Growing Demand from Health cognizant consumer keeps the Kefir Market

Pune, India, January 22, 2018/MRFR Press Release/- Market Research Future Published a Half Cooked Research “Global Kefir Market Research Report- Forecast to 2023” - Market Analysis, Scope, Stake, Progress, Trends and Forecast up to 2023

Market Overview:

Market Research Future, a firm which specializes in market reports related to the Foods, Beverages & Nutrition sector among others, recently forecasted in its report “Global Kefir Market Research Report- Forecast to 2023” that the market will demonstrate an exceptional CAGR % while achieving good growth rapidly in the forecast period.

Owing to growing consumer needs and their awareness about the fundamental needs for nutrition and proactive measures to prevent chronic ailments and attain well-being, demand for Kefir has grown in the recent years. The growth has been driven by the increased acceptance of health & wellness products amongst the consumers and their motivation on improving immunity. With growing health concerns and rising per capita health care cost, there has been surge in demand of Kefir consumption and consumers indulging in the pursuit of healthy buying goes for Kefir owing to the functional benefits associated with its consumption.

Kefir demand will grow at a progressive rate in the developing nations. There has been growing popularity of health-based protein products which is primarily driving the growth of the market and is expected with the integration of ingredient suppliers, manufacturers and consumers. Manufacturers are focusing on sourcing high-quality ingredients to meet consumer demand along with product and packaging innovations. Also, the huge expenditure on marketing to create consumer awareness about the medicinal properties of these products drive the market demand.

The notion of good-for-you nutrients on the go is primarily driving the growth of the market and future growth in kefir market. Kefir contains less lactose and is preferred by lactose intolerant population and the consumers who are health conscious tend to go for protein laden food which is one of the factor anticipated to drive its demand in the market.

Mainstream consumers are inclined to consume Kefir as it helps maintain the nutrient level that benefits human body in several ways including boosting immunity, building up bone density, healing inflammatory bowel diseases, fighting allergies, killing candida, supporting detoxification and improving lactose digestion. With changing lifestyle and altering consumer preferences, and strong performance of retail sector have significantly resulted in growing demand of Kefir. With strong economic growth, emergence of a large and prosperous middle-class population, increasing consumers’ cautiousness to spend along with high rates of migration from rural to urban areas has led to the influx of international retailers to the developing regions and has encouraged the construction of large volume of new retail real estate. Rising urbanization coupled with cheap labor force, high ranking in ease of doing business index, government incentives & policy support and rising disposable income has attracted international retailers to enter and expand in Asia Pacific and Latin American region and gain strong foothold in the market.

Access Complete Report @ https://www.marketresearchfuture.com/reports/kefir-market-4367

Latest Industry Updates:

January 2018, Craft & Culture launched lychee flavored whole milk kefir

August 2017, Kalona SuperNatural announced the launch of the first dairy brand to offer 100% grass-fed products certified by the American Grassfed Association (AGA)

March, 2016: Danone launched its first drinkable yogurt, Activia, in an attempt to reach on-the-go women looking to incorporate healthy products into their daily routine.

Global Kefir Market - Competitive Analysis

Kefir industry is highly competitive and marked by the presence of various large and small vendors competing based on price, quality, innovation, reputation, and distribution. Most of the companies operating in the market are focusing on new product development as well as expanding its their product line, augmenting its capabilities and investing in research and development to offer products with better functionality.  With strategic investments, market players can focus on penetrating into the developing economies to expand their business portfolio. Consumers in developing countries are keen on exploring new product range offered to them. Establishing market in these emerging economies is profitable for the companies based on relatively low set-up costs, ease of doing business, and further lower variable cost to be incurred.

Industrial players are keen to leverage on the recent trends in the market including altering consumer spending patterns, consumer tastes, regional, national, and local economic conditions, and demographic shifts. Industrial players are also involved in the acquisition of smaller players which will further support the company to expand and reach out to consumers across the regions, the end-user industries are inclined towards product promotions through social media, magazines and other mediums to reach out to customers. The promotional strategy aids in retaining the existing the customers and to regenerate new customer base.

The key market players profiled in Global Kefir Market report include Danone SA (France), Lifeway Foods Inc. (U.S.), Fresh Made, Inc. (U.S.), Nourish Kefir (U.K.), Kenmare Living Foods (Ireland), The Hain Celestial Group (U.S.), and Wallaby Yogurt Company (U.S.) among many others.

Global Kefir Market – Segments:

The global Kefir market has been divided into flavor, type, and region.

On The Basis Of Flavor: Plain, Flavored

On The Basis Of Type: Milk Kefir, Water Kefir, Others

On The Basis Of Region: North America, Europe, Asia Pacific and ROW

Global Kefir Market -

Regional Analysis

The global Kefir market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global Kefir market is highly dominated by Europe region followed by North America. High demand for healthy drinks from the countries in these regions is influencing the high production volume of Kefir and owing to changing food consumption pattern, kefir market is projected to generate high revenue during the given forecast period. However, Asia pacific is projected to register maximum CAGR during the forecast period owing to increasing per capita disposable income coupled with the changing lifestyles of the consumer in the region. Countries such as China and India offer a lucrative opportunity in the Asia Pacific region for the Kefir manufacturers. Latin American region is also projected to show a high potential in the Kefir market.