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    APAC E Sports Market

    ID: MRFR/ICT/44873-HCR
    200 Pages
    Garvit Vyas
    September 2025

    APAC E-sports Market Research Report By Revenue Stream (Sponsorship, Media Rights, Merchandise and Tickets, Publisher Fees, Digital Platforms, Streaming) and By Genres (Player vs. player (PVP), First Person Shooter, Sports Games, Real-Time Strategy, Multiplayer Online Battle Arena, Fighting) - Forecast to 2035

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    APAC E-Sports Market Research Report - Forecast to 2035 Infographic
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    APAC E Sports Market Summary

    The Asia-Pacific E-sports market is poised for substantial growth, projected to reach 4471.3 USD Million by 2035.

    Key Market Trends & Highlights

    APAC E-sports Key Trends and Highlights

    • The market valuation is expected to grow from 555.2 USD Million in 2024 to 4471.3 USD Million by 2035.
    • The compound annual growth rate (CAGR) for the Asia-Pacific E-sports market is estimated at 20.88% from 2025 to 2035.
    • This rapid expansion indicates a burgeoning interest in competitive gaming and related activities across the region.
    • Growing adoption of digital platforms due to increasing internet penetration is a major market driver.

    Market Size & Forecast

    2024 Market Size 555.2 (USD Million)
    2035 Market Size 4471.3 (USD Million)
    CAGR (2025-2035) 20.88%

    Major Players

    Krafton, Riot Games, Mediacorp, Garena, SEA Group, Valve Corporation, Tencent, Nexon, NetEase, Activision Blizzard, Supercell, Sony, Epic Games, Skillz, Bandai Namco Entertainment

    APAC E Sports Market Trends

    A number of important market factors have contributed to the notable rise of the APAC e-sports industry. Online gaming is now more widely available to a wider audience due to the Asia-Pacific region's growing internet penetration and smartphone proliferation. Governments are actively promoting the growth of e-sports as part of their national sports plan, which has increased its appeal.

    Countries like China and South Korea have also embraced gaming culture. Furthermore, the emergence of live streaming services has strengthened communities around well-known E-sports games by opening up new avenues for fan and gamer interaction.

    The APAC e-sports market offers a plethora of options to investigate or seize. Teams and event planners have opportunities to take advantage of brands' growing interest in investing in sponsorships and collaborations.

    Moreover, crossover events and formats that appeal to both traditional sports fans and the gaming community are made possible by the continuous migration of traditional sports into the e-sports space. A new talent pool is emerging as a result of APAC universities and educational institutions beginning to offer courses in e-sports management, which might further propel industry expansion.

    Trends in the APAC e-sports market show that content consumption has changed recently, with viewers favoring immersive experiences like virtual reality competitions and interactive broadcasts. As athletes and teams interact with their fans live, through behind-the-scenes videos, and through fast highlights, social media channels have also become essential.

    E-sports has become a major force in the global gaming ecosystem thanks to its distinctive fusion of competitive gaming and social media engagement. All things considered, the way that technology, culture, and audience dynamics interact will continue to influence how E-sports are shaped in the area.

    APAC E-sports

    Market Segment Insights

    APAC

    APAC E-sports Market Segment Insights

    E-sports

    E-sports Market Revenue Stream Insights

    The APAC E-sports Market has been experiencing significant growth, with the Revenue Stream emerging as a vital component fueling this expansion. Particularly noteworthy in this segment are various sources of income, including Sponsorship, Media Rights, Merchandise and Tickets, Publisher Fees, Digital Platforms, and Streaming.

    Sponsorship in the APAC region has become essential as brands increasingly recognize the immense engagement potential within the gaming audience, with major companies investing heavily to reach this demographic.This trend is further bolstered by the rise of high-profile E-sports tournaments that attract considerable viewership, providing a lucrative platform for sponsors to showcase their products and services.

    Media Rights are also a critical revenue source, as broadcasting these competitive events across numerous platforms enables the monetization of access to large audiences. Furthermore, Merchandise and Tickets offer opportunities for fans to support their favorite teams and players directly, consequently ensuring a dedicated revenue stream that is integral to the overall market.

    E-sports

    E-sports Market Genres Insights

    The Genres segment within the APAC E-sports Market exhibits significant diversity and appeal, reflecting a wide array of gaming preferences among players in the region. Player VS Player (PVP) games have evolved into a significant competitive arena, fostering direct player engagement and skill development, thus enhancing the overall gaming experience.

    First Person Shooter games continue to captivate audiences with their immersive environments and fast-paced gameplay, making them a staple in the tournament circuit across APAC countries. Sports Games leverage the popularity of real-world sports, allowing fans to engage in virtual competitions that mirror actual events, which resonates well with traditional sports enthusiasts in the region.

    Real-time strategy games cultivate strategic thinking and tactical decision-making, appealing to players looking for intellectually stimulating challenges. Meanwhile, Multiplayer Online Battle Arena (MOBA) games have surged in popularity, establishing massive online communities and professional leagues, which reinforce E-sports' socio-cultural significance in the APAC market.

    Get more detailed insights about APAC E-Sports Market Research Report - Forecast to 2035

    Key Players and Competitive Insights

    The APAC E-sports market has rapidly gained traction, becoming a focal point for both gamers and organizations looking to capitalize on the burgeoning interest in competitive gaming. This region exhibits a unique blend of cultural enthusiasm and technological advancement, fueling E-sports growth through tournaments, player engagement, and sponsorship opportunities.

