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Acrylic Based Waterborne Coatings Market Share

ID: MRFR//2627-CR | 143 Pages | Author: Anshula Mandaokar| August 2017

In the realm of the Waterborne Acrylic Coating Market, achieving a competitive edge often hinges on effective market share positioning strategies. Companies within this sector employ various tactics to carve out their slice of the market pie and solidify their presence amidst fierce competition. One prevalent strategy involves differentiation, where companies highlight unique features or benefits of their products compared to others in the market. This could entail emphasizing superior durability, eco-friendliness, or ease of application to appeal to specific customer segments. By offering something distinct, companies can attract consumers seeking particular qualities in their coatings, thus capturing a portion of the market share.

Other properties of waterborne acrylic coatings that give them the edge over other coatings are resistance towards abrasion, resistance towards heat, excellent adhesion, low flammability, ability to cover bigger surfaces using less amount solution.Industries like automotive, building, woodworking, construction, and packaging are using a waterborne acrylic coating to a great extent.

Moreover, pricing plays a pivotal role in market share positioning. Some companies opt for a cost leadership approach, aiming to capture market share by offering their products at lower prices compared to competitors. This strategy can be particularly effective in price-sensitive markets or when targeting budget-conscious consumers. Conversely, other companies may position themselves as premium brands, setting higher prices to convey exclusivity and quality. This strategy relies on capturing a smaller, but potentially more profitable, segment of the market comprised of consumers willing to pay a premium for perceived superior quality or prestige.

Distribution channels also play a crucial role in market share positioning within the Waterborne Acrylic Coating Market. Companies may focus on expanding their reach through various channels such as retail stores, online platforms, or direct sales to contractors and distributors. By strategically selecting and optimizing distribution channels, companies can ensure their products are readily available to target customers, thus gaining a competitive advantage over rivals with limited distribution networks.

Furthermore, effective marketing and branding are essential for market share positioning. Companies invest in building strong brand identities and engaging marketing campaigns to differentiate themselves and capture the attention of consumers. This could involve highlighting the benefits of waterborne acrylic coatings over traditional solvent-based alternatives, showcasing successful application stories, or leveraging endorsements from industry experts. Through compelling marketing efforts, companies can influence consumer perceptions and preferences, ultimately driving sales and gaining market share.

Additionally, innovation plays a significant role in market share positioning strategies within the Waterborne Acrylic Coating Market. Companies that invest in research and development to create cutting-edge products with enhanced performance or eco-friendly formulations can gain a competitive edge. By continually introducing new and improved coatings that address evolving customer needs and industry trends, companies can attract customers away from competitors and secure a larger share of the market.

Lastly, strategic partnerships and collaborations can also bolster market share positioning. By forming alliances with suppliers, distributors, or complementary businesses, companies can leverage each other's strengths and resources to enhance their competitive position. For example, partnering with a leading paint retailer could provide access to a wider customer base, while collaborating with a research institution could facilitate the development of innovative coating technologies. Through strategic partnerships, companies can expand their reach, strengthen their offerings, and solidify their position in the Waterborne Acrylic Coating Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2023
Forecast Period   2024 to 2032
Growth Rate   5.77%(2022–2030)

Waterborne Acrylic Coatings Market Overview


Waterborne Acrylic Coatings Market is expected to cross USD 61.31 billion by 2030, at a CAGR of approximately 5.77%.


Waterborne Acrylic coatings are environmentally friendly coatings that are used to treat surfaces of different materials whose basic medium of solvent is water. Water-soluble resins are used in the development and application of these coatings. The common water-soluble resins used are alkyds, acrylics, styrene-butadiene copolymers, and others. Due to the release of low-level Volatile Organic Compounds (VOCs) when water-based resins are used, waterborne coatings are preferred over solvent-borne coatings as they have a comparatively negligible amount of environmental impact. 


Other properties of waterborne acrylic coatings that give them the edge over other coatings are resistance towards abrasion, resistance towards heat, excellent adhesion, low flammability, ability to cover bigger surfaces using less amount solution.Industries like automotive, building, woodworking, construction, and packaging are using a waterborne acrylic coating to a great extent.


