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Apple Juice Concentrate Market Size

ID: MRFR//7329-CR | 144 Pages | Author: Snehal Singh| February 2020

The Apple Juice Concentrate Market is shaped by a range of factors that collectively define its dynamics and growth trajectory. One pivotal factor influencing the market is the increasing consumer preference for natural and healthy beverages. Apple juice concentrate, with its concentrated form of natural apple flavor and nutrients, has gained popularity as a convenient and versatile ingredient in various food and beverage applications. The rising awareness of the health benefits associated with apple consumption and the versatility of apple juice concentrate in culinary applications contribute significantly to the market's growth.

Changing dietary habits and lifestyle choices play a crucial role in driving the Apple Juice Concentrate Market. As consumers globally become more health-conscious and seek nutritious alternatives to sugary beverages, the demand for natural fruit-based products, including apple juice concentrate, has witnessed a notable surge. The market benefits from the perception of apple juice concentrate as a wholesome and vitamin-rich ingredient, aligning with consumer preferences for clean labels and natural food additives.

Agricultural factors, including apple production and crop yields, directly impact the Apple Juice Concentrate Market. Fluctuations in apple harvests, influenced by weather conditions, pest infestations, and agricultural practices, can impact the availability and pricing of apple juice concentrate. The global supply chain is inherently linked to apple cultivation, and any disruptions in the agricultural sector can influence market dynamics, affecting both supply and pricing.

Geopolitical influences and trade dynamics are also instrumental in shaping the Apple Juice Concentrate Market. The market's global nature makes it susceptible to changes in trade policies, tariffs, and international agreements. Shifts in global trade relationships or trade restrictions can impact the import and export of apple juice concentrate, influencing market accessibility and pricing. Market participants need to navigate these geopolitical factors to ensure a stable and sustainable supply chain.

Consumer preferences for sustainable and ethically sourced products have emerged as a significant driver in the Apple Juice Concentrate Market. As environmental awareness grows, consumers are inclined towards products that adhere to sustainable agricultural practices and ethical sourcing. Market players adopting eco-friendly and socially responsible initiatives in their production processes and supply chains can gain a competitive edge, appealing to the environmentally conscious consumer base.

Regulatory standards and compliance are critical factors influencing the Apple Juice Concentrate Market. Adherence to food safety regulations, labeling requirements, and quality standards is paramount for market players to ensure consumer trust and safety. The industry's commitment to meeting and surpassing these regulatory benchmarks is crucial for maintaining a positive market image and securing consumer confidence in the safety and quality of apple juice concentrate products.

Economic factors, including income levels and consumer spending patterns, significantly impact the Apple Juice Concentrate Market. In regions experiencing economic growth, consumers are often more willing to invest in premium and higher-quality food products, including beverages made with apple juice concentrate. Economic stability and prosperity contribute to market expansion as consumers seek healthier and better-quality options in their dietary choices.

Competitive dynamics and market positioning of key players also play a pivotal role in shaping the Apple Juice Concentrate Market. Established brands and emerging players engage in strategies such as product innovation, branding, and marketing campaigns to gain a competitive advantage. Consumer perceptions of brand reputation, product quality, and transparency in sourcing and production practices influence purchasing decisions, driving market share for individual players.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 4.57% (2023-2030)

Global Apple Juice Concentrate Market Overview


Apple juice concentrate market size was valued at USD 7.5 billion in 2022. The apple juice concentrate industry is projected to grow from USD 7.8 billion in 2023 to USD 10.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.57% during the forecast period (2023 - 2030). The rising demand for fruit concentrates as a flavoring medium in baby food products, and soft bakery products are some of the key market drivers boosting the market growth.


Apple Juice Concentrate Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Apple Juice Concentrate Market Trends



  • Factors boosting the market growth of Apple Juice Concentrate


The increasing requirement for apple concentrates from the food and beverage industry for producing many food products such as confectionery, beverages, and soups to improve the flavor of the food items is anticipated to fuel the market growth of apple concentrate. Additionally, the rising call for a dietary supplement such as pectin is used as medication prescribed by doctors. Hence, it is expected to boost the market growth of apple concentrate. The major factors fueling the market growth are the growing demand for the growing popularity of convenience food & beverage, natural plant-based ingredients, and its rising use in place of sugar in bakery products across the globe.


