Global Bone Broth Market Overview
Bone Broth Market Size was valued at USD 1.9 Billion in 2023. The Bone Broth Market industry is projected to grow from USD 2.0 Billion in 2024 to USD 3.02 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024 - 2032). Rising health consciousness, increased demand for natural and organic food products, and the growing popularity of paleo and ketogenic diets are expected to be significant market drivers for the Bone Broth Market.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Bone Broth Market Trends
Market CAGR for Bone Broth is being driven by the surging demand for organic products and rising consumption of dietary supplements. The increased tendency of people to consume organic products is benefitting the growth of the market for bone broth protein. On a global scale, demand for goods from organic farming has grown as the consumer level of knowledge about the health benefits of such products has increased. Raising the level of consumer awareness of health is one of the key factors in the noble growth of the bone broth market. A growing number of organic ingredient-based supplements are being seen on the market, which is a good sign both for the sales and recognition of bone broth protein. The organic food sales in the United States in 2022 busted through the $60 billion mark for the first time, reaching the highest level of sales ever for the hearty organic industry. Total revenue from organic sales, including organic non-food products, reached a historical high of $67.6 billion with the release of the 2023 Organic Industry Survey Statistic by the Organic Trade Association on Wednesday. By 2021, the sales of organic products through retail were more than $52 billion, which constitutes about 5.5 of all retail food revenue.
Specifically, the bone broth protein is high in amino acids and minerals, which makes it useful in the supplement industry. Major applications include gut health, which is the most massively demanded one through dietary supplements, bone health, and body weight regulation. As stated in the article by the Ministry of Food Processing Industries, the dietary supplements industry in India is estimated to be worth USD 3924.44 million in 2022 and is predicted to reach USD 10,198.57 million by 2026 at a compound annual growth rate of 22% per year. The exponential increase in the application of bone broth protein in the food industry has also leveraged the bone broth protein market. As a result, it is anticipated that throughout the projection period, demand for the Bone Broth Market will increase due to the Surging Demand for Organic Products and Rising Consumption of Dietary Supplements. Thus, driving the Bone Broth Market revenue.
Bone Broth Market Segment Insights
The Bone Broth Market segmentation, based on Type, includes Chicken, Beef, Turkey, and Others. The chicken segment dominated the market, accounting for 58% of market revenue. This human desire for "umami taste" that usually comes from animal products such as chicken bone broth dominates the tastes of the general population. However, being full of amino acids and low fat at the same time as beef and turkey stocks, it could be used for a variety of dishes. This contributes to the popularity of chicken bone broth.
Figure 1: Bone Broth Market, by Type, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Bone Broth Market Distribution Channel Insights
The Bone Broth Market segmentation, based on Distribution Channel, includes Foodservice and Retail. The retail segment dominated the market, accounting for 58% of market revenue. Distribution channels include supermarkets/hypermarkets, specialist shops, Internet stores, and others. The increasing options for bone stock availability and the increasingly popular consumption of bone broth for weight loss are triggering the segment's growth. The growing urbanization, working-class population, and the availability of competitive pricing make superstores and hypermarkets a leading store choice in both developed and developing regions of the world. On the other hand, they also have modern warehouses where the products are stored in good storage conditions, such as the microgreens and Brussels sprouts.
Bone Broth Market Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Bone Broth market in North America can be attributed to several key factors. Rising consumer dependency on quick convenience foods, an uptick in the sales of beef bone broth in the retail sector, and the probability of an obesity surge are generating greater market gains. From 1999 –2000 till 2017 –March 2020, there was a rampant increase in U.S. obesity prevalence from 30.5% to 41.9%. During the same time, the prevalence of chronic obesity grew from 4.7% to 9.2%. The obesity rate was 39.8% among young adults aged 20 to 39 years and adults aged 40 to 59 years 44.3% respectively. The rate in the elders aged 60 years and above was 41.5%. Total convenience industry sales were $906.1B, of which $302.8 was made at stores, which was 33.4 % of the industry sales share. On the whole, sales in stores increased by 9.0% in 2022. As people start to adopt a collagen-rich diet to improve their well-being, beef bone broth with collagen has taken over the nutrition space in the country. The increasing number of restaurants and cafes offering beef bone broth soup, as well as beef bone broth manufacturers, are putting the market value in a favorable position.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: BONE BROTH MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Bone Broth Market accounts for the second-largest market share as the expanding consumer goods market in this region due to the increase of disposable income and the accelerating consumer spending on healthy food products, which could have an impact on the growing bone broth market. Across the 27 member states of the European Union, the consumption of fruits and vegetables was purported to be merely 12%. Of those adults in the EU, 55% consumed between 1 and 4 portions a day, while 33% consumed less than one a day. Overall, the EU food and drink manufacturing industry has 4.6 million workers and creates a turnover of €1.1 trillion and €230 billion value-added, becoming one of the largest manufacturing industries in the EU. Further, the German Bone Broth Market held the largest market share, and the UK Bone Broth Market was the fastest-growing market in the European region.
