Demand for Active & Intelligent Packaging Growing at a Substantial Pace in North America and Europe

Pune, India, April, 2018 /press release/- Market Research Future Published a Half Cooked Research Report on Global Active & Intelligent Packaging Market Research Report.

Over the recent years, the packaging industry has expanded at an unprecedented rate. This is partly attributed to the increased consumption of packaged food worldwide. Packaging has become an important part of product marketing strategy. The focus is moving beyond making the packaging attractive, companies are now adding novel functional qualities to their packaging solutions in order to gain consumer trust and create a distinct brand image. Moreover, changing life-style and rising level of health awareness among consumers to an extent has influenced the packaging industry. Brands are paying greater attention towards identifying and understanding consumer expectation and preference. Packaging can play an important role in luring a time-bound consumer. Factors as such are creating growth opportunities for active and intelligent packaging solutions. According to the MRFR analysis, the Global Active and Intelligent Packaging market size is projected to reach USD 51,239.39 million by 2030 at a CAGR of 9.03%.

Active and intelligent packaging is an advanced packaging solution that is being used in various industries including pharmaceuticals and food and beverages (F&B). Such packaging solutions have superior functionalities as compared to conventional solutions. They come with cutting-edge capabilities such as freshness monitoring and advanced information display feature. Further, active and intelligent packaging also help prolong shelf life as well as offer greater convenience to consumers. Intelligent packaging are capable of measuring or sensing the attribute of the product, hence, they go beyond the traditional functions of protection and inert containment of the product. Manufactures are focusing on integrating smart materials and programmable matter in these packages in order to make them future-ready.

Innate limitations in traditional packaging is prompting manufacturers, especially in the F&B sector to adopt more effective packaging solutions. Perishable products such as frozen food and meat require premium quality packaging as they are highly susceptible to contamination and spoilage when in contact with the outer atmosphere. In addition, enactment of stricter packaging laws on consumer goods is auguring well for the global market for active and intelligent packaging.

Latest Industry Trends and News:

Leading supermarket chain, SAINSBURY, is reportedly gearing up to launch a ‘touch-free’ chicken packaging solution aimed at shoppers who are uncomfortable with handling raw meat. SAINSBURY will unveil a plastic pouch that will allow consumers to drop the sliced meat directly into the frying pan, eliminating the need of manual handling.

Packaging solution provider, Sonoco, recently announced the acquisition of Florida-based Highland Packaging Solutions, a thermoformed packaging specialist for items such as vegetable, eggs and fresh fruits.

Global Market for Active & Intelligent Packaging – Segmental Analysis

On the basis of technology, the market has been segmented into moisture absorbers, temperature indicators, oxygen scavengers, shelf life sensing and others. Based on application, the market has been segmented into personal care, healthcare, food & beverages and others.

Regional Overview

On the basis of region, the market has been segmented into Europe, North America, Asia Pacific and the Middle East & Africa (MEA). During the forecast period, Europe and North America is expected to present attractive growth opportunities for vendors operating in these regions. Presence of strict laws that ensure effective packaging of food products is expected to support the growth of the market in these regions. The market in Asia Pacific (APAC) is also expected witness a robust growth over the next couple of years, owing to the unmatched expansion of the manufacturing sector in the region. At the same time, increased demand for packaged food and the fast growing perimeters of the retail sector is acting as growth enable for the APAC market.

Global Market for Active & Intelligent Packaging – Competitive Dashboard

Ampacet Corporation (U.S.), Bemis Company, Inc. (U.S.), W.R. Grace and Company (U.S.), Landec Corporation (U.K.), Rexam plc. (U.K.), Amcor Limited (Australia), Ball Corporation (U.S.), Constar International Inc.(U.S.), Klockner Pentaplast (Subsidiary Of Blackstone Group) (U.S.), Crown Holdings Incorporated (U.S.), Graham Packaging Company Inc.(U.S.) and Mitsubishi Gas Chemical Company (Japan) are some of the prominent market participants mentioned in MRFR’s report.

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