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Adhesion Promoter Market Share

ID: MRFR//4465-HCR | 100 Pages | Author: Chitranshi Jaiswal| December 2024

The Adhesion Promoter market, a critical segment within the broader specialty chemicals industry, is witnessing intense competition as companies vie for market share. In this dynamic landscape, businesses deploy various positioning strategies to gain a competitive edge and capture a larger portion of the market. One prevalent approach is differentiation, wherein companies emphasize unique features or formulations that set their adhesion promoters apart from competitors. This could involve the development of proprietary technologies or the introduction of environmentally friendly alternatives, appealing to environmentally conscious consumers and businesses.

Another commonly employed strategy is cost leadership, where companies focus on efficient production processes and economies of scale to offer adhesion promoters at lower prices than their competitors. This can be a compelling approach, particularly in price-sensitive markets where cost is a primary consideration for customers. However, maintaining quality while implementing cost-cutting measures is crucial to avoid compromising the product's performance and reputation.

Market segmentation is also a key aspect of market share positioning in the Adhesion Promoter market. Companies may target specific industries or applications, tailoring their products to meet the unique requirements of particular sectors. By doing so, businesses can position themselves as experts in serving the needs of niche markets, potentially securing a dominant position within those segments.

Strategic partnerships and collaborations represent another avenue for companies seeking to strengthen their market position. Forming alliances with key players in related industries or establishing partnerships with research institutions can provide access to valuable resources, expertise, and technologies. These collaborations can enhance product development capabilities, broaden market reach, and contribute to overall industry influence.

In addition to these strategies, effective marketing and branding play a crucial role in shaping market share positioning. Companies invest in creating strong brand identities, emphasizing the reliability and performance of their adhesion promoters. Successful branding helps build customer trust and loyalty, influencing purchasing decisions and fostering a positive perception in the market.

Continuous innovation is fundamental to staying competitive in the Adhesion Promoter market. Companies that invest in research and development to create new and improved formulations or application methods can differentiate themselves and capture the attention of discerning customers. This proactive approach not only keeps companies ahead of evolving industry standards but also positions them as leaders in driving technological advancements within the market.

Moreover, global expansion is a strategic move to gain a larger market share. Companies may explore untapped regions or emerging economies where demand for adhesion promoters is on the rise. By understanding and adapting to diverse market conditions, businesses can establish a strong foothold in new territories, thereby expanding their overall market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2021-2030
Growth Rate   2030: 6.40%

Adhesion Promoter Market Overview


In 2020 the Adhesion Promoters Market size was valued at USD 3.40 Billion and was predicted to reach USD 3.87 Billion by 2030, growing at a CAGR of 6.40% from 2021-2030.The materials that increase the adhesive strength between coating and the substrate is known as an adhesion promoter. They are mainly used as an additive to manufacture paint and coating, inks, polymers and rubbers. They work to enhance the quality of the flat panel displays and semiconductors and manufacture very high-performance rubbers.


Technological advancements and innovations in advanced composites and multilayer packaging have increased the demand for adhesion promoters in the plastics & composites industry. The adhesion promoters are used in electrical applications to increase the reliability of semiconductors, boost the adhesion of inorganic materials and & flat panel displays. They also find applications in operation assistance systems, sensors, windows, and windscreens in the automotive industry. These are used to produce night-vision filters, which are useful to improve vision at night. The construction, automotive, and plastic industries are expected to create a profitable opportunity for the adhesion promoters market over the estimated period.


It works in three ways: as a primer between the layer and coatings, as a primer between coatings layers, or as an additive in the formulation of paint & coatings, polymers, inks, and rubbers etc. These are helpful for low surface energy products and in extremely high and low-temperature environments. There are various types of adhesion promoters commonly available in the market: maleic anhydride, chlorinated polyolefins, silanes, and titanate & zirconate.


Covid-19 analysis


Due to the outbreak of the Nobel virus covid-19, the market has been badly affected. It has affected the automobile industry due to breakage in the supply chain. China is one of the largest manufacturers of automobiles and electronic goods. The supply of raw materials from China is banned due to the international ban because of the global pandemic. This procedure made companies invest more in delivering the raw materials and other equipment in various regions. The lockdowns have reduced the consumption of fuels and the demand for automobiles. These are some factors that are expected to reduce the demand for the adhesion promoters over the estimated period.  


Chief Factors Existing In The Market


Key Market Drivers


Packaging is among the high growth industries in India and other developing countries; due to the high adhesion promoter market growthrate, it is becoming a preferred hub for the packaging industry. In the export market particularly, the industry has been showing steady growth over the past several years and shows high potential for much expansion. That is why packaging is the 5th largest sector in India’s economy. The cost of processing and food packaging can be up to 40% lower in the Europe region than that of India as we have resources full of skilled labor, which makes it a more attractive venue for investment. A high degree of potential exists for almost all user segments that are expanding appreciably-processed foods, hard and soft drinks, fruit and marine products.

Market Challenges


The rapid and sudden spread of coronavirus had a major effect on all the global markets. Still, specifically, adhesion promoter marketwas negatively affected as the economies of the world were completely shut down due to pandemics. Due to sudden lockdowns, all the consumer markets started to show zero interest in purchasing any goods, and one of the major difficulties markets faced was shutdowns of international transport. This global crisis had hit demand for goods production, and exports slowed down the market for adhesion promoters, including paints and coatings.

