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    US Automotive Electric Power Steering Market

    ID: MRFR/AM/12995-HCR
    100 Pages
    Sejal Akre
    September 2025

    US Automotive Electric Power Steering Market Research Report By Type (Column Electric Power Steering, Rack Electric Power Steering, Pinion Electric Power Steering), By Vehicle Type (Passenger Vehicles, Commercial Vehicles, Motorcycles, Heavy-Duty Vehicles), By End Use (OEMs, Aftermarket) and By Technology (Brushless DC Motor, Stepper Motor, Integrated Electric Power Steering) - Forecast to 2035

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    US Automotive Electric Power Steering Market Infographic
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    US Automotive Electric Power Steering Market Summary

    The US Automotive Electric Power Steering market is projected to grow from 25 USD Billion in 2024 to 45 USD Billion by 2035.

    Key Market Trends & Highlights

    US Automotive Electric Power Steering Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 5.49 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 45 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 25 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of electric power steering systems due to increasing demand for fuel-efficient vehicles is a major market driver.

    Market Size & Forecast

    2024 Market Size 25 (USD Billion)
    2035 Market Size 45 (USD Billion)
    CAGR (2025 - 2035) 5.49%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    US Automotive Electric Power Steering Market Trends

    The US Automotive Electric Power Steering Market is increasingly driven by the demand for fuel efficiency and sustainability, as consumers and manufacturers alike are focusing on reducing vehicle emissions. This shift towards eco-friendly technology has propelled the adoption of electric power steering systems, which offer advantages such as improved energy efficiency compared to traditional hydraulic systems. Additionally, advancements in technology, including the integration of advanced driver-assistance systems (ADAS), are key drivers of this market.

    These systems rely on precise and responsive steering for features like lane-keeping assistance and adaptive cruise control, making electric power steering an essential component for modern vehicles.Opportunities in the US market include catering to the rising electric vehicle segment, where manufacturers are seeking lightweight and energy-efficient steering solutions. As electric vehicle sales continue to grow across the nation, the need for advanced steering technologies that enhance performance and energy conservation will be essential.

    Moreover, automakers are exploring partnerships with technology firms to further innovate and integrate smart steering systems, providing an attractive opportunity for players in the electric power steering market. 

    In recent times, there has been a noticeable trend toward increasing regulatory support for electric and hybrid vehicles in the US.Government initiatives aimed at reducing carbon footprints and promoting clean energy are shaping the automotive landscape, encouraging manufacturers to invest heavily in electric power steering systems. The push for higher safety standards and enhanced driver assistance features also aligns with consumer preferences, reinforcing the shift toward electric power steering solutions. As automakers adapt to these evolving trends, the US market is poised for continued growth and innovation within the electric power steering sector.

    Market Segment Insights

    US Automotive Electric Power Steering Market Segment Insights:

    US Automotive Electric Power Steering Market Segment Insights:

    Automotive Electric Power Steering Market Type Insights

    Automotive Electric Power Steering Market Type Insights

    The US Automotive Electric Power Steering Market is experiencing significant growth with a notable focus on various types classified primarily into Column Electric Power Steering, Rack Electric Power Steering, and Pinion Electric Power Steering. Column Electric Power Steering systems, typically integrated into smaller vehicles, have become prominent due to their compact design and ease of installation. These systems are favored in urban environments where space is limited and the need for agile handling is critical.

    They use electric motors positioned at the steering column, which enables a direct connection to the steering wheel, enhancing responsiveness and reducing the physical effort required by the driver. On the other hand, Rack Electric Power Steering is increasingly being adopted in a wide array of vehicle models due to its efficiency and performance advantages. 

    This type of system connects the electric motor directly to the rack, allowing for improved steering feel and feedback. With advancements in technology, Rack Electric Power Steering also supports features such as variable assist steering, which adapts the level of steering assistance based on vehicle speed. This is particularly valuable for improving fuel efficiency and enhancing overall driving comfort, making it a preferred choice among manufacturers aiming to cater to safety and sustainability trends in the automotive industry.

    Pinion Electric Power Steering is another notable type that contributes to the overall dynamics of the US Automotive Electric Power Steering Market. This system utilizes a pinion gear that engages directly with the steering rack. Its design is lauded for providing a more direct and responsive steering experience, which is crucial for high-performance vehicles that demand superior handling characteristics. The simplicity of the Pinion system also translates into reduced maintenance and production costs, making it an attractive option for many vehicle manufacturers in today’s competitive market.

