India Primer Market is predicted to reach USD 12,964.01 crore at a CAGR of 10.37% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global India Primer Market”.

The India primer market is estimated to register a CAGR of 10.73% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the India primer market— Nippon Paint (India) Private Limited, Asian Paints, AkzoNobel India Ltd, Kansai Nerolac Paints Limited, Surfa Coats, Jotun, Berger Paints India Limited, Indigo Paints Ltd, Shalimar Paint, and MRF Corp Ltd.

Market Highlights

The India primer market accounted to register a CAGR of 10.37% during the forecast period and is estimated to reach INR 12,964.01 crore by 2032.

The Indian government's focus on infrastructure development, including roads, railways, airports, and urban projects, has fueled the demand for high-quality primers to protect and enhance the longevity of these structures. The robust infrastructure sector provides a strong foundation for the growth of the primer market.

As India continues to expand its transportation infrastructure, Primer finds application in airport runways, railway platforms, and related infrastructure. It ensures proper adhesion, covers imperfections, conceals stains, and creates a smooth surface for a professional and long-lasting paint job.  Additionally, it is often used on various surfaces, including concrete, wood, and metal. It helps improve the adhesion of the finishing paint, enhances the overall appearance, and provides protection against the elements. Infrastructure Finance Secretariat is being established to enhance opportunities for private investment in infrastructure Under Budget 2023-24, that will assist all stakeholders for more private investment in infrastructure, including railways, roads, urban infrastructure, and power.

The Indian government's initiatives and policies aimed at promoting infrastructure development, such as "Make in India" and "Smart Cities Mission," have significantly boosted construction activities. These initiatives provide a favorable environment for the growth of the Primer market, as the demand for construction materials escalates to meet the infrastructure targets. In November 2022, National Investment and Infrastructure Fund (NIIF) is set up as a collaborative investment platform between the Government of India, global investors, multilateral development banks (MDB) and domestic financial institutions to facilitate investment across multiple sectors in India through an India Japan Fund.

Moreover, the Finance minister of India, Nirmala Sitharaman's Budget for 2023-24 underlines sustained focus on the northeast for "inclusive development" as one of the seven priorities, which act as the 'Saptarishi' guiding the government "through the Amrit Kaal“. Under Budget 2023-24, capital investment outlay for infrastructure is being increased by 33% to INR.10 lakh crore (US$ 122 billion), which would be 3.3 per cent of GDP and almost three times the outlay in 2019-20. Moreover, in October 2021, the Dubai government and India signed a contract in October 2021 to build infrastructure in Jammu and Kashmir, including industrial parks, IT towers, multipurpose towers, logistics centers, medical colleges, and specialized hospitals. Thus, all these factors are anticipated to drive the demand for primer used in infrastructural activities over the forecast period.

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Segment Analysis

The India primer market has been segmented based on type, material, surface, price category, application, end-user, and region.

In the type segment, the market is categorized as solvent based and water based. Out of which the water based type segment held the maximum share in the base year market and is also expected to be holding a significant share in the forecasted period as well. Water-based primers are easy to clean up, as they can be washed off with soap and water, eliminating the need for harsh solvents. They usually dry relatively quickly, speeding up the painting process, although drying times may vary depending on environmental factors. Water-based primers are compatible with various surfaces such as drywall, wood, and previously painted surfaces, and provide good adhesion and sealing properties. Therefore, water-based primers are a popular choice for both DIY projects and professional painting jobs, especially in regions with strict environmental regulations.

In the material segment, the market is categorized as Alkyd, Epoxy, Polyurethane, Acrylic, Others. Out of which the acrylic segment held the maximum share in the base year market and is also expected to be holding a significant share in the forecasted period as well. Acrylic primers offer excellent adhesion, durability, and resistance to environmental factors like UV rays and moisture, making them ideal for various surfaces and climatic conditions. They dry quickly, reducing project time, and are easy to apply, which appeals to both professional contractors and DIY enthusiasts. Additionally, acrylic primers are water-based, making them environmentally friendly and safer for indoor use due to low VOC (volatile organic compound) emissions.

