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Animal Health Market Share

ID: MRFR//5697-CR | 178 Pages | Author: Rahul Gotadki| March 2021

The surge in pet ownership is catalyzing a heightened demand for enhanced care for companion animals, consequently contributing to a substantial increase in overall pet-related expenditures. Notably, statistics from the American Pet Products Association reveal a notable rise in pet ownership estimates, increasing from 67% to 70% from 2021 to 2022. Millennials emerged as the primary cohort of pet owners, constituting the largest demographic, followed by boomers (27%) and gen X (24%).

Amid the COVID-19 outbreak, a survey conducted by the American Pet Products Association unveiled a fascinating trend, with 14% of respondents welcoming new companion animals into their homes. This period also witnessed a significant upswing in online purchases of feed additives, medicines, and various pet products. Notably, online sales of animal health and nutrition products experienced a remarkable 20% increase, soaring from 72% to an impressive 86%.

In tandem with this surge in pet ownership and related expenditures, the national pet industry has surpassed the USD 100 billion mark. This robust growth is attributed to increased sales in veterinary care, pet supplies, treats, and animal food. Remarkably, the United States and the United Kingdom stand out as leaders in overall spending on pets, reflecting a steadfast commitment to the well-being of companion animals.

Beyond these established markets, the animal health sector is witnessing notable expansion in developing countries such as Brazil, China, and India. The considerable spending on pet health in these regions underscores the global trajectory of the animal health market. Particularly in India, the dog population is experiencing a rapid increase, further contributing to the burgeoning demand for pet-related products and services.

In essence, the confluence of rising pet ownership, increased spending on companion animals, and the global expansion of the animal health market is evident. This trend is not only reshaping the industry landscape but also fostering a paradigm shift in how societies perceive and prioritize the well-being of their cherished animal companions.

 Global Animal Health Market Overview


Animal Health Market Size was valued at USD 63.44 Billion in 2023. The Global Animal Health industry is projected to grow from USD 68.50 Billion in 2024 to USD 128.02 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.13% during the forecast period (2024 - 2032). 


Animal health care is primarily concerned with the wellness of pets and farm animals. Like a human disease, animals are capable of capturing parasites and other diseases, which require diagnosis, prevention, and control of the disease. The increasing incidence of disease in livestock and poultry has provided lucrative growth opportunities for pharmaceutical companies to work on new medications and drugs. 


Animal Health Market1


The vaccinations segment is holding the highest market rate in the animal health market. Since, vaccines tend to improve the immune system of the pet animals such as dogs, cats, and horses. However, there is no proof in the industry that any vaccine in the market is capable of providing a 100% immune system to the pet. On the other hand, some challenges such as non-potency of vaccinations, poor health condition of the pet during vaccination are some of the major challenges faced in the market. Proper diagnosis is required for protecting the animals, based on their breeds, anatomy, and immune system. 


Hence the market requires an increase in the fund support in the R&D development.Veterinary clinics can use MWI Pet, a new technology product from MWI Animal Health U.K., a division of the multinational healthcare corporation AmerisourceBergen, to improve client interaction while lessening administrative demands on staff. MWI Pet makes it easy for businesses and pet owners to communicate digitally. With a range of complementary tools and applications to support essential workflows and position veterinary practices for success, the new solution effortlessly interacts with the Merlin management system, a cloud-based technology. 


Owners of pets can use any connected device to access the MWI Pet portal to view and schedule available consultations with their veterinarian.


In July 2024: Zoetis has introduced a new vaccine to prevent canine leptospirosis. This launch aims to bolster Zoetis' presence in the veterinary market by addressing the need for effective preventive measures in canine health.


In June 2024: Boehringer Ingelheim has acquired Innovet, a company focused on equine health products. This acquisition enhances Boehringer Ingelheim's equine product offerings and strengthens its leadership in animal health solutions.


COVID 19 Analysis:


The widespread pandemic has affected the animal health market growth both positively and negatively. The widespread of COVID infection in several countries have propelled the governments to impose strict regulation regarding commute to other places. Hence the restrictions in the movement have limited the accessibility to veterinary medicine and health care centers. Several governments were focused on the ongoing crisis and the emergency of saving human lives, the veterinary consultations and checkups were postponed as they were not considered as an emergency. 


On the other hand, the COVID infection had been spread to the animals also. Several cases were reported for COVID positive. The COVID testing kits for animals were increasingly gaining popularity during the second wave of COVID which propelled market players to take appropriate actions to help the veterinarians. Studies were conducted and samples of several pets from different households were collected and evaluated to understand the causes and symptoms of COVID in animals. Such factors have propelled the animal health market even during the pandemic.


