U.S All year Gifting Market is predicted to reach USD 3,185.0 billion at a CAGR of 6.97% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “ U.S All year Gifting Market”.

Market Synopsis

The US All Year Gifting Market was valued at USD 1,745.5 billion in 2023 and is anticipated to grow at a CAGR of 6.97% during the forecast period to attain the value of USD 3,185.0 billion in 2032.

The US All Year Gifting Market is witnessing remarkable growth and shows no signs of slowing down. Several factors, such as the rising popularity of e-commerce, the increasing importance of personalization, and a focus on sustainable practices, are contributing to this surge.

COVID-19 Impact on the All-year Gifting Market

COVID-19 disrupted U.S economies, altering industries and consumer behavior. Lockdowns and supply chain disruptions slowed production and trade, while sectors like travel and retail suffered heavy losses. Conversely, e-commerce, healthcare, and technology industries flourished as digital adoption accelerated. Consumer priorities shifted to essentials, leading to reduced discretionary spending but increased demand for online shopping and home delivery. Businesses rapidly embraced digital transformation to ensure continuity. Long-term impacts include the growth of remote work, automation in manufacturing, and telehealth expansion. The pandemic emphasized resilience and innovation as critical for adapting to evolving market dynamics and uncertainties. The COVID-19 pandemic significantly disrupted the consumer goods industry, creating both challenges and opportunities. Supply chain disruptions, including factory shutdowns, labor shortages, and transportation bottlenecks, led to delays and product shortages, particularly in essential goods. Consumer buying patterns shifted dramatically as panic buying and stockpiling drove demand for hygiene products, packaged foods, and household essentials, while non-essential categories like luxury items and apparel saw a decline. E-commerce emerged as a critical channel during the pandemic, with lockdowns and social distancing accelerating the shift toward online shopping. Brands that adapted quickly to digital platforms experienced growth, while traditional brick-and-mortar retailers struggled. Health and wellness trends also surged, increasing demand for organic, immunity-boosting, and sustainable products. However, the pandemic also pressured businesses to rethink operations, emphasizing local sourcing, automation, and digital transformation to ensure resilience. Consumer behavior shifted towards value-based purchases due to economic uncertainty, while preferences for sustainability and convenience gained prominence. The pandemic reshaped the industry, driving long-term changes in consumer expectations and business models. The COVID-19 pandemic reshaped the US All Year Gifting Market, driving significant changes in consumer behavior and market dynamics. With lockdowns and social distancing measures in place, traditional gifting methods, such as in-person shopping and celebrations, saw a sharp decline. However, this shift accelerated the adoption of e-commerce and digital gifting solutions, including e-gift cards, online gift subscriptions, and personalized delivery services. According to the recent 2020 ARTS release, e-commerce sales increased, the pandemic rising from $571.2 billion in 2019 to $815.4 billion in 2020 surged by $244.2 billion or 43% in 2020.Consumers increasingly turned to these platforms for convenience and to maintain connections during periods of physical separation. Demand for curated and thoughtful gifts, such as wellness kits and self-care products, surged as people prioritized health and emotional well-being. Additionally, corporate gifting evolved to include items that supported remote work and employee morale, such as tech gadgets, home office accessories, and virtual experiences. On the supply side, the market faced challenges like disrupted supply chains and shipping delays, prompting businesses to adopt local sourcing and improve logistics. Sustainability also gained prominence, with consumers favoring eco-friendly packaging and gifts. Overall, while the pandemic posed initial hurdles, it fostered innovation, digital transformation, and a renewed focus on meaningful gifting, reshaping the US All Year Gifting Market for long-term growth.

Competitive Landscape

The U.S All year Gifting market is driven and consists of several organized and unorganized industry players. The All-Year Gifting Market in the United States has undergone a transformative shift, evolving from a focus on specific holidays and occasions to a vibrant, year-round phenomenon. This change reflects broader consumer trends that emphasize emotional connections, personal milestones, and spontaneous acts of kindness. The key players operating in the U.S All year Gifting market comprise 1-800-FLOWERS.COM, Inc., Edible Arrangements, Ferrero Group, Mars Incorporated, Godiva Chocolatier, Nestlé USA, The Kraft Heinz Co (Planters), Lindt & Sprüngli, The Hershey Company, Blue Diamond Almonds, among others.

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Segmentation

By Occasion

• Birthdays: Birthdays are occasions to show love and gratitude, and giving gifts is a big part of what makes the day special. Among the numerous alternatives, packed food gifts, food baskets, and assortments are classic selections that satisfy a range of palates. Gourmet chocolates, handcrafted nibbles, or unique teas are examples of prepackaged food presents that offer a sophisticated and convenient method to please the receiver. They are perfect for both personal and business connections because of their well-considered presentation and excellent contents. By providing a well-chosen selection of delicacies, from delectable baked products to fresh fruits and cheeses, food baskets and assortments go beyond this idea and guarantee that there is something for everyone to enjoy.


