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Alkyl Polyglucoside Surfactants Market Share

ID: MRFR//6122-HCR | 140 Pages | Author: Priya Nagrale| December 2024

The Alkyl Polyglucoside (APG) Surfactants market is characterized by dynamic competition, and market share positioning strategies play a pivotal role in shaping the success of companies within this sector. One key strategy employed by market players is product differentiation. Companies strive to develop unique and high-performance APG surfactants that cater to specific industry needs. By offering products with distinct features, such as enhanced biodegradability, low toxicity, and compatibility with various formulations, companies can carve out a niche for themselves in the market, attracting environmentally conscious consumers and industries.

Market penetration is another crucial strategy in the APG Surfactants market. Companies aim to increase their market share by expanding their presence in existing markets or entering new geographical regions. This may involve strategic partnerships, collaborations, or acquisitions to strengthen distribution networks and gain access to a broader customer base. Increasing the availability of APG surfactants in diverse applications, from personal care products to industrial formulations, is a common approach to broaden market reach and gain a competitive edge.

Innovation and research are fundamental components of market share positioning in the APG Surfactants industry. Companies invest in research and development to create novel formulations with improved performance characteristics. This could involve developing surfactants with enhanced stability, solubility, or foaming properties, addressing the evolving needs of end-users. Innovations not only allow companies to differentiate their products but also provide them with a first-mover advantage in capturing emerging market trends.

Strategic alliances and collaborations are frequently employed by companies seeking to strengthen their market share in the APG Surfactants sector. By partnering with other organizations, whether it be suppliers, manufacturers, or distributors, companies can leverage complementary strengths and resources. This strategy enables them to streamline production processes, reduce costs, and enhance the overall efficiency of their supply chains. Additionally, collaborations can facilitate the development of customized solutions tailored to specific industry requirements, further solidifying a company's market position.

Marketing and branding strategies are instrumental in influencing consumer perceptions and, consequently, market share. Effective communication of the environmental benefits, safety profiles, and versatile applications of APG surfactants can contribute to increased adoption. Companies often engage in targeted marketing campaigns to educate consumers about the advantages of using APG surfactants over traditional alternatives, fostering brand loyalty and market share growth.

Regulatory compliance and certifications play a crucial role in market share positioning within the APG Surfactants industry. Obtaining certifications from recognized environmental organizations or complying with stringent regulatory standards underscores a company's commitment to sustainability and product quality. This, in turn, can enhance consumer trust and preference, driving market share expansion.

Cost leadership is a significant strategy for companies aiming to capture a larger market share. Achieving economies of scale through efficient manufacturing processes, bulk procurement of raw materials, and optimized distribution networks allows companies to offer competitive pricing. Cost-effective solutions make APG surfactants more appealing to a broader range of industries, fostering increased adoption and market share gains.

In conclusion, market share positioning strategies in the Alkyl Polyglucoside Surfactants market encompass a range of approaches, including product differentiation, market penetration, innovation, strategic alliances, marketing and branding, regulatory compliance, and cost leadership. The interplay of these strategies determines the success of companies in a competitive landscape, influencing their ability to attract customers, enter new markets, and establish a strong foothold within the industry.

Alkyl Polyglucoside Surfactants Market Overview


Bio-surfactants are surfactants in which at least one of the two groups (hydrophilic or hydrophobic) is obtained from renewable sources, which can be either produced from plant or animal fats, or microorganisms such as yeasts, bacteria, and filamentous fungi. The first generation of biosurfactants is made entirely from renewable feedstock (mainly starch and vegetable oils—fatty acids) through chemical synthesis, while the second generation of biosurfactants is produced from renewable feedstock through microbial fermentation. Alkyl polyglucosides surfactants are bio-based surfactants, they are  polymeric acetals of glucose and fatty alcohols. They are non-ionic, highly effective carbohydrate derived surfactants. The global alkyl polyglucosides surfactants market was valued USD 880 Million in 2017, and expected to grow at healthy CAGR of 8.1% during the forecast period. Some of the factors that drives the global alkyl polyglucosides surfactants market are growing use of bio-based surfactants in household detergents and rising use of alkyl polyglucoside surfactants in industrial cleansers. However, high cost of alkyl polyglucoside surfactants compared to other industrial synthetic surfactants may restrain its demand in near future. Moreover, constant research & development in bio-based surfactants regarding applicability in different application segment may emerged as new opportunity for the product in coming years.


