Growing demand for on-the-go food products along with the health benefits, and the rising growth of the organized retail sector to enhance the growth.

Market Research Future has published a cooked research report on the Global healthy snacks market, 2022–2030. The global healthy snacks market is projected to exhibit a CAGR of 6.82% during the forecast period of 2022 to 2030.

Market Research Future has recognized the following companies as the key players in the global healthy snacks market: General Mills (US), Tyson Foods, Inc (US), Dole Plc (Ireland), The Kraft Heinz Company (US), Nestle S.A. (Switzerland), Conagra Brands, Inc. (US), Kellogg Company (US), PepsiCo (US), Mondelez International, Inc. (US), Mars, Inc. (US), Made in Nature (US), Hormel Foods Corporation (US), Medifast, Inc. (US), GimMe Health Foods, Inc. (US).

Market Highlights

The global healthy snacks market is projected to be valued at USD 106.55 million by 2030, recording a CAGR of 6.82% during the forecast period. The healthy snacks market witnessed significant growth over the last few years and is projected to register a CAGR of 6.82% during the forecast period. The major growth drivers are the rising demand for healthy snacking, mounting growth of the food service industry, and massive growth in online sales. However, regulatory frameworks and high product costs are set to curb the market growth of healthy snacks. Nevertheless, demand for on-the-go food products is expected to create lucrative growth opportunities for players operating in the healthy snacks market during the forecast period. Market players, mainly the new entrants and small regional players, are faced with the challenge of significant capital investments for branding, thus limiting their growth in this competitive market.

Segmental Analysis

The global healthy snacks market has been segmented based on product type, category, distribution channel, and region.

Based on product type, the global healthy snacks Market has been bifurcated into meat snacks, meat alternative snacks, cereals/grain-based snacks, fruit & nuts snacks, and others. The fruits and nuts segment accounted for the highest market share of 41.24% in 2021. Fruits & nuts snacks contain numerous nutrients including fiber, unsaturated fats, vegetable protein, vitamins, and minerals that help to reduce hunger. Fruits & nuts snacks are widely accepted as fast-consuming snacks.

Based on Category, the global healthy snacks market has been segmented into organic and conventional markets. The conventional segment accounted for the largest market share of 81.63% in 2021. The demand for conventional healthy snacks is moderate as compared with organic snacks food. The adaptive nature of the market towards the new healthy snacks has been affecting the conventional market share. However, the rising demand for RTE food items is to gain steady growth for the market.

Based on distribution channels, the global healthy snacks market has been segmented into store-based and non-store-based distribution channels. The store-based segment accounted for the largest market share of 79.63% in 2021. The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, specialty stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of healthy snacks products. Convenience stores also play a significant role in the distribution of healthy snacks products. Key healthy snacks products manufacturers are expanding their product portfolio, which, in turn, is driving the growth of the market across the globe. Innovation in flavors of healthy snacks products is one of the main factors expected to boost sales of the products through the store-based segment.

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Regional Analysis

On the basis of region, the global healthy snacks market has been categorized as North America, Europe, Asia-Pacific, Rest of the World. As per MRFR analysis, The North America region accounted for the largest market share of 35.64% in 2021 and is likely to register a less high CAGR of 7.20% during the projected period. In 2021, North America had the highest market share worldwide, accounting for over 33% of the total value. The COVID-19 pandemic has caused a sharp increase in demand for nutritious snacks in the United States. The United States already consumed a lot of snacks, but consumers are now more concerned about eating healthy snacks to avoid the various health hazards associated with overindulgent snacking. Another significant aspect that has boosted market sales in the region is the high rates of supermarket and hypermarket expansion, combined with convenience stores. Europe accounted for a market share of 30.12% in 2021 and is expected to register a less low CAGR of 6.83% during the review period. Europe continues to be the second largest market, with enormous potential due to rising awareness of the beneficial health impacts of functional foods and the popularity of on-the-go nutrition trends. The demand for healthy snacks in the local market is being driven by the increased prevalence of lifestyle-related health disorders, the aging population, busy daily schedules, rising mental stress, and a favorable attitude toward preventive measures. Asia-Pacific accounted for a market share of 23.32% in 2021 and is expected to register the highest CAGR of 7.42% during the review period. The largest and fastest-growing region is Asia-Pacific. Prebiotics and probiotics are two examples of products with benefits for the gut and immunity that are becoming more popular in Asia. In recent years, several producers have adopted the strategy of including functional components in their snacks, such as macronutrients and antioxidants, in order to provide healthy snacks. The Rest of the World accounted lowest market share of 10.92% in 2021 and is expected to register the lowest CAGR of 4.78% during the review period. Since the coronavirus outbreak last year, consumers have been more concerned with their health and wellness. While this would appear to go against the very nature of snacking and confections, it has instead led to a demand for nutritious snacks items. Snacking preferences are evolving in the major markets of the Middle East and Africa. The Middle East's industries are undergoing significant transformation at the present as a result of Expo 2020 Dubai and all the regional goals for economic growth.

Key Findings of the Study:

• The global healthy snacks market is projected to register a growth rate of 6.82% from 2022 to 2030.


• The fruits and nuts segment accounted for the highest market share of 41.24% in 2021 whereas, the meat alternative snacks segment is projected to record the highest CAGR of 8.29% during the forecast period.


• The conventional segment accounted for the largest market share of 81.63% in 2021 whereas, the organic segment is projected to record the highest CAGR of 7.50% during the forecast period.


• The store-based segment accounted for the largest market share of 79.63% in 2021, whereas the non-store-based segment is estimated to register the highest growth rate of 7.55% during the forecast period.