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Acupuncture Market Share

ID: MRFR//4681-CR | 157 Pages | Author: Rahul Gotadki| February 2021

The Acupuncture Market has gained great acceptance as a complementary and alternative medicine for rooms many health issues. To distinguish their services and attract a wider range of customers, companies working in this market use various strategies to position themselves based on the size of market share within the holistic healthcare industry.
One primary strategy focuses on the accentuation of clinical research along with evidence-based practice. Corporations conduct research studies that prove the effectiveness of acupuncture in curing particular health diseases. Enhancing credibility with consumers and healthcare practitioners means highlighting evidence-based approaches.
Strategic market positioning strategy includes specialization in treatment of particular health conditions. Companies can focus on such specialty areas as pain management, stress reduction services or fertility support and mental health assistance addressing the wide range of healthcare needs their intended audience may have.
One strategic move would be to collaborate with conventional healthcare providers, thereby integrating the use of acupuncture into mainstream practice. The acceptance of acupuncture in conventional medical settings came about when companies formed partnerships with physicians, hospitals and wellness centers to provide the services as part of holistic patient care.
Market positioning has to involve the provision of certification and training programs. In order to guarantee that acupuncturists possess a high level of proficiency and follow best practices, companies may offer educational resources, workshops as well as training courses for ensuring the professionalism within an overall industry.
Utilizing telehealth and virtual consultations is a modern strategy to improve the accessibility of acupuncture services. Companies create online platforms where patients can link with acupuncturists from a distance which offers consultation, advice and even self-acquired techniques related to conditions that could be managed by virtual support.
Companies might focus on the authenticity and historical aspect of their acupuncture practices, highlighting classical principles of Chinese medicine that includes use Western techniques thus enabling them to outshine other competitors in a competitive business.
Market positioning involves engagement in patient education and empowerment. Companies offer educational materials, seminars and online resources to enable patients with knowledge about acupuncture, its advantages and the place of this approach in holistic well – being thus enabling them make informed decisions on their own future engagement.
Grassroots strategy is community outreach and partnerships Companies partner with the local community groups, health fairs and wellness events to enhance awareness of acupuncture through demonstrations and recognition as key stakeholders in addressing the issues affecting overall health.Integrating acupuncture services with wellness and spa offerings is a strategic approach. Companies may partner with spas, resorts, and wellness centers to provide acupuncture as part of holistic wellness packages, attracting clients seeking relaxation, stress relief, and overall well-being.
Developing user-friendly online platforms for appointment scheduling and information is essential for market positioning. Companies create digital interfaces that streamline the booking process, offer educational content, and provide a seamless experience for clients seeking acupuncture services.
Leveraging patient testimonials and success stories is a powerful marketing strategy. Companies showcase positive experiences and outcomes from individuals who have benefited from acupuncture, creating a narrative that resonates with potential clients and instills confidence in the effectiveness of acupuncture treatments.
Implementing membership and subscription programs is a customer retention strategy. Companies offer packages that provide regular acupuncture sessions, discounts, or additional wellness services, encouraging ongoing engagement and building a loyal customer base.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2024
Forecast Period 2024-2032
Growth Rate 17.10% (2024-2032)

Acupuncture Market Overview


The Acupuncture Market Size was valued at USD 38.1 Billion in 2022 and is projected to grow from USD 44.61 Billion in 2024 to USD 157.73 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 17.10% during the forecast period (2024 - 2032). The worldwide acupuncture needle market has grown significantly, contributing to financial profits and increased benefits from Acupuncture than any other form of treatment are the key market drivers contributing to the market’s growth and revenue. 


Acupuncture Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Acupuncture Market Trends



  • The growing acupuncture needle market is driving the market growth


The rising acupuncture needle market is driving the market CAGR for acupuncture. People have adopted a very unhealthy way of life due to changes in the field of work they do and working hours, which has become the root cause of all health issues. Back discomfort, insomnia, migraines, physical pain, dependency on alcohol, obesity, and menstruation difficulties are all major concerns caused by a disturbed routine. Acupuncture has proven good and long-term results in dealing with these issues when paired with other types of physical activity, such as yoga, jogging, walking, and meditating. As a result, the market of acupuncture has increased significantly, contributing to monetary profits.