Animal Health Market Trends


Drivers:


Increasing incidences of Zoonotic disease and increasing development of e-commerce platforms have promoted virtual shops and health care services for animals. Several non-profit organizations have come forward in recent times in educating the public about care to be given to animals. This factor has increased the overall growth of the animal health market in recent times.


The increasing popularity of online stores, easy availability, and discounted products are the major reasons for the increasing demand for pet-related stuff. The key market players and emerging market players in recent times are willing to increase their investment for the R&D development in the market. The first honeybee vaccine in the world is being developed by the College of Agricultural and Environmental Sciences at the University of Georgia in collaboration with Dalan Animal Health. 


The American Foulbrood (AFB) disease, formerly one of the most destructive pest illnesses of the honeybee breed, will be prevented by this vaccination. The viability of the entire colony is clearly at stake from the disease known as AFB. There is no cure for it once it has infected a colony. Beekeepers in Georgia and numerous other states are required to burn AFB-infected hives.


Opportunities:


Increasing government initiatives in countries such as Europe, US is presenting lucrative opportunities for the overall growth of the animal health market. The AWBI stands for Animal Welfare Board of India, organizes and administrates various sectors of animal welfare such as fisheries, animal husbandry, dairying, and other sectors. The primary aim of the AWBI is to provide proper financial support for the animal farms and offer proper maintenance of sheltered animals and rescued cattle. Such factors are stimulating the overall growth of the market in developing countries also.


Rapid urbanization and rising disposable income in several countries have propelled a large population to adopt animals. In recent times, the overall costs spent to pamper pets have significantly increased. The necessity of emotional support and growing concern towards pets and animals has increased due to social media and other factors.


Restraints:


The increasing trend of veganism and shifts towards vegetarianism are considered as major restraining factors for the animal health market growth. Increasing health concerns related to improper diet and high-fat diet have propelled a huge population to adopt a vegetarian diet across the globe. Such factors are considered to be the primary growth restricting factor for the market.


The storage and handling of vaccinations for the animals require standards and difficult measures; the inappropriate transportation of the vaccines might make them ineffective and might lead to vaccination failure. The temperature control throughout the transportation up until the end-user is essential. The non-potency of the vaccination can’t be identified by the buyers. Such factors are impacting the growth of the Animal health market adversely.


Challenges:


The inappropriate usage of parasites and antibodies in animals might create resistance to the medication. Lack of awareness in taking care of the cattle and pets is the major reason for the improper dosage of parasiticides and antibodies. 


Lack of data available concerning the diseases of livestock or pet animals and lack of researches concerning the diseases that animals could acquire is considered as the major challenge in the Animal health market. On the other hand, lack of funding in the market when compared to human diseases has also limited the overall growth of the animal health market.


Cumulative growth analysis:


While considering the health care service concerning animals, Vaccines are holding the highest market share in the Animal health market. The parasiticides which come in two forms, which are ectoparasiticides, and endoparasiticides are effective in treating the parasites outside and inside the animal bodies. Dimpylate and trichlorfon were the active ingredients widely used in the industry. The rising developments in organochlorines, organophosphates, carbamates, amidines, synthetic pyrethroids are stimulating the overall growth of the market. These active ingredients are efficient in controlling the parasites and other veterinary parasites.


The increasing pet ownership in several countries is also presenting lucrative opportunities for the animal health market growth. The increasing consumption of red meat and dairy products across the globe is also stimulating the overall growth of the market.


Value chain analysis:


The food-producing animals are expected to hold the largest animal health market share in the forecast period, owing to the increasing consumption of dairy products and red meats. India is considered the leading producer and consumer of milk products, and meat. Over 3.2 million metric tons of meat were consumed in the year 2020. Such factors are increasing the overall market growth globally. On the other hand, countries such as America, Europe are concerned about consuming fresh meat, the advent of temperature tags and other novel technologies ensure that their meat produce is fresh and healthy.


The health concerns and awareness are increasing in the developed countries, which propel them to acquire necessary information about the food they consume. On the other hand, the increasing demand for pet ownership in the countries such as China, India, and other Asia-pacific countries has stimulated the Animal health market growth. Increasing disposable incomes and favorable economic conditions in countries like China, and other developed countries, have prepared a huge population in spending on their pets and other health care services related to their pets. 


A recent study by the US meat Export federation has stated that China is leading in pork consumption, the study shows that the consumption had grown from 29 kilograms per person in the year 2012 to 35 kilograms in the year 2019. 