    As various nations within APAC embrace E-sports as a form of entertainment and competition, an increasing number of stakeholders are emerging, leading to intense competition among key players who aim to dominate the landscape.Competitive insights reveal a dynamic ecosystem driven by innovative gaming technologies, substantial investment, and an ever-evolving fanbase that values authentic interactions and immersive experiences.

    Krafton has positioned itself strongly within the APAC E-sports market, leveraging its renowned titles that resonate with regional gamers. The company's flagship games, particularly those in the shooting game genre, have garnered immense popularity, facilitating a thriving competitive scene.

    Krafton's strengths lie in its robust development capabilities, profound understanding of regional gaming preferences, and commitment to community engagement. This deep connection not only elevates player experiences but also fosters a dedicated fanbase, allowing Krafton to attract various sponsors and partnerships that further bolster its market presence.The company’s strategic initiatives to host large-scale E-sports tournaments have solidified its status as a frontrunner in the region, illustrating its ability to adapt to and shape the competitive gaming environment.

    Riot Games holds a significant position in the APAC E-sports market, primarily known for its flagship title that has commanded a large player base and spectator interest. The company has successfully built an ecosystem around its games, offering various services including competitive tournaments, regular updates, and community events that encourage player participation and engagement.

    Riot Games’ strengths in APAC include its localized content strategies, partnerships with streaming platforms, and adept marketing campaigns that resonate with regional audiences. The company's commitment to fostering a competitive environment is evident through its successful execution of leagues and tournaments, creating a robust platform for both aspiring and professional players.

    Additionally, Riot Games has undertaken strategic acquisitions to enhance its competitive offerings and expand its footprint in the region, constantly innovating to meet fans' demands while solidifying its leadership position in the APAC E-sports landscape.

    Key Companies in the APAC E Sports Market market include

    Industry Developments

    The APAC E-sports Market has been experiencing dynamic developments, particularly with major players like Riot Games and Tencent ramping up their investments in regional tournaments and platforms. Krafton has expanded its portfolio with new game launches, contributing to the overall growth of the market.

    In August 2023, Garena's acquisition of a local E-sports platform showcased the increasing trend of mergers and acquisitions within the sector as companies seek to optimize their market presence. The economic outlook for the APAC region remains promising, with estimates projecting significant market valuation growth driven by a younger demographic increasingly engaged in gaming and E-sports.

    Over the past few years, remarkable events, such as the rise of partnerships between gaming organizations and telecommunications companies in 2022, have further fueled audience expansion and access to gaming services.Concurrently, Supercell's various gaming events have attracted millions of viewers, boosting overall engagement. This growth is complemented by extensive mobile gaming adoption across countries like South Korea and China, while NetEase and Valve Corporation continue exploring innovative game designs to cater to this expanding audience, ensuring a robust competitive landscape within the APAC E-sports ecosystem.

    APAC E-sports

    Market Segmentation

    Outlook

    • Player VS Player (PVP)
    • First Person Shooter
    • Sports Games
    • Real-Time Strategy
    • Multiplayer Online Battle Arena
    • Fighting

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 459.12(USD Million)
    MARKET SIZE 2024 555.17(USD Million)
    MARKET SIZE 2035 4471.26(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 20.883% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Krafton, Riot Games, Mediacorp, Garena, SEA Group, Valve Corporation, Tencent, Nexon, NetEase, Activision Blizzard, Supercell, Sony, Epic Games, Skillz, Bandai Namco Entertainment
    SEGMENTS COVERED Revenue Stream, Genres
    KEY MARKET OPPORTUNITIES Mobile esports gaming growth, Sponsorship and advertising expansion, Streaming platform collaborations, Regional tournament escalations, Increased youth engagement initiatives
    KEY MARKET DYNAMICS rapid audience growth, increasing sponsorship deals, evolving game genres, rising streaming platforms, enhanced infrastructure investments
    COUNTRIES COVERED China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC

    FAQs

    What is the expected market size of the APAC ESports Market in 2024?

    The APAC ESports Market is expected to be valued at 555.17 USD Million in 2024.

    What is the projected market valuation for the APAC ESports Market by 2035?

    By 2035, the APAC ESports Market is anticipated to reach a valuation of 4471.26 USD Million.

    What is the expected compound annual growth rate (CAGR) for the APAC ESports Market from 2025 to 2035?

    The expected CAGR for the APAC ESports Market from 2025 to 2035 is 20.883%.

    Who are the major players in the APAC ESports Market?

    Key players in the APAC ESports Market include Krafton, Riot Games, and Tencent among others.

    How much revenue is generated from sponsorship in the APAC ESports Market in 2024?

    Sponsorship revenue for the APAC ESports Market is valued at 210.0 USD Million in 2024.

    What is the projected revenue for media rights in the APAC ESports Market by 2035?

    Media rights revenue is expected to reach 1034.21 USD Million by 2035.

    What market size is expected for merchandise and tickets in 2024?

    The market size for merchandise and tickets in the APAC ESports Market is valued at 90.0 USD Million in 2024.

    What are the anticipated revenues from digital platforms in the APAC ESports Market in 2035?

    Digital platforms are expected to generate 722.81 USD Million in revenue by 2035.

    What revenue can be expected from publisher fees in the APAC ESports Market by 2035?

    By 2035, publisher fees are anticipated to generate revenue of 389.73 USD Million.

    How will the growth rate for the APAC ESports Market influence major players through 2035?

    The growing market at a CAGR of 20.883% from 2025 to 2035 will significantly benefit the major players in terms of revenue expansion.

    Report Infographic
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