Further, the changing dietary preferences of the people have led to a considerable rise in the use of nutritional juices, which in turn is projected to increase the demand for apple juice concentrates in the market. An increase in the production, demand and consumption of all food products is promoting the market growth of apple juice concentrate globally.


The growing awareness amongst consumers regarding added sugar in food has promoted the need for natural sugars. The market players operating globally have moved their focus to naturally sourced sugar, such as sugar derived from fruits, also known as de-ionized fruit juice concentrates. Unlike refined sugar, apple juice concentrate has a great number of nutrients and releases less quickly into the bloodstream. Thus, the increasing usage of apple juice concentrate as an alternative to refined sugar in bakery and confectionery products is expected to fuel the apple juice concentrate market growth.


However, there are some limitations to the availability of raw materials since it is the biggest challenge, and farmers have to face challenges in the farming of apples due to the uncertainty of climate changes and natural disasters. Moreover, the production of apples needs lots of water, which is again a prime concern amongst farmers. Hence, the limited availability of apples is a main challenge in expanding the business. This factor is projected to hold the market growth of apple concentrate and has proven to be an opportunity for the Apple Juice Concentrate market CAGR and contribute to apple juice concentrate market revenue worldwide in recent years.


Apple Juice Concentrate Market Segment Insights


Apple Juice Concentrate Type Insights


The apple juice concentrate market segmentation, based on type, includes cloudy, de-ionized, and clarified. The clarified segment held the majority share in 2022 with respect to the apple juice concentrate market revenue. Clarified apple juice concentrate is extracted from mature Pakistani apples. Apples contain vitamins C and A, fiber, antioxidants, and minerals, all healthy for the body. Amongst the various health benefits, apples have calming, anti-aging, and fever-reducing properties.


In April 2019: Dohler Group obtained Spanish fruit processor, Zucasa to strengthen its presence in the European fruit concentrates market.


Figure 1: Apple Juice Concentrate Market by Type, 2022 & 2030 (USD billion)Apple Juice Concentrate Market by Type, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Apple Juice Concentrate Application Insights


The apple juice concentrate market segmentation, based on application, includes dairy and frozen desserts, bakery and confectionery, beverages, sauce dips and spreads, and others. The bakery and confectionery dominated the market in 2022 and is anticipated to be the faster-growing segment, according to the apple juice concentrate market data during the study period. Fruit concentrates are readily used to make fruit juices. They are used to add flavor and taste to alcoholic beverages and soft drinks. These factors positively impact the market growth and ultimately promote the apple juice concentrate industry.


April 2019: Tampico Beverages launched zero-sugar fruit concentrates for its value-oriented consumer base in the United States. This approval has further broadened the growth opportunity for the Apple Juice Concentrate industry.


Apple Juice Concentrate Regional Insights


The study provides market insights into North America, Asia-Pacific, Europe, and the Rest of the World, by region. The European apple juice concentrate market accounted for USD 7.5 billion in 2022 and is expected to exhibit a significant CAGR growth during the forecast period. This is owing to the increased use of on-the-go fruit-based beverages in the region due to busy lifestyles.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: APPLE JUICE CONCENTRATE MARKET SHARE BY REGION 2022 (%)APPLE JUICE CONCENTRATE MARKET SHARE BY REGION 2022


Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review


North American apple juice concentrate market accounts for the second-largest market share due to the increasing consumption of apple juices. Since consumers are becoming more health-conscious and self-aware, they are switching to juices rather than aerated drinks. Further, the U.S. Apple Juice Concentrate market has held the largest market share, and the Canada Apple Juice Concentrate market was the fastest-growing market in the European region.


The Asia-Pacific Apple Juice Concentrate Market is projected to rise at the fastest CAGR from 2022 to 2030. This is due to the vigorous growth approach of non-alcoholic fruit-based beverages. The increasing demand for processed fruit-based beverages is boosting the growth of the market in the region. Moreover, the China Apple Juice Concentrate market held the largest market share, and the India Apple Juice Concentrate market was the fastest-growing market in the Asia-Pacific region.