The Asia-Pacific Bone Broth Market is expected to grow at the fastest CAGR from 2024 to 2032. Increasing sales of organic and healthful food items caused by health-conscious consumers and aging, together with improved living standards, are leading to the demand for beef bone broth. As per a 2022 survey between 187 countries undertaking organic farming stakeholders by various data resources of the Research Institute of Organic Agriculture (FiBL) and the International Federation of Organic Agriculture Movements (IFOAM), organic production in India is the fifth largest in the world that covers 2.6 million ha. The report finally said that the share used by the farmers in organic farming in total cultivation land is at 1.5% and in the last ten years, India has increased the organic agriculture land covered by the farmers by 145.1%. The Economic Survey 2022-2023 reported that the number of organic farmers in the country is 4.43 Mn, the largest in the world. A growing number of people are focusing on nutritious foods and shifting their lifestyles for better health. Accordingly, the demand for bone broth flour as a protein source is anticipated to rise over time. Moreover, China’s Bone Broth Market held the largest market share, and the Indian Bone Broth Market was the fastest-growing market in the Asia-Pacific region.
Bone Broth Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Bone Broth market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Bone Broth industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Bone Broth industry to benefit clients and increase the market sector. In recent years, the Bone Broth industry has offered some of the most significant advantages to the health and wellness sector. Major players in the Bone Broth Market, including Campbell Soup Company (U.S.), Del Monte Foods (U.S.), Kettle & Fire (U.S.), Bonafide Provisions (U.S.)., Essentia Proteins (U.S.), Bare Bones Broth Co., (U.S.), Ancient Nutrition (U.S.), Bluebird Provisions (Canada), Green Pasture Farms (U.K.), and FOND BONE BROTH LLC., (U.S.) are attempting to increase market demand by investing in research and development operations.
The Campbell Soup Company manufactures and markets convenience food and beverage items. The company's product portfolio comprises a wide range of convenience foods such as soups, broths, cans, stocks, cookies, crisps, crackers, biscuits, baked products, mixes, sauces, and snacks. Campbell exploits all the brands that mark its products out with Pepperidge Farm, Campbell’s, Spaghettios, Chunky, Late July, Kettle, Swanson, Emerald, Pop Secret, Cape Cod, and Snyder’s of Hanover, Pace, Prego, and GoldFish brand names. It moves the products and goods to the retail food chains, food mass merchandisers, food mass discounters, food club stores, food-drug stores, food convenience stores, food dollar stores, and other food rails and food industry establishments. Campbell is headquartered in Camden, NJ, the US.
Kettle & Fire specializes in bone broth made from grass-fed bones, gets its beef and chicken bones from cattle farms that are free of hormones and antibiotics, and offers broth soups with collagen that supports the genes responsible for hair, joint, and nail health so that people can have pleasurable nutritious broth without artificial colors or flavors. In July 2021, Kettle & Fire, a U.S. producer of bone broths, made their first introductory edition of the product from bones specifically supplied by regenerative farms. The addition of this new line would also enable the organization to meet its goal of designing a more sustainable food system by sharing the same vision with other organizations focused on climate change reversal.
Key companies in the Bone Broth Market include
Bone Broth Industry Developments
May 2023: Kerry Group, a food processing company in Ireland, implemented a sustainable approach to bone broth production aimed at minimizing chicken waste. This initiative involved separating the broth from bone residue and fats, thereby reducing waste and ensuring minimal to zero waste sent to landfills.
April 2023: Paleo Ridge, a UK-based dog food manufacturer, expanded its product line by introducing three new flavors to its classic bone broth range: beef, lamb, and chicken. Comprised of natural ingredients, these products align with the company's mission to promote a healthy lifestyle through a natural diet.
Bone Broth Market Segmentation
Bone Broth Market Type Outlook
Bone Broth Market Distribution Channel Outlook
Bone Broth Market Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 1.9 Billion |
| Market Size 2024 | USD 2.0 Billion |
| Market Size 2032 | USD 3.02 Billion |
| Compound Annual Growth Rate (CAGR) | 6.00% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019-2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Campbell Soup Company (U.S.), Del Monte Foods (U.S.), Kettle & Fire (U.S.), Bonafide Provisions (U.S.)., Essentia Proteins (U.S.), Bare Bones Broth Co., (U.S.), Ancient Nutrition (U.S.), Bluebird Provisions (Canada), Green Pasture Farms (U.K.), and FOND BONE BROTH LLC., (U.S.) |
| Key Market Opportunities | ·        Growing Interest in Ethnic and International Cuisines |
| Key Market Dynamics | ·        Growing Customer Demand for Natural and Healthier Products |
Frequently Asked Questions (FAQ) :
The Bone Broth Market size was valued at USD 1.9 Billion in 2023.
The Bone Broth Market is projected to grow at a CAGR of 6.00% during the forecast period, 2024-2032.
North America had the largest share of the global market
The key players in the market are Campbell Soup Company (U.S.), Del Monte Foods (U.S.), Kettle & Fire (U.S.), Bonafide Provisions (U.S.)., Essentia Proteins (U.S.), Bare Bones Broth Co., (U.S.), Ancient Nutrition (U.S.), Bluebird Provisions (Canada), Green Pasture Farms (U.K.), and FOND BONE BROTH LLC., (U.S.)
The Chicken segment dominated the market in 2023.
The Retail segment had the largest share in the global market.
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