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Advanced Glass Market Share

ID: MRFR//1979-HCR | 185 Pages | Author: Priya Nagrale| September 2024

Market share positioning strategies in the Advanced Glass Market involve various tactics aimed at securing a competitive edge and enhancing the company's market presence. One key strategy is product differentiation, where companies focus on offering unique features or attributes that set their advanced glass products apart from competitors. This could involve developing innovative technologies, such as self-cleaning or energy-efficient glass, or catering to specific industry needs, such as automotive or construction. By emphasizing these distinguishing factors, companies can attract customers looking for specialized solutions and increase their market share.

Advancements in the electronics industry is a major driving factor for the growth of the advanced glass market, owing to its application in mobile phones, tablets, and laptops, among others. Additionally, the growth of portable devices such as radio, silicon keyboards, and others is further augmenting the growth of advanced glass market across the globe

Additionally, pricing strategies play a crucial role in market share positioning. Companies may opt for penetration pricing to gain a larger market share quickly by offering their advanced glass products at lower prices than competitors. This strategy aims to attract price-sensitive customers and capture a significant portion of the market. Conversely, premium pricing may be employed for advanced glass products with superior quality or unique features, targeting customers willing to pay a premium for enhanced performance or aesthetics. By strategically pricing their products, companies can effectively position themselves in the market and gain a competitive advantage.

Moreover, distribution channels play a vital role in market share positioning strategies. Companies need to ensure their advanced glass products are readily available to customers through various channels, including direct sales, distributors, and online platforms. By expanding their distribution network and reaching a broader customer base, companies can increase their market share and outperform competitors. Additionally, forming strategic partnerships with distributors or retailers can further enhance market penetration and brand visibility, contributing to overall market share growth.

Furthermore, marketing and promotional efforts are essential for effectively positioning advanced glass products in the market. Companies need to develop targeted marketing campaigns that highlight the unique features, benefits, and applications of their products. This could involve leveraging digital marketing channels, such as social media, email campaigns, and content marketing, to reach specific customer segments and generate interest in their advanced glass solutions. Additionally, participating in industry events, trade shows, and exhibitions provides opportunities to showcase products, network with potential customers, and strengthen brand awareness, ultimately contributing to increased market share.

Innovation also plays a crucial role in market share positioning strategies within the Advanced Glass Market. Companies need to continually invest in research and development to stay ahead of competitors and introduce new advanced glass products that meet evolving customer needs and market trends. This could involve developing novel manufacturing processes, improving product performance, or expanding product lines to offer a comprehensive range of solutions. By staying at the forefront of innovation, companies can differentiate themselves in the market, attract new customers, and expand their market share over time.

Lastly, customer relationship management is essential for maintaining and expanding market share in the Advanced Glass Market. Companies need to prioritize customer satisfaction, address feedback and concerns promptly, and build long-term relationships with clients. Providing exceptional customer service and support can foster loyalty and encourage repeat business, ultimately contributing to sustained market share growth. Additionally, actively seeking customer feedback and incorporating it into product development efforts can help companies better align their offerings with customer preferences and stay ahead of competitors in the dynamic Advanced Glass Market. Overall, implementing a combination of these market share positioning strategies can help companies thrive and succeed in the competitive landscape of the Advanced Glass Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 7.96% (2024-2032)

Global Advanced Glass Market Overview


Advanced Glass Market Size was valued at USD 56.87 Billion in 2023. The Advanced Glass market industry is projected to grow from USD 62.08 Billion in 2024 to USD 114.57 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.96% during the projected timeframe (2024 - 2032). The expansion of the market is being fueled by increased use in the electronic devices, construction, and automobile sectors, and the rapid expansion of buildings are the key market drivers contributing to market growth and expansion.


Advanced Glass Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Advanced Glass Market Trends




  • The growing building and construction industries are driving the market growth.




The rising building and construction industries drive the Market CAGR for advanced glass. The market's expansion is largely related to advancements in the electronics sector, which have resulted in its implementation in notebooks, tablets, and cell phones, among other things. Furthermore, the expansion of handheld electronics such as semiconductor keyboards, radios, and others is expected to drive the advanced glass market throughout the assessment period. Furthermore, expanding construction and automotive sector applications are expected to catalyze market expansion in the future years. Conversely, the market's expansion is expected to be hampered by severe government regulations and the availability of cost-effective replacements.


Additionally, the rising requirement for urbanization has increased building and construction activities. Expanding the automotive sector and its production bases will likely boost the market throughout the forecast years. In addition, the growing need for infrastructure development in many sectors, which use value-added materials to fulfill design flexibility, is expected to increase the market. Increased usage of reflectors & windows in the automobile industry and a growth in environmentally friendly towers will help boost the market throughout the anticipated period. The rapidly increasing application of advanced glass in the building sector drives worldwide demand for advanced glass. Advanced glass is a flexible product with multiple uses that include cancellation of noise, safety, UV management, and sound reduction, which is likely to propel the expansion of the advanced glass market over the forecast time frame.


The COVID-19 epidemic had a significant influence on the worldwide economy and advanced glass demand in various sectors throughout the world in 2020. The important end industries that use sophisticated glass, which include automobile building, aerospace, solar power, and others, were also affected throughout this period. The expansion of the market decreased in 2020 as a consequence of slow demand in these final-use sectors. Yet, the market has begun to recover, and enterprises have restarted operations with limited resources according to government guidelines, culminating in full operational operation of all end-use sectors by the start of 2021, resulting in a huge need for advanced glass. Consequently, the market is predicted to expand quickly over the forecast period.


