Europe, South America and Middle East Processed Meat market is predicted to reach USD 240.88 Billion at a CAGR of 5% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Europe, South America and Middle East Processed Meat market”.

Market Synopsis

According to the MRFR analysis, the Europe, South America and Middle East Processed Meat market was valued at USD 154.35 Billion in 2023 and is projected to reach USD 240.88 Billion by 2032 at a CAGR of 5.00%.

The consistent demand for processed meat is driven by the surging demand for convenience foods, increasing demand for high-quality processed meats, and growing food service industries.

COVID-19 Impact on the Europe, South America, and the Middle East Processed Meat Market

The COVID-19 has had a major impact on the Europe, South America, and the Middle East processed meat market, changing several aspects of the supply chain, consumer behavior, and production. During the initial stages of the pandemic, lockdowns and restrictions disrupted supply chains, which led to labor shortages in meat processing units, across the regions. Several production facilities observed interim closures owing to the increasing infection among the workers, further damaging supply. The notable changes were witnessed regarding consumer demand for processed meat products. As people shifted to working from home and cooking more meals, there was a surged demand for convenience foods, including processed meat products such as sausages, bacon, and ready-to-eat deli products. However, this demand was opposed by concerns over food safety and the role of meat consumption in zoonotic diseases, pushing some consumers towards plant-based substitutes. To maintain their foothold, several players adapted by ramping up production of shelf-stable processed meat products, expanding their supply chains, and employing stricter health and safety protocols. E-commerce also played a major role, as more consumers began purchasing food online, surging the growth of digital platforms in the processed meat sector. Besides that, at a broader scale, the pandemic amplified the existing trends in the processed meat market. Health-conscious buyers progressively look for clean-label and reduced-fat processed meat products, while the plant-based protein segment surged in acceptance as a safer and more sustainable substitute. The pandemic eventually redesigned the processed meat sector, steering innovation and promoting players to adapt to a more health-conscious and digitally driven base of consumers.

Competitive Landscape

The processed meat market is well-positioned for significant growth, driven by shifting consumer preferences, demographic trends, and ongoing product innovations. The increasing consumer focus on sustainable and ethically produced food products offers a chance for processed meat manufacturers to differentiate themselves in the market. Emphasizing responsible sourcing and production practices can attract environmentally conscious consumers. Prominent players in the Europe, South America and Middle East Processed Meat market include Danish Crown (Denmark), JBS S.A. (Brazil), Hormel Foods Corporation (US), WH Group Ltd. (Sweden), Vion Group (Netherlands), Tyson Foods, Inc. (US), Kaminiarz (Poland), Ferrarini S.P.A. (Italy), Nestle SA (Herta) (Switzerland), Marfrig Global Foods SA (Brazil), among others.

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Segmentation

By Type

1. Turkey & Beef: Turkey and beef processed meats are consumed globally due to their ease of use, ease in storage, and multiple uses in the kitchen. These products are manufactured by incorporating processed turkey or beef meat with seasonings, preservatives, and other related ingredients to improve their flavor, texture, and longevity. All these forms of meat can be used, such as sausages, deli meats, burgers, and canned products. Common turkey processed meats are often promoted as a more nutritious and lower-fat version of the regular beef products. Made without skin, containing fewer calories while retaining a high proportion of protein, turkey has many supporters among the health conscious. Processed forms of turkey include turkey bacon, turkey hotdogs and sausages, and turkey slices. Turkey can be used with these products in sandwiches, salads, hot or cold snacks, and breakfast.


2. Bacon: Traditional pork bacon is strictly prohibited in Islamic dietary laws and is not legally sold in most Middle Eastern countries or Turkey due to religious restrictions. In Middle East countries bacon indicates turkey and beef bacon. In GCC countries where pork bacon is banned therefor, turkey and beef bacon have been taken into consideration for market estimation. Turkey & Beef Bacon is a popular processed meat, it is to be salt cured to preserve and add flavor to the meat. Either in the form of a dry rub or a brine, which helps preserve the meat and enhance its flavor. Some curing substances are especially necessary for drying them; beef bacon naturally does not contain such preservatives.


3. Lunchmeat: Pork-based lunchmeats are not allowed in most Middle Eastern countries due to religious and cultural reasons. However, lunchmeats made from halal-certified beef, lamb, chicken, or turkey are typically permitted. Lunchmeat, also known as deli meat or cold cuts, is a category of processed meats commonly used in sandwiches and other quick meals. These meats are normally pre-cooked, cold cuts, and ready, such products are easy for people. Among the popular types of luncheons are turkey, roast beef, salami, bologna, and chicken. Most of the time, lunchmeat production involves curing, in which meat is flavored with some chemicals, and sometimes smoking the meat for freshness. The curing process most often involves sugar, salt, or preservatives of a chemical nature, also known as nitrites or nitrates, to reduce the risk of bacterial growth and retain the color of the meat.


