Increasing Use of Digital Platforms to Favor Email Marketing Market

Pune, India, May 2020, MRFR Press Release/- Market Research Future has published a Half-Cooked Research Report on the Global Email Marketing Market.

Market Dynamics

Market Research Future (MRFR) confirms that the email marketing market 2020 could potentially achieve a growth rate of 15.2% between 2018 and 2023 (appraisal period). We will provide covid-19 impact analysis with the report. The report offers an in-depth analysis of the market following the coronavirus disease outbreak.

COVID-19 Analysis

The impact analysis on covid-19 conducted by MRFR suggests that numerous brands are appraising their marketing budgets for the remaining portion of 2020. Businesses are doing everything in their capacity to maintain the flow of their communications and operations at lower cost in the face of economic instability. Taking into account the short term and long-term impact of covid-19, several enterprises adopting inorganic marketing strategies including email marketing, coupled with effective security practices. Emailing is a popular aspect of digital marketing, given its high-return, low-cost properties along with the ability to communicate with clients and draw in new customers.  Post the SARS-CoV-2 outbreak, the rate of email opening has surged drastically in a matter of few months in 2020, in line with the consumers compelled to stay at home due to the lockdown situation. The email opening rate in the retail industry has shot up by 25% and the general rate everyday has gone up by 5-10%, with the increasing consumption of online content. In a nutshell, experts believe that novel coronavirus has been somewhat of an opportunity for the email marketing market.

Primary Boosters and Main Challenges

Analysts understand that email remains the best method of digital marketing, with other channels coming up short. More and more brands are working on personalizing their emails to get the customers’ attention, leading to better results. Strategies such as testing and automation, artificial intelligence (AI), influencer marketing, live video and chatbots are being increasingly deployed by marketers to have the upper hand in the email marketing market.

Speaking of strategies, increasing spending on the latest technologies for email marketing along with technical advances in email marketing software also add to the market strength. Frequent upgradation of tools associated with email marketing combined with the rising number of research and development activities are also inducing massive market growth.

Email marketing solutions find widespread use in industries like retail and consumer goods, banking, financial services & insurance (BFSI), education, travel and hospitality, transportation and logistics and IT and telecom. With the rising industrial base across developing and developed regions will only boost the demand for email marketing solutions further across these industries in the next couple of years.

Market Segmentation

Email marketing industry has been reviewed extensively by MRFR experts, while considering component, organization size, deployment mode and industry vertical as the primary segments.

Solutions and services are the components covered in the market study.

The deployment-wise categories include cloud as well as on-premises.

The size ranges of the organizations that largely deploy email marketing solutions are large enterprises along with medium-sized as well as small enterprises.

The industry verticals that extensively use these solutions include transportation & logistics, BFSI, media & entertainment, retail & consumer goods, education, travel & hospitality, IT & telecom, food & beverages, to mention a few.

Regional Study

MRFR has assessed the email marketing market size and future prospects across regions like Europe, North America, APAC or Asia Pacific and RoW or the rest of the world.

The fastest gaining market can possibly belong to APAC in the coming years, as a result of the rising number of Internet users coupled with the thriving retail & e-commerce industry in India and China. It is also expected that the marketing events that have been cancelled due to SARS-CoV-2, can compel the marketers to opt for digital alternatives like digital marketing platforms. The rising focus on remotely delivering personalized content to customers can also make email marketing a bit hit among the local companies in the region.

North America is touted to be the market leader during the assessment period, with the lead taken by the US, Mexico and Canada. A high level of digitalization and the presence of a large number of celebrated players in the region are some of the top growth boosters in the email marketing market. In the space of a few months in 2020, the number of social media marketing activities has skyrocketed, following the pandemic outbreak. Even as the region is striving to get a covid-19 breakthrough, retailers such as Wal-Mart and Amazon are shifting towards digital channels. Various marketers in the region are adopting Omnichannel strategies like email marketing to curb revenue losses, can benefit the market. Further, the emerging remote working trend has shifted the focus towards search engines, media websites and social media among marketing campaigners, who are taking advantage of the high demand for streaming services like Netflix, Hulu and Amazon Prime. These factors are working in favor of the email marketing market in North America.

Significant Companies

Significant companies in the email marketing market include GetResponse (Poland), Zoho Campaigns (India), HubSpot, Inc. (US), SendinBlue (France), ActiveCampaign, LLC (US), Klaviyo (US), Kevy (US), Campaign Monitor (US), AWeber Communications (US), Salesforce.com Inc. (US), Constant Contact, Inc. (US), Adobe (US), Mailjet Inc. (France), Pinpointe On-Demand, Inc. (US), Ontraport (US), and more.

Latest Developments

April 2020

Shopify has made available its email marketing services to all the merchants worldwide, free of cost. The email marketing solution will aid the merchants have a more personalized relationship with their customers. The Shopify email marketing solution has been launched to support brands that are hit by the COVID-19 pandemic.