Additionally, according to the most recent acupuncture market report, treatment with Acupuncture is a rapidly increasing medical technique. Acupuncture with instruments, laser pens and rods, and suction cups has been quite helpful in treating all of these lifestyle concerns. Acupuncture treatment centers have been established at many hospitals and clinics. With the government also engaging in these private practices, the acupuncture industry is on the cusp of expanding, bringing financial rewards to enterprises that have invested in developing needles and other acupuncture-related things. The number of surgical procedures done has increased as the frequency of persistent illnesses has increased. Many surgical incisions are fairly wide and deep, as well as unpleasant. In such circumstances, Acupuncture helps patients with physical and psychological alleviation. It also aids in the recovery from post-surgical trauma, driving the demand for this technique. As a result, the growing number of operations is expected to raise the need for acupuncture treatments, driving the demand for acupuncture needles forward.


Since November 2019, the predominance of COVID-19 has dampened the world's economy, social life, and politics. Travel and contact were absolutely prohibited because of the virus's unknown effect and treatment. Acupuncture has been demonstrated to help with COVID-19 symptoms such as vomiting, nausea, sleeplessness, shortness of breath, and other respiratory issues. Many clinical trials were undertaken last year to assess the efficacy of treatment with Acupuncture and reach a conclusion. During COVID-19, the medical acupuncture market has grown at greater elevations on an exponential slope.


For instance, as per WHO (World Health Organization) estimate in 2019, 1.13 billion individuals globally have hypertension (BP). Diabetes is the major cause of high blood pressure, which affects approximately 1.00 billion people worldwide. Furthermore, chronic diabetes frequently leads to diabetic ulcers of the legs, which are extremely painful for the sufferers. Acupuncture therapy can assist people suffering from such diseases and reduce their discomfort. It also aids in reducing hypertension by providing mental comfort, fueling the development of the acupuncture needle market throughout the projected timeframe. Thus, driving the Acupuncture market revenue.


Acupuncture Market Segment Insights


Acupuncture Product & Services Insights


The market segments of acupuncture, based on product & services, includes services and products. The services category dominated the market, accounting for 72% of the market share (USD 27.4 billion) in 2022. Japanese Acupuncture, cupping, conventional Chinese medicine, Korean manual Acupuncture, auricular, head acupuncture, a process called non-insertion Acupuncture, and additional services dominate the market, which will boost the overall market growth.


Figure 1: Acupuncture Market, by Product & Services, 2024 & 2032 (USD Billion) 


Acupuncture Market, by Product & Services, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Acupuncture Application Insights


The market segmentation of acupuncture, based on application, includes pain syndrome illnesses, gynecological disorders, and others. The pain syndrome illnesses category generated the highest revenue income at about 46% (USD 17.5 billion) in 2022. It is anticipated to expand quickly during the projected timeframe, boosting overall market revenue growth.


Acupuncture End-User Insights


The acupuncture market segmentation, based on end-user, includes wellness centers, hospitals & specialty clinics, and others. The hospitals & specialty clinics dominated the market, accounting for 39% of market revenue (USD 14.86 billion) in 2022. The growing number of specialized clinics, particularly in emerging nations, equipped with cutting-edge technology and goods will drive significant expansion in the category in the coming years. The growing number of private acupuncture hospitals and specialty clinics worldwide is a major factor driving the expansion of this market segment.


Acupuncture Regional Insights


By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Acupuncture market area accounts for the second highest market; owing to the country's substantial number of people suffering from chronic diseases, there has been an increase in therapeutic and palliative care. In addition, increasing scientific and medical study results confirming the effectiveness of acupuncture treatment for pain alleviation and management will boost the market growth in the North American region.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Acupuncture Market Share by Region 2022 (USD Billion) 


Acupuncture Market Share by Region 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe region’s Acupuncture market will dominate this market during the projected timeframe due to the Its acceptance as an additional medical certification by The European Medical Association, hence boosting the growth of the region's acupuncture treatment sector. Further, the German market of Acupuncture dominates the market share, and the UK market of Acupuncture is anticipated to grow rapidly in the European region.


