Apple Juice Concentrate Market Trends

Global Apple Juice Concentrate Market Overview

Apple Juice Concentrate Market size was valued at USD 7.5 billion in 2022. The apple juice concentrate industry is projected to grow from USD 7.8 billion in 2023 to USD 10.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.57% during the forecast period (2023 - 2030). The rising demand for fruit concentrates as a flavoring medium in baby food products, and soft bakery products are some of the key market drivers boosting the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Apple Juice Concentrate Market Trends

• Factors boosting the market growth of Apple Juice Concentrate

The increasing requirement for apple concentrates from the food and beverage industry for producing many food products such as confectionery, beverages, and soups to improve the flavor of the food items is anticipated to fuel the market growth of apple concentrate. Additionally, the rising call for a dietary supplement such as pectin is used as medication prescribed by doctors. Hence, it is expected to boost the market growth of apple concentrate. The major factors fueling the market growth are the growing demand for the growing popularity of convenience food & beverage, natural plant-based ingredients, and its rising use in place of sugar in bakery products across the globe.

Further, the changing dietary preferences of the people have led to a considerable rise in the use of nutritional juices, which in turn is projected to increase the demand for apple juice concentrates in the market. An increase in the production, demand and consumption of all food products is promoting the market growth of apple juice concentrate globally.

The growing awareness amongst consumers regarding added sugar in food has promoted the need for natural sugars. The market players operating globally have moved their focus to naturally sourced sugar, such as sugar derived from fruits, also known as de-ionized fruit juice concentrates. Unlike refined sugar, apple juice concentrate has a great number of nutrients and releases less quickly into the bloodstream. Thus, the increasing usage of apple juice concentrate as an alternative to refined sugar in bakery and confectionery products is expected to fuel the apple juice concentrate market growth.

However, there are some limitations to the availability of raw materials since it is the biggest challenge, and farmers have to face challenges in the farming of apples due to the uncertainty of climate changes and natural disasters. Moreover, the production of apples needs lots of water, which is again a prime concern amongst farmers. Hence, the limited availability of apples is a main challenge in expanding the business. This factor is projected to hold the market growth of apple concentrate and has proven to be an opportunity for the Apple Juice Concentrate market CAGR and contribute to apple juice concentrate market revenue worldwide in recent years.

Apple Juice Concentrate Market Segment Insights

Apple Juice Concentrate Type Insights

The apple juice concentrate market segmentation, based on type, includes cloudy, de-ionized, and clarified. The clarified segment held the majority share in 2022 with respect to the apple juice concentrate market revenue. Clarified apple juice concentrate is extracted from mature Pakistani apples. Apples contain vitamins C and A, fiber, antioxidants, and minerals, all healthy for the body. Amongst the various health benefits, apples have calming, anti-aging, and fever-reducing properties.

In April 2019: Dohler Group obtained Spanish fruit processor, Zucasa to strengthen its presence in the European fruit concentrates market.

Figure 1: Apple Juice Concentrate Market by Type, 2022 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Apple Juice Concentrate Application Insights

The apple juice concentrate market segmentation, based on application, includes dairy and frozen desserts, bakery and confectionery, beverages, sauce dips and spreads, and others. The bakery and confectionery dominated the market in 2022 and is anticipated to be the faster-growing segment, according to the apple juice concentrate market data during the study period. Fruit concentrates are readily used to make fruit juices. They are used to add flavor and taste to alcoholic beverages and soft drinks. These factors positively impact the market growth and ultimately promote the apple juice concentrate industry.

April 2019: Tampico Beverages launched zero-sugar fruit concentrates for its value-oriented consumer base in the United States. This approval has further broadened the growth opportunity for the Apple Juice Concentrate industry.

Apple Juice Concentrate Regional Insights

The study provides market insights into North America, Asia-Pacific, Europe, and the Rest of the World, by region. The European apple juice concentrate market accounted for USD 7.5 billion in 2022 and is expected to exhibit a significant CAGR growth during the forecast period. This is owing to the increased use of on-the-go fruit-based beverages in the region due to busy lifestyles.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: APPLE JUICE CONCENTRATE MARKET SHARE BY REGION 2022 (%)

Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review

North American apple juice concentrate market accounts for the second-largest market share due to the increasing consumption of apple juices. Since consumers are becoming more health-conscious and self-aware, they are switching to juices rather than aerated drinks. Further, the U.S. Apple Juice Concentrate market has held the largest market share, and the Canada Apple Juice Concentrate market was the fastest-growing market in the European region.

The Asia-Pacific Apple Juice Concentrate Market is projected to rise at the fastest CAGR from 2022 to 2030. This is due to the vigorous growth approach of non-alcoholic fruit-based beverages. The increasing demand for processed fruit-based beverages is boosting the growth of the market in the region. Moreover, the China Apple Juice Concentrate market held the largest market share, and the India Apple Juice Concentrate market was the fastest-growing market in the Asia-Pacific region.

Apple Juice Concentrates Key Market Players & Competitive Insights

Major market players are making investments on research and development to improve their product lines, which will guide the apple juice concentrate market to grow even more. Competitors in the market are also making a range of strategies to leave their footprint globally, with key market developments such as new product launching, contract-based agreements, mergers and acquisitions, increasing investments, and collaborating with other organizations. Participants in the apple juice concentrate industry must provide cost-effective products to pull through a highly competitive market and expand.

