Variable Data Printing Labels Global Market Projected To Grow Radiantly By 2032

Market Research Future (MRFR) has published on the “Global Variable Data Printing Labels Market”.

The Variable Data Printing Labels market is estimated to register a CAGR of 10.03% during the forecast period of 2023 to 2032. MRFR recognizes the following companies as the key players in the global Variable Data Printing Labels market— HP, Canon, Cenveo, Xerox, 3M, Avery Dennison Corp, Mondi, Inc, R.R. Donnelley & Sons Co, Skanem, and Reflex. These variable data printing labels manufacturers have a strong regional and global presence and are extensively covered in the variable data printing labels market report.

Variable Data Printing Labels Market Highlights

The global Variable Data Printing Labels market is accounted to register a CAGR of 10.03% during the forecast period and is estimated to reach USD 68.4 Billion by 2032.

Variable data printers are rapidly replacing impact multipart printers for a number of field-based Composites. These Composites range from labels for consumer durables, barcodes/QR Code labels for healthcare product due to their lower maintenance costs, relative ease of use and less expensive consumables as compared to other printing techniques. Thus, numerous Composites are expected to create growth opportunity for the variable data printing market. Rapid adoption of variable data printing owing to high customization options and good aesthetics is expected to favor industry expansion. These labels are widely used in food & beverage, personal & household care, cosmetics, retail, and logistics sectors as they offer various benefits over some other alternatives.

Prices for raw materials for variable data printing are highly volatile. This increases the overall cost of production. Due to which variable data printing labels market growth will be largely hampered. The stringent government rules & regulations and the high prices of printing systems are the restraining factors of the market growth. VDP machines are capable of handling versatile jobs and support mass customization of documents using digital print technology. Product manufacturers are integrating a wide range of advanced features within their products. For example, companies are adding features like smart programming for batch count and superior touch screen panel for improving user experience. Introduction of next-generation technologies and software may further improve VDP machines. The increasing advancement for linerless labels is the opportunity factor for market growth.

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Segment Analysis

The global Variable Data Printing Labels market report has been segmented based type, composite, and application.

Based on Type, the global Variable Data Printing Labels market segmentation includes Release Liner and Linerless Labels. The Release Liner segment dominated the market in 2022, and the segment is likely to maintain its dominance during the forecast period. Release liners are the plastic or paper films that avoids the premature adhesion of a sticky surface mostly label. The substrate surface of the liners can be coated with materials such as PVC, polyethylene, PET, polyester and others. Release liners are used in self-adhesive plastic sheets, pressure sensitive tapes and labels. Use of such kind of liners makes handling of the object easier.

The Linerless Labels segment has been experiencing steady growth due to the rising demand for convenience foods. Linerless labels are helpful for e-commerce packaging since they provide consignor and consignee information together with the tracking system to safeguard the item throughout delivery. Linerless labels offer variable thermal transfer printability, the best possible adhesive placement, and wrinkle-free adherence on surfaces with little resistance. Market players such as RR Donnelley, Ravenwood Packaging, and Skanem are investing in developing labels with specialized adhesives and release coatings to solve this problem.

Based on Composite, the global Variable Data Printing Labels market segmentation includes Facestock and Topcoat. Facestock segment dominated the Variable Data Printing Labels market in 2022. The facestock segment accounts for about 4/5th of the label by weight and is necessary for the manufacture of labels. It thus, accounts for the largest stake in this market. With companies seeking labels with high resistance to chemicals and superior sustainability, various materials for facestock are being introduced into the market such as vellum paper, metalized paper, and sugarcane paper. This factor is expected to further drive the growth of the market.  

The topcoat adds an extra level of protection to a label, helping to deflect scuffing and damage. The topcoat also impacts the look and feel of the finished label depending on the material used. Typically, label manufacturers offer two topcoat material options: varnish or laminate. Top-coated labels are more resistant to scratches, moisture, light, chemicals, and other contaminants than uncoated labels. This means that the labels can better withstand a variety of environments and will remain scannable for a longer period of time compared to uncoated labels.