    Automotive Electric Power Steering Market Vehicle Type Insights

    Automotive Electric Power Steering Market Vehicle Type Insights

    The US Automotive Electric Power Steering Market, particularly within the Vehicle Type segment, showcases a diverse landscape comprising Passenger Vehicles, Commercial Vehicles, Motorcycles, and Heavy-Duty Vehicles. The Passenger Vehicles segment holds a significant portion of the market, driven by the increasing demand for fuel-efficient and eco-friendly vehicles. Innovations in electric power steering technologies enhance driving comfort and safety, making them a vital component for manufacturers aiming to meet consumer expectations. 

    Commercial Vehicles have also gained momentum, as they prioritize operational efficiency and reduced maintenance costs; these vehicles increasingly adopt advanced steering systems to improve maneuverability and performance in urban environments.The Motorcycle segment benefits from a surge in recreational riding and commuting, leading to heightened interest in lightweight steering solutions that enhance control and performance. Heavy-Duty Vehicles are pivotal in logistics and transportation, making the integration of electric power steering essential for better handling and reduced driver fatigue over long distances.

    Collectively, these segments contribute to the robust growth of the US Automotive Electric Power Steering Market, reflecting both technological advancements and shifts in consumer preferences towards smarter and more efficient vehicle operation.

    Automotive Electric Power Steering Market End Use Insights

    Automotive Electric Power Steering Market End Use Insights

    The US Automotive Electric Power Steering Market, particularly within the End Use segment, showcases notable diversity, primarily split between Original Equipment Manufacturers (OEMs) and the Aftermarket. OEMs remain a crucial component, as they are typically responsible for the integration of advanced electric power steering systems in new vehicles, reflecting the latest technological innovations and regulatory developments aimed at enhancing fuel efficiency and safety. 

    This segment's growth is driven by the increasing demand for electric vehicles and the shift towards more sustainable automotive designs in response to government policies and consumer preferences.Conversely, the Aftermarket segment plays a significant role, servicing the existing fleet of vehicles and providing enhancements or replacements for older systems. With an increased focus on vehicle longevity and performance upgrades, the Aftermarket contributes to driving competition and fostering innovation in electric power steering solutions.

    As consumers look for ways to enhance their vehicles' handling and maneuverability, both segments are positioned for development, thus highlighting the importance of the US Automotive Electric Power Steering Market in meeting evolving automotive needs and preferences.

    Automotive Electric Power Steering Market Technology Insights

    Automotive Electric Power Steering Market Technology Insights

    The Technology segment of the US Automotive Electric Power Steering Market encompasses various innovative solutions that enhance vehicle performance, comfort, and efficiency. Brushless DC Motors stand out as a key component, owing to their high efficiency and reliability, which contribute significantly to reduced energy consumption and improved vehicle responsiveness. Similarly, Stepper Motors are gaining traction due to their precision control, enabling smoother steering adjustments that enhance driver experience. The Integrated Electric Power Steering system is essential as it combines multiple functionalities into a compact unit, minimizing space while maximizing the effect of steering assist and enhancing overall vehicle dynamics.

    These technologies not only support the growing demand for fuel-efficient and environmentally friendly vehicles but also address safety concerns by improving steering feedback and control. With the US government's emphasis on advancing automotive technology and reducing emissions, the integration of these solutions becomes increasingly relevant as automakers strive to meet regulatory standards and consumer expectations. Overall, the segmentation of the US Automotive Electric Power Steering Market within the Technology domain highlights the industry's commitment to innovation and sustainability.

    Get more detailed insights about US Automotive Electric Power Steering Market Research Report- Forecast to 2035

    Key Players and Competitive Insights

    The US Automotive Electric Power Steering Market is characterized by dynamic competition driven by technological advancements, innovations in vehicle design, and a growing emphasis on fuel efficiency and driver comfort. As the automotive industry continues to transition towards electrification, electric power steering systems are increasingly being recognized for their benefits, including increased energy efficiency, reduced weight, and enhanced driving performance. The landscape reflects a diverse array of players, each striving to gain market share by developing cutting-edge steering solutions that cater to the evolving demands of consumers and automotive manufacturers alike.

    Factors such as regulatory changes, advancements in manufacturing processes, and strategic partnerships within the industry further complicate the competitive dynamics of this market.

    Valeo stands out within the US Automotive Electric Power Steering Market due to its commitment to innovation and a robust product portfolio that includes a range of intelligent steering systems designed to enhance vehicle performance and safety. The company leverages its extensive research and development capabilities to produce efficient, lightweight, and environmentally friendly steering solutions that cater specifically to the needs of the US market. Valeo’s strong presence is bolstered by its strategic collaborations with leading automotive manufacturers, allowing it to solidify its position in the market.

    The company's strengths lie in its ability to adapt to market trends swiftly and its focus on delivering high-quality products that integrate seamlessly into modern vehicles while contributing to overall vehicle efficiency and driver satisfaction.