Animal Health Market Segmentation


 Animal Health Vaccines Outlook



Animal Health Feed Additives Outlook



  • Amino Acids

  • Binders

  • Vitamins

  • Minerals

  • Feed Acidifiers

  • `s

  • Other Feed Additives


 Animal Health Growth Promoter Outlook



  • Acidifiers

  • Hormonal Growth promoters

  • Prebiotics & Probiotics

  • Feed Enzymes

  • Phytogenics

  • Other Growth Promoters

  • Other Pharmaceuticals


Animal Health Animal Type Outlook



  • Food-Producing Animals

    • Cattle

    • Pigs

    • Poultry

    • Sheep & Goats

    • Other Food-Producing Animals



  • Companion Animals

    • Cats

    • Dogs

    • Horses

    • Other Companion Animals




Animal Health End-User Outlook



  • Veterinary Hospitals & Clinics

  • Animal Farms

  • Homecare.


Regional analysis


Europe has significantly influenced other non-European countries by their high standards in protecting farm animals, fisheries, domestic animals, and cattle. Their standards were primarily regarding slaughtering and transporting them to the other areas. On the other hand, they have generic standards for protecting wildlife and laboratory animals as well. In the year 2018, the country has adopted a novel regulation called MEPs which is to obtain several medications available in the market to upgrade the overall health of the cattle and to increase their production.


A recent survey has stated that the European veterinary segment is expected to witness steady growth in the forecast period and project a CAGR of 3.2% by the year 2032. The demand for the meat products in the region propels testing them for food-borne diseases; this factor is considered as a primary growth-stimulating factor.


On the other hand, the Canadian Government has also imposed significant standards in protecting the health of Animals. The government initiatives include educational sessions, which educate the cattle owners about the challenges in the agricultural industry, scientific investigations to clear the potential gaps in animal welfare, an inspection of dairy farms, and checking if they are complying with the regulations concerning the cleanliness, water facility, suitable animal housing and other factors. Such initiatives have increased the overall growth of the animal health market in the region.


The U.S. launch of Animo® GPS, an activity and behavioral monitor for dogs with GPS tracking capabilities, was announced by Merck Animal Health, also known as MSD Animal Health outside of the U.S. and Canada. The product enables real-time tracking with position updates starting every 5 seconds in "Lost Dog Mode" and may notify pet owners in 20 seconds if their dog exits its assigned "Safe Zone." Animo GPS uses sophisticated technology to measure a dog's individual activity levels and behavior within a user-friendly mobile app in addition to its location tracking features. Data on shaking, barking, scratching, and sleep duration are all recorded by the device. If there are any major changes in these behaviors, it can utilize an adaptive algorithm to analyze this information and issue an alert via the app.

A new checkpoint inhibitor cancer care for dogs has been licensed by Ardent Animal Health, a company in the Breakthru Investment Portfolio. The therapy is intended to catalyze the Ardent pipeline's current lineup of cancer therapies. Canine cancer is thought to occur in 50% of dogs over ten. The human market, witnessing a breakthrough with innovative immunotherapies for various diseases, has lagged in specialized cancer treatments for animals.


Competitive landscape:


Animal health companies in global market are given below



  • Bayer AG

  • Virbac SA

  • Zoetis, Inc.

  • Hester Biosciences Ltd.

  • Intas Pharmaceuticals Ltd.

  • Merck Animal Health

  • Elanco (Eli Lilly and Company)

  • Ceva Santé Animale

  • Alvira Animal Health Limited

  • Vetoquinol S.A.

  • Boehringer Ingelheim GmbH

  • Zydus Animal Health

  • Norbrook Laboratories Limited

  • Phibro Animal Health Corporation

  • Dechra Pharmaceuticals PLC Norbrook Laboratories, Inc


Recent developments


April 2022: Elanco Animal Health and Ginkgo Bioworks, an American biotech company, partnered to launch BiomEdit, a microbiome innovation company. BiomEdit will develop probiotics, bioactive molecules, and microbial medicines for the animal and pet health market.


August 2021: Elanco acquired Kindred Biosciences. The acquisition helped the company to increase R&D capability in biologics and monoclonal antibodies and complements the company’s portfolio.


Nutreco invested US$ 24.8 million in Proteon Pharmaceuticals. Proteon Pharmaceuticals manufactures feed additives like Bafasal and Bafador.


July 2021: Nutreco acquired Bigsal from H.I.G. Capital. Bigsal's plant located in the state of Rondônia, will become part of Nutreco’s animal nutrition division Trouw Nutrition. Bigsal is the leader in the animal nutrition market in northern Brazil and manufactures mineral supplements and additives for farm animals.


May 2021: Elanco launched ZoaShield in the United States. ZoaShield will help poultry producers a flexible zoalene solution to keep coccidiosis under control.


April 2021: Boehringer Ingelheim launched Prevexxion RN in Europe and the United Kingdom. This product launch will be useful for treating Marek's disease procedures and strengthen its vaccines portfolio segment.


Report overview


This report has covered:



  • Market overview

  • COVID 19 Analysis

  • Market dynamics

  • Cumulative growth analysis

  • Value chain analysis

  • Segment overview

  • Regional analysis

  • Competitive landscape

  • Recent developments

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