Based on Application segment of the Variable Data Printing Labels market includes Food & Beverage, Pharmaceutical, Personal Care, Consumer Goods, Others. The Food & Beverage industry holds the largest share of the print label market after the beverage industry. Changes in lifestyles and the hectic schedules of the working population have driven the demand for on-the-go packaging products in the food business. Multiple linerless label applicators are used for fresh food, meat, fish, and other seafood, fresh vegetables, poultry, and ready-to-eat meals. Due to the rising need for high-quality food and convenience, individuals prefer packaged meals. Food packaging labels of these meals provide important product information. Due to personalization, print labeling is becoming more and more popular in the beverage industry.

The consumer goods market for print labels is anticipated to be significantly dominated during the forecast period. Consumers are nowadays more knowledgeable about the ingredients in the food they eat. Manufacturers are choosing more prominent labels due to the increased emphasis placed on the products' materials listed on the label. To add a distinctive identifier and online connectivity to every item, print label companies are now producing RFID labels for the food industries because of the development of technology. The consumer goods industry is expected to witness steady growth, owing to the increased private labelling of new products and stock-keeping units.

Regional Analysis

The global Variable Data Printing Labels market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Variable Data Printing Labels market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Variable Data Printing Labels market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Variable Data Printing Labels market comprises of Middle East, Africa, and South America.

North America dominated the variable data printing market in labels in 2022 and is projected to remain the market leader through 2032. The U.S. is a key market in the region due to a rise in the rate of adoption of variable data printing for generating customized product information and serialized number printing at low cost and in less time. Additionally, presence of well-established players that are offering variable data printing is expected to further boost the variable data printing market in North America. The demand for VDP is expanding in the retail and food & beverage sectors of the U.S. and Canada. A steady focus on direct marketing campaigns and investments in customer engagement analytics across healthcare, retail, and electronics & electrical industries, further proliferates regional growth.

The growing technological advancements and expanding the end-user industry’s packaging applications are some of the major factors driving the growth of the Variable Data Printing Labels market in Europe. Although the advancement rates are higher in the western part of the region, the countries in Eastern Europe are also offering massive potential for the studied market vendors to expand in the region. The growing adoption of digital printing in Europe is also expanding the scope of the studied market. The digital trend is not only driven by user demand, but also fuelled from the technology supplier's intent on making the most of these changing dynamics.

The variable data printing label market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to a rise in adoption of variable data printing across China, Japan, Singapore, Australia, and India due to growing trend of barcode scanning for generation of invoices across various industries such as food & beverages, and pharmaceutical. Asia Pacific is the largest region in the market owing to the fast growth of e-commerce in the region. Furthermore, the fast-moving consumer goods (FMCG) manufacturers in the region are seeking to build their position via brand growth, leading to the significant growth of packaging products including variable data printing labels in the region.

The market in South America is defined by the adoption of liner free labels from the beverage manufacturers in the region. Latin America has been growing, although it is more robust in some areas compared to others, where financial struggles play a role. Many of the industry’s prominent North American suppliers and manufacturers maintain a stronghold in Latin America, designed to capitalize on the latest trends. Some countries are more prosperous than others, however, and businesses must contend with varying economies in the region. Brazil, Argentina and others boast some of the area’s largest economies, which contribute to their growth. Increasing demand for food and beverage products with innovative label design is also a key factor for the market growth.

The market in the Middle East & Africa will follow the growth of the logistics sector of the region, which is growing owing to the large shipping industry present in the industry. It is attributed to the emerging urbanized population that demands packaged food and consumer goods with ingredient awareness. Template variable data printing technology allows a customer to produce a product using a template-driven order-entry system. These templates are used most frequently through an e-Commerce store. Smart labels and tag printer are increasingly become prominent due to rising industrial standards and safety concerns associated with the manufacturing, chemicals, and food industries. Rising demand for printing of barcodes/QR code labels across various industries is expected to create new opportunities for the variable data printing market during the forecast period.

Key Findings of the Study

• The global Variable Data Printing Labels market is expected to reach USD 68.4 Billion by 2032, at a CAGR of 10.03% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to a rise in adoption of variable data printing across China, Japan, Singapore, Australia, and India due to growing trend of barcode scanning for generation of invoices across various industries such as food & beverages, and pharmaceutical.


• Based on type, the Release Linerbroadband segment was attributed to holding the largest market in 2022.


• Based on composite, Facestock segment dominated the Variable Data Printing Labels market in 2022.


• HP, Canon, Cenveo, Xerox, 3M, Avery Dennison Corp, Mondi, Inc, R.R. Donnelley & Sons Co, Skanem, and Reflex. are key market players.