    ZF Friedrichshafen has established itself as a key player in the US Automotive Electric Power Steering Market, offering a comprehensive suite of products and services tailored to the requirements of automotive manufacturers in the region. The company’s electric power steering systems are recognized for their advanced technology, providing precise control and improved driving experience. ZF Friedrichshafen's strengths are exemplified by its wide array of innovative solutions, including steer-by-wire technology, which enhances overall vehicle dynamics and safety. 

    The company's significant market presence is further strengthened by strategic mergers and acquisitions that have expanded its product offerings and bolstered its technological capabilities. In the US market, ZF Friedrichshafen continues to capitalize on its extensive experience and network, positioning itself strongly against competitors by delivering reliable and high-performance steering solutions that align with the industry’s push towards automation and electric vehicle development.

    Key Companies in the US Automotive Electric Power Steering Market market include

    Industry Developments

    The US Automotive Electric Power Steering Market has seen some significant developments recently, particularly in the realm of technological innovation and strategic alliances. Companies such as Valeo, ZF Friedrichshafen, and Nexteer Automotive have been focusing on enhancing their electric power steering systems to improve vehicle efficiency and performance. In terms of mergers and acquisitions, Thyssenkrupp announced a partnership with Showa Corporation in June 2023 to expand their portfolio in electric steering technologies, signaling a commitment to innovation in the sector. 

    Meanwhile, Continental AG has been investing heavily in Research and Development for electric steering systems, driven by increasing demand for electric vehicles in the US market. Market valuation is on the rise, driven by regulatory shifts pushing for operational efficiencies and sustainability in the automotive sector. You can trace major happenings back to June 2022, when Aisin Seiki expanded its manufacturing capabilities in the US, aiming to meet heightened demand from automotive manufacturers transitioning to electric power steering systems.

    This push for development and collaboration has resulted in elevated financial growth in the market, highlighting a robust outlook for the future.

    Market Segmentation

    Outlook

    • Brushless DC Motor
    • Stepper Motor
    • Integrated Electric Power Steering

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 3.92(USD Billion)
    MARKET SIZE 2024 4.5(USD Billion)
    MARKET SIZE 2035 7.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.098% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Valeo, ZF Friedrichshafen, Aisin Seiki, Jtekt Corporation, ADB Company, Showa Corporation, Thyssenkrupp, GKN Automotive, Magna International, Continental AG, Nexteer Automotive, Robert Bosch, Hyundai Mobis, Mitsubishi Electric, DENSO Corporation
    SEGMENTS COVERED Type, Vehicle Type, End Use, Technology
    KEY MARKET OPPORTUNITIES Integration with autonomous vehicles, Growing demand for fuel efficiency, Rising consumer preference for EVs, Enhanced safety features and performance, Technological advancements in steering systems
    KEY MARKET DYNAMICS Increasing vehicle electrification, Growing consumer demand for comfort, Stringent fuel efficiency regulations, Advancements in steering technologies, Rising adoption of autonomous vehicles
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Automotive Electric Power Steering Market in 2024?

    The US Automotive Electric Power Steering Market is expected to be valued at 4.5 USD Billion in 2024.

    What is the projected market size of the US Automotive Electric Power Steering Market by 2035?

    By 2035, the market is expected to grow to 7.0 USD Billion.

    What is the expected compound annual growth rate (CAGR) of the US Automotive Electric Power Steering Market from 2025 to 2035?

    The expected CAGR for the US Automotive Electric Power Steering Market is 4.098% from 2025 to 2035.

    Who are the major players in the US Automotive Electric Power Steering Market?

    Key players include Valeo, ZF Friedrichshafen, Aisin Seiki, Jtekt Corporation, and Continental AG among others.

    Which type of electric power steering is expected to have the highest value in 2024?

    Rack Electric Power Steering is expected to be valued at 2.1 USD Billion in 2024, making it the highest among the types.

    What is the market value of Column Electric Power Steering in 2035?

    Column Electric Power Steering is expected to reach a market value of 2.2 USD Billion by 2035.

    What is the growth expectation for Rack Electric Power Steering from 2024 to 2035?

    Rack Electric Power Steering is projected to grow from 2.1 USD Billion in 2024 to 3.3 USD Billion by 2035.

    What are the potential growth drivers of the US Automotive Electric Power Steering Market?

    Increased vehicle production and demand for fuel-efficient technologies are key growth drivers.

    How will the evolving automotive technology impact the US Automotive Electric Power Steering Market?

    Innovations in autonomous vehicles and enhanced driver-assistance systems are expected to significantly boost market growth.

    What is the expected market size for Pinion Electric Power Steering by 2035?

    Pinion Electric Power Steering is projected to reach 1.5 USD Billion by 2035.

    US Automotive Electric Power Steering Market Research Report- Forecast to 2035 Infographic
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