Full Service Carrier Market Bonded to a Striking Growth by 2021; Asserts MRFR

Pune, India,  January 24, 2018/MRFR Press Release/- Market Research Future Published a Cooked Research “Global Full Service Carrier Market Research Report - Forecast to 2021” - Market Analysis, Scope, Stake, Progress, Trends and Forecast up to 2021.    

The leading market players in the global full service carrier market primarily include American Airlines, China Eastern Airlines, China Southern Airlines, Delta Airlines, United Airlines, Air China, Air France, All Nippon Airways, British Airways, China Eastern Airlines, Emirates, Lufthansa, and Turkish Airlines.

Full Service Carrier Market – Market Overview:

Full service carriers (FSCs) offer full services (including meals, and other amenities) that is mostly included in the flight ticket cost. There may be other additional services (ancillary services) provided at an additional cost as an add-on services. FSCs are mostly based on 'hub-and-spoke' business model and have major airports as their hub.

In the full-service airlines segment, there isn’t much space to bring in vast changes apart from differentiating on in-flight services, as most airlines want to keep their costs low. With the entry of new challengers and excessive competition from LCCs, the FSCs are thus aggressively introducing new loyalty rewards programs to woo and retain frequent flyers. In the situation where the price and service differentiation between FSCs and LCCs is narrowing, the FSCS are introducing new services as a key differentiator. For example, in India, as LCCs compete largely on costs, the war between Indian FSCs may well play out through their loyalty programmes. The signs are clearly visible as Jet Airways (a major FSC from India), looking to protect its base, tweaked its frequent flyer programme in 2015. Under the new scheme, customers are allowed collect points and upgrade to a higher tier of the loyalty programme based on the value of the ticket they buy as well as the distance and frequency of travel. Earlier, accumulation of points was only linked to the miles travelled, irrespective of ticket price. The new tier point structure allows members to earn more tier points per flight, thus accelerating the time taken to upgrade to the higher tier. Jet Airways’ upgraded programme has five tiers which entitles members to enjoy benefits like access to exclusive lounges, higher baggage allowance, priority check-in and waiver of certain fees. Faster upgrades or easier retention of existing tier, along with the enhancements and benefits are all aimed to ensure deeper guest engagement with and loyalty towards Jet Airways.

FSCs have to introduce such reward programs to protect their existing base of passengers, mainly the business travelers, from switching to other FSCs or LCCs. Frequent business travellers are an airline's delight. They pay up to 300% more than the lowest fares offered for advance purchases and over 10 times the average fare for business class seats. In other words, they are the backbone of an industry that struggles to make money. Most passengers would want nothing more than airlines to be on time and offer a hassle-free, clean service. The expectations of frequent travellers are markedly higher. Even on flights of two hours or more, they wouldn't mind paying a premium for extra legroom, the comfort of an airport lounge, accumulation of air miles and tasty food. A decent in-flight entertainment is a must.

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Full Service Carrier Market – Competitive Analysis:

Full service carriers have been facing an intense pressure to remain profitable amid fluctuating fuel price and increasing competition from the low cost carriers (LCCs). With the rise in demand for air travel from emerging regions, such as Asia and South America, FSCs are expanding their market reach by increasing aircraft fleet and flying new routes. Also, FSCs are forming strategic airline alliances to obtain cost benefits and advantages through code share agreements among others.  

However, the market faces certain challenges, such as a shortage of slots at the major airports, high fuel costs, and economic uncertainty that adversely affect the highly competitive low-margin business of FSCs. Also, with the narrowing of the gap between LCCs and FSCs, in terms of operations and services, LCCs are bound to compete directly with FSCs on several air routes. FSCs also need to be cautious about their expansion plans to maintain lean business and operating models, thus allowing them to be efficient and competitive in the market.

Industry/ Innovation/ Related News:

November, 2017:- It was reported that Singapore Airlines Ltd., the first carrier to install a double bed in the aircraft cabins, would invest USD 850 million to refit all of its Airbus SE A380 jets, to enhance the passenger experience.

March, 2015 -   HAECO Cabin Solutions, a unit of the HAECO Group, was awarded a comprehensive aircraft fleet modification program by Air Canada. It included complete design engineering, certification, and installation of the aircraft interiors on 18 Boeing 777-200 and -300 aircraft.

Full Service Carrier Market – Segments:

For the convenience of the report and enhanced understanding; the full service carrier market is segmented in to two key dynamics:

Segmentation by Airline Class: Business Class, First Class, Premium Economy Class, and Economy Class.

Segmentation by Regions: Comprises Geographical regions –Americas, Europe, APAC and Middle East and Africa.Full Service Carrier Market –

Regional Analysis

As per the market estimates, APAC will likely have an annual average growth of 6.3% in passenger traffic for the next 20 years. It is estimated that almost 50% of global air passenger traffic over the next 20 years will originate from APAC. APAC will likely account for the most air passenger traffic by 2035, overtaking North America and Europe. In 2014, APAC accounted for about 34% of the global air passengers. The region has witnessed one of the highest growth rates in the global aviation industry and will likely drive the industry for the next two decades, as demand becomes saturated in mature markets such as Europe and North America. With a population of more than four billion people, APAC is home to 60% of the global population. Growth in GDP and increasing purchasing power in the region, mainly fuelled by emerging countries such as China and India, contribute to an increased demand for air travel. Meanwhile, other East Asian countries have also witnessed rapid growth in air traffic; they are thus lucrative markets for full service carriers.

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