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Alpha Methylstyrene Market Share

ID: MRFR//6061-HCR | 140 Pages | Author: Anshula Mandaokar| November 2024

In the competitive landscape of the Alpha-Methylstyrene (AMS) market, companies employ various strategies to position themselves and capture market share. One prevalent approach is differentiation, where companies focus on unique product features or attributes to stand out from competitors. For instance, some AMS manufacturers might emphasize the purity or consistency of their product, appealing to customers who prioritize quality. By offering something distinctive, these companies can carve out a niche within the market and attract customers seeking specific benefits.

Another common strategy is cost leadership, where companies aim to become the lowest-cost producer in the market. This involves streamlining operations, optimizing supply chains, and investing in efficient production processes to reduce costs. By offering competitive prices, companies can appeal to price-sensitive customers and gain market share. However, maintaining cost leadership requires ongoing efforts to remain efficient and keep production costs low.

Market segmentation is also crucial for AMS market positioning. Companies may target specific customer segments based on factors such as industry, application, or geographic region. For example, some AMS manufacturers might focus on serving the automotive industry, while others target the electronics or construction sectors. By understanding the unique needs and preferences of different customer segments, companies can tailor their products and marketing efforts to better meet demand, effectively positioning themselves within their chosen markets. The growing adoption of the product in the manufacturing of ABS resin is expected to be the major factor driving the growth of the global market in the coming years. In addition, the rising demand for AMS in automobile and protective gear manufacturing is also likely to favor the market growth during the review period.

In addition to differentiation, cost leadership, and market segmentation, innovation plays a significant role in market share positioning strategies. Companies that invest in research and development to develop new AMS formulations or applications can gain a competitive edge. By introducing innovative products that offer improved performance, efficiency, or sustainability, companies can attract customers looking for cutting-edge solutions and establish themselves as leaders in the market.

Furthermore, strategic partnerships and alliances can help companies strengthen their market position in the AMS industry. Collaborating with suppliers, distributors, or other stakeholders can provide access to new markets, technologies, or resources, enabling companies to expand their reach and compete more effectively. By forming strategic alliances, companies can leverage complementary strengths and capabilities to create value for customers and capture a larger share of the market.

Market expansion is another key aspect of market share positioning strategies. Companies may pursue growth opportunities by entering new geographic markets or expanding their product offerings to target additional customer segments. This could involve investing in distribution channels, establishing local manufacturing facilities, or acquiring competitors to gain access to new markets or technologies. By expanding their presence and diversifying their product portfolio, companies can reduce risk and capitalize on emerging opportunities for growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2022 to 2030
Growth Rate   4.6%(2022–2030)

Alpha-methylstyrene Market Overview


 Alpha Methylstyrene Market is projected to be worth USD 496.3 Million by 2028, registering a CAGR of 2.6% during the forecast period (2021 - 2028). and rushing demand for Acrylonitrile Butadiene Styrene (ABS) from the electronic and automotive appliances industries is driving the growth of the market across the world and the growing demand for consumer goods from coming out economics acts as an opportunity for the growth of the global market for alpha-methyl styrene. On the basis of use, the abs segment of the market is shown to grow at the compound annual growth rate (CAGR) during the period of forecast in terms of both, value and volume, and the alpha-methyl styrene is mainly used in the production of ABS as it improves the impact resistance and heat stability of ABS resins. Growing demand for ABS resins from different end-use industries, like electronic and automotive uses is fueling the growth of the ABS section of the alpha-methyl styrene market across the world.

Global Alpha-Methylstyrene Market Share, By Application, 2017 (%)


Alpha-Methylstyrene Market


Source: MRFR Analysis


Regional analysis


The global alpha-methylstyrene market has been studied across five key regions, namely Asia-Pacific, North America, Latin America, Europe, and the Middle East & Africa.


North America dominated the global alpha-methylstyrene market in 2017 and is expected to register a significant CAGR in the coming years owing to the increasing use of AMS in the production of wax. The US is expected to be the leading market in the region due to the rising demand for the product in the coatings and adhesives industries. The Asia-Pacific market is expected to exhibit the highest CAGR during the forecast period owing to the growing use of AMS in the plastic and coatings industries. China is expected to be the major contributor to the growth of the regional market followed by Japan, India, and Australia & New Zealand. The European market held a significant market share in 2017 and is estimated to register a strong CAGR during the assessment period due to the growing use of AMS in the production of ABS resin. Germany is expected to be the leading market in the region owing to the presence of major manufacturers, such as Merck KGaA and DOMO Chemicals, followed by France, Spain, the UK, and Italy. The Latin American market held a moderate market share and is projected to exhibit a steady CAGR during the review period owing to the growing demand for the product in the production of adhesives and sealants. Mexico and Brazil are expected to be the major contributors to regional market growth. The Middle East & African market is expected to register a moderate CAGR during the forecast period owing to the increasing use of AMS in the production of plasticizers, used in the construction of skyscrapers. Saudi Arabia, UAE, and Egypt are expected to be the major contributors to the growth of the regional market.


Segmentation Analysis


The global alpha-methylstyrene market has been segmented based on purity, application, and region.


On the basis of purity, the global alpha methyl styrene market has been bifurcated into <99% and >99%.


Based on application, the global alpha-methylstyrene market has been classified into resins, plasticizer, adhesives, waxes, coatings, chemical intermediate, finishing agents, and others. Under the resin segment, the global alpha-methylstyrene market has been further segmented into acrylonitrile-butadiene-styrene (ABS), polyester, and alkyd.


By region, the global alpha-methylstyrene market has been studied for five key regions —Asia-Pacific, North America, Latin America, Europe, and the Middle East & Africa.


Key players


Some of the key players operating in the global alpha-methylstyrene market are Solvay (Belgium), INEOS (UK), Honeywell International Inc. (US), SI Group, Inc. (US), Altivia (US), Mitsubishi Chemical Corporation (Japan), DOMO Chemicals (Germany), Sunoco Chemicals (US), Merck KGaA (Germany), Prasol Chemicals Pvt Ltd (India), The Plaza Group (US), and Banner Chemicals Limited (UK).

Recent Development

April 2023: The acquisition of Mitsui Phenols Singapore Ltd by INEOS Phenol has been completed for USD 330 million. This increased the annual capacity of the company by more than 1 million tons, with alpha-methyl styrene (20 ktpa) inclusive and other products that will facilitate closer support to its customers across Asia.

April 2022: Kraton Corporation intends to invest in its alpha methylstyrene facility in Niort, France. By 2023, it is expected that production capacity will increase by 15%.

AdvanSix has announced an expansion of its AMS production facility located in the USA during May 2023. This move will see a half-rise in the company’s AMS production volume.

Altivia unveiled a new line of AMS products for the adhesives and coatings market sectors in April this year. The materials are said to offer superior performance and durability.

AMS production plant at Cepsa Chemicals opened up in Spain in March this year. It is anticipated that the facility will produce about ten thousand metric tons per annum.

DOMO Chemicals acquired SI Group’s business unit for AMS back in February this year. By so doing, DOMO Chemicals is expected to hold a substantial position within the global AMS industry.

Versalis (Eni) launched another interdisciplinary product line of AMS for the special chemicals sector in early January this year. The products are claimed to have improved performance and can be recycled easily.


Target Audience:



  • Benzene and Cumene Manufacturers

  • AMS Manufacturers

  • Distributors and Suppliers of AMS

  • Potential Investors

  • Research Institutes

  • Government Bodies

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