4. Pepperoni: Pork-based pepperoni is strictly prohibited in most Middle Eastern countries due to religious and cultural reasons. Beef or lamb pepperoni is generally allowed in the Middle East. Pepperoni is one of the most common types of cured meat, mainly used as a pizza topping, as well as found in sandwiches and many other dishes. It is a dried sausage that consists of a combination of cured beef, which is spiced with red pepper, which gives it an even temperature and red color. The meat is ground and stuffed into cellulose or hog casings and fermented and dried, which helps in maturing and developing its flavor. Pepperoni is also a processed meat, it undergoes some kinds of curing, fermentation, and drying, which are done to extend the shelf life and for flavoring the meat.


5. Hot Dogs: Halal-certified hot dogs made from beef, turkey, or chicken are popular in the Middle East and Turkey. However, pork hot dogs are banned. Hot dogs are a type of processed meat that has become a quintessential European food, particularly popular at barbecues, sporting events, and fast-food outlets. Consisting of a mixture of beef, or chicken, hot dogs are first minced meat that is then flavored with spices and preservatives before being encased in a casing, usually made of collagen or natural intestines. They are then prepared by boiling, over a fire, or by smoking, which is the source of their taste and other properties. Hot dogs as a food product have undergone several processes, with each step undertaken with the goal of making them tasty and safe for consumption and having a long room-temperature shelf life.


6. Pancetta: Pork-based Pancetta, however, is not allowed in most Middle Eastern countries due to religious and cultural reasons. Halal-certified versions of beef or turkey Pancetta are legally available and commonly used in foods like pizza. Pancetta made from beef or lamb is typically allowed in the Middle East. Pancetta is often compared to bacon; pancetta is cured but not smoked, giving it a distinct flavor and texture. The process commences by choosing the best cut of beef or lamb, which is then covered by a blend of salt, sugar, and pepper and other such ingredients: juniper, garlic, rosemary, and thyme. The meat is usually rolled to a cylinder shape and tied with some twine, as was the case earlier, though at times some cultures leave it flat. That pancetta requires at least a couple of weeks, with maximum periods extending up to several months, where the meat will take in the spices and the moisture, creating a more potent product.


7. Others: Salami, sausages, meatballs, deli meats, pâte, Kielbasa and boudin, and jerky make up the other section. A wide range of preserved and seasoned meat products that combine great flavors and convenience can be found in processed meats. Salami is a classic cured sausage that is created by mixing ground meats, adding herbs, spices, and garlic, then letting the mixture air dry for many weeks to give it a unique, sour flavor. It is frequently served cold, sliced thinly, on charcuterie boards and deli sandwiches. Bratwurst, chorizo, and Vienna sausages are just a few examples of the many regional cuisines that use sausages. While spicy Spanish or Mexican sausages like chorizo are usually used in stews or breakfast dishes, bratwurst, a German sausage made from chicken, beef, and turkey-based, is frequently grilled. Vienna sausages are a smaller, tinned variant that are well-liked for their longevity and ease of use. Ground beef, chicken, beef, or mixed meats are used to make meatballs, which can be frozen or prepared beforehand. Garlic, herbs, and breadcrumbs are frequently added for seasoning. They are a well-liked main ingredient in meals prepared Swedish-style or with pasta. They are a simple choice for quick home-cooked dinners because of their versatility.

By Product Type

1. Frozen: Frozen processed meat includes a wide range of meats that have been preserved through freezing and often undergo additional processing, such as curing, seasoning, or cooking. The purpose of these quickly prepared products is to save time and prolong the selling period, making them popular with consumers who require fast foods. Most common frozen processed meats include sausage, meatballs, chicken nuggets, patties, and other meals such as frozen pizzas or meat casseroles. The processing of the frozen meat products begins with the selection and preparation of the meat, which includes grinding, seasoning, curing, or cooking of the meat


2. Chilled: Chilled processed meat refers to meat products that are stored at refrigerated temperatures to maintain their freshness and extend their shelf life without freezing. Cured, cooked, or seasoned meats are available separately in deli counters, in ready-to-eat forms, or are sold pre-packed in supermarkets. Chilled processed meat products include ham, salami, or other processed or fresh sausages, cold meat cuts, and various pates. The processing of frozen and chilled processed meat, starting with high-quality meat, is the first stage of the gunning process that is carried out where the meat is coated with salt, sugar, and synthetic preservatives such as nitrates or nitrites. These substances are sensible because the two major concerns in meat processing were the growth of bacteria and the retention of the meat’s color and taste. Another technique that aids in preservation and gives the meat another taste is smoking. The meat is processed and then packed and stored at a temperature that is slightly above the freezing point, that is, 0 to 4 degrees Celsius (32-39 degrees Fahrenheit). Chilled processed meats are very much preferred for their easy use, taste, and diversification. These foods are often incorporated in sandwiches and salads, and some are even served as appetizers and are present in most homes. Sandwiches, for instance, can be made quickly and almost effortlessly with sliced simple ham and turkey within a short time for lunch or snacking purposes.