The major raw materials involved in the extraction and manufacturing of waterborne coatings are pigments, additives, surfactants, and Synthetic resins. The global waterborne acrylic coatings market research shares detailed analysis of the overall consumption of water-based soluble acrylic resins. Rising government initiatives to make use of water-based solvent due to high performance is marketing the growth of the Waterborne Coatings industry.


COVID-19 Analysis


With the ongoing global pandemic, many industries have seen a downward graph owing to the precautionary measures that need to be taken to contain the spread of the virus. With the medicine and threat, unknown people around the world are scared of the COVID-19 virus. Industries and offices were halted, life came to standstill when lockdowns were imposed by the governments of several countries. Manpower was limited following the rules and regulations imposed by the government during these tough times to keep the industries functioning. Many industries like construction, automotive, white goods, and electronics were slowed seeing the threat at hand weakening the demand and market of paint and its coatings. With strict laws and restrictions to be followed the industries need to maintain a decorum of the government. Furthermore, the industry is eligible to see light and recover from the losses due to a surge in certain segments of the Waterborne coatings industries like that of antimicrobial coatings used in food and healthcare industries.


Competitive Landscape


The global waterborne acrylic coating market research emphasizes the quantitative and qualitative aspects and trends studied and composed by the industrial experts finalizing a piece of collective information on technological advancement, future of the market based on volume and value, market structure, emerging trends, mergers, and acquisitions, strategic alliances, competitive landscape, market penetration, and comprehensive standards of the market.


The Intended Audience of the global waterborne acrylic coating market is Waterborne Acrylic Coating manufacturers, Production Process industries, Raw material suppliers, Traders of Waterborne Acrylic Coatings, distributors of Waterborne Acrylic Coatings, Potential investors, and Nationalized laboratory.


Arkema introduces Incellion™, a sustainable waterborne acrylic solution for high-capacity anodes, cathode primers, and ceramic-coated separators, in 2023. Arkema is a reputable provider to battery cell manufacturers, with a long history of superior PVDF binder and separator coating solutions. Arkema has made a step ahead with its diverse array of complementary technologies.


List of Key Players in the Waterborne Acrylic Coating Market




  • PPG Industries,




  • DIC Corporation,




  • Nippon Paints Limited,




  • The Dow Chemical Company,




  • Axalta Coating Systems,




  • BASF SE




  • DSM




Market Dynamics


Drivers




  • Increasing demand for Waterborne Acrylic coatings in end users’ industries like automotive, construction, and infrastructure.




  • Due to the release of low-level Volatile Organic Compounds (VOCs) when water-based resins are used, waterborne coatings are preferred over solvent-borne coatings as they have a comparatively negligible amount of environmental impact. 




  • Other properties that drive of waterborne acrylic coatings market are resistance towards abrasion, resistance towards heat, excellent adhesion, low flammability, ability to cover bigger surfaces using less amount solution.




  • Rising government initiatives to make use of water-based solvent due to high performance is marketing the growth of the Waterborne Coatings industry.




  • The growth of automobile production industries in the countries like China, India, Malaysia, Germany, and Mexico has fueled the market growth.




  • Rising construction activities in other emerging economies of Asia-Pacific.




  • High corrosion resistance 




  • Aesthetic properties like high-performance pigments, application-specific, and additives.




  • Rising consumers' preferences to use solvent-free coatings over low volatility organic solvents or high volatility organic solvents. 




Challenges




  • Surfaces that are prepared at low temperatures have weak adhesive quality. This requires additional cost and time, thus negatively impacting the market growth.




  • Surfaces of weak adhesive quality have low adhesive properties and quality is hampered.




Technology Analysis


Water-soluble resins in form of Acrylic coatings are environmentally friendly coatings that are used to treat surfaces of different materials whose basic medium of solvent is water. Due to the release of low-level Volatile Organic Compounds (VOCs) when water-based resins are used, waterborne coatings are preferred over solvent-borne coatings as they have a comparatively negligible amount of environmental impact. Other properties of waterborne acrylic coatings that give them an edge over either coating are resistance towards abrasion, resistance towards heat, excellent adhesion, low flammability, ability to cover bigger surfaces using less amount of solution.


