ALCOHOLIC DRINKS PACKAGING MARKET Market Trends

Global Alcoholic Drinks Packaging Market Overview

Alcoholic Drinks Packaging Market Size was valued at USD 30.8 Billion in 2022. The Alcoholic Drinks Packaging industry is projected to grow from USD 32.4 Billion in 2023 to USD 49.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2023 - 2032). Globally, growth in disposable income, coupled with increased spending on recreational activities and growing awareness among the brand manufacturers about differentiating their alcoholic products based on the packaging are expected to be a significant market driver for the Alcoholic Drinks Packaging Market.Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Alcoholic Drinks Packaging Market Trends

• 
  

  Growing population and increasing disposable income in emerging economies are driving the market growth

  
  

Market CAGR for Alcoholic drink packaging is being driven by the growing population and increasing disposable income in emerging economies. The growing population and increasing disposable income in emerging economies are opening up new prospects for the packaged beverage industry. According to data from the Brewers Association, the total value of the beer market reached USD 94.1 billion in 2020, with the craft beer segment estimated at USD 22.2 billion. The per capita alcohol consumption among individuals aged 15 and above rose from 8.6 liters in 2010 to 8.8 liters in 2016, as reported by the WHO. In emerging economies like India, the urban population is on the rise due to changing lifestyles, as indicated by World Bank data showing that the urban population increased from 30.58% in 2009 to 34.47% in 2019. Additionally, a study published in the Lancet journal revealed a 38% increase in alcohol consumption in India, from 4.3 to 5.9 liters per capita, during 2010-2017. The substantial populations in emerging markets like India and China are expected to be key drivers for the beverage packaging market.

A surge in health consciousness among young consumers has amplified the demand for packaged juices, energy drinks, and health beverages, presenting significant opportunities for manufacturers to boost their sales. Moreover, the growth of the tourism industry, the easy accessibility of bottled water, and the preference for a healthy, on-the-go lifestyle have contributed to increased demand for bottled water and flavored water infused with vitamins, natural flavors, or nature-identical flavoring substances like basil, lemon, mint, orange, hibiscus, and various fruits.

As a result, it is anticipated that throughout the projection period, demand for the Alcoholic Drinks Packaging Market will increase due to the growing population and increasing disposable income in emerging economies. Thus, driving the Alcoholic Drinks Packaging Market revenue.

Crown Royal debuted a new environmentally friendly bottle design for its Canadian whisky in 2023. With an eco-friendly cork seal and a recycled glass container, the new packaging aims to have less of an impact on the environment.

A limited-edition Johnnie Walker bottle with a novel temperature-responsive label was introduced by Diageo in 2023. The purpose of this design was to indicate the ideal serving temperature and improve the customer experience.

Alcoholic Drinks Packaging Market Segment Insights

Alcoholic Drinks Packaging Market Material Insights

The Alcoholic Drinks Packaging Market segmentation, based on Material includes Plastic, Paper, Metal, Glass, and Other Materials. The glass segment dominated the market, accounting for 58% of market revenue (17.8 Billion). Within the wines and spirits sector, there is a continuous trend toward packaging innovation, particularly for premium products. This ongoing development is expected to drive growth in the overall market for glass bottles and containers. Colored glass bottles are commonly employed for alcohol packaging as they serve to shield the enclosed liquid from potential alterations induced by exposure to light. This protection is particularly crucial in the case of beer, as it is susceptible to chemical changes in the presence of light, which can degrade its quality.

Alcoholic Drinks Packaging Market Package Type Insights

The Alcoholic Drinks Packaging Market segmentation, based on Package Type, includes Bottles, Metal Cans, Cartons, Jars, Pouches and Other Package Types. The bottles segment dominated the market, accounting for 60% of market revenue (18.4 Billion). Bottles offer a canvas for brand identity and storytelling. Distilleries, wineries, and breweries often use bottle design to convey their heritage, values, and unique selling points. Eye-catching labels, shapes, and closures can help establish a strong brand image, which is particularly significant in the competitive alcoholic drinks industry. The alcoholic beverage industry is not stagnant; it continually seeks innovations in packaging. Whether it's unique bottle shapes, embossed labels, or sustainable packaging materials, the bottle segment is evolving to cater to changing consumer preferences and environmental concerns. Innovative packaging can captivate consumers and boost sales.

Alcoholic Drinks Packaging Market Product Insights

The Alcoholic Drinks Packaging Market segmentation, based on Product, includes Beer, Spirit, Wine, and Other Products. The beer segment dominated the market, accounting for 60% of market revenue. Beer, among the most ancient and widely embraced alcoholic beverages, ranks as the third most favored drink globally, following coffee and tea. It holds a prominent position as a popular choice for millennials during social gatherings and plays a significant role in enhancing social cohesion, particularly in the context of festivities. In 2021, worldwide beer consumption reached around 185.60 million kiloliters, marking a notable year-on-year increase of 4.0%. China retained its position as the leading consumer of beer globally for the 19th consecutive year, with a 5.6% year-on-year growth in consumption. From a health and nutritional perspective, beer offers certain advantages over other alcoholic beverages, being a source of proteins, B vitamins, and antioxidants. The alcohol content in beer exhibits a notable range, spanning from less than 3% to as high as 40% by volume, contingent upon the specific brand and recipe. Additionally, it's noteworthy that beer consumption is associated with a reduced risk of kidney stone formation.

