Vitamins D Market is predicted to reach USD 2034.60 million at a CAGR of 6% during the forecast period 2023-2030

Market Research Future (MRFR) has published on the “Global Vitamins D Market”.

Vitamins D Market Hightlights

The global vitamin D market is projected to witness significant growth during the review period, exhibiting a CAGR of 6.00%. The market was estimated to be USD 1263.45 million in 2022 and is expected to reach a value of USD 2034.60 million by the end of the forecast period (2023-2030).

The growing the consumption of the intake of a healthy diet, increasing consumer spending volume on their well-being, especially in the emerging region, and broad availability of vitamin D items across the world are the key factors driving the market growth of the global market. In addition, the increase in diabetic & obese consumers in countries like India & China has derived in the consumption of Vitamin A-rich nutritional diet, that, in turn, is likely to move the market growth. According to a survey, the consumer’s having diabetes was around 74 million in 2021, the second highest in the world after China with a total diabetic population of 141 million. Around, 6.7 million people have been estimated to have died from diabetes or its complications, in 2021.

Market Synopsis

According to the MRFR analysis, the global vitamins D market size is projected to reach USD 2034.60 million by 2030 at a CAGR of 6.00%.

The protective strategies of regulatory advisors act as a tonic for the vitamin D sector. That has resulted to, vitamin D manufactures have liberty in trading their products. These features make it easy and simple for pharmaceutical firms to market the vitamin D-containing medications. Furthermore, the government bodies are putting their efforts that had been focused on the key benefits on maintain vitamin D commodities for selling, hence growing the global vitamin D market. These firms are putting their efforts to stimulate the usage of vitamin D products, which assist in boosting the global market for vitamin D ingredients in the coming years.

Vitamins are the essential nutrients that the body needs to maintain good health. They can come from a variety of sources, including fruits, vegetables, nuts, grains, dairy products, and even supplements. Vitamin are designed to provide the body with additional amounts of these vital nutrients in order to boost overall health. They can be used as both preventative measures for those who do not receive enough vitamins from their diets alone or as treatments for those suffering from deficiencies. By understanding the definition of vitamin, consumers can determine if they should consider taking them as part of their daily routine. The vitamins in MVMs each play a distinct function in the body.

COVID-19 Impact on Vitamins D Market

The COVID-19 outbreak has impacted people's lives across the globe, with the number of cases rising rapidly every day. The impact of the pandemic differs across industries. Amid the constant fear and panic of COVID-19, consumers are concentrating on keeping a check on their health. In the current scenario, it has become important to boost immunity to fight the virus while also maintaining hygiene and following all medical advisories that have been laid down. The guidelines provided by the WHO (World Health Organization) suggest the world population consumes immunity-boosting foods. The nutrition advice offered by the WHO for adults during the COVID-19 outbreak mentions that the intake of vitamins, minerals, dietary fiber, proteins, and antioxidants is essential for the human body to fight the outbreak. This has increased the intake of vitamin D supplements among the population. Moreover, several studies reported that a good vitamin D status, meaning a healthy blood level of 25-hydroxyvitamin D, can intensely reduce the risk of being infected by the virus, and a higher vitamin D status can reduce the risk for serious symptoms and death caused by the virus. This is expected to boost the growth of the global vitamin D market in the coming years. The increasing use of vitamin D in the food industry across application areas such as bakery & confectionery, dairy & frozen desserts, and beverages is expected to increase as vitamin D is used as a food additive. The outbreak of COVID-19 has created a panic buying situation among the consumers due to the temporary closures of retail stores to slow the spread of the virus. This has led to panic purchasing among the consumers, leading to stockpiling essential items, including food products. However, consumers tend to grab on food with a longer shelf life while stockpiling. This has led to an increased sale of bakery products and convenience food, expected to increase vitamin D consumption in the coming years. Vitamin D enriched yeast imparts a lighter, spongier texture and a rich, freshly baked scent in baked goods. Baked goods containing vitamin D yeast also comprise thiamin, pantothenic acid, and folate, all essential daily nutrients.

Competitive Landscape

The global vitamin D market is projected to witness significant growth during the forecast period, exhibiting a CAGR of 6.00%. The increasing prevalence of vitamin D deficiency is driving the growth of the global market. The growing demand for vitamin D ingredients in the cosmetics industry to protect the skin from germs and harmful chemicals and improve the skin barrier function is also driving the market. Moreover, the rapid adoption of healthy lifestyles among consumers contributes to market growth. However, side effects associated with overconsumption of vitamin D can hamper the market growth. The global vitamin D market is highly competitive, with key industry players adopting various strategies such as expansions, acquisitions, and product launches to strengthen their market positions. Most companies in the market focus on expanding operations across regions, augmenting their capabilities, and building strong partnerships. The growth of market players is dependent on market conditions, government support, and industry development.