3. Canned: Canned processed meat is a category of preserved food products that involves cooking, seasoning, and sealing meat in airtight containers, typically metal cans, to extend its shelf life. With this method of preservation, the meat can be fit for consumption for long periods of time without the use of refrigeration, making it a suitable choice for people who are looking for durable and compact food that can be stored without any problems. Some of the examples of canned processed meat products are canned beef, spam, ham, sausage, and meat stew. Canning commences with the selection and sorting the meat to be processed, which in most cases involves mincing, cutting, or cooking the meat and combining the meat with spices and some preservatives such as curing salt. This involves filling meat into cans after preparation of the meat, sealing the cans, and heat processing to eliminate bacteria and enzymes with the potential to spoil the meat. This process is important because it makes the meat consumable and can easily remain at room temperature for long without the risk of spoilage. By adding the gas seals to the cans, the meat is protected from air and other disturbing factors, prolonging the taste and nutrients.

By Application

1. Residential: As processed meat is a staple in many households due to its convenience, flavor, and versatility. In residential settings, it is often used for quick meal preparation, making it a popular choice for busy families and individuals. The function of processed meat while at home is in breakfast meals. The commonly used products, such as bacon, sausages, and ham, are usually prepared and eaten with scrambled eggs, pancakes, or toast since they supplement the meal in a good manner. These types of meat are readily available, fast to prepare, and therefore ideal for busy breakfast hours. Lunches, as well as dinners, have the advantage of using processed meat. Turkey, ham, and salami are some of the sliced meats used in wraps and sandwiches, which require little time to prepare and can be topped with different sauces and vegetables. Again, hot dogs, another type of processed meat, are ideal in barbeques and quick to make dinner, especially when a person is running out of time.


2. Commercial: In commercial settings, processed meat plays a role across various industries, including food service, retail, and food manufacturing. The commercial sector outlined concerns the fast food and quick-service restaurants (QSR) market. The menus of many fast-food outlets feature processed meats in the form of sausages and hot dogs, as well as burgers, thus providing customers with easily affordable and quick meal options. This efficiency and speed-driven consumption of drawn meats is also a feature of mass production due to their uniformity and durability. Another area where there is a high reliance on processed meats is the catering and hospitality industry. Concerning the use of these products, hotels, event organizers, and institutional catering establishments regularly employ ham, bacon, and processed meats for breakfast areas, banquet services, and volume catering. Step-by-step preparation in these conditions, reliability in quality assurance, and extended letdown before spoilage of processed meats are significant in these circumstances processed meats can be considered an integral part of grocery and convenience store types of retail-oriented segments. Supermarkets specifically target packaged foods, for example, canned meat, pre-sliced deli meat, and ready-eat sausages, thus providing the convenience market for consumers with thick on-the-go meals. The rise of pre-packaged meal kits and ready-to-eat snacks has further expanded the market for processed meats, catering to the growing demand for convenience and time-saving food solutions.

By Distribution Channel

1. Supermarkets & Hypermarkets: Supermarkets and hypermarkets are critical distribution channels for processed meats, playing a role in the accessibility and availability of these products to consumers. These large retail formats offer a wider array of processed meat products such as bacon, sausages, ham, salami, various other deli meats, canned meats, and ready-to-eat meals under one roof, hence enhancing convenience and value for the clients. Among the channels for distributing processed meat products, supermarkets and hypermarkets have the greatest advantage of the bulk of processed meat products available therein. Some of these stores often have several types of products and brands so that the demand of both broad and narrow market segments is satisfied. A good example is the availability of sausages that can be pork, beef, or chicken, as well as those made from plants. Low-sodium, organic, nitrate-free, or gluten-free are some of the processed meat options that appeal to different consumers’ diets. This diversity enables the consumers to be able to make the right choice depending on what concerns them the most, whether it is health issues, diets, or taste.


