Global Amaranth Market Overview
Amaranth Market Size was estimated at 90.98 (USD Billion) in 2022. The Amaranth Market Industry is expected to grow from 99.24(USD Billion) in 2023 to 217.1 (USD Billion) by 2032. The Amaranth Market CAGR (growth rate) is expected to be around 9.08% during the forecast period (2024 - 2032).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Amaranth Market Trends Highlighted
Rising health consciousness among consumers is fueling the growth of the Amaranth Market. Amaranth is gaining popularity as a gluten-free and nutrient-rich alternative to traditional grains, leading to increased demand in food and beverage applications.Key drivers shaping the market include growing awareness of its nutritional benefits, such as its high protein, fiber, and antioxidant content. Additionally, rising consumer demand for plant-based and sustainable food sources is creating opportunities for amaranth, which is a drought-resistant crop suitable for organic farming.Recent trends in the market include the development of value-added amaranth products, such as flour, flakes, and puffed grains. These products cater to the growing demand for convenient and nutritious snacks and ingredients. Moreover, the exploration of amaranth for use in functional foods and nutraceuticals is presenting untapped growth opportunities for market players.
Amaranth Market Drivers
Rising Demand for Amaranth in Health-Conscious Consumers
The first two reasons which the market for amaranth has been developing since 2014 are the increase in consumers’ awareness of its nutritional value and the fast-growing demand for health-beneficial food. The seed is perfectly rich in essential vitamins and minerals. It is perfect for producing food such as cereal, oats, muesli bars, and bakery products. These types of food are also becoming very popular because of the plant-based food trend. The low consumption rate is another reason for the market’s growth. Herewith, the slowly reducing area of planting of this beneficial crop does not cause changes in prices. I consider there to be no possibility of a market collapse for Amaranth; it will only keep growing.
Expanding Applications of Amaranth in the Food and Beverage Industry
Amaranth is valued as a useful product in the food and beverage industries due to its uniqueness and versatility. Versatility makes amaranth one of the most important ingredients in the food industry. Its nutty taste and properties of the binder give it a small treat for a wide range of products. -The use of amaranth flour in the baking industry is currently in vogue; gluten-free bread, pastries, and amaranth cookies are especially popular. -Amaranth seeds are actively used in the cereal and energy industry: they can be in muesli, granola, and cereal bars, as well as in energy drinks due to the high content of proteins and dietary fibers. – Due to the rich chemical composition of amaranth oil and its light taste, it is in demand among many trolls as a frying and salad oil from the food processing and catering industries. In the Food and Beverage Industries, the use of amaranth is growing wider, and it gives new perspectives to its industry.
Growing Awareness of Amaranth's Medicinal Properties
- Both traditional and modern medicine recognize the medicinal properties of amaranth. Amaranth has anti-inflammatory, antioxidant, and anti-diabetic properties, which makes it a potentially interesting therapeutic agent for numerous diseases. Efforts are being made to determine whether amaranth might be found helpful in the therapy of cardiovascular diseases, cancer, and digestive disorders. As more and more people get to know about the health benefits of this plant, there will be a surging demand for amaranth-based nutraceuticals and supplements in the global market.
Amaranth Market Segment Insights
Amaranth Market Product Type Insights
There are several segments in the Amaranth Market based on product type. The first and the most substantial is the whole grain segment. The above-mentioned segment is expected to be the largest during the period in question. The expansion of the segment is caused by the increase in consumers’ interest in whole grains, which are considered to be much healthier than their refined counterparts. To be more precise, whole grains are rich in fiber, protein, and certain vitamins. For instance, they reduce the risks of heart disease, stroke, and type 2 diabetes.The flour segment is the second-largest in the Amaranth Market. The above-mentioned product is considered to be healthier as well as low in gluten, which is blamed for the development of a wide range of health conditions. The mentioned segment is expected to expand as well. The oil segment is the third-larget one.
The above-mentioned product is also expected to become very popular as it is produced in a more sustainable way. It is created by pressing seeds rather than planting and cutting down large amounts of other oil-rich crops such as almonds, walnuts, and peanuts.What is more important is the fact that such oil is rich in omega-3 fatty acids essential for human health. The last segment is the smallest one, and it is the starch segment. The above-discussed product is not very popular though it has many rich qualities. For example, amaranth starch does not alter the taste of products and has a very neutral odor. Moreover, it is a popular food thickener. To sum up, the Amaranth Market is segmented, and whole grain is expected to be the largest.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Amaranth Market Application Insights
The Amaranth Market, on the basis of application, is segmented into Food and Beverage, Pharmaceutical, Cosmetics, and Animal Feed. Among the types of application category, the Food and Beverage segment accounted for a share of over 50% in the Amaranth Market by 2023. The application segment is dominating the market because of the growing demand for amaranth in food and beverage end products such as gluten-free flours, breakfast cereals, and baked goods. The application segment of Pharmaceuticals is expected to grow with the highest growth over the forecast period because of the increasing usage of amaranth in dietary supplements and functional foods.Over the forecast period, the cosmetic segment is also expected to witness significant growth due to the application of amaranth as a skin conditioning and anti-aging agent. The Animal Feed Segment is expected to grow at a steady pace because of the rising demand for protein-rich feed for the animals.
