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Air Handling Units Market Share

ID: MRFR//0456-CR | 128 Pages | Author: Chitranshi Jaiswal| October 2023

Throughout the AHU market, companies use different strategies of relative positioning in markets to secure their positions and make advantage against competitors. A popular method is differentiation which involves development of unique feature and new technologies on their AHU products. As such, they hope to differentiate themselves from other players in the market and appeal to sophisticated consumers that are willing pay higher prices.
This approach not only increases the perceived value of products but also provides a hurdle for potential new competitors. One of the most common market positioning strategies is cost leadership. Some corporations plan to be low-cost in the AHU market through efficient production processes, realizing economies of scale and supply chain optimization.
Through providing value for money solutions that does not compromise on quality, these firms are able to reach out more clients and even the price-sensitive segments. This approach may result in an increment of the market share, mostly were budget limits influence consumer preferences. Market segmentation is yet another proven strategy in the AHU market. Companies identify customer needs or industry verticals that they can target and design their products based on those requirements.
By targeting the segment-specific needs of different segments, companies can acquire market niches and develop customer loyalty. This method usually requires a detailed study of the market to understand different customer groups’ needs and wants, which allows businesses to develop AHUs that perfectly cater for such demands. Market share positioning is also achieved through collaborative partnerships and alliances.
Companies can form alliances with suppliers, distributors or sometimes even with competitors to gain synergies and capitalize on their competencies. However, joining forces can result in shared assets and increased market penetration alongside an opportunity to leverage compatible technologies. Such partnerships not only strengthen the position of individual companies but can end up leading to a more sustainable and resilient industry as an entity.
One of the major approaches used by market players to boost their presence in AHU industry is globalization. Through the expansion to new geographic markets, companies can access unexplored opportunities as well as untapped customer bases and diversify their revenue streams. While the triumph of worldwide growth depends on local market dynamics, compliance with regulatory conditions and cultural peculiarities adaptation.
Besides these approaches, continuous innovation is necessary to retain and grow market share in the fast-changing AHU. While companies that invest in R and D to unveil leading-edge technologies, energy saving innovations or green practices may position themselves as market leaders.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate  5.50% (2024-2032)

Global Air Handling Units Market Overview


Air Handling Units Market Size was valued at USD 12.71 Billion in 2023. The Air Handling Units Market industry is projected to grow from USD 13.44 Billion in 2024 to USD 21.83 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024 - 2032). An Air Handling Unit (AHU), sometimes referred to as an Air Handler, is a crucial component of heating, ventilation, and air conditioning (HVAC) systems used in buildings and industrial facilities. Its primary function is to circulate and condition air to maintain comfortable indoor environments. AHUs are commonly found in commercial buildings, hospitals, factories, data centers, and other facilities.


Air Handling Units Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Air Handling Units Market Trends




  • Rising Population and Urbanization Boost the Need for Air Conditioning to fuel the air handling units market.




The surging population is a major contributing factor towards increased demand for retail, commercial, and residential buildings. Mixed-use buildings including commercial or retail with residential apartments and condominiums are being built in urban markets. Vacant warehouses and empty buildings are being renovated and converted into new commercial and residential spaces for tenants. This has placed additional emphasis on developers trying to understand what tenants want and need from a building design and amenities viewpoint to ensure high occupancy rates. These factors are directly paving in the demand for efficient air conditioning systems, which include air handling units. According to the word bank data, the urban population In 2015 was 3.96 Billion and has increased to 4.36 billion by 2020. This steep growth in urban population result in the growth in the HVAC system demand over the year. This is expected to continue during the forecast period, leading to an increasing in Air Handling Unit demand


Need for a clean and safe working environment to propel the air handling units market.


Expanding mindfulness among the customers in regards to the advantages of keeping up with sufficient indoor air quality is additionally driving the market development. AHUs can sift through harmful air toxins that can cause different clinical afflictions and respiratory problems, including chronic obstructive pulmonary disease (COPD), ischemic heart disease, asthma, and lung cancer. The health benefits and awareness about technology is increasing among consumers, which instigate the demand for HVAC system. This in turn is leading to a high growth in the air handling units market during the forecast period. The majority of the consumer is well aware of the need for quality air in building and houses. Therefore, raising awareness regarding air quality is fueling the Air Handling Units Market Growth opportunities. The rising industrialization is a pivotal driver for the air handling units market. The increasing demand for modern technologies in industrial sector has resulted in adoption of energy efficient HVAC systems. The industrial sector is witnessing continuous growth primarily in the Asia Pacific region, which is expected to fuel the demand for Air Handling Units. The government initiatives in ventures is expected to further develop the industrial sector worldwide. Several countries such as China, US, and India are significantly taking initiative with government aid to develop industrial sector in the respective countries


Rapid Transformation of IoT Within Air Handling Units is surging the air handling units market.


