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    APAC Herbal Medicine Market

    ID: MRFR/HC/11127-HCR
    128 Pages
    Rahul Gotadki
    September 2025

    APAC Herbal Medicine Market Research Report Information By Type (Tablets & Capsules, Powders, Extracts, and Others), By Application (Western Herbalism, Traditional Chinese Medicine, and Others) – and APAC Market Forecast Till 2034

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    APAC Herbal Medicine Market Research Report—Forecast till 2034 Infographic
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    Table of Contents

    APAC Herbal Medicine Market Summary

    The Asia-Pacific herbal medicine market is projected to grow from 20.9 USD billion in 2024 to 52.8 USD billion by 2035.

    Key Market Trends & Highlights

    APAC Herbal Medicine Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 8.8 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 52.8 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 20.9 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of herbal medicine due to increasing consumer awareness of natural remedies is a major market driver.

    Market Size & Forecast

    2024 Market Size 20.9 (USD Billion)
    2035 Market Size 52.8 (USD Billion)
    CAGR (2025-2035) 8.8%

    Major Players

    Schwabe, Nature’s Bounty, Bionorica, Arkopharma, Blackmores, Tsumura, Arizona Natural, Nelsons, Bio-Botanica, Sanjiu, Herbal Africa, Yunnan Baiyao, Tasly, Zand, Tongrentang, SIDO MUNCUL

    APAC Herbal Medicine Market Trends

      • Increased Herbal Dietary Supplement Consumption is Driving the Market Growth

    Over the past ten years, there has been a rise in the use of complementary and alternative antibiotics, such as herbal remedies. Healthcare providers and patients alike are becoming more and more interested in herbal products. The WHO reports that between 10 and 50 percent of people in affluent nations frequently use herbal products in one way or another. Herbal products are typically used since they have a stronger immune system than synthetic medications. Furthermore, herbal medications might occasionally be the only accessible and reasonably priced form of treatment in developing nations like Bangladesh, China, Japan, India, and Vietnam.

    Moreover, most common reasons why people choose these medications include cough and cold, anxiety, gastrointestinal disorders, and painful ailments like stiffness, rheumatic diseases, and joint pain. It is anticipated that the market will see significant expansion prospects as a result of the current trend of using herbal medicines.

    In many underdeveloped nations, herbal remedies play a critical role in medical care. Nearly all mild diseases are treated with herbal remedies and natural preparations. Usually limited to life-threatening conditions, trips to qualified physicians or prescription pharmacists are uncommon in developing and lower-income nations. Furthermore, unprocessed plants or plant parts that have been dried and utilized whole or chopped are the herbs used medicinally in poor nations. For internal usage, herbs are made as teas (and occasionally as pills or capsules); for external application, they are prepared as salves and poultices.

    The growing sector in developing countries is anticipated to prove to be one of the key drivers for the business, since most of these countries have very little regulation regarding the use of herbs as medicines. Thus, driving the herbal medicine market revenue.

    APAC Herbal Medicine Market Drivers

    Market Segment Insights

    Herbal Medicine Type Insights

    The APAC Herbal Medicine market segmentation, based on type includes Tablets & Capsules, Powders, Extracts, and Others. The tablets & capsules segment dominated the market mostly. In addition to the quantity of prescriptions stated, the medications are supplied as tablets and capsules, and the use of these forms of delivery is rising. Herbal products are also becoming more and more common in the pharmaceutical sector. The tablet and capsule market category is anticipated to maintain its dominance due to these factors.

    Figure 1: APAC Herbal Medicine Market, by Type, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Herbal Medicine Application Insights

    The APAC Herbal Medicine market segmentation, based on application, includes Western Herbalism, Traditional Chinese Medicine, and Others. The traditional chinese medicine category generated the most income. It contains a range of traditional Chinese and other East Asian herbal treatments and treatment techniques that have been used for generations. TCM includes many different types of treatments, including cupping therapy, acupuncture, herbal medicine, and more. TCM is well-liked and extensively utilized in the APAC area due to its all-encompassing approach to health and potency in treating a wide range of conditions.

    Get more detailed insights about APAC Herbal Medicine Market Research Report—Forecast till 2034

    Regional Insights

    The APAC Herbal Medicine market is growing rapidly over the forecast period. Customers are more keen to utilize natural and herbal items as they become more aware of the long-term advantages of doing so and as they use the internet more frequently. The market is now being dominated by China. China's market domination has been fueled by the existence of market leaders as well as rising personal health awareness. India is anticipated to expand at the quickest rate because of the country's rising adoption rate and rising consumer awareness of health-related issues.

    Furthermore, the expansion in these markets has been maintained by rising disposable income in developing nations like China, India, Brazil, and Southeast Asia.

