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The market for Application Testing Services is changing a lot, showing how technology and business needs are always moving. A big change happening now is people wanting test automation services more and more. As companies try to speed up their software making process, they really need automated testing tools. This trend is driven by the need for quicker time to market, better efficiency and lower costs. Automated testing makes the process faster and more accurate.
It helps make applications work better by increasing their reliability. Another important change in the App Testing Services market is more people using artificial intelligence (AI) and machine learning (ML) in their testing processes. AI and ML are being used to study lots of data, find patterns, guess possible problems in apps. This active method helps find and fix possible problems before they hurt users, making the app better overall.
The use of AI and ML together lets companies predict problems before they happen, helping them to deal with dangers properly. More people are starting to use online testing services. This shows the growing trend towards using cloud computing in computer technology businesses. Cloud testing services are a good choice for companies. They save money, can change easily and work well even with big amounts of testers.
Testing in the cloud lets us use tools well and helps companies grow their testing efforts as needed for projects. This change is in line with the wider shift towards developing and deploying software using cloud-native models. Checking for safety is now a very important part of Application Testing Services. This is because the number and complexity of online threats are growing fast. As more businesses rely on computer programs and data, they are making security checks a top goal.
This helps them find weaknesses in their software to keep the safety of everything right. More people are asking for special security testing services. This is because there's been an increase in theft of data and worries about privacy. These tests include checking if systems can be broken into, reviewing the computer code, and making sure things follow rules properly. The move towards DevOps and Agile ways of working is also affecting the Application Testing Services market.
Companies are adopting DevOps methods to promote smooth teamwork between development and operations teams. This helps create a constant process of combining work together for output delivery. In this situation, testing is a big part of making things. It moves to the left side where it starts and keeps going throughout development. The use of Agile and DevOps ways is making testing services more wanted.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Big data assists in the verification of large data as well as testing. |
| Market Dynamics | Increase demand for testing services and rising utilization of cloud computing. |
Application Testing Services Market Highlights:
Application Testing Services Market Overview
The Application Testing Services Market size is projected to grow from USD 35.60 Billion in 2024 to USD 68.9 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 8.60% during the forecast period (2024 - 2032). Additionally, the application testing services market was valued at USD 32.4 Billion in 2023.
Increased demand for application testing services owing to the growing need for big data and cloud computing are the key market drivers enhancing the growth of market.
Figure 1: Application Testing Services Market Size, 2022-2032 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review
Application Testing Services Market Trends
Growing demand for application testing services is driving the market growth.
Market CAGR for application testing services is being driven by the rising demand for application testing services. Application testing services have an increasing adoption in automation testing services in different industries like healthcare, media, and manufacturing with the increased digital transformation of businesses. The advancement in technology and rising implementation of automated application testing services to minimize operational costs is anticipated to fuel the market growth.
The digital transformation of businesses is anticipated to boost the growth of the application testing services market. Digital transformation helped minimize the manual efforts in application testing by availing faster feedback and reducing the time to declare the products and services into the market. The inclusion of advanced technologies like Big Data, machine learning, AI, and others assists in offering accurate real-time data analytics and analysis to be one of the main driving factors for the growth of the application testing services market. The growing pace of innovation in novel technologies, networks, and methodologies is making companies opt for new product releases while improving product quality, minimizing costs, and accelerating time-to-revenue. Assured and improved quality products while being cost-effective are expected to boost the application services market size.
The rapidly developing model of technology ecosystems powered by disruptive technologies is changing the space of IT consumerism. Digitization has changed traditional software testing into proactive quality engineering and assurance discipline. Further, in IoT-based systems, any small glitch may have adverse outcomes like physical accidents, security lapses, unexpected outcomes, and non-optimal performance. The application testing services may increase productivity via test automation services and optimizing IT spending, leveraging reusable assets, and ensuring returns on investments. Thus, driving the Application Testing Services market revenue.
The virtual testing environment ignites real-time conditions, provide reliable security, and enables testers, but there are limitations like equipment conflict between drivers of tested equipment and the virtual environment, thus restraining the growth of the application testing services market.
Application Testing Services Market Segment Insights
Application Testing Services Service Type Insights
The global Application Testing Services market segmentation, based on service type, includes Professional Services and Managed Services. The managed service segment dominates the market, accounting for the largest market revenue as it enhances the standards and time-to-market by combining all testing solutions with other reliant companies with experience in complexities management. This service helps in minimizing the risk of application or system failure and ensures that the systems operate correctly and constantly to meet the expectation of consumers and business users. Additionally, managed services are cost-effective compared to professional services as there is no requirement to integrate an in-house testing team.