Market Opportunities


Strict governments’ regulations towards health care and dental care will further boost the market growth; as more people become aware of it, they will visit more dental clinics, and the commonness of the adhesion promoter market will increase. Adhesion promoters, or coupling agents, are chemicals that act at the point of intersection between an organic polymer and an inorganic layer to boost adhesion between the two materials. Organic and inorganic materials are very different in many ways, for example, compatibility, chemical reactivity, surface properties, and thermal expansion coefficient. Forming a strong adhesive bond between these two dissimilar materials is difficult. This somehow boosts the adhesion promoter market share. Rising demand for polymer & composites in the construction industry can also provide scope to the adhesion promoter market.

Market Restraints


The materials used in it are highly reactive such as silane is a highly combustible, pyrophoric, and reactive gas that constitutes a serious fire and explosion hazard. By inhalation of those, it can irritate the respiratory tract. Coming in contact with it can severely irritate and burn the skin and eyes. High exposure to it can cause headaches, nausea, and dizziness. Silane is mutagenic in bacteria. This acts as a serious restrain to the adhesion promoter market.

Cumulative Evaluation Of The Market


In 2020 the Adhesion Promoters Market size was valued at USD 3.40 Billion and was predicted to reach USD 3.87 Billion by 2030, growing at a CAGR of 6.40% from 2021-2030. The Adhesion Promoters Market is undergoing important growth owing to the rising adaption of the promoters in automotive industries in electronic devices such as printed circuit boards and others. The rising demand for its utilization in composites tends to drive positive impact or factors on the growth of the adhesion promoters market value.

Market Segmentation


The global adhesion promoter market has been divided into form, type, application, end-use industry, and region. 


Under the form, the global adhesion promoter market has been divided into liquid form and spray form. 


Under the type, the global adhesion promoter market has been divided into silanes, maleic anhydride, chlorinated polyolefins, titanate & zirconate, and others.


Under the application, the global adhesion promoter market has been divided into plastics & composites, paints & coatings, ink, rubber, metals, glass, and others.


Under the end-use industry, the global adhesion promoter market has been divided into building & construction, automotive & transportation, packaging, electronics, and others.


Regional Analysis


According to adhesion promoter market analysis Asia-Pacific dominates the global adhesion promoter market and is expected to continue leading over the estimated period. The rising demand for plastics & composites, paints & coating, and rubber in the construction industry is mostly propelling the product market in the region. The automotive industry is also expected to operate demand for adhesion promoters due to growing applications in paints & coatings and tire labeling. The growing packaging industry is also expected to fuel the growth of the adhesion promoter market in the coming years.


Europe is another primary market for adhesion promoters and is predicted to show important growth during the estimated period. The North American market is partially mature and is expected to show steady demand for adhesion promoters during the estimated period. 


The Middle East is expected to show rising demand for plastics & composites, paints & coatings, and rubber due to growing infrastructural projects during the estimated period, so it is likely to boost the product market in the coming years. African countries are expected to have slow growth due to low construction and other development activities. In 2018 the market in Latin America held the least market share of the global adhesion promoters market. 


Competitive Intensity Within The Industry 


The global market for adhesion promoters is highly strong. The key major players in the silane-based adhesion promoters market are Momentive, Evonik, Dow, and Shin Etsu. However, in the organometallic compounds, chlorinated polyolefins, and other polymers-based adhesion promoters, the dominance of these chemical companies fades, and new group of global players such as Eastman Chemical Company, Nagase & Co., Nippon Paper Group, and BASF SE.


Report Overview


This report consists of all the data of the market such as market overview, covid-19 analysis and how it affects the market, the key drivers, the market opportunities, the key drivers, the challenges that the market face, the market restraints, the market segmentation, the regional analysis, market outlook, adhesion promoter market trends, the competitive landscape, report overview and recent development of the market.



Key Industrial Segments 


By Type



  • Silane

  • Titanate & Zirconate 

  • Chlorinated Polyolefins 

  • Phosphates

  • Rosin Esters 

  • Sucrose

  • Others.


By Application



  • Plastics & Composites 

  • Rubber

  • Adhesive 

  • Metal Substrate 

  • Surface sealants 

  • ceramics

  • glass

  • catalyst 

  • printed circuit boards 

  • Others.


By End-Use



  • Automotive

  • Electrical & Electronics 

  • Packaging

  • Paints & Coatings 

  • Consumer Goods 

  • Construction 

  • Others.


By Geography 



  • North America

  • South America 

  • Europe

  • APAC

  • Row


Recent DevelopmentAugust 2021 - PPG has been chosen by the Rex Airlines as the supplier of several aerospace coatings for the latter’s six Boeing 737-800 aircraft. For the tail, engine cowlings, as well as fuselage of the aircraft, Rex Airlines has opted for PPG DESOGEL EAP-9, a chromate-free advanced conversion coating and adhesion promoter; along with PPG DESOTHANE HD 9008 basecoat-clearcoat system, and PPG DESOPRIME CA7700BE epoxy primer. July 2021 - Luxexcel, the only technology developer of 3D printed commercial lenses in the world, has launched its latest innovative manufacturing platform called Luxexcel VisionPlatform 7, an advanced 3D printing platform. This technology will allow businesses make use of prescription lenses during the manufacturing of smartglasses. It acts as an adhesion promoter for a variety of objects, including holographic optical elements, and waveguides ensuring that the integrated objects are compatible with the prescription materials.

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