Automotive Head-up Display Market Outlook, Advantages & Disadvantages

Published On: December 2022

The automotive head-up display market outlook predicts the market will register a CAGR of 24.09% during the projection period. 

The head-up display (HUD) is a device that projects a picture onto the windshield of a car or a panel directly below the driver's line of sight. It serves as both an information tool and a safety feature. It gives various information without requiring drivers to take their eyes off the road. HUD has its origin in utilizing them in jets during the 1940s. Since then, technology has advanced substantially, and each succeeding iteration of HUD has been able to display more information with greater clarity, According to the automotive head-up market analysis. 

Types of HUD There are two different types of HUD,  

Projection-based HUD based on projection employs LED lights or, more recently, lasers to project information like speed, turn-by-turn navigation, rev counter, and real-time fuel usage on a specially prepared portion of the windscreen. The final image is clear with this setting, with little to no light leakage in darker driving circumstances.

Reflection-based HUDAs the name implies, reflection-based HUD systems employ a digital display to provide the desired information, reflecting on a specially constructed glass screen. When utilized in dark situations, this technology is less crisp and has more light leakage than the projection-based method. However, it has a substantially lower price tag and can be utilized as a plug-and-play solution in most automobiles without any calibration work in its favor. Because of the basic concept on which it operates, this sort of HUD has been the most popular option of after-market HUD accessories, with some employing a smartphone and an app to produce the reflection.

Qualities one should check before buying HUD  

The consumer should consider several factors

• Cost - Consumers get what they pay for when it comes to a HUD, as is the case with the majority of things. Although head-up display smartphone applications are an inexpensive way to get some basic tasks, they sometimes miss many of the features one might be looking for. The automaker may ask the consumer to purchase more cars than they wish to get a head-up display fitted at the factory on their next new vehicle. One should choose the functions they require from a HUD, compare options then shop.

• Size of the Display - A head-up display app will project a screen the size of your smartphone's screen. Aftermarket HUDs are available in several sizes, with 5 inches being the most common. A 3-inch display is good enough if one only needs to see their current speed.  

• Observability - Although display size is a visibility factor, people are mostly concerned with the display's brightness and contrast. The screen must be observable, whatever the time of day or the quantity of ambient light, to be effective. One should investigate whether the HUD has brightness and contrast adjustments.  

• Features - One should decide what features they want to display in their glasses before they choose. There are features like vehicle speed, engine speed, warning systems, fuel alert, battery charge, etc.   

Advantages

1. Displays all the information one would normally have to look up on several dials and groups it together for easier use. Those HUDs on the market today feature Bluetooth, GPS, and everything else a driver would need to arrive at their destination on schedule and course.


2. Data are projected instead of using dashboard controls or telephones to draw the driver's attention away.


3. When one turns from the road to the projected display, which typically floats in front of them, their eyes read much more quickly.


4. Prices are not as exorbitant as everyone thinks. One may get a head-up display for a few hundred dollars, providing them with a safer drive.

Disadvantages

1. Although modern HUDs are not very large, they cannot be simply integrated into a car with all the necessary controls, necessitating further development.


2. Speaking or seeing flashing text or voice while driving might be distracting since one might want to pay attention to what the speaker is saying or what the light is about.


3. There are just a few viewing options. Images get hazy due to the projector shaking due to vehicle motion.


4. They are often inappropriate for buses, recreational vehicles, trucks, or vans since they don't function with vertical windows and windshields.

The automotive head-up market analysis states that many automobiles, like Audi, Bentley, Toyota, Acura, BMW, Buick, Chevrolet, Cadillac, Ford, Genesis, GMC, Honda, Hyundai, Jaguar, Lamborghini, Kia, Land rover, Benz, Porsche, Rolls-Royce, Volvo, etc., comes with automotive head-up displays.