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Alternative Sweeteners Market Share

ID: MRFR//3423-CR | 110 Pages | Author: Sakshi Gupta| July 2019

The Alternative Sweeteners Market is witnessing robust growth as consumers increasingly seek healthier and low-calorie sugar substitutes. In this dynamic landscape, companies employ various market share positioning strategies to navigate the evolving preferences of health-conscious consumers. A primary strategy involves product diversification, where companies offer a range of alternative sweeteners catering to different dietary needs and taste preferences. This approach allows them to capture a broader consumer base by providing options such as stevia, monk fruit, erythritol, and others, accommodating those with specific health concerns or seeking natural alternatives.
Quality assurance is paramount in market share positioning within the Alternative Sweeteners Market. Companies highlight the purity, safety, and natural origins of their sweeteners, assuring consumers of the absence of harmful additives or artificial ingredients. Certifications, such as organic or non-GMO, contribute to building trust, particularly among consumers who prioritize transparency and the quality of their food choices. Reliable quality assurance practices differentiate brands and establish a positive perception among health-conscious consumers.
The accelerated expansion of the alternative sweeteners market is predominantly driven by the burgeoning growth of diverse beverage offerings in both developed and developing nations. This surge in demand underscores the widespread adoption of alternative sweeteners as a preferred choice within the global beverage industry.
Strategic collaborations and partnerships play a pivotal role in market share positioning within the Alternative Sweeteners Market. Companies often collaborate with food and beverage manufacturers, culinary experts, or nutritionists to integrate their sweeteners into various products. These collaborations not only expand the reach of alternative sweeteners but also enhance brand credibility through association with reputable partners. Co-branded initiatives or joint marketing campaigns can reinforce the appeal of alternative sweeteners in a competitive market.
Price positioning is a critical factor in market share strategies for alternative sweeteners. Given the premium associated with health-conscious and natural products, some companies adopt a premium pricing strategy, positioning their sweeteners as high-quality, natural, and effective sugar substitutes. This appeals to consumers willing to pay a premium for products perceived as healthier. Conversely, other companies may opt for a competitive pricing strategy to capture a larger market share by offering more affordable alternatives. Striking the right balance between quality and affordability is crucial for success in a market where diverse consumer segments exist.
Health-centric marketing is a key element of market share positioning in the Alternative Sweeteners Market. Companies emphasize the health benefits of their sweeteners, such as being low in calories, diabetic-friendly, or contributing to weight management. Health-centric messaging aligns with the growing awareness of lifestyle-related health issues and positions alternative sweeteners as viable solutions for those seeking to reduce their sugar intake without compromising on taste.
Sustainability initiatives are gaining prominence in the Alternative Sweeteners Market. Companies that prioritize eco-friendly sourcing, sustainable farming practices, and environmentally conscious packaging align with the values of environmentally aware consumers. Sustainability efforts contribute to a positive brand image and resonate with a growing segment of the population concerned about the environmental impact of their food choices.
Digital marketing and e-commerce are pivotal components of market share positioning strategies in the Alternative Sweeteners Market. Companies leverage online platforms, social media, and e-commerce channels to engage directly with consumers, share educational content about the benefits of alternative sweeteners, and showcase their product offerings. A strong online presence allows companies to build brand awareness, communicate their commitment to quality and sustainability, and provide convenient access to alternative sweeteners.

Alternative Sweeteners Market Highlights:

Alternative Sweeteners Market Trends

Alternative Sweeteners Market Analysis

Alternative Sweeteners Market Share

Alternative Sweeteners Companies

Alternative Sweeteners Market Scenario:

Alternative Sweeteners Market Size is anticipated to reach USD 6,689.6 Million by 2030, registering a CAGR of 4.8% during 2022-2030. Alternative sweeteners are considered additives that are used to sweeten and enhance the flavor of food & beverages. These sweeteners are used in low concentrations since the level of sweetness is higher compared to regular sugar. Alternative sweeteners possess a lower glycemic index, which keeps the insulin levels unaffected post-intake; hence, they are used as a low-calorie food additive. Glycemic index can be determined by how quickly and how much a food product raises a person's blood sugar after eating. Alternative sweeteners are either synthetic or natural. Some of the synthetic sweeteners are aspartame, acesulfame-k, and sucralose. Alternative sweeteners such as stevia, sorbitol, xylitol, agave syrup, maple syrup come under natural sweeteners. Including food & beverages, alternative sweeteners have a wide application in pharmaceuticals & nutraceuticals, animal feed, and personal care industries.