The Internet of Things (IoT) addresses a situation where AHUs/HVAC frameworks are associated with the Internet to permit the sharing of information. It gathers information, stores them in the cloud, further develops activities for better productivity, and runs a prescient support plan. It also monitors, controls, and diagnoses the AHU and HVAC framework over the internet in a cost-effective way. Furthermore, IoT enables low ongoing maintenance and repair costs of the HVAC system. IoT permits access to real-time performance data of AHUs and HVAC systems and interprets it accurately. For instance, IoT-enabled buildings can alert facility managers with early warnings of any operational anomalies and allow for remote diagnosis and adjustment, which in turn could save costs by minimizing system failures. Additionally, AHUs and HVAC systems in commercial or residential buildings consume maximum energy. Implementing IoT in these applications would assist in cost-saving, predictive maintenance, comfort control, and healthy building performance. This amalgamation of IoT with AHUs and HVAC systems provides a window of opportunity for growth in this industry.


Air Handling Units Market Segment Insights


Air Handling Units by Type Insights


The Air Handling Units Market segmentation, based on type has been segmented as packaged rooftop, modular, and custom. Among these, the packaged rooftop is projected to dominate the Air Handling Units Market revenue through the projected period. A packaged rooftop unit contains all the components needed to provide conditioned air in one compact unit. Packaged rooftop Air Handling Units are very popular with retail and industrial properties. As these units are mounted on the roof, this removes the concern about creating extra space or room for fitting it as is the case for the other types of AHU.


Air Handling Units by Effect Insights


The Air Handling Units Market segmentation, based on effect, the market is segmented as single effect and double effect. Out of which the double effect segment dominated base year market and is also projected to be holding a dominating share in the forecasted period as well. The Double Effect Air Handling Unit is a complete modular cooling solution. It provides high-performance, energy-efficient solutions for any environment and the user has complete control over the airflow both inside and outside their premises.


Air Handling Units by Capacity Insights


The Air Handling Units Market segmentation, based on effect, the market is segmented as Upto 5000 m3/hr, 5000 m3/hr – 15000 m3/hr, and Above 15000 m3/hr. Out of which the Upto 5000 m3/hr segment dominated base year market and is also projected to be holding a dominating share in the forecasted period as well.


Air Handling Units by Application Insights


The Air Handling Units Market segmentation, based on application, the market is segmented as industrial, residential, and commercial. Out of which the commercial segment dominated base year market and is also projected to be holding a dominating share in the forecasted period as well.


Air Handling Units Regional Insights


By Region, the study segments the Air Handling Units market into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America. The sizable air handling units industry in Asia-Pacific is likely to make the region the largest expanding global market for air handling units. Asia-Pacific is experiencing rapid urbanization and population growth, leading to increased construction activities. The construction of commercial and residential buildings, as well as infrastructure projects, drives the demand for HVAC systems and, consequently, AHUs. These units are essential for maintaining indoor air quality and temperature control in newly constructed structures. The expanding commercial sector, including office buildings, shopping malls, hotels, and data centers, requires efficient HVAC systems to provide comfortable and controlled indoor environments. AHUs are integral components of these systems, ensuring proper air circulation, filtration, and temperature regulation. Asia-Pacific is a hub for industrial growth, with manufacturing facilities, factories, and production plants proliferating across the region. These industrial facilities require AHUs to control air quality, humidity, and temperature for manufacturing processes, employee comfort, and product quality.


Air Handling Units Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Air Handling Units Market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Air Handling Units Market industry must offer cost-effective products to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the global air handling units industry to benefit clients and expand the Air Handling Units market sector is partnerships and acquisitions. The market for Air Handling Units is recognized as being extremely competitive and fragmented. The market for Air Handling Units offers considerable potential opportunities for domestic and unorganized companies. Some of the key players operating in the Systemair (Sweden), Daikin Industries (Japan), Trane (Ireland), Carrier Corporation (US), Johnson control incorporation (Ireland), GEA Group (German), Flakt group (Germany), Lennox International (US), Sabiana (Italy), and VTS Group (Luxemborg). To increase their global reach and client base, key firms are concentrating on acquisitions and product innovation.


