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Several factors contribute to the growth and development of the frozen fruits and vegetables market in APAC. First, changes in consumer lifestyles and eating habits are the main determinants of the situation in this market. With urbanization increasing in Asia-Pacific countries, consumers are increasingly leading fast-paced lives which results into a rise for convenient food and ready- to - eat meals. Frozen fruits as well as vegetables provide a fast, easy solution to individuals looking for on-the-go meals that do not compromise quality or freshness. As such they have become associated with health consciousness, and concerns about food safety, since they are picked at their peak ripeness and immediately flash-frozen keeping its nutritional value intact.
Moreover, demographic factors like population growth rate, rising disposable incomes and changing household structures affect market dynamics within APAC region. The increase in disposable income along with urbanization gives consumers more money for buying high-quality foods inclusive those frozen fruits as well as vegetables. Similarly, households’ structural changes such as smaller family sizes due to increasing numbers single persons and working professionals demand small pack sizes of five-piece servings hence reducing food wastage while providing convenience for fewer members.
Furthermore, increased adoption of Western dietary patterns among APAC people is also driving demand in the frozen fruits and vegetables market. This has resulted from exposure by Asia-Pacific consumers through travel, international media dissemination ,and globalization of western cuisine trends thus fostering unmet needs for locally produced frozen fruits commonly used in western dishes.Some of the consumers want to consume berries,broccoli mixed vegetable spinach among other items that were used while preparing western dishes at homes elicited by their huge popularity resulting growing diversification in this trade.
Therefore, advances made with respect to freezing techniques as well as preservation technologies foster market expansion besides product innovation within this sector of the economy .A good number of manufacturers employ innovative freezing technologies such IQF (Individual Quick Freezing) or Cryogenic Freezing so as to keep the texture, taste and nutritional values of fresh fruits and vegetables for a pretty long time. On top of that, vacuum-sealed bags, modified atmosphere packaging (MAP) among other types of packaging technologies aid in preservation of product features as well as its freshness during storage or transportation therefore widening market access and consumer acceptance.
In addition, importance is attached to food safety regulations and quality standards that have a significant impact on the APAC frozen fruits and vegetables market. The compliance with strict food safety regulations and quality policies is necessary to ensure consumer safety and trustworthiness in the case of manufacturers specializing in frozen foods. Specifically, there are regulatory trends pertaining to labeling, packaging as well as storage requirements governing such aspects like product display, advertising and distribution which shape consumer behavior hence affecting product positioning.
APAC Frozen Fruits Vegetables Market Highlights:
APAC Frozen Fruits and Vegetables Market Overview
The APAC Frozen Fruits and Vegetables Market is expected to register a 7.60% CAGR from 2024 to 2032 and reach USD 9.12 billion by the end of 2032. Due to their numerous benefits over fresh products, frozen fruits, and vegetables quickly gain popularity among customers. Fruits and vegetables are preserved in color, taste, and nutritional content thanks to the method used to freeze them. Freezing the remaining liquid slows down decomposition and inhibits the development of germs. Fruits and vegetables that have been frozen are also resistant to deterioration brought on by arduous travel and exposure to light, heat, and dust. They have a lot to offer, including affordability, simplicity of preparation, and availability during the off-season.
Convenience foods have taken center stage among various fruits and vegetables because of the increasing rate of urbanization, particularly in emerging countries, and expanding disposable income and influence. The market for frozen veggies is increasing due to evolving technological developments, attractive packaging, simple storage, and widespread availability. In a market where most product portfolios are mostly served by nearby mid-mind and small-sized farms, the existence of well-balanced cold chain solutions and associated retail outlets has led to remarkable market sales. But due to the rise of the coronavirus pandemic, the global market has been hugely affected, especially in the supply chain facilities.
Study Objectives of APAC Frozen Fruits and Vegetables Market
- Detailed analysis for micro and macro markets
- To estimate market size by type, sub-type, form, packaging and application
- To understand the supply and demand dynamics including supply and consumption concentration mapping
- To provide region-level market analysis and future outlook for APAC and their countries
- Competitive landscaping evaluating key strategies taken by top players in the market
- Company profiling of major players in the market
- Value chain analysis and supply chain analysis
- Analysis of historical market trends, and technologies, and current government regulatory requirements
Key Findings
- An increase in demand for confectionery, bakery, and dairy products specifically in berries will drive demand for kiwi and apricots among the frozen fruit segments
- An increase in demand for RTE foods will drive demand for frozen spinach and other legumes among the frozen vegetable segments
- Volume-wise market size will continue to be higher under the APAC region with more than 50% share. The rise in disposable incomes in India and China and the growing demand for healthy foods will drive higher demand for frozen fruits
Recent Development
- There are both domestic and foreign rivals in the highly fragmented frozen vegetable industry. General Mills Inc., Conagra Brands, Pictsweet Farms, Mother Dairy Fruit & Vegetable Pvt. Ltd., and ITC Brands, among others, dominate the market. To achieve a competitive edge in the market, businesses compete on various variables, such as product offers, ingredients, quality, pricing, functionality, size, packaging, and marketing initiatives.
- Major businesses are now concentrating on social media platforms and online distribution methods for marketing and branding their products to attract more customers.
Key Players
The key players profiled in APAC Frozen Fruits and Vegetables Market are Dole (U.S.), Ardo NV (Belgium), HJ Heinz (US), Simplot Australia PTY Ltd (Australia), General Mills (U.S.), Findus Sverige AB, (Sweden), Pinnacle Foods Corp. (US), and Bonduelle Group (France), Nanjing Zhongliang Organic Fruits and Vegetables Food Co., Ltd. (China), Allanasons Private Limited (India).
Reasons to buy
- This report includes an in-depth study analysis of the frozen fruits and vegetables market
- It covers market segmentation by type, sub-type, form, packaging, and application
- It helps in identifying region-wise major suppliers and understanding consumption patterns
- The report will provide useful and premium insights that will support in investments for frozen fruits and vegetables and allied companies providing details on the fast-growing segments and regions
- In addition, it will provide key findings that will help the companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report
- The data used in the report is primarily based on primary interviews with the major producing companies and industry experts and is also supported by authentic industry data from secondary sources.
Intended Audience
- Frozen Fruit manufacturers
- Frozen Vegetable manufacturers
- Cold Logistics companies
- Reefer companies
- Retailers, wholesalers
- E-commerce companies
- Traders, Importers, and exporters
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