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