Apple Juice Concentrates Key Market Players & Competitive Insights


Major market players are making investments on research and development to improve their product lines, which will guide the apple juice concentrate market to grow even more. Competitors in the market are also making a range of strategies to leave their footprint globally, with key market developments such as new product launching, contract-based agreements, mergers and acquisitions, increasing investments, and collaborating with other organizations. Participants in the apple juice concentrate industry must provide cost-effective products to pull through a highly competitive market and expand.


One of the prime business strategies adopted by producers in the apple juice concentrate industry to satisfy clients and enlarge the market sector is to manufacture nearly to lower operating costs. In recent years, the apple juice concentrate industry has benefited from some of the most significant advantages. The apple juice concentrate markets major players such as Ingredion Incorporated (US), H&H Products Company (US), Welch’s (US), and Ve.Ba. Cooperativa Ortofrutticola S.C. (Italy) and others are working on expanding the market demand by investing in R&D activities.


Ingredion Incorporated (US) was founded in 1906. Initially, this company was named Corn Products Refining Co. and later as "CPC International," was started by the merger of leading US corn refiners. This company now makes nutrition ingredients, sweeteners, starches, and biomaterials used by customers in everyday products, from foods and beverages to paper and pharmaceuticals. Moreover, it offers a huge range of industries, including brewing, soft drinks, food, pharmaceutical, corrugating, textile, and paper industries. Ingredion has Company-owned operations, joint ventures, alliances, and technical licenses worldwide.


For instance, Ingredion acquired PureCircle 2020, a stevia sweetener maker. Then in 2021, Ingredion acquired Katech, a German producer of texture and stabilization solutions. Then this company also started joint ventures with Grupo Arcor, providing food and beverage ingredients to customers in Argentina, Uruguay, and Chile, and Amyris, a Brazil-based producer of fermentation-derived Reb M sweetener.


VE.BA Cooperative S.C. was founded in 1971 by a group of growers who were looking for alternative uses for their fruits. Their headquarters are in a broad area surrounded by orchards, a few km south of Ferrara: an area with absolute excellence for growing vegetables and fruits. Here they change local fruits (Williams’s pears, Apricots, Apples, Plums, and Peaches) into great-quality ingredients for a variety of applications, from the food industry to small bakeries.


This company has three main priorities: Quality, Wholesomeness, and Convenience, with which they supply good-quality, natural ingredients, 100% made in Italy and in line with current trends that ask for natural and wholesome food.


Key Companies in the Apple Juice Concentrate market include



  • Ingredion Incorporated (US)

  • H&H Products Company (US)

  • Welch’s (US)

  • Ve.Ba. Cooperativa Ortofrutticola S.C. (Italy)

  • Döhler (Germany)

  • Louis Dreyfus Holding B.V. (Netherlands)

  • Sonnländer (Germany)

  • Tree Top Inc. (US)

  • LemonConcentrate S.L. (Spain), among others


Apple Juice Concentrate Industry Developments


March 2019: Coca-Cola India, a Subsidiary of Coca-Cola and producer of carbonated soft drinks, launched a sub-brand called Minute Made Apple Sparkle, under the brand Minute Made. This sparkling apple juice is made from Kashmiri apples, and apple concentrates.


March 2019: Diageo PLC, a beverage alcohol company, introduced a new cider, Rockshore apple cider, across Ireland. The product is there in bottles and cans at off-licenses, pubs, and supermarkets.


September 2019: Biddenden Vineyards Ltd., manufacturers of ciders, wines & apple juice, introduced Biddenden apple juice, one of the new additions to a range of new drinks the company. The product is made out of 100% juice in which there is no preservative added.


Apple Juice Concentrate Market Segmentation


Apple Juice Concentrate Type Outlook



  • Cloudy

  • De-Ionized

  • Clarified


Apple Juice Concentrate Application Outlook



  • Dairy & Frozen Desserts

  • Bakery & Confectionery

  • Beverages

  • Sauces Dips & Spreads

  • Others


Apple Juice Concentrate Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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