Etymology
Gluten is a pedigree of protein found in wheat, rye, barley, and other food grains. It consists of two salient proteins, glutenin and gliadin. The etymology arrives from the sticky-glue like quality that lends elasticity to dough, enabling bread to rise while baking. The reasons for a shift towards gluten-free food brands is the occurrence of celiac disease and wheat allergy among consumers.
Market Demand for Gluten-free Products
A recent survey by Global Market Insights reveals a surge in demand for Gluten-free food has expanded the market size to USD 7.4 billion in 2018. A growth of over 9.4% CARG is expected between the years 2019-2026. North America, Europe, and the Asia Pacific are regions that are drivers of the market for gluten-free brands on a global scale. They have become places of vigilant consumers with knowledge of the diseases and the need to cultivate a healthy lifestyle.
Top Global Gluten-free brands
A host of manufacturers of gluten-free products have entered the market to cater to consumer needs. A perfect balance of offering refined taste and healthy choices, these brands are making it to the top notches of the gluten-free diet.
- Kelloggs
What comes to mind with the mention of a protein-rich breakfast for starting the day? Kelloggs! It offers a solution to the problem of gluten intake. Providing a wide range of cereals to choose from, Kelloggs has been reigning markets for 100 years in more than 180 countries. The original cornflakes offered by Kelloggs now comes with a gluten-free version. It has scored well on parameters of scrumptiousness! The Kellogg’s Baked Gluten-free Muesli Breakfast biscuits and Special K Gluten-free are the new addition to the range of cereals.
- General Mills
One of the leading producers of gluten-free products in the USA, General Mills currently offers more than 600 products, widely catering to consumer taste. Chex cereals, Betty Crocker gluten-free cereal mixes, Pillsbury gluten-free chocolate chip cookies, pizza crust and pie crust, gluten-free Chex oatmeal. Living up to their tagline- " Making Food People Love," General Mills is a savior for every household opting for gluten-free food.
- Genius Foods
Starting with the production of loaves in 2009, they expanded into a whole range of various gluten-free food products. Breakfast to snacks, crumpets, and pancakes to protein-packed pasta and a range of desserts with gluten-free muffins, they have made a mark in their position among the top gluten-free brands preferred by individuals.
- Kraft Heinz
One of the leading producers of most loved products, Kraft has taken a stride in introducing gluten-free products. With a revenue of USD 26 billion from the production and distribution of gluten-free products, it ranges high on the parameter of innovation.Â
Consumer Choice for gluten-free products
The protein gliadin causes several side-effects of gluten. This protein disrupts the body's power to absorb nutrients from the food. It is a result of the damage it causes to a portion of the small intestine. A lack of absorption of nutrients into the blood makes the body prone to cancer, thyroid, osteoporosis and, several other complications. To maintain a healthy lifestyle, consumers are now opting for better choices in terms of food. Thus, generating a growth in the demand for gluten-free food brands.
