Sexual Wellness Market is predicted to reach USD 244.22 billion at a CAGR of 8.43% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Sexual Wellness Market”.

The Sexual wellness market is estimated to register a CAGR of 8.43% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Sexual wellness market Stryker and others.

Sexual Wellness Market Highlights

The global Sexual wellness market is accounted for to register a CAGR of 8.43% during the forecast period and is estimated to reach USD 244.22 billion by 2032

The single largest growth trend is the rising prevalence of sexually transmitted diseases. The market space witnesses rising awareness about sexual wellness across the globe which drives the growth of the sexual wellness market. In addition, rising technological development and product innovation in the market space. One such key growth factor promoting an exponential increase in Year on Year (%) growth due to the increasing incidence of STIs is driving the growth of the Sexual wellness market.

Furthermore, rising demand for sexual wellness because of challenges with sexuality, public health concerns about sexual dysfunction that are propel the growth of sexual wellness market. However, lack of sex-positive education and awareness in developing countries is expected to hamper the growth of the global market. Nevertheless, the growing acceptance of LGBT community are projected to create lucrative opportunity pockets for market players. We estimate a more focused business initiates targeting the same would result in greater revenue pockets for market players.

Segment Analysis

The global sexual wellness market is segmented into product type, gender, distribution channel, and region. Based on product type, the market is segmented into sex toys, condom and contraceptives, sexual enhancement supplements, lubricants, ointments, and others. The sex toys segment was attributed to holding the largest market share in 2022 with a market share of 41.1% revenue as estimated by MRFR analysts.

The sex toys industry is propelling due to the increasing purchase and usage of sex toys. Furthermore, using sex toys for sexual pleasure and orgasm can help improve pain, sleep, stress levels, immunity, and cognitive function. Moreover, intrauterine system (IUS), intrauterine device (IUD), and contraceptive implants are used for protection from unwanted pregnancy and sexually transmitted diseases. For instance, according to U.S. Department of Health & Human Services, there were 2.5 million reported cases of chlamydia, gonorrhea, and syphilis in 2021. In addition, sexual enhancement supplements made from natural ingredients contain amino acids, vitamins, minerals, or herbs such as palmetto, yohimbe, or maca.

Further, we estimate that the market segment will large consumers using sex toys during the forecast period. It has been identified that the segment market yet witnesses continuous technological development in terms of new products launches. 

Further, based on the gender, the market is segmented into male, female, and others. Male segments are projected to have the largest market share during the forecast period. Based on distribution channel, the market is segmented into hospital pharmacy, hypermarkets & supermarkets, retail pharmacy, online pharmacy, and others.

Browse In-depth Market Details [Table of Content, List of Figures, List of Tables] of Sexual wellness market 

Regional Analysis

The global Sexual wellness market, based on region, has been divided into North America, Europe, Asia-Pacific, and the Rest of the World.

North America is segmented into US, Canada. The North America is driving the growth of sexual wellness market due to the rising prevalence of Sexually Transmitted Diseases (STDs) and HIV infection is expected to drive the market growth in the North American region. Increased government initiatives and non-governmental organizations (NGOs) promoting contraceptive use are expected to drive market growth. Furthermore, during the COVID-19 pandemic, the Northeast experienced surge in demand for sex toys, particularly sex dolls. For example, in 2020, sales of Silicon Wives in New York City increased by approximately 65% over 2019. Moreover, according to a Miami-based company, SexDollGenie, sales in the city have increased 218% from last year, with nearly 1,000 of the life-like dolls being purchased primarily by the public of Brooklyn (38%), Manhattan (30%), the Bronx (22%), Queens (9%), and Staten Island (1%) which is contributing to market growth over the forecast period.

Moreover, the Europe market has been persistently growing owing to factors such as Sexual wellness product providers in Europe are investigating the advantages of using technology to improve the capabilities of sex toys. Manufacturers' approaches to promote and improve the performance of their sexual wellness products include the increasing use of motors and batteries, a preference for touch-based interfaces, virtual reality and artificial intelligence for response and control, and a focus on the development of stretchable skins. Market participants are actively bringing new technologies to the region and spreading awareness about them. Sexual wellness which drives the growth of freeze gait in Europe region.

Additionally, market factors, such as increasing awareness of sexually transmitted diseases & infections, growing technological advancements, rising development of research studies, increasing concern about personal hygiene, and others. Furthermore, major players in the Asia-Pacific sexual wellness market are adopting different growth strategies to increase their revenue during the COVID-19 pandemic. For instance, Hot Spot, one of Australia's largest online adult toy stores, announced a 42% increase in revenue for March 2020 when compared to March 2019. These factors drive the growth of the sexual wellness market in Asia-Pacific region.

Furthermore, the rest of the world's patient portal market is divided into the Middle East, Africa, and Latin America. The market factors such as climate constraints, regional political tensions that have limited investment in the region. During the corona outbreak, the region experienced a crisis in the development and manufacturing of healthcare products. However, the government authorities are recruiting high qualified surgeons and medical staff for surgical assistance. These surgeons are well versed in cosmetics, implants, dentures, temporomandibular disorders, and maxillofacial prostheses. In addition, the public authorities are investing in the advancement of hospital infrastructure and promote medical tourism to uplift their healthcare industry revenue. Moreover, growing awareness and demand from the general population for effective treatments are likely to favor market growth.

The Rest of the World is segmented into the Middle East, Africa, and Latin America. The sexual wellness market in the above-mentioned regions is likely to witness growth due to improving healthcare facilities, supportive government regulations and increasing incidence of sexually transmitted diseases (STDs) and HIV infection in the region. Moreover, initiatives taken by the government and NGOs to promote the use of contraceptives are expected to propel the sexual wellness market growth in the region.

Key Findings of the Study

• The global Sexual wellness market is expected to reach USD 244.22 billion by 2032, at a CAGR of 8.43% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market, the increasing awareness of sexually transmitted diseases & infections, growing technological advancements drive the growth of Sexual wellness market in Asia-Pacific region.


• Based on product type, the sex toys segment was attributed to holding the largest market in 2022, with an approximate market share of 41.1%.


• Reckitt Benckiser Group plc. (UK), Lelu (Sweden), Mankind Pharma (India), BMS Factory (US), Lovehoney Group (UK), Church & Dwight Co., Inc. (US), Doc Johnson Enterprises (US), Lifestyles (India), FUN FACTORY GmbH (Germany), Karex Berhad (Malaysia)