Figure 2: Application Testing Services Market, by Service Type, 2022 & 2032 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review
Application Testing Services End User Insights
The global Application Testing Services market segmentation, based on end users, includes Healthcare, Telecom & IT, Government, and Others. The telecom & IT segment dominates the market due to the increase in the adoption of automation testing services and the rising digital transformation of business throughout the world. The advancement in technology and growing execution of automated application testing services in order to minimize operational costs are anticipated to boost the growth of the application testing services market. The drastic shift in digital and computer networks has made this service indispensable in the telecom & IT industry.
Application Testing Services Regional Insights
By region, the study offers market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Application Testing Services market area dominates the market due to the increasing adoption of testing services to enhance the accuracy, functionality, usability, and stability of applications. There is a growing investment in developing enhanced application testing services, and fast growth of advanced technologies like AI, IoT, and others is expected to boost the growth of market in the North American region.
Further, the prime countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil.
Figure 3: APPLICATION TESTING SERVICES MARKET SHARE BY REGION 2022 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Application Testing Services market accounts for the second-largest market share due to the increasing adoption of application testing services in various sectors of industry in this region. Further, the German Application Testing Services market held the largest market share, and the UK Application Testing Services market was the fastest-growing market in the European region.
The Asia-Pacific Application Testing Services Market is expected to grow at the rapid CAGR from 2023 to 2032. This is due to the rising adoption of application testing services in BSFI, retail, and telecom & IT sectors in this region. Moreover, China’s Application Testing Services market held the largest market share, and the Indian Application Testing Services market was the rapid-growing market in the Asia-Pacific region.
Application Testing Services Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Application Testing Services market grow even more. Market players are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Application Testing Services industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Application Testing Services industry to benefit clients and increase the market sector. In recent years, the Application Testing Services industry has offered some of the most significant advantages to various sectors. Major participants in the Application Testing Services market, including Cigniti Technologies, Qualitest, BT Group plc., Applause, Infosys Limited, Accenture PLC, Cognizant Technology Solutions, IBM Corporation, Capgemini SE, EPAM Systems Inc., HCL Technologies Limited, and others, are attempting to increase market demand by investing in research and development operations.
An India-based engineering services company, Cigniti Technologies is mainly involved in offering software testing services throughout the globe. It provides services like assurance, including test automation, regression testing, and security testing; engineering, including performance engineering and services visualization; agile testing, similarly digital assurance; and next-generation testing. The company serves industries, including airline, communications, financial services, banking, retail, and others. In September 2022, a significant AI and IP-led Digital Assurance and Digital Engineering service provider, Cigniti Technologies, deepened its engagement with a large American retailer by offering the best digital experiences to customers and boosting their digital objectives. The Fortune 500 American retailer Cigniti recently celebrated its first year of collaboration. They have experienced a huge growth opportunity via digitalization, making sure that the business outcome of the retailers is faster.
Qualitest Group is an independent managed service offeror of quality assurance and testing solutions. The company provides software testing services and quality assurance and is focused on giving high-standard quality in every project. It aims to enhance software quality by offering superior QA solutions to partners and customers throughout the world. In September 2019, Qualitest, an AI-powered application testing and quality assurance, announced a partnership with a company BT, which is a British multinational telecommunication holding company headquartered in the UK, in order to support the supply of innovative products and services across their network, develop their 5G network and thus enhance their emergency services network offerings.
Key Companies in the Application Testing Services market include
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Cigniti Technologies
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Qualitest Group
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BT Group plc.
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Applause
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Accenture PLC
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Cognizant Technology Solutions
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IBM Corporation
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EPAM Systems Inc.
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HLC Technologies Limited
Application Testing Services Industry Developments
May 2022: A UK-based telecommunications company, BT Group plc., partnered with a South African telecommunications company MTN Group Limited to offer cloud security, managed connectivity, and voice services to MTN Business clients.
June 2022: A German Engineering Consulting and Services company named Umlaut was planned to be acquired by Accenture in order to enhance its application testing services along with the testing capabilities of Umlaut throughout the traditional and digital engineering services.
February 2020: A US-based testing and digital quality company, Applause, partnered with Infosys Limited, an India-based information technology company, in order to launch digital testing services for clients and offer wider end-to-end digital experience testing services to customers. This partnership brings together the white-glove crowd-testing approach of Applause and the behind-the-firewall validation of Infosys.
Application Testing Services Market Segmentation
Application Testing Services Service Type Outlook
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Professional Services
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Managed Services
Application Testing Services End User Outlook
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Healthcare
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Telecom & IT
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Government
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Others
Application Testing Services Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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