Increasing demand for Waterborne Acrylic coatings in end users’ industries like automotive, general industrial, construction, architectural wood, metal packing, electronics, and infrastructure. The growth of automobile production industries in emerging economies like China, India, Malaysia, Germany, and Mexico has fueled the market dynamics of the Waterborne Acrylic coatings market. Rising government initiatives to make use of water-based solvent due to high performance is marketing the growth of the Waterborne Coatings industry.


Study Objectives:


The study objectives of the global Waterborne Acrylic Coatings Market report are:




  • A detailed and comprehensive outlook on historical and current market trends.




  • Market dynamics, market share, market value, and market volume.




  • Market segmentation based on type and application.




  • Regional analysis, key market players, supply, demand, and competitive landscape of the market.




  • Factors influencing and hampering the market growth.




  • Approaches followed by the prominent market player to maintain market decorum.




Segment Overview:


By Application


The global waterborne acrylic coating market is segmented based on application as architectural wood, automotive aftermarket, protective coatings, construction material, automotive OEM, metal packing, and others.


By End User


The global waterborne acrylic coating market is segmented based on the end-user as construction, woodworking, general industries, building, automotive, packaging, and others.


By Resin Outlook


The global waterborne acrylic coating market is segmented based on Resin Outlook as Acrylic, Epoxy, Polyester, PVDC, Polyurethane, Alkyd, PTFE, PVDF, and Others.


Regional Analysis


The global waterborne acrylic coating market is segmented based on region as North America (The US and Canada), Europe (Germany, Italy, The U.K., France, Spain, Russia, and The Rest of Europe), APAC (China, Japan, India, and The Rest of Asia-Pacific), Latin America (Mexico, Brazil, and Argentina), The Middle East, and Africa.


Asia Pacific is the market-dominant of the global waterborne acrylic coating market accounting for maximum market shape in value and volume term. Because of vast infrastructural developments and rising construction business in developing countries like China, India, and Japan the waterborne acrylic coatings market is expected to have substantial growth. The shifting of the human population from rural to urban areas gave rise to rapid urbanization and has also proved to be driving the waterborne acrylic coating market in the Asia-Pacific region. Automotive sectors have also added to the promotion of the waterborne acrylic coating market in the region offering lucrative opportunities. 


A moderate growth of the waterborne acrylic coating market is seen in the regions of Europe and North America due to a comparatively developed economy but is expected to rise in upcoming years seeing to the economic crisis the regions recently suffered. With a drop in the price of crude oil automotive industry is making way for the waterborne acrylic coating industry in the region.


Other economically emerging economies like The Middle East, Africa, and Latin America have seen a trend like that of the Asia-Pacific region.


Recent Developments:


In June 2019, Hyundai Heavy Industries (HHI) of Korea drew an agreement with Jotun, which enabled HHI to use the new marine paint manufactured by Jotun that helped in the reduction of emissions caused by emissions by 90%. This partnership made the market for HHI by providing the company with better equipment and fall under the radar of the environmental regulations and rules set by the government.


In December 2018, a new waterborne was launched by Tikkurila by the name of Fontefire WF Clear with the properties of fire-retardant lacquer that was used to treat and coat wooden surfaces. This helped in the beautification of the surfaces treated with the bi-product and make the coated wood available for use in hospitals, schools, buildings, etc. with a high requirement of safety and precaution.


Report Overview:


The report overview of the global Waterborne Acrylic Coatings Market report is:




  • Market dynamics, market share, market value, and market volume.




  • Market segmentation based on type and application.




  • Effect of the global pandemic on the market.




  • Regional analysis, key market players, and competitive landscape of the market.




  • Factors influencing the market growth.




  • Opportunities created by the market.




  • Factors hampering the market strategies.




  • Approaches like bottom-up and top-down followed by the prominent market player to maintain competition.




  • A detailed and comprehensive outlook on historical and current market trends.




  • Expected revenue and CAGR during the forecast period.




  • Supply and demand region-wise.



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