Web3 marketing market at a CAGR of 26.5 % during the forecast period 2024 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Web3 marketing market” that contains the information from 2019 to 2032.

The Global Web3 marketing market is estimated to register a CAGR of 26.5 % during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the Global Web3 marketing market— Roketto, Coinbound, Crowdcreate, Single Grain, Blockwiz, Lunar Strategy, Ninja Promo, Rehab Agency, Kryptonite, CryptoArmy, ICODA, Viral Nation, NeoReach, NinjaPromo, TechnoSuite, GuerrillaBuzz  among others.

Market Highlights

The Global Web3 marketing market is accounted for to register a CAGR of 26.5 % during the forecast period and is estimated to reach USD 12,879.2 million by 2032.

The growth of web3 marketing market is at rapid pace owing to soaring demand for decentralized applications (DApps). DApps is nothing but an application that runs on a blockchain. By leveraging the features of the blockchains on which they’re built, DApps can offer greater security, transparency, and autonomy than traditional apps. This is achieved by peer-to-peer interaction and transparent control by taking away the control and power from a central body. As dApps become more popular, so does Web3 marketing. This is because dApps are powered by decentralized technologies, such as blockchain, which are at the heart of Web3 marketing. The DApps has been growing rapidly in recent times, starting with platforms such as Ethereum DApp, Steem, Tron, EOS, among others. This popularity was reached at its peak as DApps has created various marketing strategies for businesses which are looking to stand out in this rapidly evolving digital ecosystem. Many decentralized entities are relying on partnering with experienced digital marketing agencies that are proficient enough to conduct business development professionally and in a timely manner. After user build a product, they need to gather eyeballs for it, which with the help of the network that can be built through the internet, can be done on a global level through promoting the product. In this way web3 marketing came into picture. Along with a major change in basic functioning of how the web works, a lot has changed in terms of ways of marketing since this gigantic transformation in the world of technology known as Web3 came into existence. This shift is facilitated by blockchain technology is redefining how users can engage with applications and change their perspective about renovating marketing strategies.

Thus, the surge in awareness about decentralized networks & platforms is becoming increasingly important for businesses. It is driving the growth of web 3 marketing, and this approach emphasizes the need for marketers to adopt advanced strategies that are beyond traditional methods such as decentralized applications (dApps). Hence, the increasing demand for decentralized applications (dApps) is contributing to the growth of web3 marketing market.

Access full report @ https://www.marketresearchfuture.com/reports/web3-marketing-market-12244

Segment Analysis

The Global Web3 marketing market  has been segmented based on Type ,Application, Industry Vertical and Region.

Based on the Type , the market is segmented into public, private, consortium and hybrid marketing. The Private segment accounted for the largest market share of 39.1% in 2023. Private Web 3 marketing focuses on leveraging decentralized technologies and blockchain to promote products while prioritizing user privacy and control. It involves utilizing smart contracts, token incentives, and community-driven growth strategies. Marketers create exclusive, permissioned environments for targeted engagement.

Based on the Application, the global web3 marketing market is bifurcated into NFT Marketing, Metaverse Marketing, Content Marketing, social media marketing, influencer marketing, public relations, pay-per-click marketing, and others. The NFT marketing segment accounted for the largest market share of 15.9% in 2023. NFT marketing refers to marketing a non-fungible token or NFT marketplace to send more traffic and sales to a particular non fungible token platform.

Based on the Industry Vertical , the global web3 market has been bifurcated into BFSI, Retail & e-Commerce, Media & Entertainment, pharmaceuticals, IT & Telecom, and others. The BFSI segment accounted for the largest market share in 2023 . Web3 marketing technology in the BFSI (Banking, Financial Services, and Insurance) industry refers to the use of decentralized web technologies such as blockchain, smart contracts, and decentralized applications (dApps), to transform marketing and customer interaction.

Regional Analysis

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South America.  North America accounted for the largest market share in Web3 Marketing Market in 2023. The increasing acceptance of web 3 in day-to-day life, particularly in terms of digital marketing, has shown to be beneficial to people and businesses in North America. Businesses to thrive, particularly retail businesses in the United States, have a thorough understanding of cryptocurrencies and blockchain to ideally develop a better digital marketing strategy to increase sales, income, and profit.

Europe is also at rising pace in web3 marketing market with increasing adoption of this web3 as a new technology stack built on blockchain and it leverages decentralized & distributed architecture to increase privacy, security, as well as transparency. It can also be used as a marketing tool by companies if privacy protection issues can be overcome. This new epoch of social interconnectivity is creating an architecture for decentralized trust, making information verifiable and empowering EU citizens.

The Web3 Marketing market in the Asia Pacific region is undergoing substantial development and transformation, which is being driven by a variety of major factors. APAC is home to some of the world’s most technologically advanced and digitally connected populations, particularly in countries like South Korea, Japan, China, Singapore, and India. These nations have strong infrastructure for internet access, mobile usage, and social media engagement, making them ideal markets for the adoption of Web3 technologies..

Key Findings of the Study

• The Global Web3 marketing market is expected to reach USD 12,879.2 million by 2032, at a CAGR of 26.5 % during the forecast period.


• The North America region accounted for the fastest-growing global market.


• Based on Type , the Private segment  dominated the market in 2023 with 39.1%


• Roketto, Coinbound, Crowdcreate, Single Grain, Blockwiz, Lunar Strategy, Ninja Promo, Rehab Agency, Kryptonite, CryptoArmy, ICODA, Viral Nation, NeoReach, NinjaPromo, TechnoSuite, GuerrillaBuzz among others are some of the players in the market.