Segmentation

By Type

• Vitamins D3: Vitamin D3 is known as cholecalciferol. Vitamin D3 form is found in fatty animal-sourced foods, such as fish oil and egg yolk. Vitamin D3 is also naturally produced by the human body when exposed to sunlight. Vitamin D3 is not water-soluble but is soluble in alcohol, ether, acetone, and vegetable oil. It has been reported with higher efficacy in comparison with vitamin D2.


• Vitamins D2: Vitamin D2, also known as ergocalciferol, is a type of vitamin D. It is used as a supplement to prevent and treat vitamin D deficiency. Vitamin D2 is obtained from plant sources and fortified foods. It is cheaper to produce and is more sensitive to humidity and fluctuations in temperature. It is assumed to be lower in quantity and efficacy due to the degradation caused due to environmental factors over time. However, the same effect has not been noticed in oil-based vitamin D2. Vitamin D2 is soluble in organic solvents such as ethanol, DMSO, and dimethylformamide.

By Application

• Bakery & Confectionery: Bakery & confectionery segment is further segmented in breads, gummies, and others. Vitamin D is used as a functional ingredient in multiple bakeries & confectionery products. The fortification process is usually carried out in processed functional products.


• Dairy & Frozen Desserts: Dairy & frozen desserts have been seen usually in probiotic drinks and other products like functional ice cream. The increasing snacking and growing demand for savory products is expected to boost the growth of the dairy & frozen desserts segment.


• Meat Alternatives: Meat alternatives are meat-like substances made from vegetarian ingredients. Meat alternatives are known as plant-based meat and vegan meat. Meat alternatives include pea protein, tempeh, seitan, tofu, and faux meat.


• Oils & Fats: Oils & fats are highly preferred for ingesting vitamin D due to the high solubility of both D2 and D3 in oils. Oils provide energy, fat-soluble vitamins like A, D, and E, and essential fatty acids required for proper growth and development.


• Sports Nutrition: Sports nutrition is the practice of nutrition and diet to improve anyone's athletic performance. Nutrition is an important part of many sports training regimens and meets the deficiencies.


• Dairy Alternatives: Dairy alternatives are products used to replace milk solids by mimicking compounds like nuts, soy, and other ingredients. Diary alternatives include almond milk, soy milk, coconut milk, rice milk, oat milk, and cashew milk.


• Dietary Supplements: A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or synthesized to increase the quantity of their consumption.


• Breakfast Cereals: Breakfast cereal is a traditional breakfast food made from processed cereal grains. Breakfast cereals are typical snack food consumed in western countries with milk or other liquids.


• Others: The others segment majorly includes orange juices, infant nutrition, and sauces & spreads, among other applications.

By Region

• North America: The growth of the vitamin market is anticipated to be driven by factors like the increasing geriatric population, increasing medical expenditure, and high demand for functional ready-to-drink (RTD) and ready-to-eat (RTE) products in the region.


• Europe: The region has portrayed gradual growth over the historical period and is expected to continue high growth during the forecast. The growth in the region can be attributed to the growth of the nutraceuticals sector, increasing demand for functional food, and high adoption of alternative diets.


• Asia-Pacific: Asia-Pacific region comprises countries like China, Japan, India, Australia & New Zealand, and the Rest of Asia-Pacific. Asia-Pacific is one of the most lucrative regions among the manufacturers of vitamin D. The growth of the vitamin D market in Asia-Pacific can be attributed to a focus on preventive healthcare over curative solutions. The increasing consumer inclination to adopt healthy lifestyles is anticipated to propel market growth in the region.


• Latin America: Latin America region comprises countries like Brazil, Argentina, Mexico, and the Rest of Latin America. While the vitamin D deficiency in the region is significantly lower than in other regions, the growth of packaged food industry and functional products in the region is expected to increase the demand for vitamin D.


• Middle East: The Middle East comprises countries like GCC Countries, Iran, and the Rest of the Middle East. As per the Journal of Nutrition and Metabolism, the Middle East region has high vitamin D deficiency and reached 80% in some age groups.


• Africa: The Africa region comprises countries like South Africa, Egypt, and the Rest of Africa. Demand for vitamin D is expected to show gradual growth during the forecast period due to the region's high prevalence of vitamin D deficiency.