For instance, according to the Canadian government, revenue in the information and communication technology (ICT) industry is expected to exceed US$210 bn in 2019. Between 2013 to 2018, ICT industry revenues increased by 26.9%, from US$158 bn to US$200 bn. Thus, demand for Advanced Glass is anticipated to increase throughout the projected timeframe due to the rising building and construction industries. Thus, driving the Advanced Glass market revenue.


Advanced Glass Market Segment Insights


Advanced Glass Product Insights


The Advanced Glass market segmentation, based on Product, includes Laminated Glass, Tempered Glass, Ceramic Glass, and Others. The tempered glass category dominated the market, accounting for 42% of market revenue (USD 21.9 Billion) in 2022 because of the expansion of the automobile and construction sectors in developing economies. Furthermore, increased use of tempered glass in furniture will likely drive the overall market.


Figure 1: Advanced Glass Market, by Type, 2022 & 2032 (USD Billion)


Advanced Glass Market, by Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Advanced Glass Application Insights


The Advanced Glass market segmentation, based on Applications, includes Solar Control, Safety & Security, Optics & Lighting, High Performance, and Others. The safety & security category generated the highest market revenue of about 38% (USD 19.8 billion) in 2022. This is primarily because sophisticated glass has numerous and flexible uses for residential panes & shopfronts.


Advanced Glass End-Use Insights


The Advanced Glass market segmentation, based on End-Use, includes Construction, Infrastructure, Automobiles, Electronics, and Others. The automobiles segment dominated the market, accounting for 46% of market revenue (USD 24 Billion) in 2022. The substantial rise in green constructions, energy-efficient buildings, population expansion, and rising incomes will likely drive the overall market during the projected timeframe.


Advanced Glass Regional Insights


By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Advanced Glass market, will dominate during the projected timeframe, owing to the increasing utilization of sophisticated glass in construction, building, and infrastructure. This will boost the market growth in the North American area.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Advanced Glass Market Share by Region 2022 (USD Billion)


Advanced Glass Market Share by Region 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe region’s Advanced Glass market accounts for the second-highest market share due to The widespread use of advanced glass in applications ranging from automobiles to electronics is projected to drive the advanced glass industry. Further, the German Advanced Glass market holds the largest market share, and the UK Advanced Glass market is expected to grow and expand significantly in the European region during the projected timeframe.


The Asia-Pacific Advanced Glass Market is expected to grow quickly during the projected timeframe. The growing emphasis on green buildings and the rapid expansion of the real estate sector in emerging markets is expected to give growth opportunities. Moreover, China’s Advanced Glass market dominates the market share, and the Indian Advanced Glass market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.


Advanced Glass Key Market Players & Competitive Insights


Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Advanced Glass market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Advanced Glass industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.


Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Advanced Glass industry to benefit customers and capture untapped market share and revenue. The Advanced Glass industry has recently offered significant advantages to the Advanced Materials industry. Moreover, more industry participants are utilizing and adopting cutting-edge technology has grown substantially. Major players in the Advanced Glass market, including Murata Manufacturing Co., Ltd, American Precision Glass Corp., Atheer, Inc., Vuzix, Thermoseal, Packerland Glass Products, Nippon Sheet Glass Co., Ltd, CoorsTek, Inc., Saint-Gobain, SCHOTT AG, AGC Inc., Advanced Glass & Mirror, Inc., Corning Incorporation, GUARDIAN INDUSTRIES, and Sisecam Group are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.


Gauzy creates, produces, and markets SPD & Liquid Crystal innovations used in indoor and outdoor intelligent glass systems. Gauzy Ltd. is a material science firm dedicated to vision development, research, production, and commercialization. In February 2022, they confirmed the purchase of a French business in February 2022 in order to expand its products and become a renowned worldwide solutions firm for lighting management and filtering system technologies.


Blackstone is the biggest alternative investment firm in the world. Blackstone's primary business lines include property, equity investments, hedge fund alternatives, and debt and insurance. It is a private equity firm located in the United States, agreed to purchase Piramal Enterprises Ltd. glass business for USD 1 billion in December 2020. Piramal Glass manufactures glass containers for the scents, cosmetics, beverages, specialty foods, and medical sectors.


Key Companies in the Advanced Glass market include



  • Murata Manufacturing Co. Ltd

  • American Precision Glass Corp.

  • Atheer Inc.

  • Vuzix

  • Thermoseal

  • Packerland Glass Products

  • Nippon Sheet Glass Co. Ltd

  • CoorsTek Inc.

  • Saint-Gobain

  • SCHOTT AG

  • AGC Inc.

  • Advanced Glass & Mirror Inc.

  • Corning Incorporation

  • GUARDIAN INDUSTRIES


Advanced Glass Industry Developments


February 2022: Gauzy, an Israeli innovative glass tech supplier, confirmed the purchase of a French business in February 2022 to expand its products and become a renowned worldwide solutions firm for lighting management and filtering system technologies.


November 2021: Fenzi Holdings, an Italian chemical firm centered in the glass processing sector, has announced the acquisition of Johnson Matthey's (JM) Advanced Glass Technologies (AGT) division, a leading provider of specialized glass enamels and precious metal pastes.


December 2020: Blackstone Group Inc., a private equity firm in the United States, agreed to purchase Piramal Enterprises Ltd.’s glass business for USD 1 billion in December 2020. Piramal Glass manufactures glass containers for the scents, cosmetics, beverages, specialty foods, and medical sectors.


Advanced Glass Market Segmentation


Advanced Glass Type Outlook



  • Laminated Glass

  • Tempered Glass

  • Ceramic Glass

  • Others


Advanced Glass Application Outlook



  • Solar Control

  • Safety & Security

  • Optics & Lighting

  • High Performance

  • Others


Advanced Glass End-Use Outlook



  • Construction

  • Infrastructure

  • Automobiles

  • Electronics

  • Others


Advanced Glass Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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