Action Camera Market

Increasing number of extreme sports events, holidays, and music festivals

The increasing number of extreme sports events, holidays, and music festivals is one of the primary factors driving the growth of the action camera industry. Because of its fixed point-and-shoot model, an action camera is more approachable than a DSLR (digital single-lens reflex camera). They may be used to shoot high-quality films and photographs everywhere from the dashboard to the ocean. Action cameras are typically used to capture the excitement and adventure of sporting events, holiday musical events, and a variety of other activities such as surfing, skiing, climbing, skydiving, bicycle racing, bicycling, and other sports.

There will be a large demand for action cameras as extreme sports events, vacations, and music festivals expand. According to the news, on November 20th, 2021, when the Thanksgiving travel period begins, more than 2.2 million travelers will be inspected at airport security checkpoints across the United States. This year's Thanksgiving holiday will see 53.4 million people travel, a 13% increase over last year's. As a result, a surge in extreme sports events, holidays, and music festivals is likely to support the growth of the action camera market.

The Global Action Camera Market Industry is projected to experience substantial growth, with estimates indicating a market value of 4.1 USD Billion in 2024 and a remarkable increase to 19.5 USD Billion by 2035. This growth trajectory suggests a robust demand for action cameras driven by various factors, including technological advancements and the rising popularity of adventure sports. The anticipated compound annual growth rate of 15.24% from 2025 to 2035 further underscores the potential for expansion in this dynamic market.

The expansion of e-commerce platforms has significantly influenced the Global Action Camera Market Industry by providing consumers with easier access to a variety of products. Online retailers offer competitive pricing, extensive product information, and customer reviews, which facilitate informed purchasing decisions. This trend is particularly relevant in regions where traditional retail options may be limited. As e-commerce continues to grow, it is expected to enhance the visibility and accessibility of action cameras, thereby contributing to the overall market growth.

The rise of social media influencers who create content using action cameras seems to be a pivotal factor in the expansion of the Global Action Camera Market Industry. Influencers often showcase their adventures and experiences, which encourages their followers to invest in similar equipment. This phenomenon not only boosts sales but also enhances brand visibility. As a result, the market is likely to experience a compound annual growth rate of 15.24% from 2025 to 2035, reflecting the increasing integration of action cameras into everyday life and content creation.

The growing trend of content creation among consumers appears to be a driving force for the Global Action Camera Market Industry. With platforms like YouTube and TikTok gaining traction, individuals are motivated to produce high-quality videos and photos. Action cameras provide the necessary tools for capturing dynamic content, thus fueling their demand. This shift towards user-generated content is likely to sustain market growth, as more people seek to document their experiences in a visually appealing manner, further solidifying the market's position in the global economy.

The increasing participation in adventure sports globally appears to be a significant driver for the Global Action Camera Market Industry. As individuals seek to capture their thrilling experiences, the demand for action cameras has surged. For instance, activities such as mountain biking, surfing, and skydiving have gained immense popularity, leading to a projected market value of 4.1 USD Billion in 2024. This trend indicates a growing consumer base that values high-quality video and photo capabilities, thus propelling the action camera market forward.

Technological innovations in action cameras, such as enhanced image stabilization, 4K video recording, and waterproof capabilities, are likely to drive growth in the Global Action Camera Market Industry. Manufacturers are continuously improving their products to meet consumer expectations for high-quality content creation. For example, the introduction of AI-driven features and improved battery life has made action cameras more appealing to both amateur and professional users. This trend is expected to contribute to a substantial increase in market size, potentially reaching 19.5 USD Billion by 2035.

Geographically, North America is expected to have a significant share of the Action Camera Market during the projected period, owing to rising involvement in extreme sports events, rising adventure and sports activities, and rising demand for technologically advanced products. Individual involvement in extreme sports events is increasing, which is driving market expansion. Tennis participation in the United States climbed by 22% in 2020, with 21.64 million individuals hitting the courts, according to data from the Physical Activity Council's Participation report, created by Sports Marketing Surveys, according to news published on February 21st, 2021.

Surveys and surveys measure the participation of Americans in over 120 different sports and activities. Therefore, increasing participation of individuals in extreme sports events has driven the market in the North American region.

Due to the launching of new products, increasing popularity of recreational and adventurous activities like as sky diving, bungee jumping, and scuba diving among the youth, and expanding disposable income, the Asia Pacific region is the fastest-growing region in the Action Camera Market. According to the news, Motorola One Action released a 117-degree wide action camera on August 24th, 2019, and the device is primarily focused on video recording using the wide-angle lens. As a result, several advancements in various action cameras drive the growth of the Asia Pacific action camera market.

FIGURE 3: Action Camera Market SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The worldwide market is distinguished by the presence of a high number of market participants. The major strategy adopted in recent years by the market's prominent players has been the launch of new products. However, in order to capitalize on the market opportunities, various competitors have begun providing cloud storage services for action cameras. For example, in October 2019, GoPro released the HERO8 Black, which is incredibly adaptable and combines capabilities from previous generations. Video stabilization, increased resolution, and HyperSmooth 2.0 in all frame rates are among the key features of the HERO8 Black.

Other features, such as 'Boost mode' and in-app 'horizon levelling,' have increased the product's appeal.

GoPro, Inc., Sony Corporation, Nikon Corporation, Garmin Ltd., SJCAM, YI Technology, SZ DJI Technology Co., Ltd., and Drift Innovation are among the market's leading players. These companies are effectively offering new low-cost items for their clients to compete in the competitive action camera market. Furthermore, these businesses are selling action cameras in the global market through online and retail sales channels.

March 2022: Insta360 launched its multi-lens anti-shake sporting camera, the "ONE RS". According to the business, by swapping lenses, the device may meet a variety of shooting needs. The ONE RS, the company's second versatile action camera, includes a brand-new 4K wide-angle enhancing lens, an updated processor, and increased battery capacity.