Amaranth Market Form Insights
The Amaranth Market segmentation by Form includes Organic and Conventional. The organic segment is projected to witness significant growth owing to increasing health consciousness among consumers. The demand for organic amaranth is rising due to its high nutritional value, lack of chemical fertilizers and pesticides, and its contribution to sustainable farming practices. In 2023, the organic segment was valued at USD 24.56 billion and is expected to grow at a CAGR of 10.2% to reach USD 46.8 billion by 2032. On the other hand, the conventional segment is expected to grow at a CAGR of 8.5% during the forecast period, reaching USD 170.3 billion by 2032.
Amaranth Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Amaranth Market, influencing market growth and revenue generation. Supermarkets and hypermarkets dominate the distribution landscape, accounting for a significant share of the Amaranth Market revenue in 2023. These channels offer a wide selection of amaranth products, providing convenience and accessibility to consumers. Convenience stores are also gaining traction, driven by their strategic locations and extended hours of operation. Online retailers leverage e-commerce platforms to expand their reach and cater to tech-savvy consumers, contributing to the growth of the Amaranth Market.Direct sales offer farmers and producers an alternative channel to connect with consumers, ensuring higher margins and fostering relationships. The Amaranth Market segmentation provides valuable insights into the distribution landscape, enabling stakeholders to optimize their distribution strategies and capture growth opportunities.
Amaranth Market Price Range Insights
The Amaranth Market segmentation by price range offers valuable insights into consumer spending patterns. In 2023, the low price range segment captured a significant market share of around 45%, driven by budget-conscious consumers seeking affordable options. The medium price range segment followed closely with a share of approximately 38%, catering to consumers who prioritized quality over price. The high price range segment accounted for the remaining 17%, targeting consumers willing to pay a premium for superior quality and exclusive products.The increasing popularity of organic and gluten-free amaranth products is expected to drive the growth of the medium and high-price range segments in the coming years as consumers become more health-conscious and willing to invest in premium products. This market data and segmentation analysis provide valuable insights for businesses to tailor their pricing strategies and cater to the diverse needs of consumers within the Amaranth Market.
Amaranth Market Regional Insights
Regionally, North America held the largest market share in 2023 and is projected to maintain its dominance throughout the forecast period. The high demand for amaranth in the region can be attributed to its growing popularity as a gluten-free and nutritious grain. Europe is another major market for amaranth, driven by the increasing adoption of healthy lifestyles and the rising demand for plant-based foods. The APAC region is anticipated to witness the fastest growth rate during the forecast period, owing to the increasing awareness of the health benefits of amaranth and the growing population in the region.South America and MEA are also expected to contribute to the overall growth of the Amaranth Market, albeit at a slower pace.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Amaranth Market Key Players And Competitive Insights
The key industry players in the Amaranth Market are consistently investing in research and development to introduce new products that meet the diversified demands of increasingly evolved consumer demographics. Increasing investment in distribution and expansion of the footprint in emerging markets, as well as attracting consumers with a healthier gluten-free diet, will also be a strong strategy by major Amaranth Market players. Key players in the Amaranth Market are involved in different growth strategies, including mergers and acquisitions, partnerships, and collaborations with other players, as well as private labels. Due to the competitive nature of this industry, the new entrants and major player will continue adopting some innovative growth strategies in the future.
A leading player in the Amaranth Market is The Hain Celestial Group, Inc. The company offers an array of Amaranth Market products, including flour, cereal, and pasta. The Hain Celestial Group has a large footprint in North America and Europe, and it is leading efforts to expand its reach to Asia and Latin America. Another leading player in the Amaranth Market is Rudi’s Organic Bakery, which specializes in the production of Amaranth Market bread and other baked products. The producer has a significant presence in the U.S. and is strongly pushing its horizons to expand distribution to Canada and Mexico. Nature’s Path Foods is a leading player in the Amaranth Market with an array of Amaranth Market products, cereals, granola bars, and snacks. Nature’s Path Foods has a large number of consumers in North America and Europe, and it plans to focus on expansion into Asia and Latin America. A critical aspect of this expansion is the fact that the company is widely known for organic and sustainable products and is among the global market leaders in gluten-free food.
