Increasing awareness of health and wellness and the rising demand for natural and nutritious products are expected to drive market expansion shortly at a CAGR of 7.50% during the forecast period 2023 to 2032.

Wheat Germ Oil Market Highlights

Market Research Future (MRFR) has published a cooked research report on the “Wheat Germ Oil Market” that contains information from 2018 to 2032. The Wheat Germ Oil Market is estimated to register a CAGR of 7.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Wheat Germ Oil Market— General Nutrition Centers Inc, ConnOils LLC, VIOBIN USA, Swanson Health Products, Grupo Plimon, Viobin, Agroselprom, Inlife Pharma Pvt. Ltd., Henry Lamotte Oils GmbH, Country Life, LLC, NutriPlex Formulas Inc, Henan Kun Hua Technology, Kanta Enterprises Private Limited, Hebei Jiafeng Plant Oils, Henan Yuanquan, Navchetna Kendra, Herbal Biosolutions, Arista Networks, Inc, GNLD International, CONNOILS, Kunhua Bio-tech Co., Ltd, Grupo Plimon

Market Highlights

The global Wheat Germ Oil Market is accounted to register a CAGR of 7.50% during the forecast period and is estimated to reach USD 0.48 billion by 2032.

The Global Wheat Germ Oil Market has experienced significant expansion in recent years, primarily driven by the growing utilization of wheat germ oil in cosmetics, and personal care products, and the increasing popularity of dietary supplements containing wheat germ oil. There are promising growth prospects within the wheat germ oil market landscape, and industry suppliers and distributors are keen on aligning with evolving consumer preferences to capitalize on these opportunities.

Segment Analysis

The global Wheat Germ Oil Market has been segmented based on Food Products, Applications, and Distribution Channels.

Based on Food Products, the market is segmented into Pasta, Edible Oils, Snacks, Cereals, and Germ-enriched Bread. The edible oils segment was attributed to holding the largest market share in 2022.  Edible oils are primarily employed as antioxidants in the bakery, snacks, and processed food sectors to prolong the shelf life of these products. The increasing apprehension among consumers about health issues such as coronary heart disease, diabetes, obesity, and gastrointestinal disorders is the predominant driver behind the growing demand for healthier edible oils. According to the OECD-FAO Agricultural Outlook 2019-2028, there is a projected annual increase of 1.2% in the per capita availability of edible oil in the Least Developed Countries (LDCs), reaching 10 kg per capita by the year 2028.

Based on the Applications, the Wheat Germ Oil Market has been segmented into Capsules, Soft gel, Skincare, Hair care, Dietary supplements, and Others. The skincare segment was expected to hold the largest market share in 2022. Wheat germ oil stands out in the skincare market due to its exceptional nutritional content. It is a potent source of vitamin E, an antioxidant that is vital for skin health. Vitamin E helps protect the skin from harmful free radicals, which can cause premature aging and skin damage. This antioxidant property makes wheat germ oil a valuable ingredient in skincare products. One of the key attributes of wheat germ oil is its exceptional moisturizing capabilities. It is a highly effective emollient, meaning it can lock in moisture. As a result, skin care products containing wheat germ oil help prevent dryness, flakiness, and roughness in the skin. This property is particularly appealing to individuals with dry skin.

Based on the Distribution Channels, the Wheat Germ Oil Market has been segmented into Store-based Retail, Hypermarkets, Supermarkets, Specialty Stores, Convenience Stores, and Online Retailing. The online retailing segment was expected to hold the largest market share in 2022. With more consumers turning to online channels for their dietary and wellness requirements, the wheat germ oil market has adapted to cater to this demand. The convenience of purchasing wheat germ oil online, along with the availability of an extensive product range, has been instrumental in driving the expansion of this market segment.

Regional Analysis

The global Wheat Germ Oil Market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America consists of the US and Canada. The Europe Wheat Germ Oil Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Wheat Germ Oil Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Wheat Germ Oil Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Wheat Germ Oil Market was maintained by the North American regional sector. A key driver behind the prominence of wheat germ oil lies in the robust consumer awareness and the heightened demand for health and wellness products within the North American market. Consumers in North America are increasingly focusing on their well-being and are prepared to invest in products that provide tangible nutritional benefits. For instance, a December 2022 Gallup Panel survey of 1,803 adults aged 18 and older underscored this point. It revealed that a substantial 70% of Americans were planning to set goals for the year 2023, and an impressive 80% of these goal-setters had intentions to adopt personal health or fitness objectives. Wheat germ oil's appeal in this context is underscored by its rich content of vitamin E, omega-3 fatty acids, and antioxidants, which align seamlessly with the health-conscious preferences of North American consumers. This alignment is a fundamental factor contributing to its popularity in the region.

Moreover, the Europe market has been persistently growing over the forecast period. Wheat germ oil is available in the form of dietary supplements, and these supplements are marketed for their potential to enhance skin health, improve hair quality, and promote overall well-being. The dietary supplements market in Europe has been experiencing growth as consumers seek holistic solutions for their health. For instance, according to Glanbia plc, a leading nutrition company, consumers in the top four European markets show a positive association with dietary supplements. In the UK, 60% of consumers consider vitamins and supplements to be safe, with 40% believing they play a crucial role in health and nutrition. A survey conducted by Food Supplements Europe (FSE) in 2022 found that vitamin D was the most commonly consumed dietary supplement among respondents, with 46% of individuals having taken it in the previous 12 months. This was followed by vitamin C (36%), magnesium (33%), multi-vitamin/mineral supplements (29%), and Omega 3/fish oil (19%).

In several Asia-Pacific countries, there is a deep appreciation for traditional remedies and alternative medicine, exemplified by Ayurveda's significance in India. According to a research report on the Ayush sector published by the Forum on Indian Traditional Medicine (FITM) under the Research and Information System for Developing Countries (RIS), the market size of the Ayush industry in 2020 amounted to US$ 18.1 billion (equivalent to INR 1,49,451 Crore at the prevailing INR-Dollar exchange rate). This is a significant increase compared to the market size of US$ 2.85 billion (equivalent to INR 23,532 Crore at the then INR-Dollar exchange rate) reported in 2014-15 (Goraya and Ved). Wheat germ oil's holistic health benefits, harmonizing with the fundamental principles of traditional healing systems, have spurred its adoption in the context of natural and holistic wellness practices. This alignment with established healing traditions positions wheat germ oil as a valuable ingredient and product in the health and wellness market.

Furthermore, the rest of the world's Wheat Germ Oil Market is divided into the Middle East, Africa, and Latin America. MEA and LATAM countries are increasingly becoming destinations for health and wellness tourism. Wellness seekers from around the world look for natural and holistic therapies, and products like wheat germ oil can be part of their wellness experiences.

Key Findings of the Study

• The global Wheat Germ Oil Market is expected to reach USD 0.48 billion by 2032, at a CAGR of 7.50% during the forecast period.

• The Asia-Pacific region accounted for the fastest-growing global market because there is often a preference for locally sourced and produced ingredients in the Asia-Pacific region. Wheat germ oil can be produced locally in some countries, making it a favorable choice for both consumers and manufacturers looking to support local agriculture and promote regional products.


• Based on Food Products, the Edible Oils segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.