The Asia-Pacific Acupuncture Market is expected to grow significantly during the projected timeframe. This is due to expanding awareness related to Acupuncture's medicinal and health benefits, which will boost market demand in the APAC region. Moreover, China’s market of Acupuncture dominates the market share due to the origin of well-established conventional Chinese medicinal techniques, and the Indian market of Acupuncture is anticipated to be fast growing area during the projected timeframe in the Asia-Pacific region.


Acupuncture Key Market Players & Competitive Insights


Leading market players invested heavily in research and development (R&D) to scale up their manufacturing units and product lines, which will help the market of Acupuncture grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with important market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Acupuncture industry must offer cost-effective and sustainable options to survive in a fragmented and dynamic market climate.


Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the key business strategies organizations use in the Acupuncture industry to benefit customers and capture untapped market share and revenue. The Acupuncture industry has recently offered significant advantages to the medicine and service industry. Moreover, more industry participants are utilizing and adopting Acupuncture, and cutting-edge technology has grown substantially. Major players in the Acupuncture market, including Wuxi Jiajian Medical Instruments Co. Ltd., Zepter International, Acumedic Limited, 3B Scientific GmbH, Asia-Med Gmbh, Schwa-medico GmbH, Qingdao Great Fortune Co. Ltd, SIRIN Corporation, MKW Laser System GmbH are attempting to expand market share and demand by investing in research and development (R&D) operations to produce sustainable and affordable solutions.


Lipoid Kosmetik is an important producer of organic raw materials, including superior actives, medicinal plants, and phospholipid formulations, especially for the personal care and cosmetic sectors. It was founded in 1977. Over the previous 50 years, they have built an enviable name in the worldwide cosmetics sector. Lipoid Kosmetik AG launched PhytoCodine in May 2020, expanding its line of cutaneous messenger peptides. It is the globe's only anti-wrinkle focus derived from organic matriline-like peptides, and it changes fibroblasts to create parts of the extracellular matrix associated with skin that appears younger.


Modern Acupuncture delivers practical, approachable well-being and pain treatment by harmonizing the circulatory system via Acupuncture. The organization was founded by Gubernick, Hale, Everts, and another Co-founder, Mike Nesteby (responsible for establishing the IT infrastructure that enabled its rapid expansion). Since the organization's inception in September 2016, over 500 licenses have been granted, with approximately 50 clinics operational around the United States. Modern Acupuncture secured investment from Strand Equity in October 2019, a business primarily investing in sophisticated and well-known services for customers and other brands. This funding arrangement was designed to improve the availability of alternative healthcare. The corporation intended to build 11 new locations across the United States through this funding.


Key Companies in the market of Acupuncture include



Acupuncture Industry Developments

May 2020:Lipoid Kosmetik AG launched PhytoCodine in May 2020, expanding its line of cutaneous messenger peptides. It is the globe's only anti-wrinkle focus derived from organic matriline-like peptides, and it changes fibroblasts to create parts of the extracellular matrix associated with skin that appears younger.


May 2020:Firmenich SA will open its 3rd Fragrance Atelier, named Villa Botanica, in Grasse in May 2020 to strengthen its position as a leader in organic and ecological product offerings.


October 2019:Modern Acupuncture secured investment from Strand Equity in October 2019, a business primarily investing in sophisticated and well-known services for customers and other brands. This funding arrangement was designed to improve the availability of alternative healthcare. The corporation intended to build 11 new locations across the United States through this funding.


Acupuncture Market Segmentation


Acupuncture Product & Services Outlook



  • Services

  • Product


Acupuncture Application Outlook




  • Pain Syndrome illness




  • Gynecological Disorders




  • Others




Acupuncture End-User Outlook




  • Wellness Centres




  • Hospitals & Specialty Clinics




  • Others




Acupuncture Regional Outlook




  • North America








    • US




    • Canada








  • Europe








    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe








  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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