• Spontaneous Gifts: Spontaneous gifts are a thoughtful way to show appreciation and affection throughout the year, transcending traditional holidays and special occasions. Unlike planned presents tied to specific events, these surprise gestures can brighten someone’s day and create lasting memories. The beauty of spontaneous gifting lies in its unpredictability, which often conveys genuine thoughtfulness and care. A small, meaningful gift such as a handwritten note, a favorite snack, candies, chocolates, or a book they’ve been wanting to read can be more impactful than grand gestures, as it demonstrates attention to the recipient's likes and interests. Spontaneous gifts also provide an opportunity to celebrate everyday moments and strengthen relationships.


• Wedding: Wedding gifts that can be enjoyed all year round provide a thoughtful and practical way to celebrate the newlyweds. Prepackaged food gifts are a choice, offering convenience and a touch of indulgence. These presents, which include fine coffee blends, handmade crackers, and gourmet chocolates, suit a variety of palates and are ideal for couples to savor in private times. Because of their adaptability and widely attractive charm, they are a great choice for visitors who aren't sure of their tastes. This concept is expanded upon by food baskets and assortments, which provide a lavish and varied experience. A customized present can be made by arranging a carefully chosen assortment of cheeses, cured meats, fresh fruits, and spreads.


• Religious: Religious gifts hold a special significance, offering a thoughtful way to honor faith and spirituality while fostering connections with loved ones. Among the most versatile options for year-round religious gifting are prepackaged food gifts, food baskets and assortments, snack foods, and specialty food items. These gifts seamlessly blend the practical with the symbolic, making them meaningful choices for various occasions. Prepackaged food gifts, such as dates, honey, or traditional sweets, are often tied to religious symbolism and celebrations. Dates, for instance, are deeply associated with Islamic practices, particularly during Ramadan, while honey signifies sweetness and blessings in many faiths. These packed goods are perfect for scheduled or impromptu giving because they are easy to distribute and handy.


• Others: The other segment consists of housewarming and seasonal events. Housewarming and seasonal events present ideal opportunities for gifting thoughtfully curated packed foods, offering convenience and joy throughout the year. Whether celebrating a friend’s new home or partaking in a festive occasion, food gifts embody a universal appeal that transcends cultural and personal preferences. Packed foods, including artisanal snacks, gourmet hampers, or delicacies, cater to diverse tastes, making them versatile options for every season and event. Housewarming parties call for gifts that signify warmth and hospitality. A basket of premium tea blends, savory crackers, cheese assortments, or sweet treats like cookies and chocolates can enhance the host’s pantry while offering a touch of indulgence. Seasonal events provide an opportunity to align food gifts with the time of year.

By Category

• Prepackaged Food Gifts: Prepackaged food gifts have become a versatile choice for gifting throughout the year. These curated packages of gourmet delights cater to various tastes and occasions, making them suitable for birthdays, anniversaries, festivals, or corporate events. Convenience, attractive presentation, and a broad selection of options from gourmet cheeses and savory nibbles to handmade chocolates and exotic teas are the main draws of prepared food presents. They provide recipients with a decadent experience without the trouble of meal preparation or storage issues by skillfully fusing consideration with functionality. The advantages of prepackaged food gifts are their adaptability to changing seasons and celebrations.


• Food Baskets and Assortments: Food baskets and assortment gifts have emerged as a timeless and versatile gifting option for occasions throughout the year. These well-chosen sets of gourmet delicacies and culinary pleasures are well-liked for both business and personal giving since they suit a variety of events, tastes, and preferences. Food baskets and assortments express consideration and decadence in a single box, whether it's for a joyous occasion, a significant anniversary, or a thank-you gift. The diversity and personalization of these presents are what make them so appealing. The selections are unlimited, ranging from baskets filled with excellent wines, charcuterie, and artisanal cheeses to ones that provide a variety of exotic teas, coffees, and sweet treats.


• Specialty Food Items: Specialty food items have become a sought-after choice for gifting, offering a unique and thoughtful way to celebrate occasions throughout the year. These gourmet and artisanal treats are perfect for business gatherings, anniversaries, birthdays, and holidays since they accommodate a wide range of palates and dietary requirements. Specialty food presents, like as artisan chocolates, unique sauces, unusual spices, or high-end oils, exude refinement and thoughtfulness that appeals to the receivers. Gifts of specialized foods are appealing since they are unique and high-quality. These products, which come from small-scale producers or particular areas, have distinctive tastes or traditional preparation techniques that give the present a backstory.