2. Convenience Stores: Convenience stores are a vital distribution channel for processed meats, particularly in catering to consumers seeking quick, easy, and accessible food options. These establishments, which are frequently found in busy places like metropolitan centers, petrol stations, and close to residential neighborhoods, provide a small but targeted assortment of processed meats to meet immediate demands for on-the-go consumption. These establishments are usually located in areas where customers are likely to look for quick meal solutions or snacks, and they are positioned for optimal accessibility. Convenience stores sell a variety of easily consumable processed meat items, making them ideal for anyone stopping for a quick lunch close to work, filling up their car at a gas station, or taking a break during a lengthy journey. Many convenience stores are open around the clock, which adds to their allure and makes them a popular choice for customers day or night.


3. Online: The growth of e-commerce and shifting customer habits have led to an increase in the online distribution channel for processed meat in recent years. The increasing popularity of e-commerce has resulted in a rise in demand for processed meats through digital platforms, which has caused a shift in the marketing, sales, and delivery strategies for these goods. Instead of having to go to actual stores, consumers can peruse and buy processed meat items from the convenience of their own homes. Busy people, people with limited mobility, and residents of distant places who might not have easy access to supermarkets or specialist stores will find this to be very appealing. Online resources frequently offer thorough product descriptions, dietary data, and user reviews, enabling consumers to make knowledgeable decisions from the comfort of their homes.


4. Others: Other segments consist of wholesale distributors, specialty meat stores, and foodservice suppliers. Wholesale distributors serve a middleman function in which they buy goods from producers and sell them to different organizations, such as restaurants, hotels, and other organizational buyers. These distributors procure processed meats in bulk quantities directly from the producers and redistribute them to their customers in bulk. A primary benefit of this distribution channel is that it provides availability of reasonable choices of products to commercial institutions in terms of price and consistency of supply of the required processed meat within their operations. Such services are often offered by wholesale distributors, for example, portion control, packing, and even private label meat products, which are more demanded by many of their clients. They also make certain the prompt and adequate delivery of products while preserving the cold chain for the safety of the processed meats. This route of distribution is vital for companies that have high meat consumption levels and require all meat supplies to be managed by one distributor.

By Regional

1. 
   

   Europe: The processed meat market in Europe is a sector within the broader food industry, driven by both growing consumer demand and evolving production capacities. In 2024, according to the MRFR analyst, the average volume per person in this market is expected to amount to 16.6 kg, reflecting the strong consumer reliance on processed meat products. The nutritional advantages of meat, which is an important source of high-quality protein, lipids, and essential micronutrients like iron, zinc, and B vitamins, are what drive this consistent demand. Many European diets are deficient in these vital elements, particularly in populations where dietary gaps exist. Over the past 50 years, processed meat manufacturing in Europe has increased, approximately doubling in output. With 59.08 million tons produced overall in Europe in 2022, the continent contributed more than 350 million tons to the world's total meat production. The continent's proportion of the world's meat production has decreased despite this significant gain in absolute terms because of growing production in other places.

   
   


2. 
   

   South America: The processed meat market, which is prevalent in South America, is one of the most important sectors of the food industry in this region, with Brazil being the most active producer and exporter. For 2022, Brazil produced 30.40 million metric tons of meat, which is contributing to the world supply of meat. Brazil’s dominance in this sector is further reinforced by its robust export activities. As per the exporters industries association of Brazil, in 2021, China purchased beef and veal worth 3.9 billion US dollars from Brazil, making it one of the top markets for Brazil’s beef. The country also sells processed beef in other important markets like India and the USA, showing the extent of sale that the processed meat sector in Brazil has to offer. Markets for processed meats in domestic countries and ongoing product development form some of the factors driving the market in South America. As more consumers are increasingly looking for quick meals and ready-to-eat foodstuffs, the processed meat sector is poised for growth. Such tendencies are being used by domestic enterprises by developing new products and increasing the volumes of production.

   
   


3. 
   

   Middle East: The processed meat market in the Middle Eastern region is on a positive growth trend supported by increasing consumer demand, targeted investments, and growing production capacities. The average volume per person in the processed meat market is expected to grow at least to 18.1 kg, underscoring the growing concentration of this particular segment in the region’s food market. Urban population, melting population structure, and availability of protein convenience food products have been among some of the factors inducing processed meat consumption in the region. Various joint ventures and investments have helped boost the capacity of meat production in the region. In July 2022, the food company Tanmiah, which plays a prominent part in the Middle Eastern food market, obtained position into the strategic agreement with Tyson Foods, a global manufacturer of meat. With the view of enhancing the supply end of the value chain, this partnership forms in order to grow and provide to the fast-growing protein market of the Middle East. This partnership will use Tyson Foods volume capabilities along with Tanmiah's position in the region to increase processed meat availability in the region and other international countries.