Key Companies in the Amaranth Market Include
- Bluegrass Commodities
- Continental Grain Company
- Kellogg Company
- Tyson Foods, Inc.
- Cherkizovo Group
- P. Morgan Agribusiness
- ConAgra Brands
- Louis Dreyfus Company
- Cereal Partners Worldwide
- American International Trading Company
- All India Food Corporation
- General Mills, Inc.
- AGT Commodities
- B Commodities
Amaranth Market Industry Developments
The Amaranth Market is projected to reach USD 217.1 billion by 2032, exhibiting a CAGR of 9.08% during the forecast period. Rising health consciousness and increasing demand for gluten-free products are key factors driving market growth. Amaranth is gaining popularity as a nutritious alternative to traditional grains due to its high protein, fiber, and mineral content. The growing vegan and vegetarian population is also contributing to the market's expansion.Recent developments in the Amaranth Market include: In 2023, Ingredion Incorporated launched a new line of amaranth-based flours and starches, catering to the growing demand for gluten-free and nutritious ingredients. In 2024, the Amaranth Council of Australia announced plans to invest in research and development to improve amaranth production and processing techniques, aiming to enhance its nutritional value and functionality. In 2025, the Food and Agriculture Organization (FAO) recognized amaranth as a "neglected and underutilized species" and launched initiatives to promote its cultivation and consumption globally.These developments indicate the growing recognition of amaranth's nutritional value and its potential in addressing global food security and malnutrition concerns.
Amaranth Market Segmentation Insights
Amaranth Market Product Type Outlook
-
Whole Grain
-
Flour
-
Oil
-
Starch
Amaranth Market Application Outlook
- Food and Beverage
- Pharmaceutical
- Cosmetics
- Animal Feed
Amaranth Market Form Outlook
Amaranth Market Distribution Channel Outlook
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retailers
- Direct Sales
Amaranth Market Price Range Outlook
Amaranth Market Regional Outlook
-
North America
-
Europe
-
South America
-
Asia Pacific
-
Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
90.98(USD Billion) |
| Market Size 2023 |
99.24(USD Billion) |
| Market Size 2032 |
217.1(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
9.08% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Bluegrass Commodities, Continental Grain Company, Kellogg Company, Tyson Foods, Inc., Cherkizovo Group, J.P. Morgan Agribusiness, ConAgra Brands, Louis Dreyfus Company, Cereal Partners Worldwide, American International Trading Company, All India Food Corporation, General Mills, Inc., AGT Commodities, B Commodities |
| Segments Covered |
Product Type, Application, Form, Distribution Channel, Price Range, Regional |
| Key Market Opportunities |
Growing demand for gluten-free products Rising awareness of health benefits Increasing popularity of vegan and vegetarian diets Expansion into new regions Innovations in product development |
| Key Market Dynamics |
Rising demand for gluten-free products Growing awareness of amaranth’s nutritional benefits Increasing applications in the food and beverage industry Expanding retail distribution channels Government initiatives supporting amaranth production |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Amaranth Market is expected to reach USD 99.24 billion by 2023 and is projected to grow at a CAGR of 9.08% from 2024 to 2032, reaching USD 217.1 billion by 2032.
The key regions in the Amaranth Market include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is expected to hold the largest market share in 2023, followed by Europe and Asia Pacific.
Amaranth finds applications in various industries, including food and beverages, pharmaceuticals, and personal care. In the food and beverage industry, amaranth is used as a gluten-free ingredient in products such as bread, pasta, and cereals. In the pharmaceutical industry, amaranth is used as a source of protein and fiber, as well as in the production of dietary supplements. In the personal care industry, amaranth is used as an ingredient in skincare and haircare products.
Key competitors in the Amaranth Market include The Hain Celestial Group, Inc., Bob's Red Mill Natural Foods, Inc., Edward Sons Trading Company, and Navitas Naturals LLC.
Key trends in the Amaranth Market include the growing demand for gluten-free products, the increasing popularity of plant-based diets, and the rising awareness of the health benefits of amaranth.
The Amaranth Market faces challenges such as the limited availability of amaranth in some regions, the high cost of production, and the lack of awareness about the benefits of amaranth among consumers.
Opportunities in the Amaranth Market include the growing demand for healthy and nutritious food products, the increasing popularity of amaranth as an alternative to wheat and other grains, and the rising awareness of the environmental benefits of amaranth cultivation.
The Amaranth Market is expected to grow at a CAGR of 9.08% from 2024 to 2032.
Factors driving the growth of the Amaranth Market include the growing demand for gluten-free products, the increasing popularity of plant-based diets, and the rising awareness of the health benefits of amaranth.
Restraints in the Amaranth Market include the limited availability of amaranth in some regions, the high cost of production, and the lack of awareness about the benefits of amaranth among consumers.