    Figure 2: APAC HERBAL MEDICINE MARKET SHARE BY REGION 2023 (USD Billion)

    APAC HERBAL MEDICINE MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the herbal medicine market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, herbal medicine industry must offer cost-effective items.

    Key Companies in the APAC Herbal Medicine Market market include

    Industry Developments

    Market Segmentation

    Herbal Medicine Type Outlook

    • Tablets & Capsules
    • Powders
    • Extracts
    • Others

    Herbal Medicine Regional Outlook

    • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific

    Herbal Medicine Application Outlook

    • Western Herbalism
    • Traditional Chinese Medicine
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   20.87 (USD Billion)
    Market Size 2025   22.70 (USD Billion)
    Market Size 2034   48.51 (USD Billion)
    Compound Annual Growth Rate (CAGR)    8.80 % (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2020 - 2024
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Application, and Region
    Region Covered APAC
    Countries Covered China, Japan, India, Australia, South Korea
    Key Companies Profiled Schwabe, Nature’s Bounty, Bionorica, Arkopharma, Blackmores, Tsumura, Arizona Natural, Nelsons, Bio-Botanica, Sanjiu, Herbal Africa, Yunnan Baiyao, Tasly. Zand, Tongrentang, and SIDO MUNCUL
    Key Market Opportunities ·       Large pharmaceutical companies are increasingly strategically entering the market to offer expansion potential
    Key Market Dynamics ·       Growing use of herbal dietary supplements is fueling market expansion ·       Inclination for natural and herbal items will drive the demand for herbal medications.

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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    FAQs

    How much is the herbal medicine market?

    The APAC Herbal Medicine market size was valued at USD 20.87 Billion in 2024.

    What is the growth rate of the herbal medicine market?

    The market is projected to grow at a CAGR of 8.80% during the forecast period, 2025-2034.

    Who are the key players in the herbal medicine market?

    The key players in the market are Schwabe, Nature’s Bounty, Bionorica, Arkopharma, Blackmores, Tsumura, Arizona Natural, Nelsons, Bio-Botanica, Sanjiu, Herbal Africa, Yunnan Baiyao, Tasly. Zand, Tongrentang, and SIDO MUNCUL.

    Which application led the herbal medicine market?

    The Traditional Chinese Medicine category dominated the market in 2022.

    Which type had the largest market share in the herbal medicine market?

    The tablets & capsules category had the largest share in the market.

