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Tower Crane Market Share

ID: MRFR//3521-CR | 100 Pages | Author: Harshita Gorade| October 2018

In the fiercely competitive Tower Crane Market, companies implement various market share positioning strategies to establish themselves and gain a competitive advantage. One predominant strategy is differentiation, where companies emphasize unique features or applications of their tower cranes. This may involve highlighting characteristics such as lifting capacity, reach, or specific design options tailored for various construction projects such as high-rise buildings, infrastructure development, or large-scale industrial facilities. By showcasing these distinctive attributes, companies aim to stand out in the market and attract customers seeking innovative and efficient tower crane solutions for their specific needs.

This will create more growth opportunities in the tower crane market. The new real estate projects in developing nations are another crucial driver of the market. The self-erecting and hammerhead crane towers are gaining more popularity. All these are the factor that contributes to immense market value for the tower crane market.

Cost leadership is another significant strategy within the Tower Crane Market. Companies focus on optimizing manufacturing processes, negotiating favorable raw material prices, and achieving economies of scale to become low-cost providers. By offering competitive prices for tower cranes, companies adopting this strategy aim to appeal to cost-conscious construction firms, project developers, and equipment rental providers, gaining a competitive edge in the market. Cost leadership not only helps attract customers but also acts as a barrier for potential competitors trying to match the affordability of tower crane products.

Market segmentation plays a pivotal role in the Tower Crane Market, involving the customization of cranes to meet the specific needs of different industries and construction applications. Companies analyze the varied requirements in sectors such as residential construction, commercial development, or infrastructure projects. They then tailor their tower crane designs, lifting capacities, and configurations to address these specific needs effectively. This strategy enables companies to penetrate various market segments and build a robust presence in each, thereby expanding their overall market share.

Innovation is a key driver in market share positioning within the Tower Crane Market. Companies invest in research and development to introduce new technologies, improve safety features, or address environmental sustainability concerns. By staying at the forefront of technological advancements, companies position themselves as leaders, attracting customers seeking advanced tower crane solutions that meet evolving industry standards and regulatory requirements. This innovation-driven strategy allows companies to differentiate themselves and stay ahead of the competition.

Strategic collaborations and partnerships are gaining prominence in the Tower Crane Market's market share positioning. Companies form alliances with construction firms, project developers, or logistics providers to enhance their market presence. Collaborations can lead to improved project specifications, access to new markets, and shared expertise on tower crane deployment in complex projects. By leveraging the strengths of their partners, companies strategically position themselves for sustained growth and an increased market share.

Geographical expansion is a notable strategy in the Tower Crane Market. Companies identify and enter untapped markets, either domestically or internationally, to broaden their customer base. This involves understanding regional construction practices, adapting products to local specifications, and navigating diverse regulatory landscapes. By expanding their geographical reach, companies can capitalize on diverse market opportunities and establish themselves as key players in the global tower crane market, enhancing their overall market share.

Global Tower Crane Market Overview


Tower Crane Market Size was valued at USD 7.13 billion in 2023. The Tower Crane market industry is projected to grow from USD 7.47 Billion in 2024 to USD 10.37 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.19% during the forecast period (2024 - 2032). Increased population migration to cities, the need for more housing structures in urban areas, rapid urbanization, and government initiatives for infrastructure development are the key factors that contribute to the market drivers.


Tower Crane Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Tower Crane Market Trends



  • The increase in megaproject investments drives the market growth


 in the tower crane industry. Construction applications are expected to dominate the tower crane market, capturing over 50% market share by 2030. Both government and private sectors are making significant investments in constructing large-scale infrastructures such as high-rise buildings, railway stations, airports, and seaports. The availability of rental services further supports infrastructure development and contributes to the increased usage of tower cranes at construction sites. This trend is particularly notable in emerging economies. This factor drives the market CAGR.


Additionally, government initiatives regarding public infrastructure have risen substantially over the years. The construction of dams, bridges, hospitals, and other public and private infrastructure facilities has brought tremendous growth prospects for the tower crane market. It is estimated to continue the same between 2020 and 2030. New technologies like connected equipment and tools, telematics, smartphone applications, and intelligent control are some of the latest technological advancements likely to drive future demand. Introduction to intelligent control technology consists of safety features with additional logic programmable control system that controls the tower crane operation with less hazard.Thus, driving the Tower Crane market revenue.


