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There have been notable trends seen within the APAC frozen fruits & vegetables industry which portray shifting preferences based on consumer choices along with eating routines across Asia Pacific region. One important trend has been an increasing demand from busy lifestyles consumers who are looking out for convenience foods that are healthy also. Rapid urbanisation along with enhanced per capita income levels together with alteration of diets has led to growing preference towards convenient ready-to-eat foods including frozen fruits plus veggies. With longer shelf life, easy storage options as well as fast preparation time; these make busy individuals or families choose them for a healthy bowl without having any compromise on quality-ness or freshness.
Frozen fruits along with vegetables’ consumption is rising significantly within APAC due to growing interests in health plus wellness among its people who want balanced diets emphasizing on organic products. As more people get enlightened about how they should consume different types of fruits plus veggies since it contributes positively towards their health status; there will always be a demand for frozen produce. These fruits as well as vegetables are normally harvested at their peak ripeness and then preserved through freezing which helps in locking all the vital vitamins, minerals and antioxidants making them convenient way of nutrition for those seeking to increase their plant based food consumption levels.
Another notable trend in APAC’s frozen products industry is increasing popularity of premium plus value added goods that offer increased convenience, taste & flexibility. Examples of such enhanced frozen produce include pre-cut, pre-washed vegetables which are ready to cook, fruit blends’ smoothie packs and fruit cups with added flavors, nutrients plus functional ingredients. This trend is for individuals who desire simple but creative ways of using these frozen fruits and veggies in their courses or snacks; it also facilitates customization or personalization to accommodate different individual tastes.
APAC Frozen Fruits Vegetables Market Highlights:
APAC Frozen Fruits and Vegetables Market Overview
The APAC Frozen Fruits and Vegetables Market is expected to register a 7.60% CAGR from 2024 to 2032 and reach USD 9.12 billion by the end of 2032. Due to their numerous benefits over fresh products, frozen fruits, and vegetables quickly gain popularity among customers. Fruits and vegetables are preserved in color, taste, and nutritional content thanks to the method used to freeze them. Freezing the remaining liquid slows down decomposition and inhibits the development of germs. Fruits and vegetables that have been frozen are also resistant to deterioration brought on by arduous travel and exposure to light, heat, and dust. They have a lot to offer, including affordability, simplicity of preparation, and availability during the off-season.
Convenience foods have taken center stage among various fruits and vegetables because of the increasing rate of urbanization, particularly in emerging countries, and expanding disposable income and influence. The market for frozen veggies is increasing due to evolving technological developments, attractive packaging, simple storage, and widespread availability. In a market where most product portfolios are mostly served by nearby mid-mind and small-sized farms, the existence of well-balanced cold chain solutions and associated retail outlets has led to remarkable market sales. But due to the rise of the coronavirus pandemic, the global market has been hugely affected, especially in the supply chain facilities.
Study Objectives of APAC Frozen Fruits and Vegetables Market
- Detailed analysis for micro and macro markets
- To estimate market size by type, sub-type, form, packaging and application
- To understand the supply and demand dynamics including supply and consumption concentration mapping
- To provide region-level market analysis and future outlook for APAC and their countries
- Competitive landscaping evaluating key strategies taken by top players in the market
- Company profiling of major players in the market
- Value chain analysis and supply chain analysis
- Analysis of historical market trends, and technologies, and current government regulatory requirements
Key Findings
- An increase in demand for confectionery, bakery, and dairy products specifically in berries will drive demand for kiwi and apricots among the frozen fruit segments
- An increase in demand for RTE foods will drive demand for frozen spinach and other legumes among the frozen vegetable segments
- Volume-wise market size will continue to be higher under the APAC region with more than 50% share. The rise in disposable incomes in India and China and the growing demand for healthy foods will drive higher demand for frozen fruits
Recent Development
- There are both domestic and foreign rivals in the highly fragmented frozen vegetable industry. General Mills Inc., Conagra Brands, Pictsweet Farms, Mother Dairy Fruit & Vegetable Pvt. Ltd., and ITC Brands, among others, dominate the market. To achieve a competitive edge in the market, businesses compete on various variables, such as product offers, ingredients, quality, pricing, functionality, size, packaging, and marketing initiatives.
- Major businesses are now concentrating on social media platforms and online distribution methods for marketing and branding their products to attract more customers.
Key Players
The key players profiled in APAC Frozen Fruits and Vegetables Market are Dole (U.S.), Ardo NV (Belgium), HJ Heinz (US), Simplot Australia PTY Ltd (Australia), General Mills (U.S.), Findus Sverige AB, (Sweden), Pinnacle Foods Corp. (US), and Bonduelle Group (France), Nanjing Zhongliang Organic Fruits and Vegetables Food Co., Ltd. (China), Allanasons Private Limited (India).
Reasons to buy
- This report includes an in-depth study analysis of the frozen fruits and vegetables market
- It covers market segmentation by type, sub-type, form, packaging, and application
- It helps in identifying region-wise major suppliers and understanding consumption patterns
- The report will provide useful and premium insights that will support in investments for frozen fruits and vegetables and allied companies providing details on the fast-growing segments and regions
- In addition, it will provide key findings that will help the companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report
- The data used in the report is primarily based on primary interviews with the major producing companies and industry experts and is also supported by authentic industry data from secondary sources.
Intended Audience
- Frozen Fruit manufacturers
- Frozen Vegetable manufacturers
- Cold Logistics companies
- Reefer companies
- Retailers, wholesalers
- E-commerce companies
- Traders, Importers, and exporters
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