    1. 'TABLE OF CONTENTS
    2. EXECUTIVE SUMMARY
    3. MARKET INTRODUCTION
      1. Definition
      2. Scope of the Study
        1. Research Objective
        2. Assumptions
        3. Limitations
    4. RESEARCH METHODOLOGY
      1. Overview
      2. Data Mining
      3. Secondary Research
      4. Primary Research
        1. Primary Interviews
    5. and Information Gathering Process
      1. Breakdown of Primary Respondents
      2. Forecasting Modality
      3. Market Size Estimation
        1. Bottom-Up Approach
        2. Top-Down Approach
      4. Data Triangulation
      5. Validation
    6. MARKET DYNAMICS
      1. Overview
      2. Drivers
      3. Restraints
      4. Opportunities
    7. MARKET FACTOR ANALYSIS
      1. Value Chain Analysis
      2. Porter’s Five Forces Analysis
        1. Bargaining Power
    8. of Suppliers
    9. Bargaining Power of Buyers
      1. Threat of New Entrants
        1. Threat of Substitutes
        2. Intensity of Rivalry
      2. COVID-19 Impact Analysis
        1. Market Impact Analysis
        2. Regional Impact
        3. Opportunity and
    10. Threat Analysis
    11. APAC HERBAL MEDICINE MARKET, BY TYPE
      1. Overview
      2. Tablets & Capsules
      3. Powders
      4. Extracts
      5. Others
    12. APAC HERBAL MEDICINE MARKET, BY APPLICATION
      1. Overview
      2. Western Herbalism
      3. Traditional Chinese
    13. Medicine
    14. Others
    15. APAC
    16. HERBAL MEDICINE MARKET, BY REGION
      1. Overview
      2. Asia-Pacific
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Australia
        6. Rest of Asia-Pacific
    17. COMPETITIVE LANDSCAPE
      1. Overview
      2. Competitive Analysis
      3. Market Share Analysis
      4. Major Growth Strategy in the APAC Herbal Medicine
    18. Market,
    19. Competitive Benchmarking
      1. Leading Players in Terms of Number of Developments in the APAC
    20. Herbal Medicine Market,
      1. Key developments and Growth Strategies
        1. New Application Launch/Service Deployment
        2. Merger & Acquisitions
        3. Joint Ventures
      2. Major Players Financial
    21. Matrix
    22. Sales & Operating Income, 2022
      1. Major Players R&D Expenditure. 2022
    23. COMPANY PROFILES
      1. Schwabe
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      2. Nature’s
    24. Bounty
    25. Company Overview
    26. Financial Overview
    27. Products Offered
    28. Key Developments
    29. SWOT Analysis
    30. Key Strategies
    31. Bionorica
    32. Company Overview
    33. Financial Overview
    34. Products Offered
    35. Key Developments
    36. SWOT Analysis
    37. Key Strategies
    38. Arkopharma
    39. Company Overview
    40. Financial Overview
    41. Products Offered
    42. Key Developments
    43. SWOT Analysis
    44. Key Strategies
    45. Blackmores
    46. Company Overview
    47. Financial Overview
    48. Products Offered
    49. Key Developments
    50. SWOT Analysis
    51. Key Strategies
    52. Tsumura
    53. Company Overview
    54. Financial Overview
    55. Products Offered
    56. Key Developments
    57. SWOT Analysis
    58. Key Strategies
    59. ARIZONA NATURAL
    60. Company Overview
    61. Financial Overview
    62. Products Offered
    63. Key Developments
    64. SWOT Analysis
    65. Key Strategies
    66. Nelsons
    67. Company Overview
    68. Financial Overview
    69. Products Offered
    70. Key Developments
    71. SWOT Analysis
    72. Key Strategies
    73. Bio-Botanica
    74. Company Overview
    75. Financial Overview
    76. Products Offered
    77. Key Developments
    78. SWOT Analysis
    79. Key Strategies
    80. Sanjiu
    81. Company Overview
    82. Financial Overview
    83. Products Offered
    84. Key Developments
    85. SWOT Analysis
    86. Key Strategies
    87. Herbal Africa
    88. Company Overview
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. Yunnan Baiyao
    95. Company Overview
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. Tasly
    102. Company Overview
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. Zand
    109. Company Overview
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. Tongrentang
    116. Company Overview
    117. Financial Overview
    118. Products Offered
    119. Key Developments
    120. SWOT Analysis
    121. Key Strategies
    122. SIDO MUNCUL
    123. Company Overview
    124. Financial Overview
    125. Products Offered
    126. Key Developments
    127. SWOT Analysis
    128. Key Strategies
    129. References
    130. Related Reports
    131. MARKET, SYNOPSIS, 2018–2032
    132. (USD BILLION)
    133. APAC HERBAL MEDICINE MARKET, BY TYPE, 2018–2032 (USD BILLION)
    134. MARKET, BY APPLICATION, 2018–2032 (USD BILLION)
    135. (USD BILLION)
    136. JAPAN: HERBAL MEDICINE MARKET, BY APPLICATION, 2018–2032 (USD BILLION)
    137. MEDICINE MARKET, BY TYPE, 2018–2032 (USD BILLION)
    138. –2032 (USD BILLION)
    139. BILLION)
    140. INDIA: HERBAL MEDICINE MARKET, BY APPLICATION, 2018–2032 (USD BILLION)
    141. MEDICINE MARKET, BY TYPE, 2018–2032 (USD BILLION)
    142. –2032 (USD BILLION)
    143. (USD BILLION)
    144. SOUTH KOREA: HERBAL MEDICINE MARKET, BY APPLICATION, 2018–2032 (USD BILLION)
    145. HERBAL MEDICINE MARKET, BY TYPE, 2018–2032 (USD BILLION)
    146. HERBAL MEDICINE MARKET, BY APPLICATION, 2018–2032 (USD BILLION)
    147. WORLD: HERBAL MEDICINE MARKET, BY TYPE, 2018–2032 (USD BILLION)
    148. FOR THE APAC HERBAL MEDICINE MARKET
    149. MEDICINE MARKET, SHARE (%), BY TYPE, 2021
    150. BY APPLICATION, 2021
    151. APAC HERBAL MEDICINE MARKET, SHARE (%), BY REGION, 2021
    152. ANALYSIS
    153. NATURE’S BOUNTY: FINANCIAL OVERVIEW SNAPSHOT
    154. FINANCIAL OVERVIEW SNAPSHOT
    155. SWOT ANALYSIS
    156. BLACKMORES: FINANCIAL OVERVIEW SNAPSHOT
    157. OVERVIEW SNAPSHOT
    158. TSUMURA: SWOT ANALYSIS
    159. ANALYSIS
    160. NELSONS: FINANCIAL OVERVIEW SNAPSHOT
    161. SWOT ANALYSIS
    162. SANJIU: FINANCIAL OVERVIEW SNAPSHOT
    163. SWOT ANALYSIS
    164. YUNNAN BAIYAO: FINANCIAL OVERVIEW SNAPSHOT
    165. OVERVIEW SNAPSHOT
    166. TASLY: SWOT ANALYSIS
    167. OVERVIEW SNAPSHOT
    168. TONGRENTANG: SWOT ANALYSIS

    APAC Herbal Medicine Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Report Infographic
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