Tower Crane Market Segment Insights Tower Crane Type Insights

Based on type, the  Tower Crane market segmentation includes flat top and hammerhead. The flat top segment dominated the market; due to its versatile design and widespread usage in various construction projects. The Flat Top tower cranes are preferred for their ease of assembly and dismantling and their ability to work in confined spaces.


Tower Crane Application Insights


The  Tower Crane market segmentation, based on Application, includes high rise building and dam building. The high rise building segment dominated the market; due to the increasing construction of tall buildings and skyscrapers in urban areas. Tower cranes are essential for lifting heavy materials and equipment to great heights, making them ideal for high-rise construction projects. These cranes offer the lifting capacity, reach, and stability required for efficiently constructing tall structures.


Figure1: Tower Crane Market, by Application, 2022&2032(USD billion)


Tower Crane Market, by Application


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Tower Crane Regional Insights


By Region, the study providesmarket insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Tower Crane Marketarea will dominate this market, owing to an increase in theconstruction, mining, and transport industries in emerging economies.Moreover, China’s Tower Crane market held the largest market share, and the Indian tower crane market has emerged as the fastest-growing market in the Asia-Pacific region.


Further, the major countries studiedin the market reportare The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: TOWER CRANE MARKET SHARE BY REGION 2022 (%)                             


TOWER CRANE MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe Tower Crane market accounts for the second-largest market share owing to the increased utilization of efficient weight-lifting equipment in mining and construction applications. Further, the German Tower Crane market held the largest market share and the UK tower crane market exhibited the highest growth rate among European countries.


North America is expected to grow fastest from 2023 to 2032. Rapid urbanization, government initiatives for infrastructure development, and expansion of the construction sector.


Tower Crane Key Market Players& Competitive Insights


Major market players are investing in research and development to enhance their product offerings and drive further growth in the tower crane market. Market participants are also undertaking various strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Tower Crane industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the  Tower Crane industry to benefit clients and increase the market sector. In recent years, the Tower Crane industry has offered some of the most significant advantages to medicine. Major players in the Tower Crane market, including XCMG Group, Shandong Huaxia Group Co., Ltd, Shandong Dahan Construction Machinery Co., Ltd., Manitowoc, Yongmao Holdings Limited, LIEBHERR, HKTC, FavelleFavco BHD, and Guangxi Construction Engineering Group Ltd.


Terex Corporation, a  lifting, and material-handling equipment manufacturer, has partnered with XL Kranlogistik to further expand its reach in the tower crane market. XL Kranlogistik, a prominent player in the industry, has placed a substantial order for fourteen Terex Tower Cranes to enhance its existing crane fleet. This partnership highlights Terex's commitment to providing high-quality equipment to meet the wide requirement of various industries such as construction, infrastructure, mining, and transportation.


Zoomlion Heavy Industry Science and Technology Co., Ltd., a leading Chinese construction and agricultural machinery manufacturer, has recently inaugurated its state-of-the-art tower crane intelligent manufacturing (IM) factory in Hunan, China. With its headquarters located in the Zoomlion Science Park in Changsha, Hunan, Zoomlion is renowned as China's largest and the world's fifth-largest construction machinery enterprise. The establishment of this advanced manufacturing facility reaffirms Zoomlion's commitment to delivering cutting-edge technology and innovation in tower cranes.


Key CompaniesIn The Tower Crane Market Include



Tower Crane Industry Developments


August 2022: Sany Bharat expanded its presence in India. The company expanded its dealership network across Karnataka, Chennai, and Andhra Pradesh states.


March 2022: Terex Corporation and XL Kranlogistik have entered a strategic partnership. As part of this collaboration, XL Kranlogistik has purchased fourteen Terex Tower Cranes to enhance its existing fleet of Terex cranes. This agreement signifies the two companies' strong alliance and shared commitment to providing high-quality lifting solutions.


Tower Crane Market Segmentation


Tower Crane Type Outlook



  • Flat Top

  • Hammerhead


Tower Crane Application Outlook



  • High Rise Building

  • Dam Building


Tower Crane Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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