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Anti Aging Cosmetics Products Market Share

ID: MRFR//6554-HCR | 90 Pages | Author: Snehal Singh| November 2024

The anti-aging cosmetics products market has seen substantial growth in recent years, driven by increasing consumer awareness about skincare and a growing aging population worldwide. This market segment encompasses a wide range of products, including moisturizers, serums, eye creams, and masks, all formulated to combat the signs of aging such as wrinkles, fine lines, and age spots. One prominent trend in the anti-aging cosmetics market is the shift towards natural and organic ingredients. As consumers become more conscious of the ingredients in their skincare products, there is a growing demand for formulations that are free from harsh chemicals, parabens, and synthetic fragrances. This has led to the rise of brands offering botanical-based anti-aging products enriched with ingredients like antioxidants, vitamins, and plant extracts, which are believed to nourish the skin and provide anti-aging benefits.

Moreover, advancements in skincare technology have paved the way for innovative anti-aging solutions. From retinol-based treatments to peptide-infused formulas, skincare brands are constantly introducing new ingredients and technologies backed by scientific research to target specific signs of aging and deliver visible results. In addition, the incorporation of cutting-edge delivery systems such as microencapsulation and nanotechnology has enhanced the efficacy of anti-aging ingredients, allowing them to penetrate the skin more effectively and deliver targeted benefits at the cellular level.

Another notable trend in the anti-aging cosmetics market is the growing emphasis on personalized skincare solutions. With the rise of digital beauty platforms and AI-powered skincare analysis tools, consumers now have access to personalized recommendations tailored to their unique skin concerns, lifestyle factors, and preferences. This customization trend extends to product formulations as well, with brands offering customizable serums, moisturizers, and treatments that can be adjusted to meet individual needs. By offering personalized skincare solutions, brands are able to provide consumers with more effective and satisfying anti-aging results, fostering brand loyalty and customer satisfaction.

Furthermore, inclusivity and diversity have become increasingly important considerations in the anti-aging cosmetics market. As beauty standards continue to evolve and diversify, there is a growing demand for products that cater to a wide range of skin tones, ages, and ethnicities. This has led to the development of anti-aging products specifically formulated for mature skin, as well as inclusive marketing campaigns featuring models of different ages and backgrounds. By embracing diversity and inclusivity, brands are able to resonate with a broader audience and address the diverse needs of today's consumers.

The COVID-19 pandemic has also had a significant impact on the anti-aging cosmetics market, with consumers placing greater emphasis on self-care and skincare amidst lockdowns and social distancing measures. With more people spending time at home and prioritizing self-care rituals, there has been a surge in demand for anti-aging skincare products that provide spa-like experiences and at-home treatments. This has led to increased sales of facial masks, exfoliators, and treatments designed to pamper the skin and address common aging concerns.

In conclusion, the anti-aging cosmetics products market continues to evolve in response to changing consumer preferences, technological advancements, and societal trends. From natural and organic formulations to personalized skincare solutions and inclusive marketing strategies, brands are constantly innovating to meet the diverse needs of today's consumers. As the market continues to expand and evolve, one thing is clear: anti-aging cosmetics will remain a key segment of the beauty industry, offering solutions to help consumers look and feel their best at every age.

Global Anti-Aging Cosmetics Products Market Overview


Anti-Aging Cosmetics Products Market Size was valued at USD 45.2 Billion in 2023. The Anti-Aging Cosmetics Products Industry is projected to grow from USD 47.686 Billion in 2024 to USD 69.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024 - 2032). Increasing trends and the introduction of organic anti-ageing treatments, as well as rising demand for eye cream and lotion are the key market drivers enhancing the market growth.


Global Anti-Aging Cosmetics Products Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Anti-Aging Cosmetics Products Market Trends



  • Technology Innovations in Anti-Ageing Cosmetic Products Boost Market Growth


The market CAGR for Anti-Aging cosmetics products is being driven by increased technological developments and R&D expenditure in Anti-Aging products, which are both contributing significantly to the market's growth. For example, cutting-edge technology such as the transdermal absorption system aids in increasing the solubility and dispersion efficiency, and thus the overall effectiveness of the cosmetic. Companies in the field have mostly developed revolutionary Anti-Aging cosmetic goods to meet consumers' growing need for technologically enhanced cosmetic items.


Aside from that, spas and skincare clinics commonly use Anti-Aging cosmetic items to provide their consumers with an effective skincare solution. As a result, the growth of the spa sector, as well as the medical tourism industry, increases consumption of numerous revolutionary Anti-Aging cosmetic products. For instance, according to the article 'Ageing, Health, Wellness Conference: For Better Ageing Care' published by Ageing Health Conference Organisation, in April 2019, Ageing meet 2019 was held in Malaysia, which was primarily focused on the technicality and benefits of ageing & geriatric medicines that can be used to solve ageing problems. Furthermore, rising awareness of personal grooming and hygiene among the middle-aged and geriatric populations has led to an increase in the usage of Anti-Aging cosmetic goods.


Furthermore, increased population ageing and the number of market competitors offering cutting-edge therapies to cure your skin are both driving market expansion. Furthermore, the expanding senior population in emerging economies is to blame for the increase in antiageing goods sales.


Anti-Aging Cosmetics Products Market Segment Insights


Anti-Aging Cosmetics Products Type Insights


The Anti-Aging cosmetics products market segmentation, based on type includes skincare, haircare and others. The skincare segment is predicted to increase at the fastest rate over the projection period. Factors such as increased knowledge of numerous ageing indications such as wrinkles, red spots, dullness, decreased plumpness, and discolouration, among others, are causing anxiety among people of all ages. Skincare has become a need, particularly among those in poor and developed countries who are ready to spend money on Anti-Aging goods. Demand for Anti-Aging products is also expanding among the younger population, as the trend of taking precautionary steps prior to actual ageing has grown dramatically. Collaborations, mergers, and acquisitions are also important drivers of market revenue growth.