Figure 1: Alcoholic Drinks Packaging Market, by Product, 2022 & 2032 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Alcoholic Drinks Packaging Market Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. In North America, to meet the surging demand for alcoholic beverages and accelerate their production processes, industry participants are significantly increasing their investments and growth strategies. For example, Crown Holdings, a leading provider of packaging solutions, unveiled plans in February 2020 to enhance its beverage can manufacturing facility located in Bowling Green, Kentucky, USA. This expansion is aimed at catering to the region's rising need for craft beer and beverage cans. The Kentucky Transpark facility is projected to encompass a substantial floor area of 327,000 square feet, with operations set to commence in the second quarter of 2021. This strategic move underscores the company's commitment to meeting market demands and expanding its production capabilities.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: ALCOHOLIC DRINKS PACKAGING MARKET SHARE BY REGION 2022 (USD Billion) Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Alcoholic Drinks Packaging Market accounts for the second-largest market share as the premium alcoholic beverages market in Europe is a robust segment, characterized by high consumer demand and an increasing number of breweries and distilleries. According to data from The Brewers of Europe, the year 2020 witnessed substantial per capita beer consumption in various European countries, with Czechia leading the pack at 135 liters per person, followed by Austria (100 liters), Germany (95 liters), Poland (93 liters), and Romania (87 liters). This data underscores the significance of the beer industry in the region. Additionally, data from the European Union Beer statistics reveals that there were 9,500 operational breweries in the European Union in 2020, marking an increase of nearly 1,000 compared to previous years. Furthermore, as of 2021, the number of breweries has continued to grow, with approximately 6,000 more establishments entering the market. This growth in the premium alcoholic beverages sector has prompted a notable trend towards luxury packaging. Producers are opting for high-quality materials, distinctive bottle shapes, and elegant packaging designs to communicate the exclusivity and superior quality of their products. This trend is particularly pronounced in the wine and spirits category, where premium packaging plays a pivotal role in brand positioning and consumer appeal. Further, the German Alcoholic Drinks Packaging Market held the largest market share, and the UK Alcoholic Drinks Packaging Market was the fastest-growing market in the European region.

The Asia-Pacific Alcoholic Drinks Packaging Market is expected to grow at the fastest CAGR from 2023 to 2032. The evolving manufacturing trends focused on sustainable packaging solutions are poised to propel the Asia-Pacific alcohol packaging market. The presence of densely populated nations, including China and India, coupled with increasing disposable incomes and a growing awareness of alcohol consumption, will collectively drive market expansion. The consumption of spirits by the burgeoning population stands out as a key factor contributing to this growth. As per data from the World Trade Centre, China ranks among the largest consumers of alcohol, with a projected increase in per capita consumption of 0.9 liters of pure alcohol by 2025 compared to 2016. This surge in consumption, along with the entry of new competitors and brands that enhance product appeal, is expected to boost overall revenue in the alcohol packaging market. Furthermore, factors such as population growth, rising discretionary incomes, and rapid urbanization in countries like China, Japan, and Thailand are set to be instrumental in driving market expansion in the region. Moreover, China’s Alcoholic Drinks Packaging Market held the largest market share, and the Indian Alcoholic Drinks Packaging Market was the fastest-growing market in the Asia-Pacific region.

Alcoholic Drinks Packaging Market Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Alcoholic Drinks Packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Alcoholic Drinks Packaging industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Alcoholic Drinks Packaging industry to benefit clients and increase the market sector. In recent years, the Alcoholic Drinks Packaging industry has offered some of the most significant advantages to brand differentiation, product preservation, and consumer convenience. Major players in the Alcoholic Drinks Packaging Market, including Amcor Plc, Mondi Group, Ball Corporation (Rexam PLC), Saint Gobain SA, Tetra Laval (tetra Pack), Crown Holdings Incorporated, Krones AG, Sidel Inc. are attempting to increase market demand by investing in research and development operations.