• Snack Foods: Snack food gifts are versatile and timeless, making them an ideal choice for gifting throughout the year. Whether celebrating a birthday, holiday, or corporate milestone, snacks are universally appreciated and fit effortlessly into any occasion. These gifts cater to diverse tastes, dietary preferences, and cultural traditions, offering a thoughtful and practical way to show care and appreciation. The reasons snack food gifts remain popular is their wide variety. There is something for everyone, from handcrafted chocolates and gourmet popcorn to protein-rich energy snacks and savory nuts. Seasonal themes, such tropical fruit assortments in the summer or pumpkin-spiced goodies in the fall, may provide a festive touch.


• Unique and Novelty Gifts: Unique and novelty gifts offer a fun, creative, and memorable approach to all-year gifting. Designed to surprise and delight, these gifts cater to a wide range of interests and occasions, from birthdays and anniversaries to holidays and “just because” moments. Their distinctiveness lies in their ability to stand out from traditional options, ensuring recipients enjoy something unexpected and special. Whether it’s a quirky gadget, unique and novelty gifts create lasting impressions. Moreover, unique and novelty gifts are highly adaptable to trends and themes, making them suitable for any season or celebration. During festive periods, items like meal kits/prepackaged meals and sweet condiment sets. In contrast, unique experiences like DIY craft kits, virtual cooking classes, or adventure vouchers make for meaningful year-round surprises.


• Others: The other segments consist of artificial plants, the artificial plants gifting has emerged as a versatile and innovative segment, catering to year-round gifting occasions. Combining the aesthetic appeal of artificial greenery with the indulgence of gourmet food items, this market offers a gifting solution that appeals to diverse consumer preferences. Artificial plant arrangements, often crafted with realistic designs, are paired with an array of curated food items such as chocolates, cookies, teas, nuts, or artisanal snacks. These products provide an enduring keepsake alongside delectable treats, making them ideal for celebrations, corporate events, and personal milestones. The driver of this market is its appeal as an evergreen gifting option, transcending seasonal boundaries. Unlike traditional fresh plants or perishable goods, artificial plant-based food gifts retain their charm and utility over time, offering value to both the giver and recipient.

By Type

• Corporate Gifting: Corporate gifting is a strategic way for businesses to build and maintain relationships with clients, employees, and partners throughout the year. This type of gifting is not confined to specific occasions; instead, it allows organizations to express appreciation and foster goodwill consistently. Common types of corporate gifts include branded merchandise, such as customized notebooks, pens, or calendars, which subtly promote the company's identity while being functional for recipients. For more personalized efforts, premium gifts like high-quality leather accessories, gourmet hampers, or tech gadgets such as smartwatches or headphones can leave a lasting impression.


• Personal Gifting: Personal gifting involves selecting thoughtful and meaningful presents tailored to the recipient’s preferences, making it a significant gesture for all-year gifting. Unlike corporate gifts, personal gifts often hold emotional value, strengthening bonds between individuals. Common personal gifts include food items, jewelry, perfumes, and fashion accessories, ideal for expressing love or celebrating special occasions like birthdays or anniversaries. For everyday appreciation or random acts of kindness, smaller items like books, candles, or gourmet treats serve as perfect tokens.

By Pricing

• Economy/Mass: The economic or mass price range caters to a broad audience by offering affordable gifting options suitable for various occasions throughout the year. These products are designed to be cost-effective while maintaining quality, making them accessible to a wide customer base. Mass-market gifting thrives on high-volume sales and is often supported by extensive distribution networks, through online marketplaces and local retail stores. Seasonal promotions and bulk discounts play an important role in attracting customers, during peak gifting periods such as holidays, festivals, or corporate events. The appeal of economic gifting lies in its versatility, allowing individuals to express appreciation or celebrate special moments without financial strain.


• Premium: Delivering opulent and unique items designed to provide unforgettable experiences is the main goal of the premium giving market. Customers that value quality, workmanship, and originality in their presents are drawn to this pricing range. Premium gifting frequently corresponds with significant events when elegance and enduring influence are valued, such weddings, anniversaries, or career accomplishments. To improve the gifting experience, companies in this market use upscale packaging, distinctive branding, and customized services. These goods, which frequently come with concierge services or personalization choices, are sold in boutiques and on premium internet marketplaces. A dedication to quality is demonstrated by premium giving, which enhances the event and makes a lasting impact on the receiver.