The global alkyl polyglucoside surfactants market is projected to reach USD 1.12 billion by 2021, at a CAGR of 8.1%.


Global Alkyl Polyglucoside Surfactants Market, by Application (%)


Alkyl Polyglucoside Surfactants Market


Source: MRFR Analysis


Segmental Analysis


The global Alkyl Polyglucoside Surfactants market has been segmented on the basis of application, and region.


Based on application, the global alkyl polyglucoside surfactants market has been divided into household detergents, industrial cleaners, personal & beauty care, agrochemicals and others. Among these segments, household detergents segment accunted for largest market share.


Based on region, the global alkyl polyglucoside surfactants market has been divided into North America, Europe, Asia Pacific, Latin America, Middle East & Africa. Among these segments, Asia Pacific region accounted for largest market share.


Regional Analysis


The global alkyl polyglucoside surfactants market has been spanned across five regions, namely Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa.


The Asia-Pacific market for alkyl polyglucoside surfactants held the largest share in 2017. The expanding household detergent industry is the major factor responsible for the growth of the regional market. Large population in China and India, and rising per-capita  use of surfactants in detergents application are expected to be major driving factor for the market in the region.


The North American market held the second-largest share of the global alkyl polyglucoside surfactants market in 2017, owing to the abundant use of the alkyl polyglucoside surfactants in the personal and Beauty care and industrial cleanser applications.


The increasing initiative by government regarding the use of bio based chemicals are expected to enhancing the growth of the alkyl polyglucoside surfactants market in European region.


Rising agriculture area in Brazil and growing use of  alkyl polyglucoside surfactants  for manufacturing of agrochemicals like pesticide, insecticide and fungicides are expected to fuel the growth of alkyl polyglucoside surfactants  in the Latin American market. The Latin American market is expected to show positive growth during the forecast period.


The Middle East & Africa is projected to witness steady growth during the forecast period, due to the growing demand for alkyl polyglucoside surfactants in household detergents, industrial cleaners and personal & beauty care in the region.


Market Players


Some of the major players in the global alkyl polyglucoside surfactant market are Huntsman Corporation, DowDupon, Galaxy surfactant Croda International PLC, LG household & healthcare ltd Pilot Chemical Company, BASF SE, SEPPIC S.A., Shanghai Fine Chemicals Co. Ltd, among others.


Global alkyl polyglucoside surfactant market is an organized market wherein a significant share of the market is held by the top six manufacturers of alkyl polyglucoside surfactants.

Recent Development


In June 2023, sites in Cincinnati, Ohio, and Bangpakong, Thailand of BASF SE expanded alkyl polyglycoside production capacity in Asia-Pacific and North America. The company will be able to consolidate its position in the global market for alkyl polyglycosides due to this expansion. This resuscitation of the production site is expected to be completed by 2025.


Sustainability is a significant area of progress that Clariant has made recently. Releasing its Integrated Report 2023, which indicates how much progress has been made on cutting down greenhouse gas emissions and freshwater utilization. Their focus has also been on developing environment-friendly products as well as solutions​. As part of the response for the growing demand for sustainable solutions across various industries including personal and home care products, Clariant opened new production facilities improved product portfolio in surfactants market.


Dow increased alkoxylation capacity in the US and Europe upon announcing it in 2023 because of an upsurge in demand growth rates. More specifically, this extension should help produce secure and ecologically sound ingredients applicable for home care goods like shampoos or soaps​.


In 2023, DOW launched INtersections report highlighting major achievements with regard to climate protection, circular economy and safer materials; these involved approval of net zero emission ethylene cracker project and sourcing over half (50 %) of purchased electricity from renewables​.


New Plant Construction: In Antwerp during 2022 BASF announced building a new plant for alkylethanolamines that would commence operation by year end 2024. It is aimed at meeting increasing demand worldwide significantly.


BASF AG raised production capacities by another 10 thousand metric tons per annum at Jinshan China facility in October 2019 for Alkyl Polyglucosides (APG). With this move up from twenty thousand metric tons to thirty thousand metric tons, the company is better positioned to serve China and other parts of Asia for the next few years.

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