In the surface segment, the market is categorized as Cement, Concrete, Plaster, Metal, Plastic, Wood, Flooring Tiles, Others. Out of which the concrete segment held the maximum share in the base year and is also expected to be holding a significant share in the forecasted period as well. Concrete is a preferred material due to its durability, strength, and cost-effectiveness, making it ideal for foundations, floors, and walls in both new constructions and renovations. The increased focus on urbanization and development initiatives like "Smart Cities Mission" and "Housing for All" has led to a rise in concrete usage. To ensure the longevity and aesthetic appeal of concrete surfaces, the application of primers has become essential. Primers improve paint adhesion, prevent moisture penetration, and enhance the overall finish, thus driving their demand in tandem with the widespread use of concrete in construction projects.

In the price category segment, the market is categorized as premium, mid, and economy. Out of which the economy held the maximum share in the base year market and is also expected to be holding a significant share in the forecasted period as well. As construction and renovation activities increase, especially in the middle- and lower-income segments, there is a heightened demand for cost-effective building materials. Economic primers provide an affordable solution without compromising on essential quality, making them attractive to homeowners, small contractors, and budget-conscious projects.

In the application segment, the market is categorized as interior and exterior. Out of which the interior segment held the maximum share in the base year market and is also expected to be holding a significant share in the forecasted period as well. As disposable incomes rise, homeowners are investing more in home improvement and interior decoration. Primers play a crucial role in preparing surfaces, ensuring better paint adhesion, and achieving a smoother, more durable finish. Additionally, the growing awareness of health and environmental concerns has led to a preference for primers with low VOC (volatile organic compounds) and eco-friendly formulations, making them suitable for indoor use.

In the end-user segment, the market is categorized as residential construction and non-residential construction. Out of which the residential construction held the maximum share in the base year market and is also expected to be holding a significant share in the forecasted period as well. As more people move to urban areas, the demand for new homes and renovation of existing ones has risen significantly. Homeowners and developers prioritize quality finishes and durability, leading to increased use of primers to enhance paint adhesion and longevity. Additionally, the trend of modern and aesthetically pleasing interiors drives the demand for primers that ensure smooth and even surfaces. Government policies and incentives aimed at boosting affordable housing also contribute to the growing market, making residential construction a key driver of primer demand in India.

In the distribution channel segment, the market is categorized as online and offline. Out of which the offline segment held the maximum share in the base year market and is also expected to be holding a significant share in the forecasted period as well. The Offline distribution channel helps the manufacturers to reduce the risks and costs associated with inventory management, transportation, and customer service. However, this channel also reduces the profit margins for the manufacturers, as they have to share a portion of their revenues with the intermediaries. Moreover, this channel may affect the quality, pricing, and branding of the products, as the intermediaries may have different standards and strategies than the manufacturers.

Region Analysis

By Region, the India primer market is segmented into North India, East & Northeast India, Western India, and South India. The Western India market is expected to increase significantly over the projection period due to rapid urbanization and industrialization in the region. As cities expand and industries flourish, there is a continuous need for primers to prepare surfaces in residential, commercial, and industrial spaces. Whether it's painting walls, metal structures, or machinery, the use of primer has become an integral part of the surface preparation process.

Furthermore, the Indian government's initiatives to promote sustainable development and infrastructure improvement have contributed to the increasing demand for primer. These initiatives have created a favorable environment for the construction industry, leading to a higher demand for primer products. The government's focus on creating modern and sustainable infrastructure has paved the way for innovations in the primer market.

Key Findings of the Study

• The India primer market is expected to reach INR 12,964.01 crore by 2032, at a CAGR of 10.73% during the forecast period.


• Western India accounted for the fastest-growing regional level market.


• Based on End-user, the residential construction segment was attributed to holding the largest market in 2023.


• Nippon Paint (India) Private Limited, Asian Paints, AkzoNobel India Ltd, Kansai Nerolac Paints Limited, Surfa Coats, Jotun, Berger Paints India Limited, Indigo Paints Ltd, Shalimar Paint, and MRF Corp Ltd. are the key market players.