One of the prime business strategies adopted by producers in the apple juice concentrate industry to satisfy clients and enlarge the market sector is to manufacture nearly to lower operating costs. In recent years, the apple juice concentrate industry has benefited from some of the most significant advantages. The apple juice concentrate markets major players such as Ingredion Incorporated (US), H&H Products Company (US), Welch’s (US), and Ve.Ba. Cooperativa Ortofrutticola S.C. (Italy) and others are working on expanding the market demand by investing in R&D activities.

Ingredion Incorporated (US) was founded in 1906. Initially, this company was named Corn Products Refining Co. and later as "CPC International," was started by the merger of leading US corn refiners. This company now makes nutrition ingredients, sweeteners, starches, and biomaterials used by customers in everyday products, from foods and beverages to paper and pharmaceuticals. Moreover, it offers a huge range of industries, including brewing, soft drinks, food, pharmaceutical, corrugating, textile, and paper industries. Ingredion has Company-owned operations, joint ventures, alliances, and technical licenses worldwide.

For instance, Ingredion acquired PureCircle 2020, a stevia sweetener maker. Then in 2021, Ingredion acquired Katech, a German producer of texture and stabilization solutions. Then this company also started joint ventures with Grupo Arcor, providing food and beverage ingredients to customers in Argentina, Uruguay, and Chile, and Amyris, a Brazil-based producer of fermentation-derived Reb M sweetener.

VE.BA Cooperative S.C. was founded in 1971 by a group of growers who were looking for alternative uses for their fruits. Their headquarters are in a broad area surrounded by orchards, a few km south of Ferrara: an area with absolute excellence for growing vegetables and fruits. Here they change local fruits (Williams’s pears, Apricots, Apples, Plums, and Peaches) into great-quality ingredients for a variety of applications, from the food industry to small bakeries.

This company has three main priorities: Quality, Wholesomeness, and Convenience, with which they supply good-quality, natural ingredients, 100% made in Italy and in line with current trends that ask for natural and wholesome food.

Key Companies in the Apple Juice Concentrate market include

• Ingredion Incorporated (US)


• H&H Products Company (US)


• Welch’s (US)


• Ve.Ba. Cooperativa Ortofrutticola S.C. (Italy)


• Döhler (Germany)


• Louis Dreyfus Holding B.V. (Netherlands)


• Sonnländer (Germany)


• Tree Top Inc. (US)


• LemonConcentrate S.L. (Spain), among others

Apple Juice Concentrate Industry Developments

In October 2024, IRI verbalized the extension of its multilayer strategic partnership with Tree Top Inc. regarding pricing surveillance activities along the vertical axis.

In February 2024, Austria Juice returned from BioFach 2023 and presented pomegranate berry concentrate and guava lime drink to the public. Organic berries and apple fruits and their mixtures became a company-oriented strategy due to the increasing need for organic beverages. As for new products, organic mixes were developed with organic sugar and flavor instead of juice, and three types of energy drinks were introduced that are completely organic. This change is in line with the market's move towards, for example, organic ciders and organic wines, looking for alternatives to traditional drinks. Austria Juice wants to offer its services to companies that want to go for this transition.

In September 2023, Kellanova’s RXBAR accentuated a partnership with Maria Menounos and introduced RXBAR ManifX bars, interpreting the design. RXBAR ManifX bars feature a Chocolate Sea Salt flavor with 12 grams of protein within.

In February 2023, AGRANA Beteiligungs-AG revealed that it participated in the highest-consuming organic products, the expansion of which was audible during the BIOFACH fair held in Nuremberg, where several products were showcased. In March 2022, Coca Cola India announced its global order creation with the launch of a new variant for its sparkling orange-flavored drink Fanta – Apple Delit.

In November 2021, Dole Sunshine India presented its 100% natural pineapple juice product to the market, which includes only one transparent component – the juice extracted from the fruit. The juice produced from vegetables is obtained from the best varieties of pineapple and does not contain added sugars, preservatives, or artificial colors, thus minimizing the adverse effects of consumption and providing a pleasant and refreshing experience. The product range is in line with the increased market demand for genuine and healthy juices in India. Dole Sunshine India seeks to launch Optima fine Pineapple juice, which incorporates the natural taste of pineapple without diluting anything.

In September 2021, as a means towards his vision of comprehensive improvement, Kerry Group PLC purchased Hare Topco, Inc. for the complete enhancement of its food protection and preservation platform.

In November 2020, Pepsico Inc. updated the design of its 2-liter bottles readily available on the market and announced the launch of a new winter seasonal flavor, Pepsi apple pie.

Apple Juice Concentrate Market Segmentation

Apple Juice Concentrate Type Outlook

• Cloudy


• De-Ionized


• Clarified

Apple Juice Concentrate Application Outlook

• Dairy & Frozen Desserts


• Bakery & Confectionery


• Beverages


• Sauces Dips & Spreads


• Others

Apple Juice Concentrate Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America