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Adhesive Bandages Market Share

ID: MRFR//10045-HCR | 128 Pages | Author: Kinjoll Dey| November 2024

The market for adhesive bandages, a vital area within the healthcare and first aid industry, is one in which different businesses have chosen to adopt various types of strategies for gaining market share. One leading strategy involves product differentiation with regards to design and materials of bandage. To ensure that they remain competitive in this field companies spend huge amounts of money on research and development to come up with new generation adhesives that can breath easy when applied on wounds, have antibacterial properties as well as take unique shapes that suits different kinds of wounds.
One way of positioning oneself in the adhesive bandages market is through pricing strategies. Some firms try to be leaders by charges lower prices than their competitors for their generic or ordinary adhesive bandages so as to make them more affordable among all segments including the low income earners or even public hospitals. In contrast there are other companies who will charge premium prices for their products because they may be water proofed at ones convenience, heal wounds faster or due to chemical free materials used in production which makes it hypo allergic hence attracting those consumers who are willing to pay extra dollars in exchange for quality innovative wound dressing options.
Companies must develop distribution channels which facilitate wide availability as well as accessibility of these adhesive bandages. Firms enter into strategic partnerships with pharmacies, supermarkets and online sellers so as extend their presence across these channels . E-commerce platforms have become very crucial platforms for marketing, educating about and selling these goods because of their ability to enable customers access the desired product in a more efficient way as well as saving time.

Promotional activities and marketing strategies are very helpful in building up brand awareness and preference for Adhesive Bandages. Advantages of utilizing advertisement messages that highlight ease of use, wound healing potential and other benefits associated with this type of dressing material have been employed by marketers. The aim is to generate a positive image online such that there occurs trust from consumers regarding the efficacy and reliability of such products.
Continuous R& D is necessary for maintaining or strengthening market share for any company operating within this industry. The world of wound care has changed due to new materials science findings, advances made in adhesives technologies including user preferences change too. It means due to changing trends on health care system it requires continuous innovation so that they address emerging needs, improve on dressing performance over time and respond adequately to shifting demand patterns within medicine assisting functions.

Global Adhesive Bandages Market Overview


The Adhesive Bandages Market Size was valued at USD 3.5 billion in 2022 and is projected to grow from USD 3.63 Billion in 2023 to USD 4.93 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.9% during the forecast period (2023 - 2032).The major market drivers propelling the Adhesive Bandages Market growth include the increasing prevalence of injuries and chronic wounds, rising healthcare expenditure, the growing geriatric population, and the convenience and ease of use offered by adhesive bandages.


Adhesive Bandages Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Adhesive Bandages Market Trends



  • Increase in recreational activity-related injuries and road accidents to propel market growth


An adhesive bandage is a type of medical dressing that comprises thin textile strips with a sticky surface on one side and a smaller, non-sticky, absorbent pad on the other. It is also known as a medicinal or sticking plaster and is used to prevent minor wounds from further harm, irritation, infection, and filth. Adhesive bandages are used for various purposes, including wound management, orthopedic support, pain management, etc. The rising frequency of chronic wounds, increasing popularity of outdoor recreational activities, and rising prevalence of traffic accidents and injuries are the key factors driving the the market of adhesive bandages CAGR from 2023 to 2032.


Increased participation in recreational activities such as adventure sports, hunting, and trekking results in multiple cuts, abrasions, minor injuries, and wound formation on body parts, necessitating adhesive bandages. The global number of deadly and non-fatal traffic accidents is increasing. Some of these non-fatal injuries necessitate adhesive bandages to prevent further harm. According to Stanford Children's Health, about 3.5 million children and adolescents aged 14 and younger are injured yearly in the United States while participating in sports or leisure activities. According to WHO reports, over 1.35 million people die in road accidents yearly. Between 20 million and 50 million people suffer non-fatal injuries, with a considerable percentage becoming disabled due to the injury. This will increase the demand for adhesive bandages.