Amcor Plc, a prominent provider of packaging solutions, specializes in a wide range of packaging products, including plastic, fiber, metal, and glass packaging such as PET bottles, plastic bottles, capsules, closures, cartons, films, bags, pouches, containers, laminates, and flow packs. These products cater to diverse industries, including beverages, food, pharmaceuticals, medical devices, personal care, pet care, and more. Amcor's market reach extends to the medical device, healthcare, pharmaceutical, personal care, and home product sectors. The company has a presence, with operations in Europe, the Asia Pacific, North America, and Oceania. Amcor is headquartered in Warmley, England, UK. In August 2022, Amcor, a trailblazer in responsible packaging solutions development and production, announced its acquisition of a leading flexible packaging facility in the Czech Republic. This strategic move bolsters Amcor's capacity to meet the growing customer demand within its flexible packaging network in Europe. This acquisition exemplifies the company's commitment to accelerating organic growth in Europe's lucrative product categories within its flexible packaging business.

Krones AG, a prominent manufacturer, specializes in packaging and bottling machinery. The company is engaged in the development, manufacturing, and installation of a wide range of machines for bottling, canning, process technologies, and filling and packaging systems. Krones provides comprehensive solutions in system engineering, including labeling, inspection, cleaning, plastics, packing, palletizing, and conveyor technologies for product filling and decoration. Additionally, the company offers brew house, filtration, and product treatment systems tailored to the needs of the beverage production and processing industries. Krones serves a diverse clientele across various sectors, including food and dairy, chemicals, pharmaceuticals, cosmetics, as well as the alcoholic and non-alcoholic beverage industries. The company operates production and sales facilities in Germany, complemented by regional sales and service offices spanning the Americas, Europe, Asia-Pacific, the Middle East, and Africa. Krones is headquartered in Neutraubling, Bayern, Germany. In November 2018, Krones introduced revisions to its beer-filling equipment, the module HE. These updates encompass a range of technological improvements and design enhancements aimed at enhancing safety, ease of operation, space efficiency, and hygiene in the filling system.

Key companies in the Alcoholic Drinks Packaging Market include

• 
  

  Amcor Plc

  
  


• 
  

  Mondi Group

  
  


• 
  

  Ball Corporation (Rexam PLC)

  
  


• 
  

  Saint Gobain SA

  
  


• 
  

  Tetra Laval (tetra Pack)

  
  


• 
  

  Crown Holdings Incorporated

  
  


• 
  

  Krones AG

  
  


• 
  

  Sidel Inc.

  
  

Alcoholic Drinks Packaging Industry Developments

February 2018: In February 2018, Amcor Flexibles Kreuzlingen AG submitted a patent application for a flexible multilayer packaging film characterized by its exceptionally high barrier properties. If approved, this product may serve to expand the company's product offerings, particularly within the food and beverage sector.

April 2019: In April 2019, Diageo PLC unveiled a strategic decision to eliminate the use of plastic packaging worldwide for its renowned beer brand, Guinness. This move underscores the company's commitment to reducing plastic waste and promoting sustainability. To execute this initiative, Diageo is allocating a substantial investment of EUR 16 million, which includes the introduction of 100% recyclable and biodegradable cardboard as a sustainable alternative to plastic packaging. This business decision reflects the company's dedication to environmental responsibility and aligns with sustainability objectives.November 2023: Bacardi and Smirnoff unveiled paper-based bottles for their spirits brands. These initiatives highlight a growing shift towards more environmentally friendly packaging.

Alcoholic Drinks Packaging Market Segmentation

Alcoholic Drinks Packaging Market Material Outlook

• 
  

  Plastic

  
  


• 
  

  Paper

  
  


• 
  

  Metal

  
  


• 
  

  Glass

  
  


• 
  

  Other Materials

  
  

Alcoholic Drinks Packaging Market Package Type Outlook

• 
  

  Bottles

  
  


• 
  

  Metal Cans

  
  


• 
  

  Cartons

  
  


• 
  

  Jars

  
  


• 
  

  Pouches

  
  


• 
  

  Other Package Types

  
  

Alcoholic Drinks Packaging Market Product Outlook

• 
  

  Beer

  
  


• 
  

  Spirit

  
  


• 
  

  Wine

  
  


• 
  

  Other Products

  
  

Alcoholic Drinks Packaging Market Regional Outlook

• 
  

  North America

  
  
  
  
  • 
    

    US

    
    
  
  
  • 
    

    Canada

    
    
  
  
  
  


• 
  

  Europe

  
  
  
  
  • 
    

    Germany

    
    
  
  
  • 
    

    France

    
    
  
  
  • 
    

    UK

    
    
  
  
  • 
    

    Italy

    
    
  
  
  • 
    

    Spain

    
    
  
  
  • 
    

    Rest of Europe

    
    
  
  
  
  


• 
  

  Asia-Pacific

  
  
  
  
  • 
    

    China

    
    
  
  
  • 
    

    Japan

    
    
  
  
  • 
    

    India

    
    
  
  
  • 
    

    Australia

    
    
  
  
  • 
    

    South Korea

    
    
  
  
  • 
    

    Australia

    
    
  
  
  • 
    

    Rest of Asia-Pacific

    
    
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • 
    

    Middle East

    
    
  
  
  • 
    

    Africa

    
    
  
  
  • 
    

    Latin America