Anti-Aging Cosmetics Products Nature Insights


The Anti-Aging cosmetics products market segmentation, based on nature includes natural and conventional. In 2022, the conventional category dominated the market. Furthermore, it contribute to the increased market size. However, due to client demand for organic solutions, the natural category is also expected to perform well in the worldwide market environment.


Figure1: Anti-Aging Cosmetics Products Market, by Nature, 2022 & 2032 (USD Billion)


Anti-Ageing Cosmetics Products Market, by Nature, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Anti-Aging Cosmetics Products Distribution channel Insights


The Anti-Aging cosmetics products market segmentation, based on distribution channel, includes store based and non-store based. In 2022, the store-based category is the largest contributor to the market. Supermarket and hypermarket are the store-based segments. The segment of supermarkets and hypermarkets accounted for a significant market share. Customers prefer supermarkets for beauty goods, including Anti-Aging ones, for reasons such as variety of choices, availability of a wide range of standard products, lower operation costs resulting to lower product costs, and more discounts. It is also a very convenient manner of selling for sellers because there is no negotiation from clients, thus pricing can be maintained fixed, and margin profit in supermarkets is kept low, resulting in more profits. Such favourable variables are resulting in increased sales volume of Anti-Aging products through supermarkets and hypermarkets.


Anti-Aging Cosmetics Products Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Anti-Aging cosmetics products market area will dominate this market, owing to the rising availability of well-established infrastructure. The growing presence of significant market players, as well as the increasing consumption of Anti-Aging products, would most likely drive market expansion in this area.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: Anti-Aging Cosmetics Products MARKET SHARE BY REGION 2022 (USD Billion)


ANTI-AGING COSMETICS PRODUCTS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s anti-ageing cosmetics products market accounts for the second-largest market share due to increased consumer awareness of natural cosmetics and cosmetics companies' ambition to replace synthetic components with organic alternatives. Further, the German anti-ageing cosmetics products market held the largest market share, and the UK anti-ageing cosmetics products market was the fastest growing market in the European region


The Asia-Pacific Anti-Ageing Cosmetics Products Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising concerns such as acne, sunburns, melanoma, and the harmful effects of UV rays and pollutants are likely to positively influence the market growth. Moreover, China’s anti-ageing cosmetics products market held the largest market share, and the Indian anti-ageing cosmetics products market was the fastest growing market in the Asia-Pacific region.


Anti-Aging Cosmetics Products Key Market Players & Competitive Insights


Leading market players are extensively investing in research & development to extend their product lines, which will help the Anti-Aging cosmetics products market grow even more. Market participants are also engageing in a number of strategic initiatives to grow their worldwide footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and thrive in a more competitive and rising market climate, the Anti-Aging cosmetics product industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Anti-Aging cosmetics products industry to benefit clients and increase the market sector. In recent years, the Anti-Aging cosmetics products industry has offered some of the most significant advantages to medicine. Major players in the Anti-Aging cosmetics products market, including The Estee Lauder Companies Inc, Lotus Herbals Pvt. Ltd, The Himalaya Drug Company, The Procter & Gamble Company, Kaya Limited  and others, are attempting to increase market demand by investing in R&D operations.


L'Oréal S.A. is a French cosmetics and personal care corporation based in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company, and it has expanded its operations in the industry, focusing on hair colour, skin care, sun protection, make-up, perfume, and hair care. Eugène Paul Louis Schueller (1881-1957), a young French chemist, invented Oréale hair colour in the early twentieth century. Schueller developed and manufactured his own goods, which he subsequently sold to Parisian stylists. Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France), on July 31, 1919. In December 2021, L'Oréal announced the acquisition of the vegan skincare company Youth to the People.


Unilever is a multinational British consumer goods corporation headquartered in London, England. Food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care are all products manufactured by Unilever. Unilever is the world's largest soap manufacturer, with products sold in over 190 countries. Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's, and Magnum are among Unilever's most well-known brands. Unilever is divided into three segments: Foods & Refreshments, Home Care, and Beauty & Personal Care. It has R&D facilities in China, India, the Netherlands, the United Kingdom, and the United States.. In October 2020, Unilever reported that 99 percent of its UK shareholders approved of the merger, i.e., voted to base the firm in London.


Key Companies in the Anti-Aging Cosmetics Products Market Include



  • Unilever PLO

  • Allergan PLO

  • L'Oreal S. A

  • The Estee Lauder Companies Inc.

  • Lotus Herbals Pvt. Ltd

  • The Himalaya Drug Company

  • The Procter & Gamble Company

  • Kaya Limited

  • The Face Shop Co. Ltd

  • PhotoMedex, Inc.


Anti-Aging Cosmetics Products Industry Developments


In September 2022, Derma E launched an anti-wrinkle line of products at Walmart stores across the United States in the Natural face care section.


In April 2021, Bio-Oil launched an All-Natural version of the oil which will be available in Ireland for the treatment of scars and stretch marks. ​


In August 2021, Sciton launched the mJoule platform in Canada which features the company's fractional treatment, MOXI, and BBL Hero treatment for skin resurfacing. 


Anti-Aging Cosmetics Products Market Segmentation


Anti-Aging Cosmetics Products Market By Product Type Outlook



  • Skincare

  • Haircare

  • Others


Anti-Aging Cosmetics Products Market By Nature Outlook



  • Natural

  • Conventional


Anti-Aging Cosmetics Products By Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Anti-Aging Cosmetics Products Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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