Moreover, chronic wounds do not heal promptly and orderly through the normal phases of wound healing. As per the WHO projections, one out of every six people will be 60 or older by 2030. By 2050, the world's population of persons aged 60 and up will have doubled (2.1 billion). Wound healing diminishes with age. Furthermore, the rising prevalence of chronic diseases among the elderly impacts the body's natural healing ability. Cardiovascular illnesses, such as coronary artery disease (CAD), peripheral arterial disease (PAD), and other heart and vessel difficulties, generate obstructions that restrict the flow of blood, oxygen, and nutrients to the wound, resulting in a slow healing process and fueling adhesive bandages market revenue expansion.


Adhesive Bandages Market Segment Insights


Adhesive Bandages Product Type Insights


The market segments of Adhesive Bandages based on product type includes medicated and non-medicated bandages. The medicated bandages segment dominated the global market, accounting for 70% of market revenue (19 billion). Medicated bandages, or First Aid Plasters, are medicated with an antiseptic solution to prevent superficial injuries, minor cuts and bruises, and exudate absorption. Key factors driving market expansion include the increasing prevalence of chronic wounds, the adoption of less invasive operations, and increased road accidents. According to the WHO, vehicle accidents are a severe public health issue, killing over 1.25 million people and injuring 50 million yearly, fueling the rise of the medicated bandage industry. Chronic wounds, such as foot ulcers, infectious, ischemic, and surgical wounds, are growing more common, which benefits market growth.


Adhesive Bandages Indication Insights


The Market segmentation of Adhesive Bandages is based on the indication that includes wound management, edema control & pain management, orthopedic support, sports & athletic wraps, and others. In 2022, the wound management category had the highest revenue share of approximately 37%. The demand for adhesive bandages in wound management is rising due to the increasing incidence of minor injuries, cuts, and burns. The growing prevalence of chronic diseases like diabetes, venous insufficiency, and obesity, which can result in chronic wounds, also drives the market growth for adhesive bandages in wound management. The use of adhesive bandages in wound management helps to protect the wound from bacteria and other external factors and aids in the healing process. Furthermore, the growing geriatric population, more prone to injuries and wounds, contributes to the demand for adhesive bandages in wound management.


Adhesive Bandages Distribution Channel Insights


Based on distribution channels, the Adhesive Bandages Market segmentation includes hospitals & clinics, e-commerce, retail stores, and others. The hospitals & clinics segment led the market, accounting for 40% of market revenue (1.4 billion). This is primarily due to the widespread adoption of adhesive bandages in healthcare facilities, especially in hospitals and clinics where most wound care is provided. The rising number of surgeries and emergency cases requiring wound care drives the demand for adhesive bandages in hospitals and clinics. Moreover, the rising number of outpatient visits and the growing preference for advanced wound care products that offer better healing and reduced risk of infections is also propelling the demand for adhesive bandages in hospitals and clinics.


Figure 1: Adhesive Bandages Market by Distribution Channel, 2022 & 2032 (USD billion)


Global Adhesive Bandages Market by Distribution Channel, 2022 & 2032 (USD billion)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The retail store segment is expected to grow at the fastest CAGR in the adhesive bandages industry in the coming years. One of the major drivers is the increasing prevalence of minor injuries and cuts, which has increased the demand for adhesive bandages in retail stores. Moreover, the convenience and accessibility of retail stores make them an ideal distribution channel for adhesive bandages, as consumers can easily purchase them alongside other daily essentials. This trend has increased demand for over-the-counter products, including adhesive bandages, readily available in retail stores.


Adhesive Bandages Regional Insights


By region, the report provides market insights into Europe, Asia-Pacific, North America, and the Rest of the World. The North American adhesive bandages market accounted for USD 1.6 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. North America has a well-established infrastructure spanning various healthcare facilities, backed by government laws and structured reimbursement. The increasing number of surgeries in the region is a major factor driving market expansion. As per the American Society of Plastic Surgery Statistics Report, 15.6 million cosmetic treatments and 6.8 million reconstructive procedures were performed in the U.S. in 2020. Most of these operations necessitate using sticky bandages during the healing period. An increasing number of operations will likely promote market growth over the forecast period.


Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Adhesive Bandages Market Share By Region 2022 (%)


Global Adhesive Bandages Market Share By Region 2022 (%)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The European adhesive bandages market accounts for the second-largest global market share due to the increasing prevalence of chronic wounds, the aging population, and rising awareness about wound care management. Technological advancements, product innovations, and the increasing demand for advanced wound care products drive the regional market. Additionally, major players in the region and the availability of reimbursement policies for advanced wound care products are expected to boost market growth. Further, the German market of adhesive bandages held the largest market share, and the U.K. market of adhesive bandages was the fastest-growing market in the European region.


The Asia Pacific Adhesive Bandages Market is expected to grow at the fastest CAGR from 2023 to 2032. The presence of a huge patient pool and the increasing need for technologically sophisticated and cost-effective healthcare solutions are projected to create significant regional growth prospects in the market. Furthermore, the growing elderly population and the rising burden of chronic diseases will likely drive demand for adhesive medical tapes and bandages in the Asia Pacific in the coming years. Moreover, the China market of adhesive bandages held the largest market share, and the Indian market of adhesive bandages was the fastest-growing market in the Asia-Pacific region.


Adhesive Bandages Key Market Players & Competitive Insights


The global adhesive bandages industry is highly competitive, with many well-established players vying for market share. Leading market players are strengthening their market position through mergers and acquisitions, partnerships, and the development of new products. Increased demand for cost-effective products drives manufacturers to adopt key market developments such as local manufacturing to minimize operational costs and benefit clients.


Major players in the adhesive bandages market include 3M Company, Johnson & Johnson Services Inc, Beiersdorf AG, Cardinal Health Inc, Smith & Nephew Plc, B. Braun Melsungen AG, ConvaTec Group Plc, Dynarex Corporation, Medline Industries Inc, Medtronic plc, among others, increasingly investing in research and development activities to expand their product portfolios and remain competitive. The emergence of advanced wound care products and increasing focus on home healthcare are also expected to present significant growth opportunities for players in the adhesive bandages industry.


Beiersdorf is a German personal care company founded in 1882 and headquartered in Hamburg, Germany. The company specializes in producing and distributing skin care and wound care products under its brands, such as Nivea, Eucerin, and Hansaplast. In the adhesive bandages industry, Beiersdorf is known for its brand Hansaplast, which offers a wide range of products such as traditional wound plasters, waterproof plasters, sensitive plasters, and blister plasters. The company has a strong global presence and constantly invests in R&D to optimize its products. In 2021, Beiersdorf announced the launch of a new range of antibacterial plasters under the Hansaplast brand. These plasters are designed to help prevent infections and promote wound healing.


Dynarex Corporation is a global leader in manufacturing and distributing medical items such as adhesive bandages, wound care products, and diagnostic equipment, with operations in over 50 countries. In 2021, Dynarex Corporation launched a new range of adhesive bandages with a proprietary blend of natural minerals and hydrocolloids that enable advanced wound care and improved healing rates, positioning the firm to capitalize on the growing demand for innovative wound care products.


Key Companies in the market of adhesive bandages include



  • 3M

  • Braun Melsungen AG

  • Beiersdorf

  • Cardinal Health Inc

  • Conva Tec

  • Detectaplast Inc

  • Dynarex Corporation

  • Johnson and Johnson

  • Medline Industries Inc

  • Smith & Nephew Pty Ltd


Adhesive Bandages Industry Developments


May 2022: 3M has introduced new adhesive bandages that may adhere to the skin for 21 days.


April 2019: Smith & Nephew PLC acquired Osiris Therapeutics Inc to accelerate the development of its medical bandages and tapes product line, thereby increasing its customer base and adhesive bandages market reach.


Adhesive Bandages Market Segmentation


Adhesive Bandages Product Type Outlook



  • Medicated Bandages

  • Non-medicated Bandages


Adhesive Bandages Indication Outlook



  • Wound Management

  • Edema Control & Pain Management

  • Orthopedic Support

  • Sports & Athletic Wraps

  • Others


Adhesive Bandages Distribution Channel Outlook



  • Hospitals & Clinics

  • Retail Stores

  • E-commerce

  • Others


Adhesive Bandages Regional Outlook



  • North America

    • The U.S.

    • Canada



  • Europe

    • Germany

    • France

    • The U.K.

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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