The alternative sweeteners market is competitive and projected to witness stiff competition during the forecast period. The rise in health concerns and mitigating the risk of lifestyle diseases have influenced many consumers to adopt low-sugar diets, which are boosting the growth of the global alternative sweeteners industry. One of the most important reasons for the increasing growth of the alternative sweeteners market is the mounting growth of various beverages in both developed and developing countries. In addition, the presence of prominent market players in various regions is further fueling the growth of the global market.

Segmentation

The alternative sweeteners market has been segmented based on product type, application, and region.

The global alternative sweeteners market has been classified, based on product type, as synthetic and natural. The synthetic segment is further bifurcated into aspartame, acesulfame-k, sucralose, saccharin, and others. The subdivisions of the natural segment are stevia, sorbitol, xylitol, erythritol, and others.

The application segment in the global market has been divided into food & beverages, pharmaceuticals & nutraceuticals, animal feed, and others. The food & beverages segment is further bifurcated into bakery & confectionery, beverages, dairy & frozen desserts, and sweet & savory snacks.

The global market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world.

The North American alternative sweeteners industry has further been segmented into the US, Canada, and Mexico.

The European alternative sweeteners market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.

The alternative sweeteners industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The alternative sweeteners industry in the rest of the world has been segmented into South America, the Middle East, and Africa.

Key Players

Archer Daniels Midland Company (US), Hill Pharmaceutical Co. Ltd. (China), DuPont Nutrition & Health (Denmark), Tate & Lyle Plc (UK), Cargill Incorporated (US), Macandrews & Forbes Incorporate (US), Ingredion Incorporated (US), Roquette Freres S.A. (France), Associated British PLC (UK), JJD Enterprise (India), Denk Ingredients (Germany), Azúcares Prieto (Spain), Niutang Changhai Food Additives Co, Ltd. (China), A.B. Enterprise (India), and Sunwin Stevia International (China).

Regional Market Summary

Global Alternative Sweeteners Market Share (%), by Region, 2021

Source: Secondary Sources and MRFR Analysis

Globally, North America is expected to dominate the alternative sweeteners market due to the high preference of the large, processed food industry. Developed countries such as the US and Canada are contributing to the growth of the alternative sweeteners industry with the high production and export of various beverages. Furthermore, the ongoing growth of energy and sports drinks is anticipated to enhance the alternative sweetener market growth in the forecast period.

Asia-Pacific is expected to register the highest CAGR in the alternative sweeteners market during the forecast period due to changing lifestyles and growing urbanization in the region. Increasing health concerns among consumers and the presence of prominent market players are driving the growth of the alternative sweeteners industry in Asia-Pacific. In addition, the increasing government initiative to expand the pharmaceutical industry is projected to boost the alternative sweetener demand during the forecast period.

Global Alternative Sweeteners Market, by Product Type

Synthetic

Aspartame

Acesulfame-K

Sucralose

Saccharin

Others

Natural

Stevia

Sorbitol

Xylitol

Erythritol

Others

Global Alternative Sweeteners Market, by Application

Food & Beverages

Bakery & Confectionary

Beverages

Dairy & Frozen Desserts

Sweet & Savory Snacks

Others

Pharmaceuticals & Nutraceuticals

Animal Feed

Others

Global Alternative Sweeteners Market, by region

North America

Canada

Mexico

Europe

Germany

France

Italy

Spain

Rest of Europe

Asia-Pacific

Japan

China

India

Australia and New Zealand

Rest of Asia-Pacific

Rest of the World (RoW)

South America

The Middle East

Africa

Intended Audience

Alternative sweeteners processors

Commercial research and development institutions

Raw material suppliers and distributors

Agricultural associations and farmers

Traders, exporters, and importers

Alternative Sweeteners Companies

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