By End User

• Men: Men appreciate practical and thoughtful gifts, and all-year gifting options like prepackaged food gifts, food baskets, specialty food items, and snack foods resonate well with their preferences. Prepackaged food gifts such as gourmet chocolates, premium coffee sets, or curated barbecue sauces cater to men’s interests, especially when they align with hobbies or favorite activities like grilling or morning coffee rituals. These gifts are convenient and ready to enjoy, making them ideal for busy lifestyles. Food baskets and assortments provide variety and are particularly popular for gifting men during occasions such as Father’s Day, birthdays, or work anniversaries. These baskets include savory and sweet options, such as artisanal cheeses, cured meats, crackers, and craft beers, appealing to diverse taste profiles.


• Women: Women’s gifting combines elegance, self-care, and practicality, and all-year options like prepackaged food gifts, food baskets, specialty food items, and snack foods are versatile choices. Prepackaged food gifts, such as tea sets, artisanal chocolates, or indulgent pastries, cater to their love for moments of relaxation and self-care. These gifts are perfect for busy women who enjoy convenience and quality. Food baskets and assortments are often designed with elegance, featuring fine wines, exotic fruits, or wellness products. They are ideal for celebrating milestones, hosting gatherings, or simply as a gesture of appreciation.


• Unisex: Gifting for unisex recipients emphasizes versatility and inclusivity, making options like prepackaged food gifts, food baskets and assortments, specialty food items, and snack foods ideal for any occasion. Prepackaged food gifts appeal to a broad audience with neatly curated offerings such as gourmet chocolates, cookies, or coffee blends that exude a sense of thoughtfulness and convenience. Their universal appeal makes them perfect for office exchanges, celebrations, or casual gestures. Similarly, food baskets and assortments provide an expansive variety of flavors and textures, often featuring cheeses, nuts, fruits, and wines, allowing the giver to cater to diverse tastes within a single package.


• Kids: All-year food gifting for kids centers on fun, color, and flavors that capture their interest while providing a sense of joy. Prepackaged food gifts for kids often include themed candies, cookies, or snack packs featuring popular characters or bright packaging, making them perfect for birthdays, holiday stockings, or surprises. Food baskets tailored to kids include treats like chocolate bars, gummy candies, juice boxes, and playful toys, creating a comprehensive experience that goes beyond just food. Specialty food items for kids focus on novelty and excitement, such as uniquely shaped lollipops, interactive DIY cookie kits, or limited-edition seasonal snacks.

By Distribution Channel

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  Supermarkets & Hypermarkets: Supermarkets and hypermarkets play an important role in the distribution of gifts, in the context of gifting during festive and seasonal events. These stores act as major gathering places for customers looking for a large selection of food products that make thoughtful presents, including gourmet baskets, specialty chocolates, high-end nibbles, and festive treats. Their extensive operations enable them to procure goods from several vendors, providing a wide range of options to satisfy varying customer tastes. Supermarkets and hypermarkets are popular because they allow consumers to locate and buy food presents in addition to their usual grocery needs, making one-stop shopping convenient.

  
  


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  Specialty Stores: Specialty stores play an important role in the distribution of gifts, particularly for consumers looking for unique, high-quality, or artisanal products. Unlike general supermarkets, specialty stores focus on categories, such as gourmet foods, chocolates, wines, organic items, or ethnic foods, which are often in high demand during holiday seasons and special occasions. These stores offer an exclusive range of food products, carefully curated to appeal to customers seeking more distinctive or luxurious gifting options. Items such as handcrafted chocolates, premium teas and coffees, fine wines, and exotic snacks are among the popular choices for food-related gifts available at specialty stores.

  
  


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  Convenience Stores: For last-minute consumers or those looking for smaller, more individualized present food items, convenience shops are a crucial component of the giving distribution channel. These businesses offer a special distribution channel for food presents that meet a variety of customer demands all year long since they are made to be quick and simple to reach. Convenience shops are great places to get quick gift ideas like snack packs, chocolates, gourmet candies, and ready-to-eat snacks since they provide a wide range of food items that are frequently bundled in tiny amounts or made for individual use. Convenience shops use a distribution mechanism that sources goods from big food suppliers, regional distributors, and local wholesalers.

  
  


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  Online: The online distribution channel has grown in importance in the giving industry, with year-round accessibility, variety, and convenience for customers. Many businesses, from big stores to specialty gift firms, have adopted digital platforms to provide a variety of food presents for various occasions, including corporate giving, birthdays, and holidays, as e-commerce continues to flourish. From the comfort of their homes, customers may peruse a wide variety of prepacked food gift alternatives from online retailers, including gourmet gift baskets, handmade chocolates, upscale nibbles, and festive sweets. Gift items are sourced from suppliers, manufacturers, and distributors and shipped straight to fulfillment centers or warehouses as part of the online distribution strategy. Orders are then processed, packed, and delivered to the clients' homes.