VTS Group: VTS Group is one of the manufacturers of advanced equipment for the HVAC industry. the company provides ventilation, air conditioning, and heating devices. The company provides high-quality warranty and post-warranty services. The company provides a product that includes air handling and air conditioning units, heating units, and air curtains. The company also provides software for the selection of air handling units that are certified by eurovent. The air handling units include compact ceiling suspended air conditioning units, compact floor-mounted air handling units, modular air handling units, duct air conditioning devices, heating units, air curtains, and accessories like pump groups. The company has a geographical presence across Russia, Europe, the US, the Middle East & Africa, the Asia Pacific with an employee strength of more than 500.


Sabiana: Sabiana is one of the Italian companies that manufactures and design appliances to air condition spaces. The company build system and equipment for hotels, factories, offices, shopping malls, hospital, and houses. The company provides a product that includes unit heaters, radiant panels, fan coils, air handling units, recovery units, electronic filters, stainless steel flues, evaporative coolers, radiant systems, and other products. the company other product includes atlas STP door curtain, energy genius, Meltemi door curtain, Electra-Electromatic electric unit heaters, and others. the company has developed an active electrostatic filter with modular units.


Key Companies in the Air Handling Units Market includes



  • Systemair (Sweden)

  • Daikin Industries (Japan)

  • Trane (Ireland)

  • Carrier Corporation (US)

  • Johnson control incorporation (Ireland)

  • GEA Group (German)

  • Flakt group (Germany)

  • Lennox International (US)

  • Sabiana (Italy)

  • VTS Group (Luxemborg)


Air Handling Units Industry Developments


The newest hygienic air handler on the market, HygenAir A+H from Colmac Coil Manufacturing, Inc., was launched in May 2023. The company claims that this accessory has been designed to improve hygiene levels within processing room environments where sanitization is of utmost importance. This model is specially designed for food processors, thus enhancing their safety while meeting strict USDA requirements and ensuring quality.


Edgetech Air Systems Pvt. Ltd., a sophisticated central air conditioner manufacturer, installed Smart Air Handling Units at the Central Vista Project in India in May 2023. These units have sensors, monitors, detectors, etc., which enable them to collect performance data promptly, thereby contributing to energy efficiency.


Carrier Corporation (NYSE: CARR), a leading global provider of intelligent weather control systems and renewable energy solutions under Carrier Global Corporation’s umbrella, introduced a comprehensive range of heat pumps that can be used at high temperature and super high-temperature levels for industrial plants and commercial structures as well as district heating in September 2023.


Trane joined other industry leaders at SEMICON West in San Francisco with its high-tech vertical team in August 2023 – discussing the major challenges faced by the world microelectronics industry.


In July this year, Lennox announced its achievements at the 2023 Dealer Design Awards, which included items such as innovative products, cutting-edge designs, and remarkable customer experiences, among others, thus re-emphasizing its commitment to outstanding outputs.


January 2022: Johnson Control announced the launch of OpenBlue Indoor Air Quality as a Service for buildings, delivering energy-efficient, turnkey clean air outcomes with an innovative financing model.


January 2022, CIAT part of carrier corporation is rolling out its automated indoor air quality (IAQ) system Epure Dynamics for use in hospitality venues, offering hotels, restaurants, and pubs. 


December 2021: Trane announced the introduction of new digital indoor environmental quality (IEQ) management solutions. These provide building owners and facility managers with actionable insights for healthier and more efficient indoor spaces and occupant peace of mind.


Air Handling Units Market Segmentation


Air Handling Units Type Outlook



  • Packaged Rooftop

  • Modular

  • Custom

  • Low profile

  • Rooftop-Mounted

  • Others


Air Handling Units Effect Outlook



  • Single-Effect

  • Double-Effect


Air Handling Units Capacity Outlook



  • Upto 5000 m3/hr

  • 5000 m3/hr – 15000 m3/hr

  • Above 15000 m3/hr


Air Handling Units Application Outlook



  • Industrial

  • Residential

  • Commercial


Air Handling Units Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • Russia

    • Italy

    • France

    • Spain

    • UK

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

    • Rest of Asia-Pacific



  • Middle East & Africa

    • Turkey

    • South Africa

    • GCC Countries

    • Rest of Middle East & Africa



  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Rest of Latin America



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